Top 15+ Inspirational Restaurant Website Designs to Drive Sales

Any potential customer will look at a restaurant’s website first. A well-designed website can be significant in restaurant success by helping to attract new people, improving their dining experience and increasing sales. In this paper, we discuss more than 15 restaurant website designs whose attractiveness captivates their viewers while taking into account strategies for driving sales.

Now, let’s begin!

Contents

What Makes Impression Restaurant Website Designs?

In this section, BSS Commerce Shopify will explore the key elements that make a restaurant website truly impressive and how you can apply these principles to your own online presence:

1. Tell Your Whole Story: A great restaurant website goes beyond the menu; it tells the story of the restaurant. That’s the history, the inspiration behind the food, the chef’s background, the restaurant’s mission and values. Tell your story and visitors will connect with you more and choose you over the others. Use text, images and videos to bring your story to life.

2. Ease of Access and Convenience for Visitors: A user friendly website is key to keeping visitors and converting them into customers. That means a responsive design that works on desktop and mobile, simple navigation and fast loading times. Features like online bookings, easy to find contact details and clear directions to the restaurant make the overall user experience and visitor engagement with your business easier.

3. Enhanced Trustworthiness and Professionalism: A professional looking website builds trust with potential customers. That means a clean design, high quality images and well written content. Testimonials, reviews and awards can be displayed prominently to add credibility. Make sure your website is secure (HTTPS) and all information is up to date to add to the trust factor.

4. Clear Calls-to-Action (CTAs): CTAs guide visitors to take specific actions like booking, ordering online or signing up for a newsletter. They should be placed throughout the website and be visible to grab the visitor’s attention. Clear CTAs can increase conversion rates and sales.

5. Full Food Menu: Your menu is one of the most important parts of your website. It should be easy to find and navigate, with detailed descriptions and high quality images of the dishes. Include information on ingredients, dietary options and pricing so visitors can make informed decisions. An online ordering system integrated into the menu can make it even more convenient and drive sales.

Discover 15+ Inspirational Restaurant Website Designs

In this curated collection, we’ve gathered 15+ stunning restaurant website designs that will inspire you to create a website that stands out from the crowd:

1. Gazzo

The Gazzo Pizza is one of the best restaurant websites immediately grabs attention with its vibrant and high-quality images of their pizzas. The use of a clean and modern design makes it visually appealing and easy to navigate. Gazzo’s website captivates visitors with a stunning image showcasing its variety of pizzas. The vibrant pink call-to-action buttons stand out prominently against the intricate design elements.

Gazzo presents the About Us section in a warm and inviting manner, creating a sense of community for visitors. Before reaching the footer, you can easily find Gazzo’s operating hours and physical location.

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2. Red Bamboo

Red Bamboo is definitely an amazing place to eat due to its classy and welcoming appearance. One of the most captivating aspects you will notice here is the big picture at the top of the screen that shows some of their mouthwatering meals, with Red Bamboo’s logo boldly embedded.

The superb images, text and dark red call-to-action (CTA) buttons stand out against the clean white background. I love that in addition to video testimonials, Red Bamboo uses positive reviews from renowned critics within the restaurant industry. Furthermore, it has an Instagram feed displaying most popular posts which also include a video background that appears when hovered over with a mouse pointer.

3. Shake Shack

One of the restaurant website templates deserved to refer is Shake Shack. It is a prominent fast-food chain, has a youthful and contemporary feel. It uses similar colors to Bennett’s (black, white with a splash of green). On the homepage an impressive menu displays Shake Shack as it attracts most visitors.

There are detailed images showing the ingredients for different sandwiches and burgers. Each of them is accompanied by a description that includes allergens. This practice supports not only large chains but also independent restaurants in providing efficient services to everyone regardless of their diversity in tastes. For those who have special dietary needs, this information should be made available so that they can pick what is good for them from the menu choice.

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4. Sweet Cheeks

Sweet Cheeks is one of the best restaurant websites you shouldn’t miss. Sweet Cheeks’ website showcases a compelling combination of ArtyClick crimson and black background colors, which makes its content noticeable. For the convenience of users, the navigation menu has been designed in such a way that visitors can find easily what they are looking for on it. Notably, the use of ArtyClick crimson-colored call-to-action (CTA) buttons is very effective as it highlights their presence on a dark surface. The header and footer sections also feature clickable social media icons by Sweet Cheeks. As one browses through this site, it is hard to miss the eye-catching images that serve as its menus.

5. Founding Farmers

The name Founding Farmers is an apt descriptor for a chain of restaurants located in the Mid-Atlantic region that source their food from local farms, starting from Washington, D.C. Their emphasis on brunch illustrates the fresh cuisine they offer, with fruits and vegetables from the nearby countryside being used as ingredients. This establishment also runs on a farmer’s democratic principles as its majority owners are farmers themselves.

The design of Founding Farmers embodies the whole experience of eating out at one of its outlets – from customers walking in through the door to food preparation by chefs before serving them on plates, and even to those who carry take-out bags; paying attention to details is what makes this local restaurant chain unique and inviting for potential clients.

6. Canlis, Seattle, Washington

Unquestionably, a remarkable food is what brings customers to a restaurant. Nonetheless, it is important to point out if there is any additional exceptional characteristic. Such knowledge is well understood by owners of Canlis Restaurant located in Seattle, Washington. Their website thus contains full screen video about the architectural design of the restaurant located on Queen Anne Hill.

From its mid century modern style for instance remarkable sight lines lure visitors who want to eat high class meals amidst beautiful sceneries of lake union or cadcade mountain range. A contrasting note is placed on the fact that Canlis possesses beautiful sceneries, amazing servicing and unique dining environments making it an ideal example of a restaurant par excellence. No wonder therefore that this establishment has become one of Seattle’s best restaurants.

7. Bon Bouquet Café, Paris, France

Bon Bouquet’s café is all about colors and has the main picture plastered with a neon sign that welcomes anyone visiting the site. You can’t help but imagine your visit once you see their awesome food pictures down below.

These images highlight the creative talents of chefs offering a Bali-style brunch right in the heart of Paris. If you keep scrolling, there is also an elaborate menu that features various brunch options, desserts and drinks found at Bon Bouquet café.

Important details including times open hours, directions to the café’s address as well as tramways close by are included later on. Furthermore, Google Street View information about the outside part of this café is available to give you every necessary thing needed for your own tour around Bon Bouquet Café.

8. The Clove Club, London, England

It doesn’t have to be purely white, the design is minimalist and simple. A rare take of minimalism can be found on The Clove Club’s site.

When one lands on the site, they see a plain blue page. In the middle is The Clove Club restaurant’s name while there is ‘reservations’ button on the right and a mysterious plus sign on the left. Later on, an animation of a plant sprouts meekly behind restaurant’s name; this animation looks like old time movies and watching it is captivating, pleasurable experience. The place is calm and full of antique items together with delicious food as suggested by it.

If you click on the plus icon in the top right hand corner you can find out more about this London based establishment such as who owns it, menu options available, contact details , purchase your gift cards or even get job opportunities there .The whole idea is just refreshing and motivates one in a way or another.

9. Bull & Last

Bull & Last stands out as an exemplary restaurant website, showcasing stunning images of its dining environment and menu. The captivating splash photo of the pub is a highlight that should not be overlooked. The website’s modern design exudes a serene and welcoming atmosphere for visitors. It features comprehensive food and drink menus along with a prominent Reservations call-to-action button, facilitating seamless online ordering. Additionally, Bull & Last effectively incorporates its online shop within the site to enhance sales and revenue.

10. The Lost Kitchen

The Lost Kitchen is a website for restaurant. It is a quaint boutique restaurant established by Erin French, has experienced remarkable growth in recent years. It has evolved beyond a mere dining establishment to encompass a bed and breakfast, a small goods shop, cookbooks, and even a television series. The website effectively conveys this multifaceted identity while maintaining a clear focus on the brand.

The gentle off-white backgrounds paired with deep gray typography create an inviting atmosphere. The minimalist design is complemented by subdued pastoral images that frame a vibrant, colorful portrait of Erin French. This approach ensures that the essence of the restaurant, which has now transformed into a broader brand, remains at the forefront.

11. Mizlala

Mizlala serves as an excellent example of a restaurant website that can inspire your own design. Mizlala serves office lunches, intimate gatherings, large dinner parties, or special events. This website restaurant is covered with a variety of catering trays customized to fit your needs.

The initial element that draws your eye is the stunning food photography that ignites your appetite. The site is rich with high-quality images showcasing the various dishes available at Mizlala. In addition, a charming slideshow features different menus. In the footer, you can find the physical addresses of Mizlala’s numerous restaurant locations.

12. Añejo

A trendy, chic and modern white with aqua color palette and its already existing dark gray design making the site of Añejo a perfect place for dining. There is also an outdoor dining room on the home page which uses a large stunning image to draw in viewers that are captivated by aqua colored call-to-action buttons.

In creating an interactive experience, Añejo restaurant endears itself to its visitors by utilizing dynamic shapes such as images in action. It also offers pictures that are eye-catching showing both indoor and outdoor seats at Añejo. Additionally, Añejo has a smart way of providing Instagram feed feed on its website for all those who want to see their latest photos. The use of this feature allows users to like some selected images from within the site itself.

13. Rose Foods

Rose Foods has effectively established its brand through the use of vivid colors. Based in Portland, Maine, this place describes itself as a provider of homemade bagels with sandwiches and other Jewish deli staples on their website. With an emphasis on traditional foods, Rose Foods uses retro fonts and quirky illustrations, but includes very few photos.

14. Nour

Nour’s website is designed with a minimalist aesthetic and plenty of white space which serves to enhance other design elements. The first thing that strikes visitors is an impressive picture of a restaurant intricately furnished with flowers. This finely designed site makes an outstanding reputation for itself as a provider of quality cuisine and excellent service. Furthermore, there is a specific area where Nour puts forward its accolades, achievements and endorsements from reputable food-ratings organizations.

15. The Ivy, London, England

High-end establishments in London like The Ivy bring forth a beautiful website that embraces simplicity and sophistication at its best. One can browse through incredible scrolling pictures that reveal different parts of this dining institution as well as their meal and drink menus. It is an interactive slide-show where people intending to eat at this place can make reservations for private rooms or purchase gift cards, among other things. Therefore, if you are searching for something and find it challenging to navigate through the main menu, it is likely to appear on the screen within moments.

Furthermore; opening times are conveniently placed on home page just below those questions. Hence, most common queries can be answered without much navigation through this site.

16. Bennett’s

If you believe that attractive brand design is exclusive to trendy or high-end dining establishments, consider Bennett’s as an example. This sandwich shop, situated in Kennebunk, Maine, also has branches in New Hampshire, Maine, and Boston. The logo features a line-drawn sandwich that evokes a sense of nostalgia, while the font used is contemporary and appealing. The black-and-white color scheme serves as a striking background for the sandwich images, complemented by a vibrant yellow accent. This design approach is particularly fitting for a sandwich shop with roots in a coastal community.

17. Simon Rogan Restaurants, UK

British Chef Simon Rogan operates a number of restaurants that fall under his brand. His website serves as a gateway to each establishment, encapsulating his brand identity. By clicking on the logo of the desired venue, users are seamlessly directed to content tailored specifically for that restaurant.

The information presented is succinct and optimized for mobile devices. The buttons for reserving a table, booking a room, arranging an experience, or purchasing vouchers are distinctly visible and easily accessible. The navigation headers and footers provide clear links to further features and information, including the contact page and online shop.

How to Create a Restaurant Website: Step-by-Step Guides

In this guide BSS Commerce Shopify will take you through the process of creating a restaurant website from collecting inspiration and ideas and outlining a content strategy to marketing your restaurant website:

Step 1: Collect Inspiration and Ideas

Start by looking at other restaurant websites. What do you like about them? What design elements, color schemes and features do you like? What makes them stand out and how do they reflect the restaurant’s brand and atmosphere. This will help you get a vision for your own site.

Step 2: Content Strategy

Plan the content you will add to your website. This should include the basics such as your restaurant’s story, menu, location, contact details and reservation options. Think about what actions you want visitors to take, like make a reservation or order online and make sure your content supports those goals.

Step 3: Choose a Template

Choose a website template that matches your restaurant’s style and the type of experience you want to offer. Many website builders have restaurant templates which include features like menu displays, reservation forms and photo galleries. Choose a template that looks good and is easy to use.

Step 4: Match Your Website to Your Brand

Make sure your website matches your restaurant’s brand. Use your brand colors, fonts and imagery throughout the site. High quality photos of your dishes, interior and staff will help to convey the atmosphere and quality of your restaurant. Your website should give visitors a taste of what to expect when they dine with you.

Step 5: Mobile Friendly

Many users access websites from their mobile devices so make sure your site is mobile friendly. A responsive design will ensure your website looks and works well on all screen sizes. Test your site on different devices to make sure it’s a seamless experience for all users.

Step 6: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is important to get your website visible in search engine results. Use keywords throughout your content, optimize your images with alt text and make sure your site loads fast. Local SEO is important for restaurants so include your location and contact details prominently.

Step 7: Market Your Restaurant Website

Once your website is live promote it through various channels. Use social media, email marketing and online advertising to drive traffic to your site. Encourage happy customers to leave reviews and share their experience online. Update your website with new content like seasonal menus or special events to keep visitors engaged.

The Bottom Line

Thanks to drawing inspiration from the top 15+ best restaurant websites, you can create a site that not only looks stunning but also functions seamlessly. The restaurant website designs should focus on telling your story, ensuring ease of access, building trust, adding clear calls-to-action button (CTA), and showcasing a comprehensive menu. These elements will help you attract more visitors, convert them into loyal customers, and ultimately boost your restaurant’s success.

Hope that these recommendations will be useful to you. Should you have any inquiries, please feel free to leave a comment or get in touch with us. BSS Commerce Shopify team will make every effort to assist you. Thanks for reading!