10 Best Successful Ecommerce Websites in Pakistan

Pakistan’s eCommerce landscape has grown exponentially in the last few years with increased internet penetration and change in consumer behavior towards online shopping. With so many products and services available, many platforms have emerged to cater to the changing needs of the consumers.

This post lists the 10 best eCommerce websites in Pakistan, their offerings, pricing and plans and market position.

Pakistan’s eCommerce Market – A Quick Overview

Take Note: Research data on the Pakistani market provided below are based on an eCommerceDB source.

Pakistan’s eCommerce market is booming and growing fast and consumers are getting more and more accepting. As of 2023 it’s the 53rd largest eCommerce market in the world and is expected to do $2.9 billion in 2024. It’s expected to grow at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2028 and reach $4.99 billion by 2028.

1. Market segments

Pakistan’s eCommerce landscape is complex with many key segments contributing to the overall revenue:

• Electronics: This is the dominant category, representing 23.1% of total eCommerce revenue.
• Hobby & Leisure: This segment accounts for 22.0% of the market.
• Fashion: Contributing 18.3% to the overall revenue.
• Furniture & Homeware: This category makes up 11.8%.
• Grocery: At 8.6%, it highlights the increasing trend towards online grocery shopping.
• Care Products: Also notable, contributing 8.5%.
• DIY Products: This segment accounts for the remaining 7.8%.

2. Payment methods

In the eCommerce sector of Pakistan, most of the payment system is still cash dominated with cash on delivery COD being the most common and over 94.7 percent of all transactions made through this mode of payment. Other forms of payment that are frequently used include the following:

• VISA Cards: 67.3 %
• Master card: 63.7 %
• Bank Transfers/Cash in Advance: 59.3 %

3. Challenges and opportunities

The Pakistani economy might have a growing eCommerce market but there are drawbacks such as economic uncertainty and currency devaluation that may influence consumer buying power as well as technology spending. But there are opportunities in:

• Growing digital penetration in Tier 2 and 3 cities.
• Niche markets such as online food and travel.
• Wider reach of consumers through digital marketing.

10 Best eCommerce Websites in Pakistan: Detailed Review

Top 10 Best eCommerce Websites in Pakistan	Best for
1. Shopify	For entrepreneurs and small to medium sized businesses looking to create a custom store.
2. Daraz.pk	For sellers who want to reach a large audience fast or businesses who want to use its existing customer base and logistics support.
3. OLX.com.pk	For individuals or small businesses selling second hand items or services.
4. Shopon.pk	For consumers looking for deals on various products especially electronics and fashion.
5. Lootlo.pk	Lootlo.pk is good for online shoppers looking for a platform with lots of products and services at discounted prices.
6. Goto.com.pk	For consumers looking to buy various products including electronics, fashion and home items.
7. Telemart.pk	For consumers interested in mobile phones and accessories. Telemart is all about electronics especially smartphones so good for techies
8. PriceOye.pk	For price conscious shoppers who want to compare prices across different platforms before buying.
9. Pk.khaadi.com	For fashion lovers looking for trendy clothing and accessories from a local brand.
10. Shophive.com	For consumers looking for a mix of electronics, home appliances and lifestyle products.

1. Shopify

Shopify has had a 117% growth in Q3 2024 and is now a big player in the Pakistani eCommerce space. It can handle digital and physical products so its a must have tool for businesses looking to get online. Also, Shopify supports local currency (PKR) and languages (Urdu) so its easier for Pakistani customers to shop. This localization allows sellers to target their audience directly and make transactions and communication smoother.

Key Features

• Multiple Payment Gateways: Shopify has multiple local and international payment gateways including JazzCash so Pakistani merchants can accept PKR payments.
• Customizable Storefronts: Users can choose from hundreds of themes and design options to create their own unique storefronts.
• Mobile Optimization: The platform has mobile optimized themes and templates so users can shop smoothly on mobile and tablets since mobile usage is very high in Pakistan.

Pros and Cons

Pros

• Local Currency: Transacting in PKR makes it easier for local customers.
• Easy to Use: Its designed for simplicity so its easy for beginners
• Large Community: A big user base means plenty of resources, tutorials and community support for new users.

Cons

• Cost: While Shopify has many features, the monthly subscription fees can add up especially if you consider the cost of apps and themes.
• Transaction Fees: If you use third party payment gateways instead of Shopify Payments (if available) you will incur additional transaction fees.

2. Daraz.pk

Daraz is a tech company that specializes in eCommerce platforms, logistics, payment gateways and financial services. It has become one of the top eCommerce websites in Pakistan. The biggest perk you will get on Daraz Pakistan website is convenience. The platform is super easy to use and you can navigate and find what you need in seconds. You can shop for your favorite things at any time, even in your pajamas at midnight.

Key Features

• Secure Payment: Multiple payment options including cash on delivery, credit/debit cards and mobile wallets for secure transactions.
• Promotions and Discounts: Flash sales, mega deals and exclusive discounts. Brand vouchers and bundle offers available in app.
• DMart for Groceries: Daraz has a dedicated grocery shopping section called dMart where you can order everyday essentials including fresh produce delivered to your doorstep.

Pros and Cons

Pros

• Prices: Many users have observed that Daraz.pk has competitive prices, beating traditional retail stores.
• Variety: Daraz.pk has a huge variety of products, you can find almost anything you need.
• Convenience: Shopping on Daraz.pk is super convenient, you can order from home at any time.

Cons

• Delivery Problems: There have been complaints about delayed deliveries and issues with delivery partners

3. OLX.com.pk

OLX is one of the best eCommerce websites in Pakistan that enables sellers and buyers to transact without any limitations and supports selling and purchasing of a variety of goods and services. The website’s simplicity, absence of charges for placing advertisement, and a number of commodity types attracts many users.

Key Features

• Free Ads: Post for free, perfect for individuals and small businesses to sell without paying any upfront cost.
• Location Based Search: Search for items near you.
• In-App Messaging: Chat with buyers and sellers within the app, no need to share personal contact details.

Pros and Cons

Pros

• Huge Audience: As one of the top classifieds in Pakistan, OLX has a large user base to sell your item fast.
• Local Transactions: Location based search encourages local buying and selling which can simplify logistics and reduce shipping cost.
• Multiple Listings: Find everything in one place, for all your needs.

Cons

• No Direct Payment: OLX does not have a direct payment system, so buyers and sellers have to arrange payment themselves.

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4. Shopon.pk

Shopon.pk is a great option for online shopping in Pakistan especially for those who want to buy a wide range of products at affordable prices. Gift cards are also included as a feature for those who want easy gifting options. Despite the issues with brand recognition and inventory management Shopon.pk’s user friendly interface and customer satisfaction is a strong player in Pakistan’s e-commerce market.

Key Features

• Gift Card Options: Gift cards for Amazon, Xbox, Steam, Netflix, Google Play etc.
• Brand Options: Shopon has a wide range of brands in its product listing so customers can choose from established brands to emerging brands.

Pros and Cons

Pros

• Convenient Delivery: Delivery across Pakistan, products will be delivered to your doorstep.
• Affordable: Competitive prices for budget friendly shoppers looking for quality without burning a hole in their pocket.
• Variety: Multiple categories and products for different types of customers.

Cons

• Limited Brand Recognition: As a newer platform compared to more established eCommerce sites like Daraz or OLX, Shopon may not yet have the same level of brand recognition or trust among consumers.

5. Lootlo.pk

For enthusiastic online buyers looking for many different kinds of products and services at a reasonable price, Lootlo.pk is a great website. Especially, for the people who like to know the details of the sellers and the ongoing deals.

Key Features

• Offers & Discounts: Lootlo.pk has amazing offers and deals across multiple categories.
• Events & Giveaways: Lootlo.pk has events and giveaways regularly to keep users engaged.
• Cash on Delivery: Lootlo.pk has cash on delivery option for customers who prefer this for online shopping.

Pros and Cons

Pros

• Huge Product Range: Lootlo.pk has products in various categories including electronics, fashion, home etc.
• Local Focus: Lootlo has local merchants network so it supports small businesses and customers get unique products.

Cons

• Quality Control: Since there are many merchants on the platform, product quality may vary and customers may not be satisfied.

6. Goto.com.pk

Goto.com.pk is gaining a lot of attention in Pakistan online shopping market and also stress positive comments from customers. The various categories of products and the positive reviews from individual users demonstrate its ability to grow to be one of the premium eCommerce players in the country. These scenarios are contributing to its increasing awareness and acceptance amongst the Pakistani online shopping portals.

Key Features

• Promotions and Sales: Goto has sales events like Big Billion November Sale and Flash Sales
• Cash on Delivery: Goto has cash on delivery option for customers who want to pay in cash.

Pros and Cons

Pros

• Everything is Authentic: No product bought from Goto will be a fake hence will receive the correct item.
• Quick Shipping: Orders are delivered in 3 to 7 business days by Goto.
• Refund: Customer has the right to return or replace the items within 7 days if not happy with the product.

Cons

• Order Not Delivered: Some customers have reported not getting their orders.

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7. Telemart.pk

With over 200,000 items, Telemart is the second in Pakistan’s eCommerce business. It has an omnichannel presence with an online marketplace and 30 physical stores across 22 cities. With a competitive price range and a wide array of products, Telemart.pk is among the best eCommerce websites in Pakistan target mainly to budget customers.

Key Features

• Secure Payment Options: Telemart has multiple payment options including cash on delivery and online payment so you can pay as you like.
• Customer Loyalty Programs: Telemart has a discount card and other loyalty programs for frequent buyers.
• Price Beating Policy: Telemart will beat the prices of competitors so you get the best deal.

Pros and Cons

Pros

• Takaful Islamic Insurance: Takaful Islamic Insurance on some products for specific customer needs.
• User-Friendly Interface: Easy to use website.
• Huge Product Range: Telemart hosts more than 200 thousand products ranging from electronics, fashion, and more.

Cons

• Delivery Problems: Complaints about delayed deliveries and issues with delivery partners.

8. PriceOye.pk

PriceOye.pk is arguably the most prominent eCommerce site in Pakistan, primarily dealing with electronic and technological products. Testament of that is a wide range of products in this site particularly in electronics category which consists of smart phones, computers, household equipment and gadgets.

More so, PriceOye website is customer centric and so enables customers to go through the categories, look for particular products and even compare the prices without a hassle.

Key Features

• Price Comparison Tool: This feature helps customers to find the best deals on electronics and other products.
• Product Description: Each product has detailed information like specifications, features and customer reviews.
• Mobile App: PriceOye also has a mobile app where users can shop from their mobiles, easy access to products and deals on the go.

Pros and Cons

Pros

• Huge Variety of Electronics: Since PriceOye is focused on technology products, it caters to customers who are looking for latest gadgets.
• Informative Product Listings: Detailed product descriptions and reviews help customers to make informed decisions.

Cons

• Not many categories beyond Electronics: PriceOye is good in electronics but not as many categories as Daraz.

9. Pk.khaadi.com

Khaadi’s eCommerce platform successfully brings its renowned brand of quality clothing and unique designs to online shoppers in Pakistan. It has successfully transitioned into the eCommerce space, providing customers with an online shopping platform that showcases its diverse product range.

Key Features

• Promotions and Discounts: Khaadi frequently runs sales events and offers discounts on select items.
• Unique Designs: The brand is celebrated for its distinctive prints and high-quality fabrics, combining traditional craftsmanship with modern styles.

Pros and Cons

Pros

• Easy Returns Policy: This is because Khaadi has a user-friendly returns policy wherein a customer can return or exchange a product that they purchased but they are not happy with. .
• A Wide Range of Outfits: The very large range of clothing options provided here targets various occasions from casual dressing to formal dressing.
• Quality and Craftsmanship: Khaadi is known for its high-quality fabrics and meticulous craftsmanship, which appeals to consumers looking for durable and stylish clothing.

Cons

• Pricing: Khaadi has beautiful and durable products but some people may encounter its prices as expensive relative to the local brands or the fast fashion retail prices.

10. Shophive.com

Shophive being the first registered eCommerce site in Pakistan, has registered it in September 2005 and started activities on 25th January 2006. Shophive spans a wide variety of electronics from cell phones to laptops, cameras and even home appliances. Shophive has a commitment to serve all of its customers with the highest level of services and the utmost satisfaction by providing them with quality products that are free from counterfeit and any other form of fraud.

Key Features

• Cash on Delivery (COD): The platform offers cash on delivery option which is very popular among Pakistani customers who want to pay on delivery.

Pros and Cons

Pros

• Established Reputation: Founded in 2006, Shophive has built a reputation for reliability and quality service in the Pakistani eCommerce market.
• Reasonable Cost: It incorporates market pricing strategies and often runs discounts aspiring for cost-conscious consumers.

Cons

• Limited Third-Party Sellers: Shophive primarily sells directly to consumers rather than hosting third-party sellers, which may limit the variety of products compared to platforms that allow multiple vendors.

Bonus Tips: How to Choose the Best eCommerce Websites in Pakistan

When choosing the best eCommerce websites in Pakistan, keep in mind these tips for a great shopping experience:

• Product Range and Variety: Look for websites that have a lot of products across many categories. Daraz and Khaadi have huge inventories so you can find what you need in one place.
• User Experience: The interface should be user friendly in ensuring smooth shopping experience. The websites should provide easy navigation with simple lookup, and classifications of the different products. Ensure to read the feedback before making your pick.
• Pricing and Discounts: It is advisable to look for different websites when making purchases in order to get better prices. For instance PriceOye is a website where users can compare prices and select the cheapest ones.
• Payment Options: Ensure that the eCommerce website Pakistan also provides the payment alternatives that you have, such as COD (Cash on Delivery) or credit/debit/ prepaid cards or Mobile wallets. this will enhance your comfort while shopping.
• Customer Support: Efficient customer support is necessary for inquiring about orders, products, returns, etc. Opt for websites, which have multiple modes of support: chat, email or phone.
• Delivery Services: Take a close look at the shipping policy of the respective eCommerce site, the shipping costs and the delivery duration. Goto.com.pk offers free delivery on orders above a certain order amount and this is a great bargain for those who want to save some money.
• Return Policy: An understandable and reasonable return policy is essential because products are sometimes delivered defective or unsatisfactory. Read the return policy of various sites so that you can easily return the goods should the need arise.
• Trustworthiness and Reviews: Check out the ratings and reviews given by customers for each site to determine the quality and trustworthiness of services. Popular sites like OLX and Telemart have positive user ratings.

FAQs

1. Can we trust these platforms?

Even though many Pakistani online shopping websites have been able to integrate safe payment methods and have approachable customer service for any issue which may arise, it is prudent to look for reviews and most importantly the return policy of the online shopping site before making any purchases.

2. What payment options are offered by these sites?

• Cash on delivery (COD)
• Credit/dedied cards
• E-wallets
• Wire transfer

3. How can I send back a product, bought via the Internet?

There are different return policies for each platform. Usually you can send a quantity of items back within defined time limits that is commonly 7 to 14 days for goods that are damaged or goods that do not correspond to the description. For more information, please check return policy of the website.

4. How long does it take for an order to be delivered?

Delivery time varies from the platform not forgetting the location but is generally between 1 to 7 working days. on some other platforms, there are express options for delivery within a shorter time.

Wrapping Up

Here’s our top 10 eCommerce websites in Pakistan. Daraz has the widest range of products and innovative shopping experience. Telemart and Shophive are best in electronics with competitive prices and good service. PriceOye helps you find the best deals, GOTO and Shopon have diverse products and user friendly interfaces. Khaadi is best for ethnic designs and Lootlo for discounts and offers.

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