Having a visually attractive and user-friendly digital store in this modern technology becomes very inevitable. Walking into any messy, unorganized, and basically lacking aesthetic appeal brick-and-mortar store. Would you wait and see what they have to show? Probably not.

The same applies also to your virtual store. Without an attractive and thoughtfully developed website, it is very difficult to draw new customers and capture their attention. And that is where such cool Shopify themes enter the game. Allow them to act as a brand stylist for your online store, instantly transforming it into a sleek and eye-catching virtual shopping hub. With thousands of themes to choose from, your store can be optimized with a style that reflects the brand’s own identity and makes an impression on the visitors.

Not wasting any more time, let’s go into the realm of cool Shopify themes and find that perfect one which can skyrocket your eCommerce business.

cool shopify themes

Why should have cool Shopify themes for your stores

Remember when you meticulously chose an eCommerce platform for your online store instead of looking for a premise for your brick-and-mortar store? So choosing a completely remarkable theme for your store is just like decorating, arranging, and organizing your physical store. That is, to some extent, how setting up an eCommerce store works.

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Out there is a huge deal of themes compatible with the Shopify platform for you to pick from, and on the Shopify theme store alone there are currently more than 177 themes – both free and paid. Many options both mean you can be more flexible, and also mean you need to carefully consider the most suitable one. You can change between themes for your store, but that will cause inconsistency in the branding of your business. All of this screams that you need to shortlist cool Shopify themes to choose the most suitable theme for your store.

What are cool themes depends on your definition. In general, the term ”cool Shopify themes” should refer to visually appealing and aesthetically designed website themes available on the Shopify platform. These themes are created to enhance the look and feel of online stores, providing a modern and trendy appearance to attract and engage customers. What makes them cool – apart from visual elements – is customizable, ease-of-use, scalable, compatible, and flexible, among many others. To be specific:

User-friendly interface

Time is money, and as a store owner, you cannot spend too much time navigating a theme for your online store. Especially if your business is a startup or small scale and you have to handle everything, including designing your online store. Therefore, cool Shopify themes should be ones that ensure ease of use with a friendly user interface – not only for the sake of your technical ability but also to make it easier for customers to browse through your store. Taking time to navigate is always a stumbling block for customers, when what they need is a walk in the park for a perfect shopping experience.

SEO optimization

Simply put, the idea of SEO refers to a method that helps in increasing your website traffic. Inefficient SEO might lead to down-ranking your site and rendering it inaccessible to customers. Among the coolest Shopify themes, an SEO-optimized theme is one that was designed and structured in such a way as to render it easier for search engines like Google to index the content of the website.

Different aspects of a well-optimized Shopify theme can be mentioned, which have a significant impact on improved results on SEO. It guarantees that a site has clean and valid coding with no errors, which helps search engines crawl the website easily. This involves appropriate headings, meta tags, and descriptive URLs. Moreover, an SEO-friendly cool Shopify theme centers on having a responsive design that accommodates flexibility in terms of functionality for different devices.

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Mobile compatible

The development of eCommerce today and the trend of online shopping is gradually becoming a daily practice. As online presence becomes one of the deciding criteria for your business’s recognition, make sure that your online store can be visited and browsed through, as well as allow customers to make purchases from anywhere, on any digital device. A theme that is not compatible with popular mobile devices – such as tablets and smartphones – will cause the entire store to be ignored by customers.

Having a mobile-friendly website is not only important for user experience but also for search engine rankings. Google, for instance, prioritizes mobile-friendly websites in its search results. This means that if your Shopify website is not mobile-compatible, it may rank lower in search engine results, resulting in less organic traffic.

Professional and visually appealing design

When selecting cool Shopify themes, the design should be professional and aesthetically pleasing, because it contributes significantly to attracting and keeping potential customers. With regards to the dynamic and competitive eCommerce market, an appealing website is considered a make or break in brand reputation. The visually appealing design that marks professionalism, reliability as well as trustworthiness is crucial for winning customer confidence and making them explore the store in detail.

In addition, a visually appealing design contributes to the brand image and makes it stand out from competitors. It gives businesses an opportunity to demonstrate their style, characteristics, and values. This distinction is important, in particular for highly competitive industries. Through a striking appearance, businesses can catch the attention of their target market and leave an indelible impression.

Seamless integration

Smooth integration stands as one of the imperative aspects when choosing a suitable one out of the coolest Shopify themes. Online customers always expect a seamless and hassle-free shopping experience. They may lose their patience and pass through if a site is not easily navigable or works poorly with integrations necessary for essential features – such as shopping carts and payment gateways.

In addition, smooth integration leads to the full functionality of your digital store. This cohesiveness prevents any hindrances that may have a negative impact on the user’s experience. Thus, allowing for higher conversion rates and customer retention.

#1 Eurus Shopify Theme

cool shopify themes - eurus

Eurus is a mobile-prioritized and heavily featured theme with great sales performance. A wholly remarkable, top-performing mobile-compatible, and cutting-edge approach that improves store attraction and increases conversion rates – Eurus is definitely one one of the coolest Shopify themes.

With its speed and high responsiveness, along with key functions that turn a visitor into a buyer, and turn a mere buyer into a loyal customer. Such features include quick view, per-page pop-ups, unlimited product labels, blogs, smart navigation, etc. It also helps you to achieve a better store conversion by creating FOMO with the countdown timer.

With its user-friendly device detection, Eurus has two of its own unique color modes – light mode and dark mode that are applied to all devices. This theme – designed by BSS Commerce – can assist you in developing fast digital stores, and the theme provides so many built-in features that merchants could save a lot of time and money on installing apps.

Highlighted features:

  • All-in-one solution
  • Optimized loading speed & mobile-first design
  • Extensive customization with 40+ dynamic sections and blocks
  • Nice-looking, easy-to-navigate layouts
  • Clear site structure with mega menus and breadcrumbs
  • Seamless product discovery
  • Translation available

Best for: This cool Shopify theme is tailored for medium to large businesses in the niche of apparel, jewelry, outdoor & garden, kid, and dropshipping. It is also suitable for any digital store with large product catalogs, that focus on speed and mobile compatibility who works on medium budget.

Rating: 98% positive (from 41 reviews in Shopify theme store)

Pricing: $230

💥💥💥 Discover more: Top 10+ Best Shopify Dropshipping Stores That Worth to Learn From

#2 Palo Alto Shopify Theme

coolest shopify themes - palo alto

Provided by Presidio Creative, Palo Alto is a conversion-driven and sale-enhanced Shopify premium theme. It works great for SEO, but it also delivers the blog and social media tools that help to bring more organic traffic and conversion.

This theme provides an exceptional quality design and comes with several features that make it very easy to configure the layouts and create dynamic options. These tools are aimed at guiding you from your first sale to reaching that magic figure of a million. During all that time, it helps promote the customers to shop but also run and manage your store for efficiency in the business growth.

Through efficient view-to-sale conversions, Palo Alto theme lets you build your brand empire, retain the customer loyalty, and increase repeat purchases. The robust native capabilities of Palo Alto allow you to strengthen your brand’s profile and also boost conversions using tools like shop the look, product upselling, quick buy, etc.

Highlighted features

  • Compatibility on different screen sizes and devices
  • Back-in-stock alert
  • Blog and social integration & editorial content
  • Multilingual support
  • Search-focused menu
  • Optimized for large images

Best for: This theme is tailored for mid to high-end stores with medium to large product catalogs in the beauty, fashion, and accessories industries. It is also suitable for showcasing images to enhance the visual brand storytelling.

Rating: 96% positive (from‎ 244 reviews in Shopify theme store)

Pricing: $330

💥💥💥 Check out: 15+ Best Premium Shopify Themes: The Key to A Professional Store

#3 Startup Theme Shopify

cool shopify themes - startup

The Startup is one of the best cool Shopify themes that provides a high-quality look to the Shopify stores with a polished and very impressive appearance. Shopify Startup theme has a lot of features tailored for direct-to-consumer startups so that they can engage with their target customers directly and effectively.

The most notable feature of this theme is the responsive testimonials section. It is also meant to prepare the platform for displaying customer reviews, which effectively creates trust and value for your brand. Moreover, the Startup theme features customizable homepage sections, as well as ease-of-use navigation and a mobile-friendly design guarantee that the users have a great shopping experience on any device.

This theme defines a clean, modern start to your eCommerce journey with great conversion potential. The Startup theme can be used to build your store easily and make it much more profitable with the help of tons of sale functions, such as an age verifier, product reviews, promo banners, quick view function, breadcrumbs, etc. All those crucial functions with a minimum expense of a comprehensive theme.

Highlighted features

  • Cart notes & In-store pickups
  • Age verifier
  • Store locator
  • Breadcrumbs & Mega menu
  • Promo banners

Best for: This theme is ideal for small businesses or one-product stores focusing on development without overwhelming complexity. It would also be perfect for other D2C startups that want to emphasize their product’s superiority with attractive visual communication.

Rating: 82% positive (from‎ 98 reviews in Shopify theme store)

Pricing: $240

#4 Ella Shopify Theme

cool shopify themes - ella

One of the most popular cool Shopify themes used widely among merchants on the platform is Ella, which was created by Halothemes. After 8 years of being constantly updated with the introduction of more sales-driven components and eCommerce features, Ella Shopify theme has become a go-to choice for Shopify merchants of all niches.

With an unbelievably affordable price, you can access numerous built-in layouts, category pages, and more. Moreover, with its functionality including bundles & discounts, advanced mega menu, product filtering, product comparison, and countdown timer, etc, it is also possible to benefit from a higher conversion rate and sales.

As a top-tier theme regarding UI-UX designs, page speed, and conversions, it is really up to the hype as a multipurpose theme merchants have been constantly searching for.

Highlighted features

  • Impressive layouts & category pages
  • Ajax navigation
  • Bundles & discounts
  • Lookbook
  • Product filtering & Product comparisons
  • Countdown timer
  • Frequently bought together & Hot stock section

Best for: Ella is designed for business owners who want a theme with more features, diversity, and customization capabilities than standard free Shopify themes. The theme is well suited to visually focused industries such as fashion, beauty, and art.

Rating: 4.8/5* (from 1,082 reviews in ThemeForest)

Pricing: $89

#5 Flex Shopify Theme

coolest shopify theme - flex

Flex Shopify theme is a multi-purpose, highly advanced, customizable, modern, and stylish eCommerce template for Shopify users. Flex is developed by Out of the Sandbox – one of Shopify’s top providers of premium themes.

With Flex, merchants can display their stores in a trendy and sophisticated fashion. The theme includes several pre-built layouts and sections that one can simply add using a drag-and-drop interface on a page. Shopify Flex Theme fits any apparel shop, electronics store, or any other niche perfectly as it suits every business need.

Highlighted features

  • Various layout options
  • CSS customization
  • Comprehensive icon library
  • Support & Documentation

Best for: Flex is perfectly suitable for entrepreneurs, small to mid-sized businesses, or retailers in beauty & wellness, F&B, art & stationery, home decor or electronics essentials stores, and many more.

Rating: 5/5* ‎(from 138 reviews in Out of the Sandbox)

Pricing: $495

#6 Beyond Theme Shopify

cool shopify themes - beyond

The Beyond theme is renowned for its exceptional level of customization, making it an ideal choice for businesses seeking to create a very distinct and spectacular eCommerce store. Designed to create a memorable impression, the Beyond theme’s design represents what defines this brand distinctively and transpires in its ability to attract customers while setting ablaze their inspiration. Its powerful story-telling effects make a deep attachment that reverberates with the customers, thus ensuring exceptional brand effectivity.

It presents three presets, and they are all fully different from each other demonstrating all the versatile vibes that can meet the needs of various Shopify merchants.

Highlighted features

  • Stock counter & Back-in-stock alert
  • Press coverage
  • Quick setup
  • Before/after image slider & Image hotspot

Best for: The Beyond theme best suits high-volume eCommerce stores that require processing a large number of transactions in a given period. This theme is specifically designed to cater to ethical brands that follow an eco-conscious approach in art and photography businesses, fashion and apparel retailers, and home decor and furniture stores.

Rating: 90% positive (from‎ 33 reviews in Shopify theme store)

Pricing: $320

#7 Prestige Shopify Theme

cool shopify themes - prestige

Among top-rated cool Shopify themes, Prestige allows you to display high-res images and lengthy texts for storytelling purposes. With enhanced features for blogs, you can customize the articles to fit the brand name – such as choosing the number of posts that are displayed. It’s packed with more useful features like a customizable full-screen slideshow, newsletter signup box, unlimited scrolling, and masonry and standard layout options.

While the theme has only been around for about two years, it is well-known among Shopify users and also one of the best premium themes and top-notch available on today’s market. Using the brilliance of Prestige, you can provide a stylish sense to your online store, especially for those brands that dream about elegance and exclusivity. The theme utilizes state-of-the-art technologies to give the online shop a luxurious look.

In particular, Prestige Shopify theme is suitable for almost any type of merchant you can pick and the uniqueness will depend on how to set up presets.

Highlighted features

  • Friendly interface
  • Enhance options & optimized performance for blogs
  • Enhanced search functionality
  • Multi-language support
  • Enhanced search functionality

Best for: This theme is tailored for businesses that do in-person sales, or mid to high-end brands that are willing to spend on editorial content and visual brand storytelling.

Rating: 90% positive (from‎ 607 reviews in Shopify theme store)

Pricing: $380

#8 Focal Shopify Theme

cool shopify themes - focal

Focal is a top cool Shopify theme that aims to provide users with an efficient and friendly interface. Focal, with modern aesthetics and adjustable capabilities, is a champion in the showcasing of products.

Focal’s powerful grid design is perfect for product images and several types of products in the shop. In addition, Focal Shopify theme has a responsive design, as well as a customizable header and footer style with multiple supported currencies. The theme brings together visual and editorial storytelling through texts and images, which is improved by successive blog-creating tools that help businesses to evolve forth their brand narrative in accordance with the store’s style.

Highlighted features

  • Blogs & landing pages creating and supporting tools
  • Animation, high-res images for storytelling through text and images
  • Enhanced product discovery
  • Enhanced upselling potential features

Best for: This theme is appropriate for eCommerce stores with large product catalogs and lengthy text sections that focus on brand storytelling.

Rating: 96% positive (from‎ 271 reviews in Shopify theme store)

Pricing: $320

Top 2 Free Coolest Shopify Themes

#1 Dawn Shopify Theme

coolest shopify theme - dawn

Dawn is designed by Shopify itself and is one of 12 best free cool Shopify themes, and is also built with the latest Online Store 2.0 technology. Dawn has JSON templates to allow app blocks and sections on all the pages. The theme is flexible and easy to navigate, with a great optimized performance that expedites the flexibility of it even higher for merchants. In addition, this theme is fast and mobile-friendly. It adjusts to practically every screen size regardless of the devices that you use.

In case you need a Shopify blog template that would meet your needs in writing product news and updates, then the Dawn theme might be a well-suited option. Its minimalist but responsive design features allow beautiful lifestyle and product pictures to be portrayed smoothly across all networks of devices and browsers.

As a free-to-access theme, Dawn Shopify theme is an excellent option for merchants who want value and are not ready to dole out a considered expense. Dawn’s strength is its sleek modern design that offers all essential sales and marketing features required to make your digital store functional.

Highlighted features:

  • High-resolution images & image galleries
  • Blogging creating & managing tools
  • Press coverage support which can be shared via blog posts
  • Product reviews to strengthen customer confidence

Best for: Dawn is equipped with enough features for startups & small-budget businesses with a few dozen to a hundred products in inventory. It is also well-tailored for fashion, wellness, and electronics stores to announce product launches or do any kind of news content.

Rating: 32% positive (from‎ 162 reviews in Shopify theme store)

#2 Sense Shopify Theme

cool shopify themes - sense

The Sense Shopify theme was launched in 2022 by Shopify, one of the best-ever themes on this platform. With effective and active UI/UX, multiple functions, as well as compatibility – Sense became one of the most popular themes for owners of Shopify stores, especially newcomers and startup owners.

Sense Shopify theme is one of the templates that can make customization to your online business website. It handles every aspect of website preference, from the colors and layouts to typefaces and buttons. This theme has a modern but energizing feel that will enable entrepreneurs to have an effective and stylish website design that also displays their brand image.

In addition, if your brand story is important to the marketing strategy you have in place, then this Sense provides an ideal stage for it. Sense’s simple homepage and product page design enables merchants to create blog posts on beauty and wellness, which helps reach more customers while boosting the conversion rate.

Highlighted features:

  • Blogs creating & managing tools
  • Product reviews that can be highlighted in blog posts
  • Advanced customization options that require no coding knowledge
  • Optimized for high-quality images
  • Press coverage & cross-selling

Best for: Sense is an optimized Shopify theme suitable for small businesses and newcomers in all industries, especially niches that require creativity, and businesses that prioritize strong branding through blog content.

Rating: 43% positive (from‎ 53 reviews in Shopify theme store)

⚡⚡⚡ Discover more: 15+ Best Free Shopify Themes for 2024

Conclusion

In conclusion, the 10 cool Shopify themes discussed in this post are emphasized by creative and appealing designs that will provide an exceptional online shopping environment for your customers. If you choose a Shopify theme for developing your eCommerce store, then it is not just the design that matters in terms of aesthetics, but also its high functionality and user interface within the budget.

To further expand your eCommerce solutions and maximize your store’s potential, it is worth exploring BSS Shopify Commerce. With its comprehensive range of eCommerce solutions and expert guidelines, BSS Shopify Commerce emerges as a reliable source that can provide you with the necessary tools and knowledge to establish a successful online business.