What is Redirect
Redirect is the act of sending both users and search crawlers to a different URL from the one they originally requested. It is often used when the original URL is no longer available (out of stock, outdate model, etc). The three most commonly used redirects are 301, 302, and Meta Refresh.
Why 301 redirect is important for SEO in Magento 2
Out of the three redirect ways, 301 is the highly recommended for search engine optimization. A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. For example, you have a hot seller product which only lasts for about 3-4 months. After that, the product is no longer produced but still on top with some keywords. Then, it’s the best to set up a 301 redirect from the product URL to the parent category URL for all the ranking power to not be wasted.
How SEO 301 Redirect feature of BSS Magento 2 SEO Extension can help you
In the development process of Magento 2 SEO Extension, our developers came up with the SEO redirect solution for the most common case in ecommerce site: product page. When a product page is deleted from your site, below are the links which still remains:
And our SEO redirect settings will handle all these broken links at ease.