Are you looking for a stunning but free Shopify theme to start your journey with an eCommerce store on Shopify? Shopify Dawn theme would be a great choice as it has awesome features. In this article, we will reveal the power of Dawn theme Shopify and why it deserves a try.

Let’s find the answer in this article now!

>>> Discover Dawn vs Eurus Theme battle!

Shopify Dawn Theme Overview

Dawn Theme Shopify Introduction

Dawn is a Shopify theme developed by Shopify and especially it’s totally free and unlimited to use. The theme has been receiving a lot of interest from eCommerce merchants who want to open a store on Shopify with an easy-to-use theme.

Dawn theme Shopify

The Shopify Dawn theme is built with the latest Online Store 2.0 technology. It contains JSON templates so that it supports app blocks and sections on all pages. The theme is flexible, easy to use, and optimized for performance. The theme flexibility is boosted to the highest for merchants to use. Therefore, Dawn is a basic theme that is used to develop other free Shopify themes.

Also, the Dawn free Shopify theme is lightweight and mobile-first designed. It adapts to many screen sizes no matter what devices you use.

Dawn Theme Download

You can easily add the Shopify Dawn theme to your Shopify store with just one click of the mouse to Try theme button on the Dawn Shopify theme landing page. Everything is all set and you can start to customize it right after. If you want to save the file of the Dawn theme, there is an option for downloading the theme too. Go to your store with Dawn and click download the theme file.

Theme Dawn Support & Updates

This Shopify theme provides you with a live virtual Help Center assistant helping you find the answers and resources you need. Also, it goes along with detailed documentation and video guides to follow with ease.

Dawn Shopify theme update is regularly made by the development team, keeping you up-to-date with the latest theme technology.

Which Business is Shopify Dawn Theme for?

Dawn theme Shopify is suitable for all stores in different industries no matter you are selling physical or digital products.

This theme was created with a minimalist appearance that lets product images take center stage with all focus from customers when they come to the site. Selling with the Dawn Shopify theme is easy, so it would be the first choice when talking about a free Shopify theme.

>>> 15+ Best Free Shopify Themes: A Curated List of Stunning Designs

Shopify Dawn Theme Features

Theme Best Practices

Optimized Performance

Shopify Dawn theme was built with a focus on the performance. It combines several strategies for performance optimization to reduce loading times.


With the merchants & customers’ experience in mind, Dawn theme was built with high flexibility and ease of use with an intuitive interface. It enables you to customize every part of the theme to express your brand impressively.

Mobile Friendly Design

Dawn theme Shopify was created with the mobile-first design in mind. Thus, it’s responsive and works well on many kinds of devices, especially smartphones.

Theme Design & Functions

Mega Menu & Sticky Header

When going to the Shopify Dawn theme demo, scrolling up and down, you can find that it supports the mega menu and sticky header for effortless navigation. With these features, users can go to any page they want and no longer scroll up and down to find the menu or a page.

Shop Pages

shop page shopify dawn theme

Shop pages in the Dawn theme Shopify come with a minimal feeling, all focus is on product images that attract sight whenever visitors come to the site. Packed with the product showcase is the product label to highlight particular products such as on sale, featured, best seller, 10% off, and many more.

Another stunning feature in the shop page of the Dawn theme is the multi-currency support. Users can change the currency effortlessly just by choosing a currency in a dropdown at the bottom of the page.

Product Pages

product page shopify dawn theme

Shopify Dawn theme comes with dedicated premade product pages with many features added. Firstly, you will see the gallery of large images and product videos to give the viewer the true feeling of products in real life. Product variant options are included for particular product variations and multiple choices.

Quick buy

Shopify Dawn theme comes with the Quick Buy feature, you can find it on the product page with the button ‘buy it now’ that allows the site visitor to buy items quickly. There is no longer a step to go to the cart and click on ‘Check out’ to process the checkout. Your visitors will be redirected right to the checkout page after clicking on the quick buy button.

Ajax Live Search

ajax search shopify dawn theme

This Ajax search feature in the Dawn Shopify theme gives customers a quick search for their wanted product. The search results show right after your customers type in the search bar and they can click on one of those results and get directly to the product page. Hence, it saves a lot of time for your site visitors, improving the shopping experience.

Product Filtering & Sorting

Finding wanted items is much easier and rapid with the support of the product filtering & sorting system built into the Dawn theme Shopify. Customers can filter products by their availability, price, color, and other attributes as merchants set on each website.

Also, they can sort products by featured or best-selling criteria, alphabetically A-Z & Z-A, price high to low & low to high, and date new to old & old to new.

Recommended Products

You can find the recommended products appearing in the section ‘You may also like’ at the bottom of a single product page or the checkout page to boost sales. It’s a great strategy for cross-selling that encourages customers to buy more.


A stunning page included in the Dawn Shopify theme is the Lookbook. It has a distinctive layout for you to showcase your product images and videos beautifully and attract customers at first sight.

Other Premade Inner Pages

Besides the Homepage, Shop pages, Product pages, and Lookbook page, many other inner pages are ready for you to use in the Shopify Dawn theme such as About Us, Contact Us, Shipping Policy page, and Blog page.

The Contact Us page is integrated with a Contact Form that helps you receive information submissions from customers quickly. And with the prebuilt Blog page, you can implement your content marketing strategy immediately and get many visitors to come to your site.

Check out our top Shopify Themes For SEO

Dawn Theme Shopify Examples

Above we have gone through highlight features of the Dawn Shopify theme. Now, we will see how those features work in real websites. There are many businesses that succeeded with the Shopify Dawn theme. Let’s check out some stunning Dawn theme Shopify examples. All websites below are live and are getting lots of traffic every day.

Rocco and The Fox

rocco & the fox dawn theme shopify example

Rocco and The Fox is a stunning kid fashion website built from Shopify Dawn Theme. Lovely items for babies & kids are displayed beautifully with images changing when you hover your mouse over the photo. The site has fast speed and smooth performance. Also, it appears awesome on mobile devices.

MD Complete

md complete dawn theme shopify example

MD Complete will be another notable example website of Dawn Theme Shopify. This eCommerce business is about skincare products. It’s easy to navigate through the site with a mega menu. Product pages are attractive with large images, customer reviews, and clear product descriptions.

Information pages for skincare routine recommendations and knowledge about skin are presented on distinctive layouts. The site loads fast also.

ULX Store

ulx store dawn theme shopify example

The ULX Store website will give you a clean and modern feeling when looking at its design layout. This site specializes in accessories from bags, watches, wallets, phone cases, desk mats, and more. The product page design is impressive with a gallery of large images, image zoom, product variants, customer reviews, and recommended products. There is a special feature of this site is bundle selling which allows you to buy bundles of items just in one ‘add to cart’ click.

Mega Food

mega food dawn theme shopify example

Mega Food is a colorful eCommerce website for selling vitamins and supplement items. With the Dawn Shopify theme power, it has high speed and performance. It contains a lot of features to boost sales such as product labels, product variant options, product subscriptions, frequently bought together, FAQs, top-rated products, customer reviews, and recommended products.

Murphy Door

murphy door dawn theme shopify example

Murphy Door is a modern eCommerce website about furniture, especially many types of doors. Empowered by the Shopify Dawn theme, the site loads quickly and runs smoothly. It has an impressive mega menu with text and icons. The product pages are clear with nice images, many product variant options to choose from, and a full-of-information product description section.

🎁 🎁🎁 Free Trial Now: Shopify Dawn theme


We have gone through the Shopify Dawn theme review with the theme introduction, theme features review, and successful shops using Dawn. We can see that all of Dawn is made for a successful online store.

>>> Check out the Shopify Dawn alternative theme here!

BSS Shopify Commerce hopes that you have an overview look at the stunning Dawn Shopify theme after reading this article. Thank you for reading.