Recover Abandoned Cart with an Email in Magento 2

by Juvia

In the fast-paced world of e-commerce, one of the most common challenges businesses face is cart abandonment. Customers often add products to their shopping carts but leave the website without completing the purchase. This phenomenon can lead to lost sales and revenue opportunities. 

However, with the strategic use of Magento 2 Abandoned Cart Email, businesses can effectively recover abandoned carts and boost conversions. In this blog, we will explore the concept of abandoned cart emails, their significance for your online store, and how they can help solve your business’s cart abandonment problem.

What is an Abandoned Cart Email?

An abandoned cart email is a powerful marketing tool used by e-commerce businesses to re-engage with customers who have left items in their shopping carts without completing the purchase. When a customer abandons their cart, Magento 2 can automatically trigger an email that reminds them about the pending items and encourages them to return and complete the transaction. These personalized and timely emails play a vital role in rekindling the interest of potential buyers and nudging them toward making a purchase.

Why do you need Abandoned Cart Email?


Abandoned cart rates are a common and significant issue in the e-commerce industry, negatively impacting businesses significantly. Drip’s statistics show that 69.57% of shoppers abandon their carts, resulting in 7 out of 10 customers failing to complete their orders. This phenomenon causes an alarming $18 billion loss in sales for e-commerce brands each year, emphasizing the importance of effectively addressing cart abandonment.

Adopting abandoned cart emails, on the other hand, provides a proactive solution, converting lost opportunities into successful sales. You can reconnect with potential customers by using these emails to remind them of their interest in specific products and entice them back to your online store. As a result, your company’s conversion rates improve,  and revenue increases. 

How Abandoned Cart Email Solve Your Bussiness’s Problem 

Abandoned Cart Emails offer effective solutions to several critical problems that businesses face in the e-commerce realm. Here’s how they solve your business’s problems:

Recover Lost Revenue

One of the most significant challenges for e-commerce businesses is cart abandonment, leading to lost sales and revenue. Besides, Abandoned Cart Emails act as a proactive solution to recover these lost opportunities by re-engaging with potential customers. By reminding them of their pending purchases, you can bring them back to your website, increasing the chances of completing the transaction and recovering the lost revenue.

Improved Conversion Rates

Abandoned Cart Emails directly address the issue of incomplete purchases. By sending personalized and timely reminders, these emails nudge potential customers toward making a buying decision. The result is an increase in conversion rates, converting interested prospects into paying customers.

Enhanced Customer Engagement

Abandoned Cart Emails offer a personalized approach, addressing customers by name and referencing the items they left in their carts. This personalized touch enhances customer engagement and makes them feel valued and appreciated by your brand. Thus, stronger engagement leads to a positive perception of your business and fosters brand loyalty.

Customer Recovery

Sometimes, customers abandon their carts due to various reasons, such as distractions, hesitations, or unexpected events. Abandoned Cart Emails help recover these potential customers by gently reminding them of their unfinished purchases. By offering incentives or addressing their concerns, you can entice them back and rekindle their interest in completing the transaction.

Data Insights

Implementing Abandoned Cart Emails provides valuable data insights into customer behavior and shopping patterns. Analyzing this data helps you understand why customers abandon their carts, identify common pain points, and adjust your marketing and website strategies accordingly. This data-driven approach enables you to optimize your business processes and improve the overall customer experience.


Abandoned Cart Emails are a cost-effective marketing strategy. Rather than focusing solely on acquiring new customers, these emails target users who have already expressed interest in your products. By re-engaging with potential customers, you can leverage existing opportunities at a lower cost compared to acquiring entirely new prospects.

Magento Cart Abandonment extension you should not ignore: Magento 2 Ajax Add To Cart

What should you write in an Abandoned Cart Email?

Writing an effective abandoned cart email requires careful consideration of various best practices. Here is a checklist to ensure your abandoned cart emails yield better results:

1 – Personalization:

Address the customer by name and include the specific products they left in their cart. Personalization creates a more engaging and relevant experience for the customer.

2 – Clear and Compelling Subject Line:

Craft a subject line that grabs the customer’s attention and conveys a sense of urgency or curiosity. A compelling subject line can significantly impact email open rates

3 – Timing:

Send the abandoned cart email promptly after the cart abandonment occurs. The sooner the customer receives the email, the more likely they are to re-engage.

4 – Concise Content:

Keep the email content clear, concise, and easy to understand. Avoid lengthy paragraphs and use bullet points if necessary.

5 – Strong Call-to-Action (CTA):

Include a prominent CTA button or link that leads directly back to the customer’s cart. Use action-oriented language that encourages them to complete their purchase.

6 – Incentives:

Offer enticing incentives to motivate customers to finalize their purchases. Consider providing a discount, free shipping, or a limited-time offer.

7 – Urgency and Scarcity:

Create a sense of urgency with time-sensitive language or by mentioning limited stock availability. This encourages customers to act quickly.

8 – Mobile Responsiveness:

Ensure that the email is mobile-responsive and displays correctly on all devices. Many customers may access their emails on smartphones or tablets.

9 – Trust-building Elements:

Include customer reviews, ratings, or trust seals to build credibility and trust in your brand.

10 – Follow-up Series:

Consider setting up a series of abandoned cart emails with different messaging and incentives. Sending follow-up emails increases the chances of customer re-engagement.

11 – Segmentation:

If possible, segment your abandoned cart emails based on customer behavior or preferences. Different customers may respond better to specific messaging and incentives.

12 – Test Before Sending:

Test the email on different devices and email clients to ensure it displays correctly. Check for any grammatical or formatting errors.

13 – Email Signature:

Include your brand’s email signature for a professional touch. Add relevant contact information and social media links if applicable.

14 – Sender Name and Address:

Use a recognizable sender name and email address to improve open rates. Avoid using generic names or email addresses.

15 – Thank You and Appreciation:

Thank the customer for considering your products and express appreciation for their interest in your store.

16 – Customer Support:

Provide contact information or a link to customer support for any questions or concerns.

17 – Compliance with Privacy Laws:

Ensure that your abandoned cart emails comply with relevant privacy laws and include an opt-out option.

By following these best practices, you can create abandoned cart emails that effectively engage customers, encourage them to return to their carts and increase conversion rates for your e-commerce business.


In conclusion, Abandoned Cart Emails help your business by recovering lost revenue, increasing conversion rates, increasing customer engagement, and providing valuable data insights. They are a low-cost, proactive solution that allows your company to re-engage with potential customers, increase sales, and optimize your e-commerce performance.

Read more: Should You Choose Abandoned Cart Magento Free Or Paid Extensions?

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