Screenshelf – Bridging B2B and B2C with Innovative B2B Solutions from BSS Commerce

Industry: Consumer electronics
Website: orantek-ltd.myshopify.com
Location: Ireland
Features used:
🔷 Custom Pricing, Registration Form (B2B/Wholesale Solutions)

🔎 Overview

Screenshelf is an innovative e-commerce site based in Ireland, adeptly catering to both B2B and B2C markets. Specializing in the sale of mobile phones from renowned brands such as iPhone, Samsung, and Huawei, alongside an extensive range of tools, accessories, and power banks, Screenshelf has established a robust online presence. The company’s success lies in its ability to provide a seamless shopping experience tailored to the unique needs of its diverse customer base.

💪 Challenge

Screenshelf’s primary challenge was to integrate a B2B platform within its existing B2C Shopify site, without compromising the simplicity and intuitiveness of the shopping experience for either customer segment. This integration needed to address several key requirements:
Customizing the B2B purchasing flow to accommodate business customers’ needs for specialized pricing and bulk purchasing.
Maintaining a separate registration process for B2C and B2B customers to streamline user experiences and backend processes.
Implementing a custom pricing strategy that could dynamically display different pricing tiers based on user login status and account type.

💡 Solution

Screenshelf’s solution involved a multi-faceted approach to create a cohesive ecosystem catering to both B2B and B2C segments:

Trade Registration Form: A dedicated B2B customer registration form was developed (Trade Account Registration), allowing business clients to easily sign up and access custom pricing and bulk purchasing options.
Custom Pricing: The app support team set up custom pricing rules that displayed attractive, trade-specific pricing to logged-in B2B customers while enticing B2C customers with a call to action to register for a trade account to avail of special prices.
Dynamic Messaging on Product Pages: Product pages were customized to dynamically display messages encouraging trade account registration for B2C customers or acknowledging the logged-in status of B2B customers, reinforcing the value proposition for each segment.
Integration with Ecomposer Page Builder App: Transitioning to product and collection pages built with the Ecomposer Page Builder app presented a significant challenge as it initially resulted in the loss of all custom pricing and messaging customizations. The team provided additional assistance to reintegrate these features within the new page builder environment, ensuring no disruption to the user experience.

✅ Result

Screenshelf’s strategic implementation of these solutions has led to the successful operation of its B2B/Wholesale Solution app for three years since its launch. The app’s flexibility and the support team’s responsiveness have been instrumental in Screenshelf’s ability to effectively serve a dual market, reinforcing its position as a leading provider in the mobile phone and accessories industry.
Customer Review
Screenshelf’s experience with the B2B/Wholesale Solution app has been overwhelmingly positive, with the company praising the app’s exceptional customizability and the support team’s swift assistance. This sentiment is encapsulated in their review: “App is exceptional for stores targeting b2b & b2c customers. The app is customizable with super fast support. Highly recommended.”

📝 Conclusion

Screenshelf’s innovative approach to integrating B2B functionalities into its B2C platform showcases the potential for e-commerce sites to cater effectively to diverse customer bases. By leveraging custom pricing, dedicated registration forms, and dynamic user engagement strategies, Screenshelf has successfully bridged the gap between B2B and B2C, offering tailored experiences that meet the distinct needs of each customer segment. This case study exemplifies the importance of adaptable digital solutions and responsive support in achieving e-commerce success.

#Orantek #Consumer Electronics #BSSCommerce