Step-By-Step Guide On How To Create pop up Discounts On Shopify

In an online store, you will need to touch the customer at every touchpoint to ensure the success of an order. In a physical store, it can be the discounts along the customer’s shopping journey. For a Shopify store, the effect of a discount pop up will take on the same role. This is why in this article, BSS Commerce will share a guide on how to create pop up discount on Shopify.

With a good discount pop up, you can get more potential customers and customers can also interact with your online store more easily. Let’s see how to create pop up discount on Shopify.

Stay tuned!

What Is A Shopify pop up Discount?

How to create pop up discount on Shopify? Coupon pop ups are a great way to convert visitors to your website into paying customers.

Pop ups are a popular type of dynamic advertising on online stores or websites today. You can simply understand it as an attached advertisement that usually appears on official websites when users visit it.

Pop ups are considered a smart idea for online stores because you can provide information or request action from the visitor quickly without navigating away from the page they are visiting.

The types of pop ups on Shopify have the following functions:

• Feedback – Collect feedback by asking for comments or creating a survey
• Contact information – Help you get more contact information from your customers by capturing their and personal contact information.
• Sign up – Build your email newsletter list by making it easy for them to sign up by clicking on a link.
• Discount – Offer a discount code as soon as a customer visits your website or after taking an action.

Discount pop ups are an effective marketing tool to attract users’ attention, increase conversion rates, and build an email list.

Shopify discount pop up are a type of pop up that is installed to display content for advertising purposes on the website. So how to create pop up discount on Shopify and what are the benefits of using Shopify discount pop up?

Approach customers proactively and quickly

Normally, Shopify discount pop up will be installed to appear every time a user visits the homepage or an article without having to determine whether the user is interested in this content or information or not. Therefore, Shopify discount pop up help information reach the maximum number of customers in the fastest way.

Pop up is a super effective top-of-funnel marketing channel

Shopify discount pop up with content aimed at collecting customer data at the top of the funnel are very effective. The reason is that pop ups will stimulate customers to interact as soon as they enter the website. Moreover, the cost of running Shopify discount pop up is much cheaper than other customer data collection methods.

Shopify discount pop up content is usually quite short and straight to the point

Each pop up will be built with specific content, so the information on it is quite short and intuitive. This helps to filter customers quickly and also limits the time of customers. Thanks to that, the care also becomes easier. Continue to read how to create pop up discount on Shopify.

Often, new business owners worry that coupons will cut into their profits. But business owners also know that offering discounts is a way to encourage customers to make a purchase. Offering a discount code helps you recover abandoned cart sales; you can also increase your conversion rate of visitors to customers and increase your online store’s revenue.

Choosing the Right Shopify Discount Pop Up App

This method is quite helpful to Shopify retailers since the Shopify App Store provides them with a wide variety of applications on how to create pop up discount on Shopify. These applications, which were created by different Shopify Partners, cater to a range of Shopify merchant types and budgets. There are hundreds of options, both free and premium when you search for “pop up” in the Shopify App Store.

This method is quite helpful to Shopify retailers since the Shopify App Store provides them with a wide variety of applications that make their jobs easier. These applications, which were created by different Shopify Partners, cater to a range of Shopify merchant types and budgets. There are hundreds of options, both free and premium when you search for “pop up” in the Shopify App Store.

Below, BSS Commerce will analyze the 5 most popular Shopify discount pop up apps to answer how to create pop up discount on Shopify.

EcomSend Pop Ups, Email pop ups

Email pop ups and EcomSend Pop Ups The most popular Shopify pop up discount software on the market is EcomSend Pop Ups. Discounted pop ups that are completely customisable to fit your brand may help you expand your email and SMS marketing list, keep exit intent, and convert leads. EcomSend may be linked with any Shopify marketing apps since subscribers will be uploaded to Shopify immediately. EcomSend doesn’t require any code to function right out of the box.

Using an intuitive editor, EcomSend Pop Ups allows you to design completely personalized Shopify pop up discounts, exit intent, or spin-the-wheel pop up games to fit your brand.

Pricing:

There is a free plan available from EcomSend Pop Ups & Email Popups. With EcomSend Pop Ups, Email Popups, how to create pop up discount on Shopify? you may ask. The emphasis is on providing extensive functionality at no extra cost rather than pricing ranges. Despite the lack of clear pricing tiers, the implicit promise of value and affordability raises the possibility of cost savings for companies of all sizes wishing to take advantage of the extensive collection of list-building tools offered.

Customer Feedback:

With more than 11k 5-star ratings on Shopify App Store. EcomSend Pop Ups, Email Popups are widely used and receive much positive feedback. The app interface is considered extremely easy to use and user-friendly. In particular, there is no code required to create pop up or custom banner for your store. Another significant benefit is that the platform’s cost is incredibly affordable, particularly for small firms with tight budgets.

However, there are a few minor cons that users have reported there are limited pop-up templates and difficulty in aggregating data.

Smile: Loyalty & Rewards

Smile.io supports VIP rewards, loyalty, and referral programs that lower acquisition costs, improve brand loyalty, and enhance sales and repeat business. Smile requires no code and simply takes a few minutes on how to create pop up discount on Shopify! Smile makes it simple to manage loyalty, and it integrates easily with your favorite apps. A team of professionals is available to assist you with everything from technical inquiries to rewards and loyalty best practices for your company.

Smile.io allows you to create custom pop ups to offer discounts, sign up for loyalty programs or earn points for your orders. However, this app is more commonly used to develop loyalty programs than to develop promotional programs.

Pricing:

With the goal of bringing the most custom offers to customers, Smile: Loyalty & Rewards includes a free plan with basic features and other paid plans. Depending on the needs of the business, you can choose from packages ranging from $49/month to $999/month.

If you are a small business looking to experience the features of this app, you can completely start experiencing the free plan. With more premium plans, users can use advanced features such as dashboard analysis or integration with other apps or plugins.

Customer Feedback:

Developed by Smile.io, the app is rated up to 5/5 by more than 5800 users on the Shopify apps store. Smile: Loyalty & Rewards provides stores with a complete shopping points system, customer appreciation and loyal program. With the ability to create custom landing pages for different store loyalty programs, Smile: Loyalty & Rewards is a one-stop solution for interactive customer experiences and boosting brand engagement.

On the other hand, the app is completely user-friendly without the need to know how to code to create personalized experiences for users.

However, the app’s enterprise plans may be too expensive for small businesses that cannot accept the limited features of the free plan.

BON: Loyalty Rewards Referrals

Building loyalty programs, pop up discounts, VIP programs, and other requirements are all integrated within BON Loyalty. All the necessary elements are offered, along with additional sophisticated choices to increase your BFCM sales, such as automated mailings, points on product pages, and limited-time deals. Regardless of the size of your business, our interface makes loyalty management simple.

Furthermore, BON Loyalty emphasizes channel-wide loyalty by rewarding both online and in-store (POS) customers. Multi-currency discounts and a display in more than 250 languages make it simple to establish unique offers for different programs.

Pricing:

BON: Loyalty Rewards Referrals is free to use with basic features. If you are striving for more advanced features, you can aim for the paid plans, ranging from $25/month to $349/month. However, the free plan is also considered to be able to meet the most essential needs of small stores or startups.

Customer Feedback:

Compared to the general price of Shopify loyalty program apps, BON: Loyalty Rewards Referrals is considered to have a very reasonable price compared to the features it provides. With just a few simple steps, you can completely integrate this app with your Shopify store and and master on how to create pop up discount on Shopify. In addition, you can also easily integrate this app with online and in-store (POS) shoppers alike. With nearly 2,000 5-star reviews, users have praised the app’s features and the platform’s dedicated support.

However, its strong integration capabilities are sometimes challenged by cross-platform integration or between online and offline platforms. And you may be charged for custom services for your store.

TZ Trust Badges, Sales Pop Up

TrustZ is a comprehensive shop design software that includes more than thirty key components. You may create a range of personalized badges and pop ups for your store using its sales-driven features. This program lets you generate not just Shopify pop up discounts but also stock counters, countdown timer bars, flash sales, and low-stock alerts.

Additionally, by offering extra value like a sales pop-up, a free shipping bar, a sticky add to cart, or an exit intent, you may improve your clients’ shopping experiences and boost sales. You can quickly and simply give your consumers a simple and customized buying experience with TrustZ.

Customer Feedback:

Although TZ Trust Badges, Sales Pop Up has only gained over 400 5-star reviews, most users have responded positively to the abundance of features at an extremely economical price. In particular, the sale pop up and loyalty program features make this app extremely useful for retail stores.

On the other hand, some users have responded to the instability of the features and vulnerable systems. This can make customers need support services, which are sometimes reported to be unresponsive and ineffective.

qikify Sales Pop up & Proof

qikify is a software package that offers several enhanced sales methods. Adding social proof with recent purchases on qikify might increase sales and make buyers feel FOMO. Discount pop ups, sales notifications, visitor and sold counters, cart countdowns, email pop ups, subscriptions, and many more features are also available in this app.

It is perfect and simple to set up and use for all business owners, even those who are new to Shopify, thanks to its straightforward and user-friendly interface. Let’s use pop ups (newsletter, discount, exit pop up) to promote your campaigns, gather leads, and boost engagement. Numerous promotional bar styles, including announcement bars and cart countdowns, can increase the conversion rate.

Pricing:

qikify starts with a free plan and paid options from $6.99/month.

With a maximum price of only $19.99/month and a free plan available, qikify provides very useful features for an eCommerce store. However, there is not much difference between the paid levels and the features that the app offers, so you can consider experiencing and taking advantage of the free plan.

Customer Feedback:

With the highest rating among Shopify pop up apps (4.9 stars with 1500 customers leaving 5 stars), qikify has proven to be one of the most effective upsell apps for Shopify stores.

With the ability to easily integrate with different themes from Shopify, users will have no difficulty in creating cross-site pop-ups for your store. In addition, the app also allows users to easily track the effectiveness of the pop ups created.

To improve the user experience, many customers also suggested that the app should design a more intuitive and user-friendly experience. In addition, there were some minor concerns that the advanced paid plans did not create a clear difference from the free plan and did not fully meet the needs of the entire business.

Comprehensive Guide on How to Create Pop Up Discount on Shopify Discount

In the Shopify store settings, create the discounts

You may begin making Shopify discount pop ups when you’ve chosen and set up a Shopify pop up discount app. To establish a new discount if you haven’t already, go to the Discounts area in the settings of your Shopify store.

Developing a compelling discount offer requires a thorough comprehension of your clientele and product line. Keep the following things in mind:

• Target sites: Decide whether to focus on all nations or just a few.
• Types of purchases: Does this discount apply to subscriptions, one-time purchases, or both?
• Products that are applicable: Indicate whether certain goods or your complete catalog are eligible for the discount.
• Spend thresholds: You may increase your average order value by putting in place a minimum spend criterion.
• Eligibility of the customer: Select whether to apply the discount to all customers or only certain client categories.
• Maximum discounts for combinations and uses
• Time spent actively

Select the kind of Shopify discount pop up.

To start on how to create pop up discount on Shopify, return to the Shopify pop up app of your choice and begin the creation process. Typically, there are two kinds of pop ups that you may utilize for discounts, each with a distinct purpose:

• Offer the deal directly
• Discount dependent on subscription: More leads can be obtained using this approach, but if consumers are reluctant to subscribe, the engagement rate may be lower.

Make sure the coupon code you provide is the same as the one you created in the Shopify Discounts page.

Configure your discount pop up’s basic parameters, including the button text, success message, input data label, subscription type (if you’re using a subscription-based discount), and pop up title and description.

Customize the Shopify discount pop up’s design

When learning how to create pop up discount on Shopify, always focus on the Shopify discount pop up’s design components; these are essential to grabbing customers’ attention. Discounts can persuade, but your first goal should be to get the user’s attention. Make sure the pop up design is both distinctive on the website and consistent with the brand standards of your shop.

Make the most of your pop up’s image use. Generally speaking, people react more favorably to color and images than to text alone.

Create the prerequisite to activate the Shopify pop up sale

Last but not least, choosing the trigger option is crucial as it has a big impact on how visitors react to the pop up.

The following trigger settings are some of the most popular ones:

• Goal of exit: As users are ready to leave the website, the pop up window emerges.
• when a certain period of time: The pop up window shows up when a visitor has been on the website for a predetermined period of time.
• After scrolling: When a user scrolls down a certain portion of the website, the pop up opens.

Additionally, choose if you want the pop up to appear on particular pages or throughout your website.

Best Practices on How to Create Pop Up Discount on Shopify Discount

Although Shopify discount pop up brings many benefits, there are also certain disadvantages, such as:

• When discount pop up are turned on too much, it can make visitors feel uncomfortable, sometimes leaving a bad impression of the brand. Many users tend to exit the page immediately after seeing the pop up. This will increase the exit rate, negatively affecting the quality of the website.

• If you do not place the discount pop up in the right position, it can cover the main content of the page. This is the most important thing you need to avoid in the process of building pop ups, because customers absolutely do not like this.
• Some Shopify pop up discounts will sometimes be infected with malicious code. Therefore, if there are too many pop ups, users may doubt the reliability and safety of the website.
• Blocked by browser: Currently, many browsers have a Shopify discount pop up blocking feature, causing many difficulties for businesses when using this form.

Shopify pop up discounts can be considered the cheapest and most convenient form of advertising today. However, when placing Shopify discount pop ups, you need to pay attention to the following to ensure the best effectiveness:

Offer deals that really appeal to customers

When displaying a Shopify pop up discount, make sure your customers are interested in your deal. If you are not confident with your deal, try different deals or discounts to make sure the incentives are truly resonate with them. Beyond mere discounts, you can also consider offering other options including:

• Sale off discount codes
• Free gifts
• Free shipping
• Exclusive bundle deals
• Gamification elements

Seize the opportunity when the Shopify discount pop up appears

Pop up execution has become much more difficult due to user frustration caused by the proliferation of pop ups on the Internet. It’s very important to time your pop ups correctly.

For instance, don’t display your pop ups over the primary content of your website in the first few seconds after you arrive. This may be as unsettling as a salesman attempting to upsell you a discount the instant you enter a store. On the other hand, displaying your Shopify pop up discount too late may result in the loss of a significant chance to affect the purchasing decision of your customers.

Look at your analytics data for consumer engagement measures, including average time spent on site, to find the best time.

Diversify the variety of Shopify discount pop ups for particular pages

Show Shopify discount pop ups that are relevant to certain clientele types. For example, you might use pop ups targeted at repeat consumers to offer subscription offers. A pop up with a coupon for free delivery would be more enticing to first-time visitors.

The efficacy of your pop ups may be greatly increased by tailoring them to the customer’s path and segment.

Design an impressive Shopify discount pop up poster

Designing a poster is an effective way to create a pop up. The images used need to be clear, the products/services are displayed appropriately to attract the user’s eyes. The colors need to be harmonious, outstanding, and represent your brand. Make sure elements such as images, titles, content and CTA buttons are arranged reasonably and easy to see.

The design of your pop up should complement the aesthetic of your company, but it also has to be eye-catching to draw in clients. If at all feasible, use eye-catching typefaces, vivid colors, and eye-catching images. A forgotten pop up is an uninteresting pop up. The design must be distinctive since a Shopify discount pop up disrupts the user’s browsing experience. Like other types of advertising, pop ups are unanticipated components that show up during the purchasing process; as such, unless they are able to capture the visitor’s attention, they are likely to be ignored.

Attract customers through the Shopify pop up discount title

The ad title is a pioneer in how to create pop up discount on Shopify so that viewers stop to watch the entire pop up content. The name should only include important keywords that clearly show the campaign message. Using the words “free”, “discount”, “limited”, … or urgent words such as “only 24 hours left”, “limited quantity”, “today’s only offer”, … are often very effective.

In addition to words, you can also create urgency messages in other ways to create fear of missing out (FOMO). A common visual is a countdown timer, a discount running low or a deal running out of time. In this way, you can prompt shoppers to take action more quickly and effectively.

Create CTA button with sense of urgency

The CTA button is an important element in creating an attractive pop up. This button must be different from the rest to attract attention. The content on the CTA button must be concise, easy to understand and show the desired action such as: “Buy now”, “Register now”. As mentioned in the image design section, choosing the right CTA button color, standing out, and the size is large enough for users to notice and click on.

Optimize pop up on mobile interface

Many businesses only focus on optimizing how to create pop up discount on Shopify on laptop websites, forgetting that the number of mobile users accessing the website is also extremely significant. Some tips to help you on how to create pop up discount on Shopify on mobile interfaces include:

• Make sure the pop up is moderately sized and placed in a position that is easy to see but does not obscure the main content, with a responsive design to suit all screen sizes.
• The content should be concise, with a clear call to action (CTA) and an attractive offer.
• The design should be simple, using easy-to-read colors and fonts, along with flexible display times, allowing users to easily close the pop up.
• Optimize the user experience by ensuring the pop up loads quickly and does not obscure important content.

Conclusion on How to Create Pop Up Discount on Shopify

Thus, Shopify discount pop up is a very effective advertising tool that every website should use. Hopefully, with the sharing from the above article, you can know how to create pop up discount on Shopify.

In short, knowing how to create pop up discount on Shopify correctly will bring many business benefits to your business. Depending on your needs, you can customize the form of creating a pop up and design it to suit each campaign, product, and time. Wish you success with your business.