For those working in real estate, having an effective website has become a necessity. The website is often one of the primary resources utilized by prospective home buyers and sellers seeking an agent. However, with the numerous options available, determining the appropriate website builder can prove challenging.
This article aims to outline the best real estate website builder for 2024. By the conclusion, the reader should gain clearer understanding to identify which real estate website builder may be best suited based on their unique needs.
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Best Website Builder For Real Estate Agents
Choosing the right website builder is essential for real estate agents looking to showcase properties effectively and capture leads. If you’re wondering “What is the best website builder for real estate?”, this table provides a quick comparison of top options, their features, and pricing to help you decide.
| No | Name | Rating (G2) | Pricing | Key features |
| 1 | Shopify | 4.4/5⭐ | Start from $25/month |
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| 2 | Wix | 4.2/5⭐ | Start from $17/month |
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| 3 | Squarespace | 4.4/5⭐ | Start from $16/month |
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| 4 | GoDaddy | 3.9/5⭐ | Start from $6.99/month |
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| 5 | Hostinger | 4.4/5⭐ | Start from $2.49/month |
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| 6 | Gator | 4.7/5⭐ | Start from $29/month |
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| 7 | Placester | 3.5/5⭐ | Start from $2.49/month |
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| 8 | Duda | 4.6/5⭐ | Start from $25/month |
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| 9 | Real Geeks | 4.6/5⭐ | Start from $299/month |
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| 10 | AgentFire | 4.9/5⭐ | Start from $500/month |
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1. Shopify
Source: Shopify
Shopify is recognized as a premier website building platform for real estate professionals and has grown in prominence amongst businesses because of its robust ecommerce capabilities. It is particularly well-suited for real estate agents and brokers marketing property-related goods and services online. Shopify’s intuitive design and dependable functionality make it an excellent option for organizations of all sizes due to the ease with which online presences can be created and managed.
Key features:
- E-commerce tools with payment processing and inventory management
- Extensive app marketplace for adding live chat, reviews, and lead capture
- Responsive, professionally designed templates
- Built-in SEO tools and social media integrations
- Detailed analytics and reporting for tracking visitor behavior
| Pros | Cons |
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2. Wix
Source: Wix
Wix is a highly accessible website development platform, ideally suited for real estate professionals prioritizing an intuitive design experience and creative control. Famed for its visual editor that employs a drag-and-drop interface, Wix provides a diverse selection of adaptable templates engineered for diverse stylistic preferences, empowering agents to efficiently construct an appealing and brand-centric online presence. It also features an expansive application catalog, supplying agents with solutions like contact forms, scheduling tools, and live chat functionality.
Key features:
- Drag-and-drop interface for easy customization
- Over 900 customizable templates, including real estate-specific designs
- Wix App Market for adding booking tools, lead capture, and live chat
- AI-powered design options and SEO Wiz for search optimization
- Social media and marketing integrations for enhanced visibility
| Pros | Cons |
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Ads on free and low-tier plans |
3. Squarespace
Source: Squarespace
Squarespace is a premium website builder known for its sleek, modern templates, making it an ideal option for agents looking to present high-end listings in a visually compelling way. With its intuitive editor and stunning designs, Squarespace enables agents to create a sophisticated online presence that aligns with the elegance of the properties they represent. Built-in e-commerce and blogging capabilities allow agents to expand their services, whether it’s by setting up appointment bookings or sharing market insights.
Key features:
- Designer-quality templates for showcasing high-end listings
- Built-in e-commerce and scheduling features for bookings
- Integrated blogging platform for market insights and updates
- Comprehensive SEO and analytics tools
- Customizable CSS for advanced design flexibility
| Pros | Cons |
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4. GoDaddy
Source: GoDaddy
If you seek real estate website builder reviews, you can see that GoDaddy is another straightforward option designed for small businesses and individuals looking for an easy way to get online quickly. Known for its simplicity and speed, GoDaddy is ideal for real estate agents who want to set up a functional, professional website without needing technical skills.
Key features:
- Simple drag-and-drop builder for easy customization
- Built-in SEO tools to enhance search visibility
- E-commerce functionality with product listings and payment options
- Appointment booking tools for client scheduling
- 24/7 customer support for troubleshooting and guidance
| Pros | Cons |
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5. Hostinger Website Builder
Source: Hostinger
Although it is not a free real estate website builder, Hostinger is still a budget-friendly, beginner-focused option that combines affordability with essential features. It’s suitable for real estate agents seeking a cost-effective solution that doesn’t compromise on basic customization and SEO tools. Hostinger offers responsive templates and even provides a free domain and SSL for certain plans, making it a value-driven choice.
Key features:
- Affordable pricing with essential website-building tools
- AI-powered content generator and logo maker for branding
- Built-in SEO tools to improve search rankings
- Free domain and SSL included with select plans
- Mobile-responsive templates with customization options
| Pros | Cons |
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Read More:
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10 Best Church Website Builders with Premium Functions
6. Gator Website Builder
Source: HostGator
Gator Website Builder by HostGator is an intuitive platform offering a user-friendly, drag-and-drop experience. It’s ideal for real estate agents who want a quick, efficient website builder that includes free hosting and basic e-commerce capabilities. With mobile-friendly templates and an integrated blogging platform, Gator is versatile and suitable for small real estate websites.
Key features:
- Drag-and-drop editor for straightforward customization
- Free hosting included with all plans
- E-commerce features with shopping cart and inventory management
- Mobile-responsive, visually appealing templates
- Blogging tools and social media integrations
| Pros | Cons |
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7. Placester
Source: Placester
Placester is specifically built for real estate professionals, offering tailored features that make it easy for agents and brokers to set up property listings, capture leads, and manage customer relationships. With a user base of over 400,000 real estate agents, Placester has become a trusted tool in the industry for its IDX integration and CRM functionalities.
Key features:
- IDX integration for seamless property listings
- Built-in CRM for managing client relationships and lead generation
- Real estate-specific templates optimized for property showcases
- Lead capture forms and contact management tools
- Integrated blogging and content marketing options
| Pros | Cons |
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Higher pricing compared to general builders |
8. Duda
Source: Duda
With nearly 1 million users, Duda is a popular choice among the best real estate website builder for its collaborative features and multilingual support. Known for its speed and ease of use, Duda is ideal for real estate agents looking for a versatile website builder that offers customization and advanced design flexibility.
Key features:
- Mobile-responsive templates optimized for speed
- Collaboration tools for teams and agencies
- Multilingual site support for diverse markets
- Built-in analytics and SEO tools
- Customizable widgets for enhanced site functionality
| Pros | Cons |
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Limited app integrations |
9. Real Geeks
Source: Reel Geeks
Real Geeks is a dedicated real estate platform designed to simplify lead generation and property management for agents. Its powerful IDX/MLS integration allows agents to display up-to-date property listings directly on their website, making it easy for potential clients to browse. Real Geeks is packed with features that help agents manage client relationships, automate marketing, and generate leads effectively.
Key features:
- Seamless IDX/MLS integration for real-time property listings
- Built-in CRM for managing leads and client follow-ups
- Automated marketing tools, including email and SMS follow-up
- Integration with Facebook and Google Ads for lead generation
- Customizable landing pages to support targeted campaigns
| Pros | Cons |
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10. AgentFire
Source: AgentFire
AgentFire is a website builder crafted specifically for real estate agents who want to create a standout, professional online presence. Known for its focus on local engagement, AgentFire helps agents build trust within their communities through features like neighborhood pages and IDX/MLS integrations. It’s perfect for those looking to customize their website extensively and capture leads with ease.
Key features:
- Neighborhood pages to showcase local expertise
- Built-in CRM and lead capture forms for easy client management
- Blogging and SEO tools to improve search engine rankings
- Flexible customization options for a unique, branded site
| Pros | Cons |
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May require some technical setup |
How to Choose the Best Real Estate Website Builder for Your Needs?
Deciding on a real estate website builder is an important decision, as your site is a major part of your business. To help you select the ideal option, we will outline the top priorities to evaluate like features, cost, ease of use and more.
1. Identify Your Priorities
It’s important to take time assessing what features will be most important for achieving your business goals. Are you looking to generate more leads from potential home buyers? Then a builder with robust lead capture tools should take priority.
Or do you want a beautifully designed site that showcases listings? Ease of use may also be a major factor if you lack a tech background. By clearly defining two to three core objectives, you can narrow the field of builders to those best equipped to meet your priorities.
2. Budget Considerations
Builders offer a wide range of pricing models from simple free versions suitable for new agents to premium plans better supporting large brokerages. You’ll need to research average costs for various tools and decide if more basic features fit your current needs or advanced options are worth a higher investment. It’s also wise to find out how pricing grows at different user and listing thresholds.
3. Features
Core functionality to evaluate in builders includes robust design templates, the depth of customization permitted, how listings can be displayed and managed, and integrations with marketing platforms. Examine whether builders integrate smoothly with systems like your CRM as disjointed tech complicates workflow.
Seek out a website builder for real estate agents with strong support resources too through online help centers, tutorials, or phone assistance in case issues arise. Comparing feature sets directly against your requirements streamlines the choice.
4. Scalability
For new solopreneurs, builders geared towards single agents often suffice, but as teams expand internationally, options are needed where properties and client information can be accessed seamlessly anywhere.
You also need to consider if platforms facilitate collaborative efforts through team administration profiles and centralized storage of critical files on a secure cloud. Forecasting business evolution aids selection of a suitably scalable solution.
FAQs
1. What is the best website builder for real estate?
There’s no single “best” choice since needs vary, but builders like Shopify, Wix, or Squarespace are versatile options used by many agents.
2. What features should I look for in a real estate website builder?
Definitely flashy design templates, easy listing management, and tools like contact forms would help you get clients. See if they offer integrations so your site can sync with other tools you use daily too.
3. How much does it cost to build a real estate website?
Prices range depending on the builder and features. Some basic builders are free or cheaper starting at like $10-$30/month. For pro sites with more tools, plan on $50+/month. Always look for special deals too that could save you money.
4. Can I create a real estate website without coding skills?
Absolutely! Most popular builders today don’t require any coding know-how. They give you easy drag-and-drop tools and themes to lay out pages however you want. As long as you’re tech-savvy enough to use apps, you’re good to go!
Wrapping Up
In conclusion, this article has provided you with the best real estate website builder for professionals seeking an easy-to-use option in 2024. The right choice will depend on factors like your team size, budget and integrations required. Also, be sure to do your research on these and other top builders recommended by colleagues.
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