If your Shopify store’s current name does not accurately represent your brand or the products you offer, it may be time to consider a change. So, can I change your Shopify store name and how to change Shopify store name? The answer is Yes. You can change your Shopify store name whenever you wish. Fortunately, the process of changing your store name is both quick and straightforward.

However, keep in mind that changing your store name will not affect your domain name. Should you wish to change both your store name and domain name, you will need to create a new domain and link it to your Shopify store. This article will guide you through how to change Shopify store name in just a few easy steps.

Now, let’s get started!

How to Change Shopify Store Name with 3 Steps

How to change my Shopify store name? Before exploring the process of changing your Shopify store name, understand the function of a store name is critical.

Your store name is set when you first set up your Shopify store and is the identifier for your store. It’s part of the subdomain of your store’s URL. For example if your store name is “Target Shop” your URL would be target-shop.myshopify.com.

The subdomain is used for internal purposes like accessing your Shopify admin panel or for the checkout process. You can keep your subdomain public or hidden from your store’s URL.

Just a heads up your store name is different from your domain name. The domain name is the URL that customers will use to access your store online (e.g. mystorename.com). BSS Commerce Shopify recommend adding your store name to your domain name so customers can find and remember your store.

So, let’s get into the step-by-step guides about “how to change your Shopify store name” below:

Step 1: Access the Settings section in your Shopify dashboard

Locate the Settings option in the lower left corner of your screen. Click on it to navigate to the settings page.

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Step 2: Navigate to Store Details and select “Edit” in the Basic information section

In Store Details > Basic information, you can modify your store name, legal company name, and industry classification.

Step 3: Enter your new store name and save your changes

In the “Store name” field, type in your new store name. You also have the option to update your industry and legal company name if desired.

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To save your changes, click Save at the bottom of the page or in the upper right corner.

Renaming your store is a straightforward process that involves just 3 steps. However, if you are planning a more comprehensive update, consider adjusting your URL accordingly.

>>> You may be interested in: 150+ Best Shopify Store Name Ideas to Get Inspired

How to Change Shopify Store Name Domain to Match Brand Quickly

After you’ve changed your store name on the front end, it’s a good idea to update your URL or domain too. Consistency between your store name and URL helps with customer recall, brand identity and reduces confusion.

Also changing your domain during a name change is a great opportunity to move from a generic free Shopify domain to a shorter and more memorable one. To get a custom domain you’ll need to purchase a domain through Shopify, connect your existing domain to Shopify or transfer your domain to Shopify.

These options can be found in your settings under the Domains tab:

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Among the 3 options, the most straightforward choice is to buy a domain via Shopify. Enter your desired store URL, and Shopify will display the corresponding prices. After that, click on Buy to complete your transaction and begin utilizing your new URL.

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If you possess your own domain and wish to keep using it, you can link it to Shopify and confirm the connection.

Furthermore, if your domain is registered with a third-party provider and you prefer to migrate it to Shopify, you can transfer your domain.

This process is relatively complex, as it requires the transfer of domain ownership. Before proceeding, ensure that your domain is eligible for transfer so that you can verify it within Shopify.

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After successfully connecting your domain to your Shopify store, you can modify your Shopify URL accordingly.

>>> Read more: Shopify Domain Checker: The Ultimate Tool for Choosing Your Domain Name

Tips to Choose a Memorable Name for Your Shopify Store

A memorable store name is more than just a label; it’s the first impression you make on potential customers. It can be the difference between a store that gets lost in the digital crowd and one that becomes a beloved brand. In this post “how to change store name Shopify”, BSS Commerce Shopify will go through the key things to consider when choosing the perfect name for your Shopify store.

Let’s get started and find a name that speaks to your target market

1. Meaningful

Your store name should mean something about your brand, products or mission. Think of words or phrases related to your niche or industry.

  • Reflect your brand: Your store name should match your brand’s values, mission and products.
  • Connect with your target market: What is your ideal customer looking for and how can your name speak to them.
  • Tell a story: A name with a story behind it can create an emotional connection with customers.

2. Concise

Keep it short and easy to remember. Avoid long or complicated names that will confuse customers.

  • Keep it simple: A memorable name is easy to remember and spell.
  • Avoid big words: Use words that are common and easy to understand.
  • Focus on keywords: If applicable, include keywords for your products or services.

3. Memorable Sound

Choose a name that sounds pleasant and sticks in people’s minds. Alliteration, rhyming, or unique combinations can help achieve this.

  • Choose a catchy rhythm: A name with a pleasing sound is more likely to stick in people’s minds.
  • Consider alliteration or rhyme: These can make your name more memorable.
  • Test it aloud: Say the name out loud to see how it sounds.

4. Future Growth

Think long-term. Avoid overly specific names that might limit your business expansion. A broader name allows flexibility as your offerings evolve.

  • Consider expansion: Choose a name that is versatile enough to accommodate future product lines or services.
  • Avoid limiting terms: Be cautious of names that are too specific to a particular product or niche.
  • Think long-term: A good name will stand the test of time.

5. Domain Availability

Check if the domain (website address) is available. Consistency between your store name and domain is crucial.

  • Check domain options: Ensure your desired name is available as a domain (.com is preferred).
  • Consider alternatives: If your preferred domain is taken, explore different extensions or variations.
  • Protect your brand: Register your domain as soon as possible to prevent others from using it.

FAQs – How to Change Your Shopify Store Name?

1. How do I redirect old URLs after changing my Shopify store name or domain?

Go to the “Navigation” section in your Shopify account. Then click “URL Redirects” where you’ll see a panel to manage existing redirects and create new ones for old URLs after you’ve changed your store name or domain.

2. Do apps and integrations work after a Shopify store name change?

No. Changing your store name on Shopify won’t affect any existing apps or integrations. They’ll work with the new store name just like they did before.

3. Can I match my Shopify store name to my new domain?

Yes. You can change your store name to match your new domain in Shopify. The edit is in the “Settings” section under “Store details.”

4. Is there a limit to changing my Shopify store name?

No. You can change your store name as many times as you want; but frequent changes will hurt your branding and search engine optimization (SEO).

5. Does a Shopify store name change affect SEO?

Yes. A Shopify store name change will affect your SEO.

When you change your store name, the URLs linked to your store will also change. So previously indexed URLs will become old and may drop in search engine rankings. But you can minimize the impact by using good SEO practices like setting up 301 redirects to the new URLs and updating your website content to match the new store name.

The Bottom Line

So, BSS Commerce Shopify has provided a comprehensive explanation for the query “How to change Shopify store name”. Changing the name of your Shopify store is a necessity for many store owners, particularly during rebranding or when introducing a new product line. Fortunately, this task is straightforward and can be accomplished in just a few easy steps.

Should you encounter any difficulties or have questions during the process, do not hesitate to contact our BSS Commerce Shopify support team to assist as soon as possible. On the other hand, you can consider using Shopify Website Development Service to simplify the setting up process for your online store.