Managing a Magento 2 website forces us to confront dozens of headaches. The top fear of any store owner is the increase in cart abandonment rate. We all heard of some standard solutions to deal with this, such as using a Magento 2 Abandoned Cart extension, upgrading page load speed, and so on.
Nevertheless, picking which Magento 2 modules and how to make the most of them is a real problem if you are not an expert in this field.
Keep calm! We, BSS Commerce, are simultaneously salesmen and experienced Magento developers, so we’ve endured the same pain as yours.
For that reason, the article will share the most effective ways to decrease your cart abandonment rate as well as recommend trusted Magento 2 abandoned cart extensions.
Exploring our article, you will find all must-known things about abandoned carts in Magento 2, ways to minimize this rate, and some extensions to make your Magento store more appealing.
What are you waiting for? Let’s glide down right away!
Definition
Table of Contents
As we all know, cart abandonment is a term used for e-commerce platforms in general, not just Magento.
It refers to the case that a visitor to your website has started the purchase process but doesn’t finish it as desired.
For instance, a shopper can start by clicking the “Shop Now” button or by adding items to their online shopping cart. They will then leave the site before the transaction is completed.
The more abandoned carts you have, the more potential profits your Magento store will leak.
Due to its direct impact on business sales, you must understand the causes of this situation to eliminate them.
How to Calculate the Cart Abandonment Rate
Why Customers Leave Their Shopping Cart
Since the beginning of online shopping, the abandoned cart has been a major challenge for both store owners and top professionals. Hardly can we take control of this wholly because it comes from both subjective and objective reasons.
Lack of trust
We are all the same. No one is willing to share personal information such as credit card accounts, home addresses, or anything that could compromise our finances and privacy.
Customers can only open up to you once they have searched for the necessary information and realized no threat from you. Simply put, only when they trust you (partly or entirely) are they ready to purchase products from your Magento store.
If you want to have more information about Magento 2 One Step Checkout, don’t hesitate to check our Magento 2 Checkout Process – Easy Optimization Steps to know more!
High shipping costs
Many store owners despise this reason. Because most of us have to rely on 3rd parties to deliver goods to customers, the contact person will be passive in setting the shipping price.
If you are unable to negotiate a reasonable shipping fee with the transport department, then there is a high probability that the customer will abandon the cart at the last minute.
Launching a free-ship program for a minimum total order amount will be a good idea to retain customers as well as encourage them to buy more.
Confusing checkout page
This is the last and also the most critical step in the customer purchase journey. If you bring a complicated and unscientific checkout page, chances are that shopping cart abandonment will take place.
Technical problems
It is inevitable for users to confront Magento errors and technical problems. You know, countless network vulnerabilities can be exploited.
This has a significant impact on customer experience and raises the Magento 2 abandoned cart. To handle this, make sure to perform regular analysis of the checkout process to detect in time the bugs that need fixing.
Price shock
Exactly. Abandoning shopping carts when seeing prices higher than expected is the collective psychology of consumers. If you are not skillful in setting prices and marketing strategies for product quality, the price shock is natural to happen.
Let’s do market research carefully to offer a suitable price point, as well as devise strategies for discounts and coupons to stimulate customer demand.
Window shopping
Moreover, the Magento 2 abandoned cart can appear when the customers themselves have low buying intentions and just surf for fun. They put the product in the cart but do not necessarily feel ready to buy.
In these cases, scarcity will work its magic. You should offer limited time for the promotion or quantity of products. This will motivate them to make expected decisions earlier.
Tips to Minimize Magento 2 Cart Abandonment Rate
Integrate Magento 2 One Step Checkout
Coming first on the list is a straightforward solution to your checkout page. Thanks to its importance, the integration of the Magento 2 One Step Checkout extension to optimize page functionality is indisputable.
So, let’s see how we can benefit!
Finish checkout in the blink of an eye
It is not inflated at all! Two steps of the default Magento one-page checkout will now be simplified to only one step to speed up the checkout process.
Maximum convenience like this will help customers avoid unnecessary hassle, thereby reducing the intention to abandon the cart.
Remember, never challenge your patience. Speed up your checkout as fast as possible!
GeoIP AutoDetect and Address AutoFill
Customers must be fed up with the situation of repeatedly entering the required information from one website to another. So, Magento 2 One Step Checkout provides excellent support in auto-completeing the addresses and some recorded personal details. Once customers see that your Magento one-page checkout page doesn’t consume their time, they are willing to purchase on your site, and thereby the cart abandonment rate drops.
Responsive
Integrated with the extension, your Magento checkout page can appear beautiful and compatible with a wide range of devices, from desktops to mobile phones. Thanks to that, mobile users can navigate your site at ease without any interference. There would be a decrease in the abandoned carts from this segment of customers.
Pick a suitable delivery date and time
Magento 2 One Step Checkout allows shoppers to freely choose the period when they are ready to receive their goods.
When they gain control of the orders, satisfaction will increase with the decline of the shopping cart abandonment rate.
Custom trust payment badges
When it comes to payment, many people are hesitant to reveal their privacy details for fear of financial risk. Thus, showing trust in payment badges can reassure them of your brand identity and payment methods. This additional feature has proven its efficiency in pulling Magento 2 abandoned carts down.
Skyrocket your conversion rate
Magento 2 One Step Checkout extension acts as an incentive for customers to fill in the required information quickly without complexity.
This, therefore, helps customers complete the checkout process at ease, and your sales will climb to the peak!
DON’T HESITATE TO CHECK Optimize Magento One Page Checkout For More Sales to grab the best checkout understanding!
Magento 2 Abandoned Cart Reminder
If buyers must leave their email addresses as soon as they add their first items to the cart, you can easily send email notifications to remind them of the Magento 2 abandoned cart.
According to eMarketer.com, the clickthrough rate on cart abandonment email notifications can reach as high as 40%. The click-through-purchase rate is about 30%, which shows that Magento 2 abandoned cart email can prompt some online shoppers to complete their transactions.
Hang on there! Accompanying us here, you must be very curious about another best-selling Magento 2 abandoned cart extension to make your email sending more efficient. If so, instantly read the great suggestions below!
No hidden costs
It will be a bad experience if there are incurred costs that were not clarified in the first place. It isn’t wise to hide shipping or gift package fees.
Let those fees clearly show up. Customers will be happy and accept to pay more as long as you tell them from the beginning. They will be disappointed and outraged if the fees are overshadowed.
Such uncertainties are judged as if you are trying to hide something, which leads to the loss of customer trust. From there, you will encounter shopping cart abandonment even at the last step of the checkout process.
Easier contact method
Present your contact form prominently. Sometimes customers need your support with product information or payment methods, for example.
Creating favorable conditions for getting in touch will help them feel more assured and want to use your product.
REFER to Magento 2 Product Questions to reduce customers’ worries about products.
Promote related products
You may occasionally forget this kind of product. Adding related products will be a great move for customers who change their minds.
Specifically, to the checkout step, they suddenly found that the product is no longer of their interest and started to find another product. Related products will help them click quickly and easily. As a result, your Magento store will probably avoid an abandoned cart.
Insert testimonial or social proof
We highly recommend using real reviews from old customers and evidence about the quality of your products. Some of the accreditation certificates placed on your Magento store are also a good idea.
In a nutshell, the core element to minimizing Magento 2 abandoned carts is to reinforce customer trust in your brand. When they believe what you say and do, they will not leave you under any circumstance.
Best Magento 2 Abandoned Cart Extensions
In addition to Magento 2 One Step Checkout – the great assistant, you can also refer to other Magento 2 Abandoned Cart Email Extensions to remind your customers about the cart they have forgotten.
Thoroughly weigh their strengths and weaknesses to make the right choice!
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Product |
Introduction | Pros |
Cons |
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Magewares Abandoned Cart Email |
Customize & send emails to remind shoppers of their abandoned carts in your store. |
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Amasty Abandoned Cart Email |
Reduce abandoned carts & stimulate customers’ loyalty |
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Abandoned Cart Recapture |
An email marketing app that promises to be easy-to-use, as well as to set up |
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Mageplaza Abandoned Cart Email |
Help online businesses decrease cart abandonment rates. |
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Springbot |
Streamline your marketing automation, analysis, and personalization. |
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SAVE Magento 2 email settings for a better understanding of email configuration in default.
Wrap Up
In conclusion, cart abandonment is a thing every e-commerce business owner needs to address. It’s wise to create a strategy and test different tactics to see what works best for your audience.
Please note that once you choose and use your extension intelligently, the expanse of your sales will make you feel super eager.
More than 21.000 clients have called us for Magento solutions. If you are having trouble with your business or need some help, why don’t you contact BSS Commerce right now?
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