How To Increase Conversion Rate Shopify for B2B Wholesale: 15+ Proven Tips

For B2B wholesale businesses where big orders and long sales cycles are the norm, understanding and improving this metric can make a big impact on your profit. A high conversion rate means your store is getting visitors and it’s also getting them to take action.

So, how to increase conversion rate Shopify for B2B wholesale? Don’t worry! In this post, BSS Commerce Shopify will show you how to boost your Shopify conversion rate for B2B wholesale. These practical tips will help you create a shopping experience that converts more.

Now, let’s begin!

Importance of Shopify Conversion Rate Optimization

Shopify Conversion Rate Optimization (CRO) is crucial for any eCommerce business looking to increase sales and revenue. Here are a few reasons why:

• Revenue: The main aim of any online store is to make money. By increasing your conversion rates you can turn more visitors into paying customers. That means more sales and more profit for you.
• User Experience: CRO is about improving the overall user experience by testing customer behaviour and tweaking. A optimised store means a smoother shopping experience and more customer satisfaction and loyalty. When customers can find what they want and buy easily they’ll come back.
• Return on Investment (ROI): CRO will give you a higher ROI. Converting more visitors into customers without having to increase traffic means you’re getting more from your existing marketing. That means more from every visitor to your site.
• Data Driven Decisions: CRO involves looking at various data points such as bounce rates, click through rates and user behaviour on your site. This information will tell you what’s working and what’s not, so you can make informed decisions to improve the shopping experience and increase conversions.
• Competitive Advantage: In a crowded eCommerce space, having an optimised site will set you apart from the competition. By prioritising CRO you can attract more customers than other stores that don’t optimise.

How to Increase Conversion Rate Shopify for B2B Wholesale with 15+ Tips

Now, let us check out more than 15 tips on how you can improve the conversion rate for B2B wholesale on Shopify:

1. Make Your Product Pages Shine

To increase conversion rates for your B2B wholesale Shopify store you need to optimise your product pages. Here are some tips to make your product pages shine and sell more:

• Product Descriptions: Write product descriptions that talk to wholesalers needs and pain points. Highlight features, benefits and use cases so they can see how your product solves their problem.
• Images: Add high res images of your product from multiple angles. Consider images of the product in use or in a real world setting so wholesalers can see how it’s used.
• Social Proof: Show testimonials, reviews and case studies from happy customers. Social proof is big for purchasing decisions as it builds trust and credibility for your brand.
• Clear Calls-to-Action (CTAs): Make your CTAs big and bold. Use action words to tell wholesalers to take the next step whether it’s to request a quote, add to cart or contact you for more info.
• Bulk Discounts and Pricing Tiers: Wholesalers want to save money. Show any bulk purchase discounts or tiered pricing on your product pages to encourage bigger orders.
• Fast Loading Times: Make sure your site loads quick, slow pages can lead to high bounce rates. A fast site is good for user experience and keeps customers engaged.
• FAQ: Add a visible FAQ to your product pages to answer customer questions and concerns. This is valuable info and shows you care about customers.

2. Use Eye-Catching Product Labels

Using product labels is a sure fire way to feature product, sales and USPs, so potential buyers can see the value in your product. Here’s how:

• Use product labels to highlight the main features like “Best Seller”, “New Arrival” or “Limited Stock”. These labels create urgency and get wholesalers to make a decision faster.
• Show your discounts and promotions with big labels. For example “Bulk Discount Available” or “20% Off First Order” will get wholesalers to buy more, which is perfect for wholesale.
• Labels that show quality assurance like “Certified Organic” or “Made in the USA” will build trust with B2B buyers. Wholesalers want to buy from reliable products and these labels will give them confidence in their purchase.

However, this could be made easy with BSS: Product Labels & Badges. BSS Product Labels & Badges propels customers one step further in continuously purchasing attractive product labels and tags.

Main features for B2B wholesale:

• Badges and Labels: discount tags, sale tags, product stickers, new arrival tags.
• Different Display Conditions: show labels based on stock status, discount criteria, etc.
• Visibility on Specific Pages: product page, collection pages, search pages, etc.
• Customizable product labels and badges: dynamic text options, customizable font size, font style, color.
• Variant Specific Label: show labels for selected variants on product page.

3. Use High-Quality Product Images

For many customers images are the best way to decide on a product. Create your own product photography in house rather than using supplier images and you can stand out from the competition. You can show each product consistently and in its best light, so customers can scan the page and find what they are looking for.

As a rule of thumb, add 4-5 images per product, hero shots (which focus on the product itself) and lifestyle shots. Show different colours or styles from different angles and if possible offer a zoom feature to get a closer look. By using clear, well lit, high res images you can reduce returns and increase your conversion rate (CVR).

4. Leverage Social Proof

Social proof is not only a great way to get customers to complete their purchase but also builds trust between you and your customers. In fact many customers are more likely to buy from a website that has reviews and ratings compared to one that doesn’t.

And social proof goes beyond just product reviews. You can use customer testimonials about your support services, show ratings from third party sources, display seals of approval from other brands and use impactful stats (e.g. “This recycled bag repurposes 10 water bottles”) to show the good your brand does.

And don’t just limit reviews to one section. While many stores only put reviews on product pages, consider placing them throughout your Shopify store. This will help persuade customers at every stage of their buying journey.

5. Minimize Cart Abandonment

While making sales is important, preventing lost sales is equally if not more important. To increase this conversion rate you need to re-engage your customers and give them a reason to complete their purchase. One of the best ways to do this is through cart abandonment emails and notifications.

For customers who have an account on your site, abandoned cart emails can be a great way to convert. These emails are a timely reminder of the products they viewed and the benefits of buying them. You can also add in offers like special discounts or free shipping to increase the chances of converting these customers into actual customers.

6. Implement Retargeting Ads

Retargeting is a form of paid advertising that lets you reconnect with people who expressed interest in your products but didn’t buy from you. For example if someone abandoned their cart show them ads of the exact products they left behind. This personalization makes them feel valued and more likely to convert.

Through retargeting you can show them the same products they viewed on your site as they browse the internet. This is a great way to keep your brand top of mind and get them to complete the purchase.

You can link your Shopify store to platforms like Meta (Facebook and Instagram) and YouTube and you can use advanced advertising techniques to show personalized ads to people who have visited your store and shown interest in specific products.

Also, adding elements of urgency like limited time offers or exclusive discounts can motivate people to act fast. Highlight these in your retargeting ads and create a sense of FOMO (fear of missing out) that will make them buy now.

7. Craft Compelling Product Descriptions

As I mentioned earlier product copy is not just for SEO; it should be persuasive, detailed and scannable. It sounds hard but it’s easier than you think:

• Talk to Your Audience: Use language that speaks to your target market, not just the search engine algorithms.
• Address Pain Points: Infomercials work because they focus on solving problems. Remember you’re not just selling a product; you’re offering a solution, a lifestyle or an experience.
• Use Sensory Language: Use descriptive words that evoke the senses but not unverifiable superlatives.
• Include the Essentials: Dimensions, sizing (with links to size guides if needed), materials or ingredients, compatibility, included accessories and images that show the product in scale.

In short, good product copy helps user experience and reduces returns. Returns can skew your conversion rates so if you have high returns your actual conversion rate will seem lower than it is.

8. Establish a Referral Program

You probably bought something based on a recommendation from someone you trust. Referrals and recommendations are a powerful marketing tool; a McKinsey report says 20-50% of buying decisions are influenced by word of mouth, so it’s a cost effective way to get new customers with big results. Here are the simple steps to implement a referral program:

• Define Clear Objectives and Rewards: Set specific goals and rewards for the referrer and the referred customer.
• Choose the Right Tool: Pick software or a platform to manage your referral program.
• Promote: Use all your communication channels: website, email, social media to promote the program.
• Keep it Simple: Make the referral process easy for both parties.

Plus, you can use the BLOOP Referral Program app. BLOOP has a referral campaign program that makes referral marketing easy through a points system. It has a custom reward feature so you can share with friends, boost sales and increase your conversion rate.

Here are the features you can use for your online store:

• Share via email, social media or referral link to auto generate discount codes.
• Customize your referral page and pop-up with your choice of fonts, colors and content.
• Translate your referral page to your store language.
• Set conditions for referral rewards.
• Referrers and referees data and results.

9. Optimize Site Navigation

Navigation should be smooth, intuitive and seamless so customers can find and buy products. Any friction in this process will lower conversion rates. For example, Partake uses dropdown menus to help customers find and buy products. When users click on the top level navigation (e.g. Products) they can see best selling categories and links to product pages making it easy to shop.

Partake’s homepage. Source: partakefoods.com

10. Gather Insights Through Surveys

Data collection and analysis is key to understanding the underlying reasons for issues and underperformance on your site. This involves gathering open ended feedback from users to identify specific areas to improve. Common ways to collect qualitative data:

• On-Site Surveys: Use exit or on-page surveys that ask custom questions about users’ experience on your site. Focus on areas of friction, opportunities to improve, and any fears, doubts or hesitations users had during their time in your store.
• Customer Surveys: Send surveys to first time buyers or newsletter subscribers who have recently interacted with your site. Ask them about their buying journey, what motivated them to buy and any suggestions they have for improvement.

Bonus Tips: It’s best practice to do these surveys regularly or in waves throughout the year to get a steady stream of recent qualitative feedback.

11. Ensure Mobile Optimization and Fast Loading Speeds

64% of online shoppers will go to a different store if the current one has slow loading speed. Don’t let slow loading times hold you back from growing your sales. So to increase your conversion rate on Shopify, mobile optimization and fast loading speeds are key. Here’s how:

• Simplify Navigation: A compact and simple navigation bar so users can find products quickly without feeling overwhelmed. Test on multiple devices.
• Optimize Loading Speeds: Compress images, minimize code and remove unused apps to keep visitors.
• Streamline Checkout: Simplify the checkout interface by reducing fields and offering guest checkout. Autofill for returning customers.
• Responsive Design: Make sure your Shopify theme is responsive, adjusts to different screen sizes and orientations.
• Show Social Proof and Urgency: Display customer reviews and limited time offers in your mobile layout to buy.
• Regular Testing and Updates: Test your site on multiple devices and use tools like Google Analytics to identify areas to improve.

If you don’t have time and resources to do all of the above, one of the alternative solutions is using Shopify Speed Optimization Services. BSS Commerce Shopify has over 11 years of experience serving more than 100,000 clients globally, providing top-notch Shopify speed optimization services to boost your store’s performance. At BSS Commerce, we guarantee the best results for our clients. Contact us now to get more info.

12. Explore Virtual Reality Shopping

In eCommerce, VR and AR are used in online stores. Many online retailers are seeing better conversion rates with VR and AR. Customers are more likely to buy when they can try before they buy.

To use VR effectively, consider using apps like MIDA Session Recording Replay which can help you integrate immersive shopping experiences into your store. Make sure you have high quality 3D models of your products to create realistic and engaging VR experiences. MIDA app allows you to track your customers as they browse your site.

MIDA app’s highlight features:

• Session Recording: see customer interactions on your eCommerce site
• Heatmaps: see where visitors are focusing
• Analytics: track and measure customer behavior (checkout, add-to-cart, etc)
• Event based recording filters: filter sessions by abandoned carts, completed transactions, etc
• Performance optimized: record sessions without slowing down your store.

13. Use a Loyalty Program for Faster Conversions

With these loyalty programs, the customers tend to spend beyond the next reward that they want to redeem, which eventually has a positive impact on their average order value. For instance, using BLOY, one can set a loyalty program whereby the customers will receive perks for repeat purchases.

Here’s how BLOY app can help you:

• Loyalty Points Calculator. Display loyalty point information on product pages and the post-checkout interface.
• Get points available for account registration, direct purchases, and on birthdays.
• This loyalty program allows customers to redeem loyalty points for reduced prices and free shipping.
• Customer notification emails regarding their accumulated points and what they can acquire as a reward will happen automatically.
• Create a Dedicated Loyalty Page: To help customers with more info on guidance and engagement.

14. Enhance Your Checkout Experience

For many stores the checkout page is where the sale is made. But the average cart abandonment rate is 70% according to Baymard Institute. 18% of users abandon their cart because they think the checkout process is too long or too complicated.

So, a frictionless checkout is key. Brands are starting to see the value in reducing friction at checkout and no one does that better than Shop Pay. If customers have used Shop Pay before, their information is recognized at checkout with no additional action required. This allows Shop Pay to pre-fill customer info and give a one-click checkout that’s 4x faster than guest checkout.

15. Provide Multiple Customer Support Options

• Live Chat: A live chat feature allows customers to get help while browsing your store. This instant support can resolve issues quickly and keep buyers engaged.
• Email Support: Offer 24/7 email support for non-urgent issues. Make sure customers get responses to their questions or concerns in a timely manner.
• Phone Support: Offer a dedicated phone number for customers who want to talk to a person. This is useful for complex issues that require a lot of discussion.
• Social Media Support: Use Twitter or Facebook to provide customer service. Engaging with customers on social media can increase brand visibility and responsiveness.
• Self-Service Options: Create a help center with FAQs, tutorials and guides so customers can find answers on their own.
• Video Tutorials: Consider creating video content that answers common questions or shows product features so customers can learn about your products.

In Summary

Increasing B2B wholesale conversion rate on Shopify requires a holistic approach to the customer experience. There are many CRO best practices but also many myths and misconceptions. Research and surveys are valuable but conversion rate goals should be specific to each store and their customers.

What works for one store won’t work for another. So, setting clear goals, analyzing data, doing research and being open to testing is key to CRO.

Finally, you can find the latest tips, tutorials, and much more on our site regarding Shopify Stores. Thanks for reading!