Are you planning to launch your own online store on Shopify? One of the first and most crucial steps to be successful is choosing the perfect Shopify Store Name.

In this comprehensive article, BSS Commerce Shopify will walk you through the process of selecting an attention-grabbing and memorable name for your Shopify store. Let’s explore various strategies, brainstorming techniques, and SEO best practices to ensure your store name not only resonates with your target audience but also ranks high in search engine results.

Importance of a Good Store Name For Your Shopify Store

When it comes to business, brand name, or store name is the first thing to put into consideration. It is not only how everyone calls your store but also creates an identity for your brand. To help your brand stand out from your competition, it is crucial to choose a good Shopify store name for some reasons:

  • It provides customers with information about the image of products or services you are selling. As a result, it can give your store a professional look and instill confidence in your customers. If your store name exudes professionalism and aligns with your industry, customers are more likely to trust and feel comfortable making purchases from you.
  • Your store name will become an integral part of your brand and how you communicate with your customers. A unique, memorable, and relevant store name can help you establish a strong and distinctive brand identity.
  • When customers visit your Shopify store for the first time, the Shopify store name is one of the first things they encounter. A compelling and professional store name can create a positive first impression, making it easier for them to remember you and encourage customers to explore your products and services further.
  • Moreover, in the e-commerce industry, search engine optimization plays a monumental role in helping your brand reach the audiences. We all know that customers always search keywords relevant to their target products or services. Therefore, if your Shopify store contains products, your store will be found easily by search engines.

Now that we know why the Shopify store name is important, let’s move on to how to create one.

How To Find a Suitable Shopify Store Name?

Finding good store names for Shopify stores involves a thoughtful and strategic process. Here’s a step-by-step guide to help you in your search:

Step 1: Define your brand’s core identity: What makes people choose your brand is not only the product you sell but also the long-term emotional connection they can feel toward your brand.

Go ask yourself: What’s your brand identity? What are the pillars that your brand will stand for? What are the values that you bring to the society? Understanding your brand’s personality and positioning will guide your naming process.

Step 2: Build user persona: Once you identify who you’re branding your company for, you’ll have a clearer way to pick a suitable name. Your user personas will help you empathize with the people whom your products serve, so you can choose a name that resonates with your customers.

Step 3: Research competitors and industry: Get to know how your competitors define their name and how people search for products will provide you a navigation to the right name which help you differentiate yourself and avoid similarities or confusion with existing brands.

Step 4: Brainstorm: Based on relevant keywords, concepts, the target audience, and the brands’ identity, let’s generate ideas and explore different directions. After that, create a shortlist of potential store names. Evaluate each name based on its alignment with your brand identity, uniqueness, memorability, and relevance to your target audience.

Step 5: Test your idea and availability: To make the final decision, you should begin testing them, both in-house and with potential customers. Do not forget to evaluate and analyze the response level of people to your names in many aspects such as readability and ease of remembering, originality, meaningfulness, and legality.

Step 6: Make a final decision: Evaluate all the feedback, availability, and considerations mentioned above. Choose the store name that best aligns with your brand identity, reflects your values, resonates with your target audience, and is available as a .com domain. It is the best choice for your Shopify store name.

🎁 Interesting news: Best Products to Sell on Shopify: List of 14+ Profitable and Trending Products

Key Elements of a Good Shopify Store Name

Relevance to your niche and target market

A Shopify store name that is related to the niche you are serving allows potential customers to quickly understand what your business is about. When they see or hear your store name, they can immediately grasp the nature of your products or services, which helps create a connection and interest.

Moreover, it plays a crucial role in attracting a specific target audience. It shows that your store caters to the customers’ needs and preferences. When your store name aligns with your target audience’s interests, they are more likely to be intrigued and motivated to explore your offerings further.

Additionally, adding relevant keywords helps a lot for your rank in search results. The SEO and click-through rate (CTR) on search results are both influenced positively by the presence of keywords in the domain name. Adding some keywords related to the products you sell, and doing some keyword research will boost your shop in the search ranking, which is the weapon to help you reach more potential customers than your competitor who sitting at the lower ranks.

Uniqueness and originality to stand out from competitors

In a competitive e-commerce marketplace like Shopify, a unique store name makes your brand different from the competition. By creating a unique but still original store name, you are setting your business apart, nurturing a distinct identity in the minds of customers, leaving a lasting impression, and making your brand more recognizable.

We all know that trademark is a considerable issue in business. When you are in contravention of a trademark, it means you have to cope with many heavy consequences such as court action, administrative sanction, or even changing the brand name if it is illegal. Thus, to reduce the risk of infringing on existing trademarks or copyrights, let’s create an uncommon name. It ensures that your brand is legally protected and prevents potential legal disputes. Conducting thorough research and choosing a name that is not already in use by another business helps safeguard your intellectual property.

Remember, sometimes, a meaningful store name can bring unexpected effects. Word-play is one of the perfect methods you should try which may help you in generating an unwell-known name for your Shopify Store. Here are some helpful tips suggested for you:

  • Rhyme: Incorporating rhyming words or phrases can add a playful and memorable element to your store name. Some famous brands that have applied this technique successfully are Coca-Cola, 7-Eleven, KitKat,…
  • Typos: How about misspellings? For instance, a simple letter missing might be able to reveal a term that was previously locked. That’s how things like Tumblr and Google work.
  • Puns: Inventive and hilarious store names can arise from tinkering with words and their meanings. Say “The Body Shop” for a cosmetic and skincare shop as an example of a pun store name.
  • Mash-ups: One of the most inventive methods to come up with amazing brand name ideas is using mash-ups. Consider two or three terms that are essential to you and your business. and integrate them together, you will be surprised by the result. You can see the mash-up technique used by Microsoft (a combination of “microcomputer” and “software”) or Spotify (a combination of “spot” and “identify”).

✅ View now: Shopify Digital Products: Niches & Strategies For Success

Short, memorable, and easy to pronounce

A Shopify store name should be remembered with ease. Customers intend to remember and refer people to your store name when it is distinctive and sparks interest. A long and complicated name will confuse people, making them less likely to remember it, and sometimes this will lead to mistakes in typing the name and searching for it. In case this happens, they will no longer stay in your store and end up visiting another website. As a result, you will lose your traffic and potential sales.

Thus, a short and simple name can help them quickly recall it when needed. The shorter your store name is, the more simple it will be for people to remember and associate it with your product or service.

Additionally, you should make sure that the name created is easy to spell and pronounce. Referrals via word-of-mouth are more likely to appropriately convey a brand name that is simple to pronounce. An easy-to-remember and easy-to-pronounce store name increases the likelihood of customers recommending your business to others. Go along that way, it helps your brand to reach a wider audience without investment in marketing and promotion activities.

If you want to check whether your name is easy to pronounce or not, let’s write it down on a piece of paper and invite some of your friends to say it out loud. In case most of them struggle with this stuff, then you must brainstorm and come up with a new and more effective name.

Reflects your brand identity and core values

Choosing a brand name that reflects your brand identity and values is crucial for establishing a strong and authentic connection with your target audience.

Because it shows your brand’s mission which is the solution for the customers’ issues. It should capture the overall personality, values, and purpose of your brand. For instance, Ecosia is a search engine that uses its profits to plant trees and support reforestation efforts around the world. The brand name itself, “Ecosia,” combines “eco” (short for ecology) with “sia” (a suffix suggesting an entity or organization), clearly conveying its eco-friendly mission.

A name that embraces your brand story is also a great idea. It has the power to evoke emotions and create a deeper connection between your brand and your audience. As a result, this builds a sense of trust and resonates with the values and aspirations of your target market.

Furthermore, by using a name that accurately represents your beliefs and brand identity, you are building a strong brand identity and long-lasting brand equity. It offers coherence and consistency throughout your marketing campaigns, from your visual components and logo to your brand messaging and customer service. Therefore, always put all your efforts into choosing names that truly describe your company. It makes gaining popularity simpler.

There are many companies that use the name of its founder for their brand name. Using the founders’ names creates a personal connection between the brand and its customers. It lends a sense of authenticity and trust so that customers can associate the brand directly with the individuals behind it. This approach is particularly common for smaller businesses and startups where the founders’ personal reputation and expertise are key selling points. Another benefit is that when you decide to change business fields or industries, you do not have to change the store name.

Use the .com top-level domain name

While there are alternative domain extensions available, such as .net, .org, and industry-specific extensions, the widespread recognition and familiarity of .com make it a popular choice for businesses. The reason is that it offers a strong foundation for your online presence and helps establish a trustworthy and memorable brand identity.

Since .com is the most commonly used domain extension, it is more likely to be remembered by users. When people think of a website, they often default to typing in the brand name followed by .com. Having a .com domain increases your brand’s visibility and makes it easier for potential customers to find and remember your website.

Moreover, while the domain extension itself does not directly impact search engine optimization (SEO), .com domains have historically been more favored by search engines. They tend to have a higher domain authority and are more likely to rank well in search engine results. This can contribute to better organic visibility and attract more organic traffic to your website.

✅ Read more: How to Start Dropshipping for Free: The Complete Guides 


150+ Shopify Store Name Ideas and Examples

Beauty & Cosmetics

Glam Girl Beauty Bar Pretty Cherry Beautease
Beauty Blis Glamorous Gaze Elegant Essence Eve’s Garden
Chic Cheeks Seamless Style Obey Your Beauty Snip, Sip, and Style
Sparkling Skin EverGlowy Kitty Kisses Touch of Therapy
Glowing Goddesses Beauty Buddies Glowticity Nourish Body & Soul

Fashion & Clothing

Dazzling Divas Glamorous Garb Runway Ready Casual Comfort
Stylish Strands Fabulous Footwear Trendy Threads Bold and Bright
Fashionable Flair Ravishing Runway Classy Closet Timeless Treasures
Trendy Tresses Sleek Styles Modish Outfits Active Apparel
Chic Couture Urban Chic Dapper Denim Formal Flair

Food & Beverage

Flavor Fusion Morsel Feast and Dete Creamy Delight
Yummy Yums Satisfying Eats Mouthwatering Cuisine Cafe Blend
Delish Taste Temptations Taste Bud Heaven Squeeze
Munch Delicious Delights Crust and Crumb Bean Barista
Chomp Munchie Sliceville Sip Savor


Glistening Gems Trinket Treasures Alluring Adornments Crafted Creations
Rare Finds Diamond Dreams Glowing Gems Rarity Collection
Bling Bling Brilliant Baubles Remnant Rings Iconic Charm
Dazzling Designs Retro Rock Bead & Bling Living Jewelry
Enchanting Jewels Exotic Gems Pearled Perfect Lovely Lockets

Homeware & Lifestyle

Artistry at Home Deco Delights Vintage Vogue Luxe Living
Peaceful Palms Chic Living Cozy Nest Urban Oasis
Rustic Retreat Natural Nook Lifestyle Inspiration Blisful Bliss
Urban Luxe Life Cozy Casa Maison de Luxe Modern Nest
Comfort & Charm Homegrown Living The Cozy Corner Homeware Haven

Pets & Animals

Furry Feast Wishker Wonderland Happy Tails Treats Fuzzy Food
Tasty Tails Meow Market The Cat Cafe Critter Crate
Furry Frenzy Fluffy’s Feast The Furry Foodie Catnip Corner
Pet Plates Bow Wow Bistro Take Paws Little Hogs Grooming
Pet Paradise Pawfect Pets Pet Haven Fins, Feathers & Fur

Travel & Sports

Smash Smart Holiday Haven Power Players Explore & Excel
Power Precision Victory Vibes Sportsmanship Spirit Gear Up & Go
Wanderlust Wonders Sports Spectacles Game Changers Journey Gear
Blissful Journeys Outdoor Explorers Mindful Movement Outdoor Pursuits
Adventure Seekers Fit and Fierce Adventure Outfitters Expedition Emporium

Health & Fitness

Fit Fusion Wellzone Get Fit Together Hustle Up
Sweat Squad Athletic Alliance Mind fitness Snap To Fit
Self Care Cafe Quake Quads Nutrifit FitZone
GLOW Burn Bright Gym Hippie Foodie BodyWise Store
BeWell Dynamo Dynamic Taste Treat Vitality Emporium


Electra Tech Circuit Max Electra Byte Ampli Tech
Tech Edge Spark Labs Protonix Energy Wave
Spark Tech Bright Wave Digital Edge Digital Depot
Innivolt Hi-Tech Innovations Innovision E-World Electronics
Power Flow Electronix Electra Sync Gadget Gurus

Arts & Crafts

Artisan Works Artful Gems Artisan Wonders Paintbrush Magic
Craft Makers Creative Brush Strokes Crafters Den Craftopia
Creative Nest Artisan Crafters Crafted Inspiration The Craft Collective
Artistry Hub Color Splash Crafts Artful Whimsy The Art Spot
Craft Haven Artistic Junction Colorful Canvas Artful Abode

Interesting guide: How To Set Up B2B And Wholesale Stores On Shopify In A Effective Way

6+ Inspired Shopify Store Names Examples to Learn From


shopify store name allbirds

The Shopify store “Allbirds” is a well-known brand that specializes in footwear, which puts natural materials and sustainability first. Priding itself as “the most comfortable shoes in the world” Allbirds identifies it with eco-friendliness. The proof is shown by its name “Allbirds”.

The name “Allbirds” is a combination of two words: “All” and “Birds”. The “All” suggests that their products are designed to be suitable for everyone, and bring comfortable and stylish footwear that can be enjoyed by all, regardless of gender, age, religion,…

The word “Birds” represents the brand’s focus on sustainability. Birds are known for their lightness and efficiency in flight, and Allbirds seeks to emulate these qualities in their shoes. By encouraging sustainable practices throughout their manufacturing process, Allbirds aims to minimize their environmental impact while creating high-quality footwear for people from all walks of life.

Kylie Cosmetics

The Shopify store “Kylie Cosmetics” is a cosmetics brand created by Kylie Jenner, the second-followed woman on Instagram with 399 million followers. The name “Kylie Cosmetics” is a combination of the founder’s first name, “Kylie,” and the term “Cosmetics,” which refers to beauty products and makeup.

By using her first name in the store’s name, Kylie Jenner leverages her personal brand and popularity to create a connection with her customers. The name “Kylie Cosmetics” reinforces the brand’s association with the founder and highlights her role as the driving force behind the products and the overall aesthetic of the brand.

In summary, “Kylie Cosmetics” is a Shopify store that bears the name of its founder, Kylie Jenner, and represents a line of beauty products and cosmetics that align with her personal brand and style.

Death Wish Coffee

This is one of the most successful coffee stores on Shopify. With the catchy and unique name, Death Wish Coffee not only attracts many audiences but also delivers a meaningful brand message.

The term “Death Wish” is an idiomatic expression that refers to a strong desire or longing for something, regardless of the risks or consequences it may cause. In this context, “Death Wish” is used metaphorically to emphasize the intense and bold nature of the coffee they offer.

The choice of the name “Death Wish” also taps into the idea of coffee as a source of energy and wakefulness. It suggests that drinking this coffee can help overcome fatigue and provide a much-needed jolt to start the day or keep going during challenging times.


shopify store name pipcorn

Pipcorn is dedicated to providing tasty snacks that can be enjoyed every day. The name “Pipcorn” is a clever play on words that combines “pips” and “corn,” giving a unique and memorable name to the brand.

Together, the name “Pipcorn” cleverly combines the concept of small, bite-sized popcorn pieces with the main ingredient, corn. It creates a playful and catchy name that represents the unique selling point of the brand’s products—smaller, tender popcorn kernels that offer a different snacking experience compared to traditional popcorn.


Bombas is an established brand that specializes in selling socks and related apparel. The name “Bombas” is borrowed and changed from the Latin word for “bumblebee” – a symbol of energetic and efficient nature.

The choice of this name carries several meanings and aligns with the brand’s mission and values. That is the commitment to creating high-quality, durable, and comfortable socks that provide the wearer with a burst of energy and support.

Moreover, Bumblebees remind people of their distinctive buzzing sound and their vibrant, attractive appearance. The word “Bombas”, as a result, adds a playful and memorable touch to the brand, capturing attention and creating a sense of fun and excitement.


Shopify store name Popsockets

As one of the leading electronic accessories stores on Shopify, PopSockets gained huge success thanks to its catchy store name. The “Pop” refers to the action of popping out or extending the collapsible phone grip that attaches to the back of a smartphone or other electronic devices. The “Sockets” which are placed on the back of the phone grip allow it to attach securely to the device. The combination of these 2 terms created “PopSockets”, conveys the primary function and benefit of their product. It is a catchy and memorable name that clearly communicates the essential features of the product.

🎁 You may like also:

04 Simple Steps To Change Your Shopify Store Name

Because of some unexpected events, you have to change your Shopify Store Name but do not know where to start. Understand your wish, we will guide you with these easy steps:

  • Step 1: In the admin menu, click “Setting” which appears at the bottom of your Shopify admin dashboard.
  • Step 2: Write your ideal store name in the “Store details” section’s “Store name” box.
  • Step 3: Choose “Save
  • Step 4: Reload your website to check if the name has been changed yet.


  • In case no change has been made, clear your cache.
  • It’s not necessary for your store name and domain name to match each other. If you rename your store, it will only affect the name that displays on the website.
  • Your login URL, “,” will also use the store name you provided when you first created your account. Changing the Shopify store name will not influence this URL because once it has been generated, it cannot be changed.
  • If you choose not to use the website address “,” you may connect with your current domain name through Settings > Domain and use that instead.


In a nutshell, choosing the right and good store name for your Shopify store is a critical step in building a successful online business. By following these guides and techniques, we can ensure that your Shopify store name not only captures the essence of your brand but also ranks high in search engine results, driving organic traffic and increasing your chances of success.

Visit our website, BSS Commerce Shopify, to explore our portfolio of successful Shopify stores and discover how we can help you create a captivating online presence. Let us be your guide as you navigate the exciting world of e-commerce and create a store name that sets you apart from the competition. Get started now!

> Guide: Selling Shopify Store for highest profit in 2024