Wodabox Empowered Resellers Growth with BSS B2B/Wholesale Solutions

The Overview

For the past seven years, Wodabox has proudly held the position as the go-to destination for textile, accessory, and dietary needs. Boasting an extensive collection of over 5,000 references from more than 40 international brands, Wodabox has become synonymous with offering the most technical and trendy items in the market.

Established online in 2014, Wodabox is unwavering in its commitment to providing the best for sports enthusiasts across France and Europe. The brand’s dedication is evident in its meticulous selection of top-tier brands, ensuring customers have access to the finest equipment for their athletic pursuits. Wodabox remains at the forefront of industry trends, consistently delivering the latest and most exceptional products to its valued customers.

Presently, Wodabox is actively promoting customer engagement by encouraging them to become resellers. Recognizing the mutual benefits, the brand understands the importance of an effective application to facilitate streamlined sales to both resellers and wholesalers.

In their pursuit of empowering customers to become resellers, Wodabox places emphasis on the alluring advantages offered. This initiative underscores the necessity for a dedicated app, enhancing the efficiency of managing sales to resellers and wholesalers alike.

The Challenge

When initially downloading the B2B/Wholesale Solution app, due to its numerous features, understanding and setting up all functionalities could be a bit complex. This necessitated the presence of a dedicated support team, which was crucial. To swiftly and accurately set up the features, Wodabox sought assistance from BSS Support. BSS promptly acknowledged and assisted in the installation, ensuring the app ran accurately on Wodabox’s store.

The most crucial feature implemented was Custom Pricing (CP), serving as the key element for creating preferential prices for resellers/B2B customers based on the current retail prices on the website. Wodabox could generate multiple discounts with various CP rules in the app, and only customers with tags satisfying Shopify criteria could view and purchase items at these prices.

The Tax Display and Tax Exempt functions aided Wodabox in controlling the display of prices, including and excluding taxes, facilitating customers in easily understanding the product prices. Moreover, leveraging VAT ID by country allowed for accurate tax deductions according to the company’s settings.

In addition to presenting exclusive prices for resellers/B2B customers, Wodabox frequently ran additional discount programs. Typically, when using auto discount features like Custom Pricing, using additional discount codes from Shopify was challenging due to the draft order creation mechanism. However, the B2B/Wholesale Solution’s Discount Code function allowed Wodabox to create codes concurrently with auto discounts from the CP function.

The Auto Tags function also played a pivotal role in aiding administrators in categorizing and controlling orders from B2B customers more effectively, segregating them from regular orders from retailers.

Throughout the app usage journey, Wodabox regularly updated themes and settings. Each time there was an issue related to compatibility or logic between features, administrators reached out to the BSS Support team. The team consistently responded promptly, providing evidence and guidance for Wodabox administrators to thoroughly understand and efficiently resolve issues.

In summary, Wodabox’s experience with the B2B/Wholesale Solution underscores the importance of a comprehensive support system and a feature-rich app. The successful implementation of various functionalities not only streamlined B2B operations but also showcased the effectiveness of collaborative problem-solving with BSS Support.

The Solution

Facing the challenge of creating special pricing for resellers, managing tax deductions, and streamlining B2B orders, Wodabox sought an encompassing solution. The B2B/Wholesale Solution emerged as the key application capable of addressing all these requirements.

The Result

The adoption of B2B Wholesale Solution by BSS resulted in effective sales to resellers, accurately installed pricing structures, and a 60% success rate in orders to resellers. The streamlined order tracking through Shopify admin tags further contributed to the success metrics. Notably, the registration of resellers and B2B customers on the Wodabox website witnessed significant growth, positively impacting overall revenue.

Continuous Improvement and Support

Throughout Wodabox’s app usage, frequent updates to themes and app settings were seamlessly handled. In cases of compatibility issues or feature logic intricacies, proactive engagement with BSS Support proved invaluable. Their prompt responses, along with comprehensive evidence and guidance, empowered Wodabox administrators to understand and efficiently resolve any challenges.

Conclusion

Wodabox’s journey with B2B/Wholesale Solution stands as a testament to the transformative power of tailored solutions. The integration not only streamlined their B2B operations but also contributed significantly to the growth of reseller registrations and overall revenue.