Is Launch Shopify Theme Worth 240$ Investment?

When creating an online store on Shopify, the choice of a theme is one of the critical factors that define the appearance and usability of the store. The Launch theme is one of the most popular ones developed by Shopify as a part of their premium themes, but it costs $240. For the new business people, an investment of this nature should be well understood.

In this post, BSS Commerce will look at some of the features of the Launch Shopify theme and whether they are worth the money. We will discuss its layout, flexibility and usage in sections such as marketing and products and navigation. We will also discuss real stores that are using Launch theme effectively. Knowing how the theme can make the work easier and the customer experience better will assist in the determination of whether it will result in increased sales and thus the returns on the investment.

Overview of Launch Shopify Theme

Launch Shopify Theme is like the perfect springboard for new online stores. It is specifically crafted to assist startups in launching their website and in taking their business to the next level. The theme is very flexible and can be easily adapted to fit any size of your business, which means that it will be able to expand with your company. It remains a smooth sailing whether you are adding new products, experiencing a sales boom, or making other changes. This makes it easy for your site to grow and change as your startup does, without any hitches.

Even better, Launch is equipped with all the features that new business owners require most. Starting from the layout and design to all the features that can be tweaked, it makes it easy to set up and run an online store. Such as product videos, filtering, sorting, and many others enable you to present your products in the best way possible. This relieves you of the burden of having to worry about the trivial things – your products and customers. The theme, in fact, does most of the work for you with regard to the execution of the given theme. With all these benefits in one package and under one roof, the Launch Shopify Theme is truly a perfect place for any new business that is willing to soar high online.

Launch Shopify Theme Pricing

Launch Shopify Theme is available for USD 240. This price also comes with an unlimited free trial feature, which enables the users to test the theme to the fullest before purchasing. This trial period enables users to apply the theme features with the products they own, brand colors, and customization. Shopify wants to assure that this pricing structure is actually beneficial for startups to build a successful business.

Launch Shopify Theme: Key Features

Cart and checkout

In-Store Pickups: This theme offers in-store pickups functionality, allowing customers to order products online but pick them up from a physical store. This provides convenience to customers while also helping to bridge the gap between online and offline shopping experiences. It benefits merchants with physical storefronts.

Pre-order: With the pre-order feature, merchants can generate excitement for upcoming products by allowing customers to purchase them in advance, before the items are officially available. This pre-sells the products and helps merchants gauge demand and better plan production and inventory. It’s a win-win for both customers and merchants.

Marketing and Conversion

Age Verifier: The theme comes with an Age Verifier tool which is very helpful to any business that deals with products that have restricted access to a certain age. This feature is useful in ensuring compliance with the law by making the customers provide their age before they are allowed to purchase some products. It creates a responsible shopping culture, but at the same time, it does not hinder the users’ experience.

Comprehensive FAQ Page: The dedicated FAQ Page is a useful feature that allows stores to respond to the frequently asked questions and issues. In this way, stores can provide answers to the questions that customers have and reduce the number of doubts that they have in order to make the right purchase. This increases conversions.

Engaging Promo Banners: The Promo Banners feature allows stores to draw attention to current promotions, new offers, or future promotions. These attractive banners help to attract customers’ attention and make them look at products and special offers. This increases the sales and conversion rates.

Personalized Recommendations: The theme supports Recommended Products, which is a feature that recommends to the customers other products that may be of interest to them based on their history of browsing and other details such as their past purchases. This makes it easier to sell related products or products of a higher price bracket, thus raising the average order value and conversion rates.

Store Locator: Having a Store Locator feature is also beneficial for the customers since they can locate physical stores. This is useful for omnichannel stores and assists in building a link between online and offline stores. It can cause the customers to shop physically after they have had a look at the online store.

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Merchandising

Well-Organized Product Pages

The tabbed sections are a neat way of dividing up the key info, specs and selling points. People like knowing where to go to get exactly what they want, such as dimensions for shipping or fabric content if they have an allergy. There is no sense of something being hidden or left unsaid. Sellers also get to decide what is highlighted and what is not, rather than having to click an additional link. It maintains the interest level without overloading the audience.

Immersive Product Videos

There is no better way of marketing a product than to see it being used in real life. Launch Shopify Theme allows the creators to present their items through demonstrations, tutorials, and assembly videos. Assemblies of sets, tools, and parts are made to demonstrate how each thing is used and to scale. Customers can easily imagine how the item will look like in their own home. Videos make the shopping experience more intimate and assist people to develop affection towards the products.

Eye-Catching Homepage Displays

The beautifully styled slides up top immediately grab people’s attention. The homepage does not look stale because rolling footage of new collections or timely deals can be made. Pictures combined with little text bring people in to find out what is coming next and makes them crave for more. It prepares the customers to go deeper into the store.

Helpful Product Guidance

Details such as care symbols and full instructions offer a guarantee that the bought products will be long-lasting. People are grateful for any tips on how to handle or assemble the item if that is required. Other frequently asked questions are also answered beforehand. It creates confidence that every sale will result in a happy customer for the long-term.

Product discovery

Launch Shopify Theme contains several tools dedicated to enhancing the product discovery experience for customers. The goal is to make browsing and finding desired products as seamless as possible.

Breadcrumbs  which displays the navigation path in hierarchical form. This simplifies moving around the store by providing a clear trail to follow. It also allows for easy backtracking if needed.

Product filtering and sorting – another valuable tool. Customers can refine their search based on attributes like price, size, color, and more. This makes locating specific items quicker and more straightforward compared to scrolling through everything.

Recommended products: It will suggest other items to the customer based on what they’ve viewed previously and their perceived preferences. This guidance can help steer customers toward products they may find appealing.

Sticky header: Keeping the main navigation menu visible at the top of each page, even while scrolling, is an excellent addition. With the sticky header, customers will always have simple access to different store categories or sections without having to scroll back to the top.

Launch Shopify Theme: Pros and Cons

• Enhanced Brand Identity: Using a theme means that you can set your online store to have the appearance of your brand, thus giving the buyer a consistent brand image.
• Professional Design: Launch theme has professionally developed themes that can be used to give your online store a new and better look.
• User-Friendly Customization: The theme also has easy to use customization options that allow you to change the look of the theme without having to code.
• Scalability: The theme is intended to support more products, visits, and orders in the future as your business develops.
• Customer Support: Shopify provides assistance in regard to the questions and problems concerning the theme.
• Regular Updates: Shopify modifies its themes to be compatible with the existing technologies and trends.
• Swift Setup: The theme is ideal for quick startup as the setup steps are minimal and easy to follow.
• Optimized for Flash Sales: It comes with tailored features to effectively manage and showcase limited-time offers.
• Non-Profit Features: The theme is relevant to charities and non-profit organizations that aim at creating awareness and fundraising through online shops.

• Different Theme Code: The theme code is unique to other Shopify stores, which causes problems in applying knowledge from other forums.
• Learning Curve: Business owners require time to understand the specifics of the theme to apply it properly.

Launch Theme Shopify is Great for

• Quick Starters: Launch Shopify Theme is perfect for those who want to get their online store up and running as soon as possible. It has a very easy to use installation process, which makes it easy for new users to start their store without much hassle.
• Flash Sale Enthusiasts: Since businesses that rely on time-sensitive offers and promotions are common, Shopify Theme Launch has features that help in the management and promotion of flash sales and time-sensitive offers. It also assists in developing the sense of the urgency and sales during the special offers.
• Not-for-Profit Organizations: Shopify Theme Launch is useful for non-profit groups and charities as it offers the necessary instruments and settings to convey the organization’s mission and values. This can assist in mobilizing supporters and create awareness/fund raise for the cause of the organization.
• Artisanal Product Makers: Artisans who deal with handmade or exclusive products can use elements in Launch Shopify Theme such as detailed product videos to explain their workmanship.
• Sustainable Fashion Startups: New sustainable fashion brands are suitable for features such as the declaration of ingredients/materials.
• Specialty Food Retailers: Specialty food stores benefit from filtering and sorting functions that allow users to locate particular products.
• Fitness Equipment Retailers: Sticky headers can be used by the retailers of exercise equipment to display their products while ensuring that the navigation is easy.
• Bookstores Transitioning Online: Physical Bookstores can adapt to the online platform to the advantage of their customers through in-store pick-up.

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3 Styles of Launch Shopify Theme

Cool

The Cool style of Launch Shopify Theme is a perfect combination of elegance and friendliness with the help of the minimalistic approach. It has a low contrast color scheme, mostly grey, white and black that give the design a professional look without being flashy. This minimalist design approach focuses on minimalism, which means that the products and content are the main focus and do not have to compete with other design elements. Although the overall atmosphere is sophisticated and modern, the choice of colors is rather calming to the visitors’ eyes. The clean layouts are well designed with good information architecture and no frills and curves for a more professional look. This showcases the products in an appealing manner in a clean and uncluttered manner across neatly laid out templates and pages. In total, the Cool style suggests premium associations through its sophisticated but non-elitist minimalistic aesthetic. It enables the merchants to create an image of a luxurious brand but at the same time, it remains friendly and calming to the wise customers.

✨✨✨ Try It Out: LAUNCH THEME

Fresh

The ‘Fresh’ style of Launch Shopify Theme is bright and cheerful, which gives a boost to any online store. The Fresh style is characterized by bright and saturated colors and active layouts; it offers customers a breath of fresh air in the store. With the use of bright colors and playful typography used in the design, stores that use this theme style can improve the aesthetic appeal of their online store and turn every visit into an adventure. Especially appropriate for companies that offer products associated with health, beauty, or anything that conveys energy, the Fresh style is perfect for increasing the chances of capturing the consumer’s attention and keeping it. The layout options are dynamic and visually appealing; the content can be arranged easily, the homepage can be customized and the site navigation is simple. Lifestyle or fashion brands that are associated with the active audience that would appreciate styles that reflect their passion towards life would find the Fresh theme suitable to represent their enthusiastic brand personality online.

Bold

The Bold style is perfect for really standing out and making a statement with your online store. It employs bright colors and large fonts that grab the attention of the people as soon as they see it. It is as if everything just comes on the screen and screams at you. This theme is ideal when you want to be assertive and unapologetic – it really puts your products out there in the most powerful manner. The designs are solid with large images and bold headings that make a statement as soon as you get to the page. Customers will be able to perceive the high energy as soon as they get to your site. If you want to be sure that your brand will be noticed and there will be no doubts that it belongs to your website, this theme is excellent in this aspect. The Bold style allows store owners to display their products and what they have to offer in a very effective manner. People are engaged when they are browsing through a store with this theme. It is without a doubt the one that is perfect for those companies that wish to make a statement.

Launch Shopify Theme Support

All the themes in the Shopify Theme Store, including Launch, come with support from the theme developer included in the price. If you want to get support for the Launch theme, you can turn to Pixel Union for help. You can also refer to the documentation of the Launch theme for more information. Visit Pixel Union Help Center for assistance if needed.

Top 3 Online Stores Using the Launch Theme

Miravac

Miravac is an online store that deals with home cleaning technologies. In their website, MIRAVAC positions itself as the ultimate home cleaning technology that is a robot vacuum that contains everything in one. To present their technologically sophisticated products and to provide an appealing experience to the customers, Miravac has employed the Launch Shopify Theme. Due to these characteristics of this theme, Miravac’s online store becomes the world of technology that can interest customers who like to use technology to make such mundane tasks as cleaning easier. The Launch theme is also beneficial for Miravac to focus on their mission of offering easy home cleaning services since the design of the theme is simple and attractive. Customers can find Miravac’s robotic vacuums easily and understand how the products can help them keep their homes clean.

Fera

Fera is an online store that deals with fashion accessories and clothes for women. In order to reflect the brand’s image of a modern, stylish, but at the same time relaxed and comfortable, the owners of Fera decided to create their store using the Launch Shopify theme. This theme enables Fera to showcase their products and brand in a simple manner that is in line with their laid-back attitude. Large hero images and a clean color scheme effectively draw the attention to their bags, jewelry and clothes when one visits the Fera website. The Launch Shopify theme has a simple navigation and widgets that allow the customers to find new products they might like. Regardless of whether customers are looking at new arrivals or the built-in outfits, the ease of navigation through Fera’s carefully chosen pieces gives the buyer a sense of the brand’s bohemian but polished ethos. From the appearance of it, the designers at Fera were able to use the Launch Shopify theme to build a seamless shopping experience that is in harmony with their products’ enigmatic appeal.

Artisteria

Artisteria, a cute and lovely store selling art supplies, is one of the stores that can benefit greatly from the Launch Shopify Theme with its bright and catchy design. The header that remains fixed on the page and the highly developed system of filters make the shopping process easy and enjoyable for artists and craft lovers. Whether you are looking through a large number of art supplies or searching for particular brands, the site’s design is as vibrant as their product offering. This design emphasizes on the company’s mission of encouraging creativity and pursuing artistic interests.

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Final thoughts

Launch Shopify theme offers online stores all the necessary features and settings that can bring great ROI. This is because it is centered on branding, conversion rates, and creating a conducive environment for the customer to make a purchase from the business.

With the benefits and modern features that Launch Shopify theme brings, your store’s appearance will be more attractive and modern, which will boost the conversion rate efficiently. Need to set up or customize Launch theme, go with our dedicated Shopify website development services and drop us a message now.