Raven’s Transformation Through Wholesale Registration and Quantity Break Features for B2B Selling

Industry: Home and garden
Website: raven.style
Location: United Kingdom
Features used:
🔷 Wholesale Registration Form, Quantity Break (B2B/Wholesale Solutions)

🔎 Overview

Raven, a UK-based retailer, specializes in offering a meticulously curated selection of Japanese tiles celebrated for their beauty and craftsmanship. The company sought to enhance its online presence not only to showcase the aesthetic appeal of its products but also to cater efficiently to its B2B clients. Recognizing the limitations of its website in facilitating B2B orders and offering discounts, Raven embarked on a journey to integrate more sophisticated features that would streamline the purchasing process for its business clients.

💪 Challenge

Raven faced a two-fold challenge in accommodating its B2B clients:

Lack of a Seamless Discounting Mechanism: The existing process for offering discounts to B2B clients was cumbersome and ineffective, involving discount codes that complicated the ordering process rather than streamlining it.
Inability to Place Orders via the Website: B2B clients were unable to use Raven’s website to make orders, a significant barrier that hindered sales and client satisfaction.
To address these issues, Raven identified the need for a solution that would not only make the ordering process more intuitive but also clearly communicate the savings B2B clients could expect by purchasing through the website.

💡 Solution

Raven implemented two key features to enhance its B2B offering:
Wholesale Registration Form: By incorporating a registration form specifically for wholesale clients, Raven was able to streamline the process of collecting client interest and establishing clear communication channels for B2B transactions.
Quantity Breaks (QB): The introduction of quantity breaks allowed Raven to display and apply discounts directly on the product pages, offering transparent savings based on the quantity purchased. This feature was tailored to include both main products and sample products, ensuring comprehensive coverage across Raven’s product range.

The implementation process involved overcoming technical challenges, notably:
Customizing the display of QB discounts on both main and sample products on product pages.
Ensuring that when sample products were added to the cart, the QB discount was accurately updated in the cart drawer.
Raven’s tech support team played a crucial role in addressing these challenges, ensuring that the features worked seamlessly and met the company’s needs.

✅ Result

The integration of the Wholesale Registration Form and Quantity Break features transformed Raven’s B2B client experience by:

Providing Clear Discount Information: B2B clients now have a transparent understanding of their discount terms on a product-by-product basis, enhancing their purchasing experience.
Streamlining the Ordering Process: The ability to easily register as a wholesale client and see applicable discounts directly on product pages has made the ordering process more intuitive and efficient.
While Raven has not quantified the improvements in turnover directly attributable to these changes, the enhancements in usability and client satisfaction speak volumes about the value added by the new features. The support received during the implementation process was highlighted as first-class, with a particular emphasis on the eagerness and ability of the support team to customize solutions to fit Raven’s unique requirements.

📝 Conclusion

Raven’s initiative to refine its online platform for B2B clients illustrates the power of targeted digital solutions in enhancing business operations. By addressing specific challenges with customized features, Raven has not only improved the usability of its website for B2B clients but has also set a precedent for how businesses can leverage technology to cater to the distinct needs of their customer base. This case study serves as an exemplary model for other companies facing similar challenges, showcasing the importance of innovative solutions and responsive support in achieving business objectives.

#Raven #Home and garden #BSSCommerce