15+ Successful B2B eCommerce Examples That Improve Your Strategies

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The time has changed as the demand for B2B businesses’ development is rising too. This entails searching for reputable B2B eCommerce examples all over the world.

The reason is that running B2B businesses selling to other businesses is inherently more complex than the traditional B2C model, especially when your store is on the way to becoming a top B2B company. 

Hence, seeking typical examples of ecommerce business along with their success stories is a great inspiration for store owners to grow their own business. 

Let’s discuss some of the Business to Business companies today and find what B2B eCommerce examples are, shall we?

You don’t know which platform you should use to start your B2B eCommerce business? Let us help you define it for FREE. Check here >>


E-business vs. E-commerce


There are two models of doing B2B e-business and B2B eCommerce, which differ a lot with various facts and figures.


Electronic Business, or E-business, is the online presence of a business. It refers to those done with the help of the Internet.

E-Commerce includes undertaking industry, trade, business transactions, extranet web, and intranet to conduct businesses and commerce over the Internet.

Examples of E-Business are eCommerce companies and their various internal business activities, classified sites, auction sites, software, and hardware developer sites, etc.

Activities of E-Commerce:

  • Online store setup
  • Customer education
  • Buying and selling product
  • Monetary business transaction
  • Email marketing
  • Supply Chain Management


Electronic commerce, shortly known as eCommerce, only means the process of selling, buying, ordering, and paying for goods and services that are done via the web or the Internet.

Websites and applications are required for eCommerce. In this commercial transaction, sellers can communicate with the buyers without face-to-face interaction.

Examples of E-Commerce are online retailers (such as Amazon or Flipkart), sellers of digital goods (such as ebooks or games), online services, etc.

Activities of E-Commerce:

  • Buying and selling products online
  • Online ticketing
  • Online Payment
  • Paying different taxes
  • Online accounting software
  • Online customer support

E-business is a broader concept, and it is considered a subset of E-commerce. It is more than just a simple act of buying and selling products and services online.

Scroll below to have a look at 10 ecommerce b2b examples!

Wanna build an e-commerce business? Let’s check 15+ B2B e-commerce platforms comparison to select the best one!

10 Business to Business e-business examples

1. Salesforce


Salesforce is one of the top business-to-business companies. So What does Salesforce mean? It is an integrated CRM platform that includes marketing, sales, commerce, and service in every single shared view of customers.

It is also a customer relationship management solution that brings companies and customers together. More than 150,000 B2B e-business examples use these services and achieve their success goals.

This example of B2B eCommerce provides a centralized place to organize your sales process. Therefore you can say Salesforce helps businesses stay organized and move forward!

Besides, Salesforce offers a Commerce Cloud as an eCommerce platform to build B2B and B2C websites. It is even more than a CRM platform for online websites. Compared to other platforms, Salesforce Commerce Cloud contains specific strengths and weaknesses for eCommerce businesses. This can bring users many excellent features to complete their websites. Please read some differences between Magento and Salesforce Commerce Cloud for more information. 



2. Flipsnack


Flipsnack is the best flipbook maker on the market. It can help B2B businesses present their products with interactive catalogs and flipbooks while offering many eCommerce-related features.

It acts as a digital catalog that helps eCommerce businesses to organize and sell products interactively. Businesses can

  • Add links, videos, images, and buttons, 
  • Use the Shopping List feature, 
  • and integrate with Google Analytics to track flipbooks. 

Through this, businesses can offer a personalized experience to their customers, depending on their needs.

You can send the catalogs as newsletters and create messages suited to your audience by adding interactivity.

Besides digital catalogs, you can create different marketing and reporting materials like flyers, brochures, portfolios, guides, menus, or price lists. 

3. Hootsuite


Another B2B e-business example is Hootsuite – a marketing tool that goes beyond social media scheduling.

Hootsuite not only schedules content but also helps you do more with your social media, such as monitoring or analyzing. 

Hootsuite makes finding, scheduling, managing, and reporting on social media content easier than keeping your social presence active 24/7.

You can optimize the data number, track your performance, and share meaningful insights about customers and campaign content using customizable, easy-to-create reports.

For example, when B2B e-business needs marketing strategies, Hootsuite came up as the top Social Media Management System. Hootsuite offers a dependable solution that meets social media needs for large and small B2B companies.


4. LinkedIn


Maybe you have heard the word “LinkedIn” uttered by your colleagues at work. It appears like an awesome B2B eCommerce example for everyone who’s on the hunt for a new job.

But what are examples of B2B eCommerce like LinkedIn, anyway?

LinkedIn is a professional social networking site. When you meet other professionals in person, it’s similar to handing out business cards to inform them about what you recently are doing.

LinkedIn is similar to Facebook in terms of layout and broad features. You will add “connections” to your network, similar to making a friend request on Facebook. It is like a big virtual networking event for your career.

Through leadership form, this typical B2B eCommerce examples itself plays a crucial part for companies to spread out a reputation by sharing content from how-to’s, business articles, and news to even job openings!


By the way, for those using Linkedin as a marketing channel, DON’T SKIP Best LinkedIn B2B Marketing Strategies!

5. Buffer


From LinkedIn to Facebook and Twitter to Instagram, Buffer is among the examples of a B2B eCommerce website partnering with them. Buffer is a great tool to manage your account on social media networks.

Buffer saves you time and helps your business stay active on social media by posting on social media at least once a day.

It is one of the B2B eCommerce examples to communicate consistently across a wide array of social media platforms. Buffer can link Twitter, Facebook, LinkedIn, and Instagram with it and prevent you from springing from platform to platform on a copy-and-paste spree. By posting to multiple sites at the optimum time on your behalf.

Hence, this common example of B2B eCommerce also helps you understand that time is money and that you no longer need to waste your precious time on repetitious tasks



6. MailChimp


Mailchimp is another example of a B2B e-business company, which is the world’s largest marketing automation platform.

It provides mailing services that help millions of top B2B agencies, from small B2B e-businesses to big online retailers, to deliver about one billion emails nearly every day.

Mailchimp is also an all-in-one marketing platform. It offers marketing campaigns and helps send better mail to the audience, engage with customers, and build brands.

Mailchimp is designed to help grow your business faster and increase revenue. Using this B2B e-business example, you can easily create an email, design a landing page, build a website, and more with any budget.


7. Skype


Skype is one of the examples of e-commerce businesses from Microsoft that allows you to video conference anywhere in the world on your phone, watch, computer, or TV. 

It uses the Internet to allow you to expand your communication efforts to people far and wide. As a digital connector for people from all over, Skype shows the way to communicate how to go around expensive cellular plans and make international calls for free or cheap.

Skypes text, voice, and video broke the communication barrier by making it simple to share experiences with people wherever they are. It has been the most popular VoIP app and service for many years and is called one of the “most human” tech companies.

Later on, Skype added video calling and conferencing so that you could talk to people face-to-face online for free. This is an example of a B2B e-business to have a person in touch with others. As a result, Skype reached a summit of more than half a billion registered users and became one of the most popular digital top B2B companies for people from all over the world.


8. SnapCap

SnapCap is a South Carolina-based alternative lender dealing in short and medium-term unsecured small business loans. It is ideal for B2B eCommerce examples owners with credit scores of 600 and up to $1,000,000 loans in the future.

SnapCap online lender has a minimum of five deposits per month and has a gross annual revenue of $100,000.


Unlike weeks-long wait times at banks, once your SnapCap application is completed, you will be able to see your financing options and get funded in as little as 24 hours. They were very sensitive to our needs and addressed every question carefully.

SnapCap paired with LendingTree’s expensive lender network to get the best possible business loan offers available.

They have provided over $1 billion in funding to small businesses and put many B2B e-commerce websites at ease about financial institutions, annual revenue, time in business, and the last three months of business bank statements.

9. Qualtrics


Qualtrics is the world’s first example of B2B eCommerce business success for creating, gathering, managing, and acting on your core business data.

This is the best company in the world today, driven by data. They make it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using their preferred channels. From that, users can create the most flexible surveys, advanced statistical analysis, and intelligent features. Thanks to advanced text and voice analytics, their automatically surface actions, and hidden insights in customers’ feedback.

It’s the information behind your data that powerful artificial intelligence (AI) and machine learning increase your sales volume, leads, employee attrition rates, and customer experience scores. Besides that, Qualtrics allows one to manage surveys, and analyze responses from anywhere, anytime. Thanks to these examples of eCommerce businesses, users can choose a convenient online location!


10. New Relic

New Relic is the second example of a B2B eCommerce website that helps B2B e-businesses better understand their customer base. Further is to use analytics and dive deeply into data to gain actionable insights in real-time.

New Relic combines data from multiple sources and creates meaningful connections and context within and between your data. Hence, you can make sense of it and see through the complexity of reports.

The key to the process is to make collaboration with teams and colleagues throughout your organization more effective and easy.


Successful B2B eCommerce examples

What is B2B eCommerce with examples? Whereas B2B e-business is defined as the conduct of business processes with the help of information technology and communication, B2B eCommerce is nothing but buying and selling goods or services around the web.

1. Chocomize: On-Page SEO

Chocomize is the leading B2B eCommerce company in providing customized corporate gifts in the U.S. It shows how SEO is still among the most effective techniques to grow your B2B business.

What this examples for B2B eCommerce did is typically direct visitors to their web. On the page, they have featured each product’s keywords in page titles, H tags, body copy, and alt image tags. Then provide links to their contact page and privacy in the footer of their site with a clear purpose. That will make it more attractive and get more visitors to act.

The B2B eCommerce world is growing stronger, and your Business to Business eCommerce needs traffic SEO, which is certainly among the most important. Using appropriate meta tags, the number of clicks on Chocomize in the search results has increased. And SEO is contributed to the great success of this platform.

Another advantage is the menu bar features, which help consumers find suitable products at reasonable prices at their convenience.

Magento 2, an eCommerce platform that is quite strong with SEO functionality, is a factor that contributes to Chocomize’s success.

>>> Find more information about Seo Extension Magento 2 to know their features and advantages.


2. General Electric: D2C plan

GE was founded in 1982 and provides electrical solutions for numerous segments. One of the smartest ways is that they have tons of unique and creative stories such as “Ideas are Scary” and “Imagination at Work” marketing campaigns. 

The two successes in D2C (Direct to the customer) open a new road for consumers to experience the future of light. 

These B2B examples in eCommerce have shown the world that creativity in advertising can go a long way in building your brand and improving your company’s success.


3. Polycom- Based on customer’s need

Polycom, iconic for 25 years, is the leader in video, voice, and content solutions. The teams at this B2B eCommerce example have been the leaders in innovating audio, video, and collaborative technology. This is to help your organization unleash the power of team collaboration.

Despite low-cost alternatives in the communication market, Polycom has maintained its commitment to providing the best solutions.

The first phrase a visitor sees on their B2B website is ‘I need to’ because they always focus on meeting their audience’s needs through educational content.

Polycom’s success story is that customers’ needs must always come first.


Poly is built on Shopify. Do you want to explore Shopify B2B features and consider Shopify for your B2B? 

4. Avery Dennison

Founded in 1890, Avery Dennison brings global businesses a vast number of solutions related to packaging, printing, labeling, securing, and attaching. 

b2b ecommerce sites - avery


Along with digital technology trending, this B2B eCommerce example decided to go online to provide wholesale customers with a more convenient shopping experience and boost revenue via digital marketing activities. 

Firstly, they used BigCommerce as a B2B eCommerce platform to develop their online website. Then optimize the product catalog, navigation, and many other functionalities on it, and even search engine optimization (both technical and content perspectives). As a result, they are rewarded with higher Google rankings and a considerable increase in sales derived from organic traffic. 

UNLOCK BigCommerce B2B features to get a successful breakthrough like Avery Dennison.

5. FireRock

Being a provider of essential materials to build a custom home, FireRock found its way to visualize its products to customers on the website.

They know pictures are more than anything that can help buyers to imagine their wanted products. So they create a great website with high-quality images to highlight their offerings to purchasers.

Furthermore, it is considered as a quite wise strategy when this B2B eCommerce company corporates with Pinterest to introduce their pictures.

b2b ecommerce sites - firerock

6. EDYOO: Segment Your Buyers

This B2B eCommerce company sells school supplies and has segmented its website into three important B2B target groups – schools, sellers, and bulk orders. The nature of success in B2B eCommerce is the partnership, especially working with wholesale and resellers.

To get started, Edyoo has its poster and point-of-sale display in-store. But your success depends on their success, and that is not enough.

To do this, Edyoo partners directly with local schools to create a single online portal. Through which families can use to purchase school supplies as well as pay school fees.


7. ACME – Design is the key factor

ACME is among the major providers of tare and packaging for logistics operators and shippers.

This Business-to-Business eCommerce example successfully designs its package with colors, images, and amazing animations. They have the cursor hovers over any yellow animation added to the dark background and a text headline to impress all types of visitors.

Moreover, they focused on target groups as there are different menus for different types of services. Using the best animations, pictures, and layouts to showcase their website and get customers’ attention is the key factor leading ACME to success.

This also increases traffic and saves time to select what they want and would be redirected to that website section.


Read more about Shopify B2B examples >>>

8. BulkBookStore

We will show you another successful B2B e-Commerce example is BulkBookStore company. As we already know nowadays, buying or reading online books is exploding.

Buying many books or paper books in bulk takes severe and hard work. So it would be best if you had a place to shop for a bulk quantity of books with at least 25 copies. That’s why BulkBookStore stands among examples of B2B eCommerce that you should consider for your B2B business.


Every online retail bookseller has one thing in common: they sell one copy of one book to one individual. Bulkbookstore is very helpful in this case. If you want to make 25 copies for a classroom or 1000 business books for a business meeting, their unique Bulkbookstore wholesale platform will be what you are looking for.

Their B2B eCommerce website has customer-centered shopping options, especially for bulk book orders in B2B business retailers, by offering discounted pricing, efficient ordering, and timely delivery for 25 copies of any currently published book. More than 3 million currently published book titles are in their catalog.

You have arrived at the best place to buy books in bulk from a book retailer for sure.


Final Thought of B2B eCommerce Examples

Since eCommerce has emerged in the commercial market business, we can learn from these B2B eCommerce examples’ true stories. Then get inspired from that to improve our businesses and enjoy significant success.

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