How Walston Architectural Products experienced 150% increase in customer registration forms with BSS Commerce

Walston Architectural Products, a prominent name in the architectural industry of the United States, specializes in high-quality architectural wall panels. Catering to both B2B and B2C markets, the company has recently shifted its focus towards B2B clients, including interior designers, architects, hospitality venues, and commercial projects. The company’s innovative use of 3D laminate technology has set new standards in the industry for durability, maintenance, and aesthetic appeal. Let’s see how it can overcome challenges with the BSS Commerce solution.

Industry: Architectural product
Website: walstonarchitecturalproducts.com
Location: United States
Features used:
🔷 Registration Form, App customization (B2B/Wholesale Solutions)

🔎 Overview

Walston Architectural Products has successfully combined the aesthetic appeal of real wood with the technological advances of 3D laminates. This combination yields a non-porous, easy-to-clean surface that maintains the beauty of natural wood without the typical drawbacks such as color inconsistency and warping. The option for fire-rated MDF enhances the product’s appeal in commercial applications, making it an excellent choice for a wide range of business clients

💪 Challenge

Initially, Walston Architectural Products faced challenges in tailoring its online presence to better serve its B2B clientele, particularly in managing the registration process for its trade program. They face two main challenges in app selection.

• Customization Needs: The company needed to customize the registration form to double as a trade program form and to integrate this form seamlessly on a specific page of their website.
• Technical Setup: Setting up the app to meet specific business needs presented initial hurdles due to the unique customization requirements.

💡 Solution

After a quick discussion, Walston Architectural Products choose BSS Commerce Solution as a B2B catering app.

• Dedicated Customer Service: Exceptional customer support played a crucial role. The support team was quick to respond and adept at making the necessary customizations, which included integrating the trade program form into the company’s website.
• App Customization: The customer service team, led by Jennie, effectively addressed all customization needs, ensuring that the registration form was adapted perfectly to serve as a trade program sign-up tool.

✅ Result

The implementation of a customized registration form for the trade program has yielded impressive results:

• Increased B2B Engagement: There has been a 150% increase in customer registration forms since the implementation. A total of 203 trade program forms have been filled out, significantly enhancing B2B client interactions and relationships.
• Automation and Efficiency: The automated process replaced what was previously a manual effort, streamlining operations and freeing up resources to focus on other areas of customer service and product development.
• Client Feedback
  The successful customization and integration of the registration form have not only facilitated smoother operations but also generated highly positive feedback from users:
  Review:
  “Amazing customer service! Jennie and her team have been extremely quick to reply and address any customizations or questions I may have. I highly recommend this app if you are looking for a B2B solution for your website. It has quickly solved all of our B2B problems. 5 stars for this wonderful team!”

📝 Conclusion

Walston Architectural Products’ strategic focus on enhancing its B2B operations through the effective use of digital tools and exceptional customer service has proven to be highly successful. Customized registration forms have become a pivotal element in streamlining the trade program process, resulting in increased efficiency and improved B2B client relationships. This case study highlights the importance of responsive customer service and tailored digital solutions in the B2B sector, driving business growth and client satisfaction.

#Walston Architectural Products #Architectural product #BSSCommerce