In 2024, e-commerce sales worldwide reached a staggering $6.3 trillion, with online shopping continuing to be a dominant force for brands of all sizes. With so much competition, the theme you choose for your Shopify store can make or break your success.

The right theme impacts not only your store’s design but also your sales and customer engagement. If you’re torn between the widely popular Impulse Shopify Theme vs Umino theme by Nextsky, you’re not alone. Each offers unique features tailored to different business needs, but which one will truly help your brand shine?

In this article, BSS Commerce will break down the key differences, design strengths, and performance factors to help you make the best choice for your online store.

Impulse Shopify Theme vs Umino: Key Features

Umino Theme

Umino is a multipurpose Shopify theme developed by NextSky. It is a diverse, affordable theme that fits for all businesses. On the other hand, Impulse is a Shopify theme that focuses on luxury fashion and cosmetics brands.

  • Diverse Layout Options: Umino features a total of more than 20 homepage layouts and there will be more to come in future updates. With these layouts, merchants will be able to build their online store in a flash.
  • Element Builder: You don’t need to be a developer or have any knowledge about coding to create your online store with Umino. With the drag-and-drop customization, anyone can easily redesign their store however they want.
  • Mega Menu: The Mega Menu offers website visitors a better navigation and improves user experience while helping store owners feature their products and promotions.
  • Marketing Tools: With a host of built-in tools such as product recommendations, Quick buy, Shopable Video,… you are saving a big chunk of money investing in apps with Umino.

>> TRY UMINO THEME

Impulse Shopify Theme vs Umino

Impulse Theme

  • Visually Captivating: Impulse is designed specifically for luxury brands, using captive product images and large banners. Visitors will be impressed immediately with the edge-to-edge hero slideshow at the top of the page, which disappears with an impressive parallax effect to reveal even more.
  • Promotional Sections: The theme puts great focus on promotions. There are many beautiful types of sections and blocks to make sure that your promotions always look even better than they actually are.
  • Unlimited free trial: As Impulse is featured on the Shopify Theme Store, you can try out the theme, and customize it however you want. You don’t have to pay anything until you publish the theme to your domain.
  • Speed Optimization: Impulse ensures to check all the boxes for speed and performance so customers can have the best experience in your store.’

>> TRY IMPULSE SHOPIFY THEME

Impulse Shopify Theme vs Umino

Impulse Shopify Theme vs Umino: Customization Capabilities

Umino Theme

Umino is built to accommodate the needs of various businesses, from fashion to electronics. Merchants will have a lot of freedom with Umino to create a unique website no matter what you are selling. You can modify typography, colors, product pages, creating custom sections, blocks, and more.

Impulse Shopify Theme vs Umino

Impulse Theme

Impulse focuses more on a beginner-friendly experience, focusing on using large images to impress customers. It is perfect for luxury brands who want to create an online store without spending too much effort. However, not all brands and industries can make full use of this particular strength of Impulse.

Impulse Shopify Theme vs Umino: User Experience

Umino Theme

Umino’s interface is easy to use with a lot of options for customizations. Umino offers a flexible and robust user experience that caters to a wide range of industries. It’s designed for store owners who want full control over their website’s design, allowing for extensive customizations without needing technical expertise. For users familiar with web design or those needing complex custom solutions, Umino provides a more advanced, tailored experience.

Impulse Theme

Impulse focuses heavily on visual storytelling and ease of use, making it ideal for brands that rely on high-quality imagery and dynamic layouts. Its user-friendly interface is particularly appealing to non-technical users who want to create an engaging online store quickly.

Impulse Shopify Theme vs Umino

Impulse Shopify Theme vs Umino: Pricing and Support

Umino Theme

  • Price: $89 on ThemeForest.
  • Support: 6 months free support, extendable.

Umino stands out as an affordable option on ThemeForest, offering impressive flexibility for its price. With a $89 price tag, it’s perfect for businesses looking for a customizable, high-performance theme without the premium cost.

The 6 months of free support is a valuable addition, ensuring that users have access to help during the crucial stages of setup and launch. The theme also provides frequent updates, so users can expect ongoing improvements and bug fixes.

Impulse Theme

  • Price: $380 on Shopify Store.
  • Support: Comprehensive documentation and lifetime support.

Impulse is positioned as a premium Shopify theme, priced at $380. It excels in delivering a visually stunning, user-friendly design with rich features tailored to storytelling and branding.

The ongoing support from Shopify, coupled with comprehensive documentation, ensures that users have the resources to troubleshoot and optimize their stores efficiently.

Which Theme Should You Choose?

Umino is a great choice if you’re looking for affordability and flexibility. Priced at $89, it offers robust customization options and 6 months of free support, making it ideal for businesses across various industries that want to tailor their store to their specific brand without breaking the bank.

Impulse, on the other hand, is a premium option at $380. It shines in delivering a visually stunning, user-friendly experience with a strong focus on visual storytelling. This theme is best suited for businesses, particularly in fashion or lifestyle sectors, that prioritize branding and need dynamic features to engage customers.

So Impulse Shopify Theme vs Umino, which one should you choose? If you’re on a budget and need extensive customization, Umino is the best choice. However, if you’re looking for a premium, visually driven theme with more built-in marketing features, Impulse is worth the investment. Free demos are available for both of them so it is best for you to try them out first before making the decision.

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