Product labels and badges are one of the most efficient ways of grabbing the attention of your customers and bringing sales to your business. In this blog, BSS Commerce will explore everything you need to know to add product labels & badges on Shopify, including why you need them and how to add them to your Shopify store.
We’ll also dive into the top apps for creating and managing product labels and badges for Shopify products so you can choose the best solution for your business. Let’s explore!
Contents
What are Product Labels & Badges?
Product labels and badges are small, visual additions to your product images or listings to call attention to particular information. Most times, they are used to attract attention to special offers, discounts, new arrivals, and best-selling items. For instance, you might place a “Sale” badge if the product is discounted or a “New” label if the product is added recently.
These labels and badges for Shopify products can be customized in terms of color, shape, size, and text, allowing you to match them to your store’s branding and design. This is an instant and effective way to share important info with your customers so your customers can form a proper purchasing option.
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Why Should You Add Product Labels & Badges to Your Shopify Store?
Reasons you should add product labels & badges on Shopify store offers include:
1. Boost Sales and Conversions: Visual cues in the form of labels and badges attract customer’s attention. The second way is to suggest some discounted deals, limited-time offers, or better yet, popular products.
2. Improve Customer Experience: Customers can find what they want by seeing labels and badges. For instance, a “Bestseller” badge notifies shoppers what products are popular, a “Sale” label points them to discounted products.
3. Highlight Key Information: Front label & badges enable you to get the key information across at a glance. These elements allow customers to make a quick decision whether it’s a ‘Free Shipping’ badge or ‘Low Stock’ warning.
4. Promote Special Offers: To promote special offers such as seasonal sales, holiday discounts, or clearance events labels and badges are an excellent way to do it. This gives the customers a sense of urgency to act quickly.
How to Add Product Labels & Badges on Shopify? Simple Guide
1. Edit by Shopify Theme Code
If you’re comfortable with coding, you can manually add product labels & badges on Shopify by editing your Shopify theme code. Here’s how:
Step 1: Access Theme Code:
- Enter your Shopify admin panel.
- Go to Online Store > Themes.
- Click on Actions > Edit code.
Step 2: Locate Relevant Files:
Look through the Sections or Templates folder to find the product-template.liquid or product.liquid file based on your theme.
Step 3: Insert Label Code:
- Find out where you want the label located (over the product image or near the title).
- Display the label using HTML and CSS code.
- Set conditions for when labels should appear (which product is on sale or labeled as “New”) with Liquid code.
Step 4: Style the Label:
Add CSS to style the label’s appearance, including color, size, and position.
Step 5: Test Your Changes:
The labels look fine on different products and devices, but previewing your store will help you make sure they appear correctly.
Pros:
- Very customizable to fit your store’s design.
- No additional costs involved.
Cons:
- It is dependent on basic knowledge of HTML, CSS, and Liquid.
- A very time-consuming and laborious task that requires constant sharpening to avoid errors.
- Customization may be overwritten in future theme updates.
2. Hire a Professional
If coding isn’t your forte or you desire a more tailored solution, hiring a professional developer can be beneficial for you to add product labels & badges on Shopify.
Step 1: Identify your requirements:
- You need to discover exactly which specific features and functionalities you want for your product labels.
- Next is to consider what goes into label design, placement, what the label can be displayed under, and any other requirements you may have.
Step 2: Research and evaluate Shopify experts:
- Let’s find relevant Shopify-certified experts or agencies with experience developing custom themes and implementation of product labels.
- They can check the portfolios, client testimonials and offer pricing and see which company fits their needs and budget.
Step 3: Provide clear instructions and assets:
- You must be clear to the professional what you need and your design preferences.
- Remember to always pass the required assets from you, such as brand guidelines, product images, and/or existing theme files.
Step 4: Monitor the implementation process:
- While you are implementing the product labels, make sure to stay in touch with the professional so that they set up the product labels according to your needs.
- Give feedback and update if needed.
Step 5: Ongoing support and maintenance:
- According to professional availability for future updates, changes or troubleshooting, it would be considered debris.
- Put the product labels into place and set up a maintenance plan so they remain effective long-term.
Pros:
- Professional and polished results.
- Saves time and effort.
Cons:
- It is quite expensive.
- It requires coordination with the developer.
3. Using Shopify Product Labels Apps
One of the most convenient and cost-effective ways to add product labels & badges on Shopify store is by using a dedicated product label app. These apps are designed in such a way that they offer a user-friendly interface to create, manage and apply product labels without any need for coding knowledge.
Step 1: Choose an App
Search the product label apps in the Shopify App Store (we will review the best options later in this guide).
Step 2: Install the App
Install the app according to the instructions and click Add App.
Step 3: Customize Your Labels
To create and customize labels, you should use app’s dashboard. Drag and drop editors, pre-designed templates and further customizations are available in most of the apps.
Step 4: Apply Labels to Products
You can label specific products, collections or tags. For example, you can automatically label any discounted products as “Sale.”
Pros:
- This way is easy for beginners.
- No coding is required.
- Affordable pricing plans.
Cons:
- Less customizable compared to coding it manually.
- Recurring fees can be charged in some apps.
- Now, let’s explore some of the top Shopify apps to easily add product labels & badges on Shopify.
Top 4 Shopify Product Labels & Badges Apps
1. BSS: Product Labels & Badges
Overview:
The BSS: Product Labels & Badges app is a comprehensive solution to custom product labels and badges Shopify. It makes it possible for you to provide your products with eye-catching labels and badges to make more sales.
Key Features:
- Pre-Designed Label & Badge Templates: It comes with a large collection of pre-designed label and badge templates across many categories like sales, BFCM, discounts, holidays, etc. Additionally, you can upload and use the custom images you want.
- Label and badge display: You can label and badge display under some conditions, for example, stock status, discount range, publish date/time, country and so on.
- Placement: This labeling and badges can be used on particular pages like product page, collection page, search page, etc. You can also set the absolute position, scale, visibility, etc.
- Custom Text Labels: Use custom text-based labels where you can change it’s font, size, color and style.
Variant-specific Labels: You can add different labels to each product variant on the same product page.
Pricing:
- Free plan: Includes 2 labels/badges for 20 items and 50+ free samples
- Pro plan: $9/month
- Advanced plan: $19/month
- Platinum plan: $29/month
There is a 7-day free trial with all plans.
✨✨✨ TRY IT OUT: BSS: PRODUCT LABELS & BADGES
2. DECO Product Labels & Badges
Overview:
DECO Product Labels & Badges app is a powerful app to help you add product labels & badges on Shopify. You can take this to add beautiful labels, badges and banner bars over your products to promote the most important features, advertising and get people to act faster.
Key Features:
- Label & Badges Gallery: DECO has a good collection of pre designed labels and badges in different genres like BFCM, summer sales, inventory status etc. You can also upload your own designed images and use them.
- Display Conditions: For labels and badges, you can have different display conditions based on variant, collection, tag, discount, inventory, or bestseller.
- Customization Options: The labels and badges can be customized to the font, size, and color as you desire to ensure brand’s design standard. They will also provide you with free design templates.
- Scheduling: Display labels, badges, and banner bars at specific times or during events.
Pricing:
- Free plan: Includes 4 labels/badges for 20 items, unlimited banners, and access to a wide range of templates.
- Starter plan: $7/month
- Growth plan: $17/month
- Unlimited plan: $37/month
✨✨✨ TRY IT OUT: DECO PRODUCT LABELS & BADGES
3. Sami Product Labels & Badges
Overview:
Sami Product Labels & Badges is a comprehensive Shopify app that helps merchants easily add product labels & badges on Shopify stores. The app has a massive assortment of pre-designed options and customization tools that let businesses highlight product features, promotions and urgency to convert more sales.
Key Features:
- Pre-Designed Labels & Badges: The app has a large number of pre-made labels and badges covering categories like sales, new arrivals, best sellers, low stock etc. In addition, users can upload and use their own custom designs.
- Flexible Display Conditions: The labels and badges can be set to display based on many criteria including product tags, collections, variants, inventory, vendor, price and more.
- Visibility Scheduling: Merchants can schedule the visibility of labels, badges and trust badges for certain periods of time or events (Visibility Scheduling).
- Advanced CSS Customization: CSS customization goes even further for users using the platform’s advanced features.
- Multilingual Support: It supports multiple languages like English, French, German, Spanish and others.
Pricing:
Sami Product Labels & Badges provides a free plan with unlimited product badges and labels and the option to upload custom designs. All the app’s features are available with the free plan without any paid plans.
✨✨✨ TRY IT OUT: SAMI PRODUCT LABELS & BADGES
4. Fordeer: Product Labels&Badges
Overview:
Product Labels & Badges by Fordeer helps businesses improve product presentation and increase sales through the use of customized product labels, badges, and stickers. With a wide range of pre-designed options and advanced customization tools, the app helps to add product labels & badges on Shopify more easily.
Key Features:
- Extensive Badge & Label Library: The app has an extensive library of pre designed badges and labels in categories like sales, best sellers, new arrivals, low stock, etc. Users can also upload and use their own custom designs.
- Flexible Display Conditions: Labels and badges are flexible display conditions to show based on different criteria, including discount/price ranges, created/published dates, stock status, collections, tags, and variants.
- Automated Promotions: Merchants can display multiple promotional labels and badges, e.g during Black Friday, Christmas or for a limited time period, in an automated manner to save time and effort.
- Targeted Displays: Merchants can display different labels and badges for different customer segments, e.g.
Pricing:
- Free plan
- Standard plan: $4.99 / month
- Professional plan: $9.99/ month
- Advanced plan: $14.99/ month
✨✨✨ TRY IT OUT: FORDEER PRODUCT LABELS & BADGES
Final Thoughts
You’ve known how to add product labels & badges on Shopify. They can easily be a great solution for most Shopify stores and make your shop look beautiful and bring more sales.
Shopify apps like BSS, DECO, Sami, and Fordeer will provide you with all the quick and easy solutions if you’re looking for them. With the right tools and strategies, you can create a shopping experience that not only looks great but also converts visitors into loyal customers.
So, what are you waiting for? Let’s start adding product labels and badges to your Shopify store today and watch your sales soar.
