Are you running a Shopify store and looking for some useful tools to keep track of and enhance your store’s key performance indicators? Do you wish to improve the marketing strategies to maximize the Shopify store’s performance? Thankfully, this is where our best Shopify app analytics app empowers your efforts and brings great opportunities.

We all know that the key element that determines your success in the eCommerce field is how well you understand your customers, what they do in your space, what keeps them staying in, and what products are loved the most. And, Shopify analytics app is a secret weapon to boost your Shopify store to new heights.

Sounds exciting. In this blog, we will guide you through the top 9 Shopify apps for analytics, from free to paid, to help you choose the best fit for your needs and goals. Now, let’s start!

Best Analytics Apps for Shopify Stores in 2025

MIDA: Heatmap, Record & Replay

Reward as the best Shopify analytics app in the market, MIDA Heatmap, Record & Replay is an “all-rounder” assistant for store owners to analyze and get deep insight into customer behaviors, which play an important role in improving the shopping experience. What makes MIDA stand out from the crowd is that it implements cutting-edge technology on top of heatmaps, which are valuable for gaining insights into how customers are engaging with your online store, highlighting what parts of a page receive the most and least attention. Moreover, the app comes with various different heatmap types and even an Area Map, which no other analytics app has.

For example, MIDA offers a user-friendly interface for viewing that helps you track and study specific customers’ actions more effortlessly—where they are hovering, clicking, or scrolling—to finetune your Shopify store design that is more visible and approachable to your target audiences.

Key Features:

  • Heatmaps provide you insight into what customers are most interested in.
  • Advanced filtering to look for specific recordings that are tailored to the user’s needs, such as abandoned carts, checkout, and successful orders.
  • Session recording to replay customer visits to your online store without affecting your store’s performance
  • Full-package to track customers, such as view recordings, view heatmaps, and collect customer feedback from surveys

Pricing:

  • Free Plan: $0/month
  • Basic Plan: $9.90/month
  • Growth Plan: $19.90/month
  • Advanced Plan: $39.90/month

What customers love:

  • Easy to use
  • Effortlessly track customers’ shopping journey on your site
  • Monitor traffic sources to identify where most customers come from

Provides store owners with a deep understanding of customers’ needs, abandoned cart rate, and the reason why they leave without placing an order

  • Offers recommended design and improved CTA

What customers do not love:

  • For certain users, the visitor recording limit in the free version is too low.
  • The free plan lacks crucial features like visitor source monitoring.

Better Reports

better reports

Coming second on this list of the best analytics apps for Shopify is Better Reports, an advanced reporting app for Shopify stores with a comprehensive reporting package that brings your online business to the next level. As its name implies, Better Reports offers store owners hundred-plus pre-built and customizable reports across various essential aspects of a business. Store owners can, therefore, get rich insights on sales, payments, inventory, products, customers, refunds, and many more to cater to specific business needs and empower the store’s performance.

Key Features:

  • Highly customizable metrics and reports with multiple chart visuals, allow users to create custom dashboards aligned with specific requirements.
  • Complimentary report service provides you with permission to custom reports
  • Access to all your store’s data such as tags, meta fields, attributes ,and more
  • Automatically schedule reports and send them to your inbox or Google Sheets
  • Share and export your reports to multiple formats such as PDF, Excel, CSV, and Google Sheets.
  • Seamless integration with Google Sheets
  • Comes with a wide range of pre-built reports of sales, inventory, and customer behavior.

Pricing:

  • 14-day free trial available
  • Basic Shopify Plan: $19.90/month
  • Shopify Plan: $39.90/month
  • Advanced Shopify Plan: $149.90/month
  • Shopify Plus Plan: $299.90/month

What customers love:

  • Fast response time
  • Connect with over 500 apps, and integrate with other platforms for enhanced reporting
  • Highly customization options tailored to specific needs
  • Deal with complex data effortlessly
  • No extra cost for the data analysis team

What customers do not love:

  • There’s a bit of a learning curve
  • It is confusing for beginners to make custom reports

Polar Analytics

polar analytics

For those who are looking for a centralized analytics dashboard for easy viewing of crucial KPIs, Polar Analytics is your best Shopify analytics app that helps you to track data from various channels. With Polar Analytics, you are able to start making informed decisions in minutes which comes from critical metrics and smart alerts that are sent via email or Slack screenshots. Consequently, you can take quick action to handle any ROI-related issues, enhancing your sore performance and boosting sales.

Key Features:

  • 1-click integrations with Shopify, Amazon, Google, Meta, Tiktok, Klaviyo, and more, give you a centralized data dashboard
  • Provides real-time insights and real-time alert
  • Allows users to custom KPI dashboards based on your priorities such as Spend, CAC, LTV, ROAS, CVR, Cohorts, and Inventory
  • Handles multiple channels at once
  • Highly secure to get your Snowflake database

Pricing:

  • Enterprise Plan: free to install
  • Analyze Plan: $300/month
  • Analyze and Enrich Plan: $350/month

What customers love:

  • User-friendly interface, no need for technical knowledge
  • Allows infinite members which makes it possible to share dashboard insight with team members
  • Ideal for stores with multiple marketing channels
  • Using distinctive visual statistics on client lifetime value (LTV) to spot problems with retention or areas for improvement.

What customers do not love:

  • Higher cost in comparison with competitors
  • Slow transitioning between reports and views on the occasion.

Report Pundit

report pundit

Report Pundit is a leading Shopify analytics app, developed by Estore Automate, designed to help Shopify store owners create unlimited custom reports and automated schedules about sales, tax, inventory, payout, fulfillment, customer, POS, etc. With just a few clicks, Report Pundit, on your behalf, gathers data from Shopify, Google Analytics, Facebook, and all your marketing channels to conduct analysis and get actionable suggestions. Beyond that, this app offers advanced filtering options and real-time updates which make it easier to manage stores effectively. Whether you are a small business, a start-up, or a large company, this app simplifies data optimization and making data-driven decisions effortlessly.

Key Features:

  • Multiple export options based on your requirements such as Excel, CSV, or PDF files
  • Automated report helps save time
  • It comes with over 100 pre-made reports
  • Simplifies data management with filtering, sorting, and easy report-sharing
  • Smoothly integrate with over 30 apps including payments, shipping, and marketing such as Google Analytics, Facebook, Google Ads, PayPal, etc
  • Support generates reports across multiple stores

Pricing:

  • Free Plan: $0/month
  • Shopify Basic: $9/month
  • Shopify: $19/month
  • Advanced: $35/month

What customers love:

  • Great and fast support to any issue customers have
  • Offers users a wide range selection of reports to choose from
  • Quickly and easily create insightful reports
  • Intuitive interface and user-friendly features make it easy to navigate and extract valuable information
  • Help store owners identify trends and uncover opportunities

What customers do not love:

  • It sometimes can lag when generating reports
  • Some customers said that they could not find the field they needed to create the report

Be Profit – Profit Analytics

beprofit

Coming to Be Profit, we know the best Shopify analytic app for tracking your store’s profit and loss in real time. Replacing manual spreadsheets, Be Profit offers users an intuitive analytics dashboard and powerful tailored tools to track and improve your financial performance easily and effectively. With just one app – Be Profit, you can promptly view and compare your profit from orders, products, platforms, and shops in order to understand how shipping, discounts, and marketing campaigns influence your lifetime profit and retention. With a better understanding of the store’s overall performance, the app helps you know what needs to be fixed to gain better results.

Key Features:

  • Analyze your revenue, expenses, profit, COGS, and sales and generate customized reports
  • UTM attribution monitors marketing campaigns, from ad sets to ads performance, including CPC, conversion rate, ROAS
  • Integrate with Facebook, Instagram, TikTok, Bing, Pinterest, etc
  • Track your discount and shipping profitability, lifetime profit, and retention
  • Live P&L calculator for our financial results

Pricing:

  • Plus Enterprise: Free to install
  • Basic Plan: $49/month
  • Pro Plan: $99/month
  • Ultimate Plan: $49/month

What customers love:

  • Provides users with in-depth reports of profit and loss
  • Customize reports based on different campaigns, and products in different time periods
  • Seamless integration with various platforms and marketing channels
  • User-friendly interface, ideal for non-technical users.

What customers do not love:

  • Price can be relatively high for some smaller businesses or start-ups
  • Some users encountered syncing issues that data does not sync correctly, leading to inaccurate financial reports

Analyzify (GA4 & Ads Tracking)

analyzify

If you are seeking a reliable and professional app that lets you handle all analytic needs, remember Analyzify – a done-for-you setup that uses GA4 and Google Ads to track pixels, ensure all tracking codes are conducted correctly and your collected data is accurate. That said, after gathering and analyzing data from different sites, the app generates a report. The troubleshooter immediately jumps in to identify and fix any underlying problems.

Key Feature:

  • It comes with 10+ integrations and expert support
  • Offers accurate enhanced GA4, Google Ads reports
  • Compatible with Checkout Extensibility and Consent Mode v2
  • Generates professional industry-related data analysis setup

Pricing: $749 for one-time payment

What customers love:

  • Data layers enhance devotees for  deeper insights into customer behavior and product performance
  • Set up and maintain Google Analytics and Google Ads automatically, which helps save a lot of time
  • Provides comprehensive tracking
  • Allows custom events and goals for specific needs
  • Easy integration with limited technical knowledge

What customers do not love:

  • The price can be relatively high compared to simpler analytics apps
  • While the app excels in Google Analytics and Google Ads integration, merchants using other advertising or analytics platforms (such as Facebook Ads or third-party tools) may find it lacks the same level of integration for those services

TrueProfit: Profit Analytics

trueprofit

As the name says its role, TrueProfit: Profit Analytics is your assistant in tracking and analyzing your business profits. Forget about the manual and risky stage of calculating profit, TrueProfit collects, calculates, and evaluates your store metrics into one place, opening a wealth of information about your financial performance and making informed decisions.

On the other hand, the app helps you understand your customer lifetime value by providing metrics like LTV, CAC, and repurchase rate to build appropriate strategies for boosting sales and increasing revenue.

Key Features:

  • Net profit tracker automatically tracks your financial health, including all expenses such as shipping costs, taxes, transaction fees, etc
  • Seamless integrates with Facebook, Google, TikTok, Amazon, Bing, and Snapchat which is convenient for real-time sync ad spending at all platform
  • Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
  • Offer comprehensive profit and loss reports

Pricing:

  • Basic Plan: $25 per month
  • Advanced Plan: $50 per month
  • Ultimate Plan: $100 per month
  • Enterprise Plan: $200 per month

What customers love:

  • Allow store owners to handle multiple Shopify stores from a single account
  • Customizable dashboards to focus on the metrics that you care about the most
  • Fast and timely customer support
  • Simple setup with real-time monitoring

What customers do not love:

  • Pricing for smaller stores
  • Limited features for basic needs

Mipler: Advanced Reports

mipler

Mipler is a powerful Shopify app, designed to give merchants insights with in-depth reporting capabilities to evaluate store performance. Mipler enables you to quickly build tailored reports and visualize core data points such as sales, stock, customer behavior, financial performance, and more. From tracking sales trends and managing inventory to understanding customer behavior, Mipler has the perfect instruments to simplify complex data analysis with ease, making it the perfect reporting platform for merchants who require high-level insights without the need to handle significant amounts of data themselves.

For Shopify Plus users, merging data from several stores into one report is beneficial, and Mipler has unique features that enable that. This is useful for businesses with many storefronts or locations to consolidate data

Key Features:

  • Allow custom reports tailored to your needs
  • Share and report public link
  • Schedule CSV, Excel or PDF reports via emails
  • Using tags, meta fields, and note attributes to obtain in-depth insights
  • Make data-driven decisions based on real-time metrics of sales, products, customer orders, etc
  • Covers sales analytics, financial reports, tax reports, inventory reports, and customer analysis

Pricing:

  • Free Plan: $0/month
  • Starter Plan: $19.98/month
  • Basic Plan: $29.99/month
  • Optimal Plan: $39.99/month

What customers love:

  • Easy-to-use interface
  • Smooth Google Sheets integration
  • Free plan available

What customers do not love:

  • Only work with POS system

Data Export IO: Reports

data export io

And also the best Shopify analytics app which allows the merchants to create customized reports in a simplified manner and export them. With the help of this great app, the store owner can easily extract detailed data from the Shopify store; sales, customer, product performance and inventory information. Data Export IO has a simple interface, making it easy to produce custom reports tailored to various data points, allowing merchants to extract actionable insights on how their business operates.

Moreover, the app allows easy export to CSV, Excel, etc, for sharing reports easily with your team or external stakeholders. Data Export IO is definitely the best analytics for you who need flexible and comprehensive reporting!

Key Features:

  • Provide pre-made reports of sales, products, POS, and many more
  • Flexible data export options, including CSV, Excel, PDF, and Google Sheets
  • Advanced filters for adding multiple conditions defined the essential records
  • Integrate with Google Sheets, make it easier for manipulation and sharing
  • Offers password protection to limit access
  • Column management allows store owners to freeze, filter, rename, sort, or hide fields.

Pricing:

  • Free plan: $0/month
  • Basic Shopify: $7/month
  • Shopify: $12/month
  • Advanced Shopify: $25/month

What customers love:

  • Comes with various report templates and advanced filter options for custom reports
  • Great customer support
  • Flexible export options that adapt to different requirements and purposes
  • Free plan available with basic features
  • Smooth integration with other tools and platforms

What customers do not love:

  • Sometimes, it can be complicated for non-technical users
  • Limited advanced features for the free plan

Why should I use Shopify Analytics apps?

Shopify analytics apps include a number of tools that perform analysis in Shopify stores to give the merchants insight and deep understanding of customer behavior and how the store performs. So, how do the analytics work on the Shopify app or a basic referral follow-up process? It takes data from your Shopify store, and analyzes your conversion rate (and/or average order values), fraud analysis, inventory, and revenues. In this manner, they assist store owners in making decisions that are backed by data and in optimizing marketing strategies and performance at the store level.

Here is what the Shopify analytics app offers:

  • Enhance the decision making: The Shopify analytical app gives the in-depth performance of the Shopify store with insights that will accordingly provide the reports based on data, keeping you in tab with the emerging trends, shopping pattern which you can later use to modify your business strategies as well as campaigns wherein implementing the features of the Shopify analytic app.
  • Focus on customer experience: The app provides you with a closer view and genuine insight into what your target audience looks like, whether it be in terms of customer interest, browsing patterns, purchasing context, geographical location, the content they apply activity on your site, and tons of things more. This way, you can customize your offering specific to customers’ needs, enhance their satisfaction, and promote re-purchase.
  • Increased sales and revenue: Thanks to the app’s in-depth analysis and report about key business factors like sales, traffic, conversion rates, customer behavior, and many more, you can determine the winning products, adjust competitive pricing strategies, and target high-value customers. When covering all the factors and areas that need to be improved, you can optimize your store’s index and performance, which leads to boosting sales and revenue.
  • Time and cost savings: With the Shopify analytics app, manual analytics is eliminated since it automatically gathers and analyzes data, which helps save your time and effort. Moreover, it reduces the labor cost for hiring and maintaining a dedicated analytics team, resulting in cost savings for your business.

Key Criteria to Choose The Best Shopify Analytics App

Choosing the best Shopify analytics app is not just about finding the one that comes with what you need, but the best fit for your store’s current performance and future goal. To help you make the right decision, here are some aspects to consider when identifying the perfect match analytics apps for your Shopify store.

The first and primary thing to consider is the app’s ability to seamlessly integrate with Shopify and your system without causing disruptions. A well-integrated app should work well with your existing setup such as CRM, CMS, or other platforms. Plus, it has the ability to automatically pull data that does not require complex processes or manual data input. Opt for an app that does not make major changes to your store functions and operations to make sure all your data is safe.

Following the first one is the ease of use of your app. It is crucial as well since it determines how you can get the benefit of the app to your Shopify store. Look for an app that has a user-friendly interface, easy-to-navigate dashboards, clear visualization and easily-operated reporting tools. These will help shorten the learning time and the report can be accessible and understood quickly by both the store owner and team members.

Next, accurate and flexible analytics and reports are crucial. Each eCommerce store has its own unique needs and goals, so the app must create custom reports that are tailored to your business objectives while remaining transparent. The best apps offer a high degree of customization, enabling you to set up dashboards that display exactly what’s most important to your business.

Additionally, real-time tracking is one of the most important functions when it comes to the best Shopify analytics app. That said, it allows us to access up-to-the-minute data, get timely insights for quick decision-making, and adjust your strategy accordingly. And come along with that, data security and privacy should never be underestimated to make sure your efforts are not wasted. Remember to check for security standards and regulations that the app complies with to ensure that the app protects your data, and that of your customers, from breaches or unauthorized access.

Besides the 5 key factors, you can refer to these points for better choices:

  • Define your goals
  • Comprehensive data coverage
  • Scalability
  • Customer support
  • Cost consideration
  • Reviews and recommendation

Conclusion

Selecting the appropriate analytics software may significantly impact your Shopify shop. You can monitor the operation of your shop, comprehend consumer behavior, and maximize your marketing efforts with the aid of these analytics software. These capabilities, which range from real-time data tracking to comprehensive custom reports, are meant to provide Shopify store owners with a competitive advantage. Therefore, you may increase sales, open up new options, and eventually spur growth by taking the time to select the best Shopify analytics app.

Ready to take your Shopify store to the next level? Let’s start with our top-notch analytics apps listed here.