Boosting eCommerce sales is a constant concern for online business owners. While it may be tempting to invest in paid advertisements, this may not always yield the best results in terms of optimizing your sales funnel.
In reality, almost all effective strategies for increasing eCommerce sales involve researching the potential customer’s requirements, enhancing the user experience, and providing fantastic customer service. If you’re looking for cost-effective methods to enhance eCommerce sales, you’ve come to the right place.
In this article, BSS Commerce Shopify will delve into the 10+ best strategies in the guide “How to Increase eCommerce Sales” that you shouldn’t miss.
Contents
Which Factors Influence the Growth of eCommerce?
Online sales can vary depending on many factors, including competitor activity, market trends, advertising campaigns, and seasonal purchasing patterns.
Even so, the main factors for eCommerce sales are: how many people visit an online store, how many people can become customers, and how much a customer spends on the products or services you sell. All these directly affect eCommerce sales. Refer to more about some crucial factors that affect eCommerce sales in the section below.
Lifetime Value
The customer lifetime value (CLV) indicates how much value consumers will bring to the business over time, which helps you decide how much money to spend on customer acquisition. It is influenced by factors such as the value of each transaction, how often the customer makes purchases, and the rate at which they remain loyal to the brand.
As a result, through enhancing customer retention, encouraging repeat purchases, or boosting the average value of each sale, you can effectively enhance the customer’s value to the business.
Traffic
The number of visits to an online store is what is referred to as site traffic. Regardless of whether you’re aiming to attract the initial or thousandth customer, boosting traffic to an online store is a vital aspect of expanding the business. If your website is optimized for conversions, an upsurge in web traffic could translate to more customers and sales.
Conversion Rate
The overall conversion rate of a website is determined by the percentage of visitors (sessions) who access the eCommerce shop. These actions can range from placing orders to subscribing to newsletters, signing up for pre-orders, or adding items to carts.
It is important to note that a website’s overall conversion rate is usually higher than its eCommerce conversion rate, which specifically focuses on orders. So, to improve the conversion rate, you can effectively boost sales without necessarily increasing the number of visitors to the website.
Read more: Shopify Conversion Rates: Definitive Guide for Store Owners
How to Increase eCommerce Sales: 10 Best Strategies
The key to boosting eCommerce sales lies in devising a comprehensive strategy that takes into account your business model, marketing budget, and the specific strengths and weaknesses of your sales funnel.
You may boost conversions, customer loyalty, and retention rates, as well as traffic to an online store, through the use of the 10 best ways to increase eCommerce sales, as follows:
Marketing Strategies
Begin with a Paid Advertising Strategy
One of the best ways to increase eCommerce sales is paid advertising. It is a powerful tool for boosting traffic to an online store. There are various formats available, including traditional methods such as print and outdoor advertising, as well as digital advertising like social media, display, and search engine ads.
For ecommerce businesses, digital advertising can be particularly effective as it enables to reach a wider audience and target potential customers based on their interests, demographics, and browsing behaviors. Additionally, digital ads provide a direct link to your eCommerce site, making it easier to track sales and measure the success of individual ads.
Collaborate with an Influencer
Collaborating with influencers is a strategic marketing approach that involves teaming up with content creators to enhance brand recognition and drive sales. This method is valuable in expanding the brand’s reach and establishing trustworthiness among potential customers within specific niche audience segments.
Influencer collaborations come in a variety of forms. While long-term brand ambassadorships entail forging long-term relationships with creators, unpaid gift programs involve businesses sending free products to creators with the goal of gaining attention.
One especially successful method of influencer marketing to increase sales is the distribution of promo codes. Track for influencers that are well-liked by the target audience and offer them compensation in exchange for their followers sharing discount codes.
Leverage Social Media for Marketing Purposes
If the goal is to boost traffic to an online store, utilizing social media marketing can be an effective strategy. Thanks to promoting social media platforms, you can enhance brand visibility, introduce potential customers to the products, increase the number of new customers, and motivate them to visit the website.
In addition, social media marketing can contribute to customer retention and foster repeat purchases by offering long-term value to the customer.
Hence, to increase eCommerce sales, it is crucial to identify the social media platforms where the target customers are most active. A social media management tool can assist you in creating and scheduling high quality content, engaging with the audience, and monitoring performance.
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Create a “Best Sellers” List
One of the easiest ways to get buyers excited about trending items is to list products as best sellers. Everyone is eager to obtain products that others are trying to obtain.
The majority of eCommerce platforms incorporate a bestseller metric into their reporting systems. These reports provide comprehensive information on the top selling products based on supplier, SKU, sales, and other essential metrics.
As a result, when using this data, you can establish a dedicated category for Best Sellers or designate specific products as Best Sellers on their respective product pages. Showcase the best selling items from history as well as the ones that are in high demand right now. You can filter the reports to display items sold within specific timeframes, such as the month, year, or day. This allows for a comprehensive understanding of sales patterns and aids in making informed business decisions.
Using an Email Marketing Campaign
Similar to social media marketing, email marketing has the potential to enhance brand recognition, drive traffic to your online store, and generate sales. Additionally, it can promote repeat business and improve customer retention efficiently.
One effective strategy is sending out email marketing that offers entertainment or educational content, thereby increasing customer loyalty and ensuring your brand remains memorable. At the same time, promotional email marketing can not only be utilized to announce new products, promote sales, or highlight upcoming events, but it can also help ease the approach with customers.
Create Purchase Incentives for Customers
To increase eCommerce sales, consider providing purchase incentives, especially if customers abandon their purchase during checkout. One option is to offer a discount on their initial purchase if they sign up for marketing emails. Another option is to provide discounts for orders that exceed a specific dollar amount. On the other hand, offering free shipping, free returns, or a money-back guarantee can help reduce any hesitations customers may have about completing their purchase.
Conversion Rate Optimization Strategy
Optimize the eCommerce Website’s User Interface
Successful eCommerce websites are appealing, useful, and convincing. With criteria for designing and branding, let’s make sure that the design of an online store accurately reflects the brand identity. This includes a user-friendly interface that enables customers to easily locate the products they are seeking. Moreover, an eye-catching homepage can captivate customers and encourage them to explore your website further.
Reduce Cart Abandonment Rates
The significance of the average cart abandonment rate cannot be denied. It indicates that out of every ten customers who engage with an online store, seven of them abandon their shopping carts before completing the purchase. Employing reminder emails and retargeting ads is an effective strategy to mitigate the high rates of cart abandonment.
On the other hand, let’s use the best practices during the checkout process, such as providing customer support and accepting various forms of payment, which can also contribute to reducing cart abandonment rates efficiently.
Boost the Browsing Experience on the Mobile Device
In today’s world, the majority of Internet traffic is generated by smartphone users. If your eCommerce store is not optimized for mobile devices, you may miss out on significant sales opportunities.
Given the limited screen space on mobile devices, let’s prioritize visual content over text elements. Utilize bullet points and concise copies, and incorporate videos whenever possible. Research shows that mobile shoppers are more inclined to purchase products that have a short video.
As a result, to increase the likelihood of conversions, it is essential to provide customers with a seamless online shopping experience.
Excellent Customer Service
Excellent customer service is crucial in boosting eCommerce sales. It involves providing exceptional support and assistance to customers throughout their shopping journey. This can be achieved by promptly responding to inquiries, offering personalized recommendations, and resolving issues efficiently.
Through delivering a positive and seamless experience, customers are more likely to make repeat purchases, leave positive reviews, and recommend the eCommerce store to others. In general, excellent customer service builds trust, enhances customer satisfaction, and ultimately leads to increased sales and business growth.
Develop a Sales Funnel
With eCommerce site analytics, identifying weaknesses in the sales funnel will help you boost eCommerce sales effectively. For instance, if the conversion rate is high but the website traffic is relatively low, it may be beneficial to concentrate on top of funnel marketing tactics such as social media campaigns and paid advertisements.
Conversely, if you have a substantial amount of site traffic but a low conversion rate, it may be advantageous to enhance the online shopping experience for the website visitors.
How to Increase eCommerce Sales – Final Verdict
To ensure the success of the business, adopt effective strategies that can attract and motivate people to make buying decisions. As sales play a vital role in the growth of the business, it is necessary to identify and implement strategies that can help increase sales.
To sum up, increasing eCommerce sales requires a strategic approach that encompasses various factors. Thanks to focusing on optimizing website design and user experience, implementing effective marketing strategies, leveraging social media and email marketing, and providing excellent customer service, businesses can drive more traffic to their online stores and convert visitors into loyal customers.
BSS Commerce Shopify hopes that these guides about how to increase eCommerce sales will support you in creating sales effectively on any platform.
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