How To Add Trust Badges To Shopify For Free

It is, therefore, crucial for any business to build trust with its customers more so when the sale is conducted online. Adding trust badges is one of the most effective methods to provide confidence to your Shopify store. These badges tell shoppers that their details are safe and there is a likelihood they will buy goods.

In this article, you will discover how to add trust badges to Shopify for free and make your store safer and more professional from your customers’ perspective.

What is a Trust Badge?

A trust badge is an emblem that customers see on your website to tell them with certainty that they are dealing with a genuine website and the information they give out is secure with other third-party service providers. Such trust seals are used to ensure that your products and services are authentic, and several companies that issue them assure customers that their transactions are secure.

It remains that for emerging retailers who do not have the brand awareness as established companies such as Amazon or Walmart, the trust seals are crucial tools to win the consumer’s payment trust.

The Benefits of Trust Badges for Your Shopify Store

But what’s the need to install Shopify trust badges? Even though the process involves some certain level of effort, it is necessary in the expansion of the business. Here are three crucial reasons that you should embrace adding trust badges to your Shopify site.

Build Shopper Confidence

As people embraced online buying, they also had to encounter fraud cases, so the consumers’ trust is decreasing. It is important that there is trust between the buyer and the seller in a particular market. SSL certificates, or money back guarantee seals, are magnificent signs of trust that enhance the perceived security of your Shopify store and make it look more credible.

Boost Conversion Rates

Trust badges can be concluded as improving the conversion rate based on the existing evidence. According to a case study conducted by HulkApp, a Shopify partner, using trust badges on the checkout page generates a 42% higher conversion rate than checkouts with no badge. That is why trust badges would help to reduce customer’s anxiety and make them buy things they wanted at first.

Lower Cart Abandonment

Abandoned carts primarily originate from security issues of clients who are reluctant to complete a purchase due to lack of trust in a website. Shopify trust badges especially for the check out pages minimize this hesitation. Through the fewer perceptions of risks involved in the transaction process, the trust badges can reduce the cart abandonment level and subsequently achieve more completed sales.

>> Read more: How to Add Social Media to Shopify

How To Add Trust Badges To Shopify: Step-by-step Guide

Here’s a step by step guide on how to add Shopify trust badges on your product pages, cart pages and checkout pages.

1. Trust Badges on the Product Page

Way 1: Using the Product Description

This is one of the simplest methods of including trust badges without any coding.

1. Log in to Shopify
2. Access Your Products: On the left side bar, select Products.
3. Select a Product: Select the product from the list to which you want to attach trust badges to.
4. Edit the Description: Find the Description section at the bottom. Here, we would have a rich text editor.
5. Add Trust Badge Image:
   • Go to the Insert tab in the editor toolbar, find the Image icon – it looks like a picture – and click on it.
   • Upload the Image: This could be in any of the following formats; you can even just paste the URL where your trust badge image is hosted.
   • If uploading, choose the picture’s file from your computer and click Insert.
6. Save Changes: Click the Save button at the top right corner to apply your changes.

Way 2: Using Liquid Code

This method offers you more flexibility as to the location of the badges on the product page.

1. Log in to Shopify
2. Navigate to Themes: Navigate to Online Store in the left sidebar, then select Themes.
3. Duplicate Your Theme: Click on the Actions button at the right of the thematic structure, then select Duplicate. This creates a copy incase of any changes that might be made in the document.
4. Edit Code: Click on Actions again and select Edit code.
5. Locate Product.liquid: In the Templates section, find product.liquid. Click on it in order to open the code editor.
6. Insert Badge Code:
   • Go to the place where you want to paste the trust badge, usually it is just below the product title or the price.
   • Use the following HTML code to insert your trust badge: <img src=”URL_OF_YOUR_BADGE_IMAGE” alt=”Trust Badge” style=”width:100px; height:auto;”/>
   • Replace URL_OF_YOUR_BADGE_IMAGE with the actual URL of your trust badge image.
7. Save Changes: Click Save to finalize your edits.

2. Trust Badges on the Cart Page

Way 1: Using the Shopify Theme Customizer

1. Log in to Shopify
2. Select Online Store: Select Online Store on the left sidebar panel of the website.
3. Customize Your Theme: Locate the active theme from the list and click on the Customize button beside it.
4. Navigate to the Cart Section: In the theme editor, scroll down to find Cart in the options list or in the sidebar.
5. Add a Collage: If your theme is flexible enough, try to find an option that adds Collage section or something similar to it.
6. Upload Your Trust Badge:
   • In the collage settings, find the Add images button.
   • Click on Select images and select the trust badge image from your computer.
7. Save Changes: Once you are done, click on Save to have the changes applied to your cart page.

Note: Some of the themes may not have all the options, but this depends on the used UI of the theme.

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Way 2: Using Liquid Code

This method helps place trust badges more accurately at the cart page compared to the previous method.

1. Log in to Shopify
2. Access Settings: Click the Settings button located at the bottom left of the admin dashboard page.
3. Choose Files:
   • Select Files to upload your trust badge images.
   • Click the Upload files link and then select your trust badge image file from your computer.
4. Copy the Image Link: After that, get the URL of the trust badge image file which you have just uploaded.
5. Edit Cart.liquid:
   • Return to the Online Store, then select Themes.
   • Go to the Actions tab and choose Edit code.
   • Cart.liquid is located in the Templates area.
6. Insert Badge Link:
   • Find out where you would like the badge to be displayed for instance above the cart items or below the total.
   • Use the following HTML code to insert your trust badge: <img src=”PASTE_YOUR_BADGE_URL_HERE” alt=”Trust Badge” style=”width:100px; height:auto;”/>
   • Simply, replace PASTE_YOUR_BADGE_URL_HERE with the URL that you copied before.
7. Save Changes: Click Save to apply your edits.

3. Trust Badges on the Checkout Page

Finally, adding trust badges on the checkout page helps secure customer trust at the crucial moment of purchase.

1. Log in to Shopify
2. Go to Settings: Select Settings from the bottom left of the Shopify admin panel.
3. Select Checkout: Go to the settings menu and click on the Checkout.
4. Customize Checkout: In Style, using the scroll bar, try to find Customize Checkout.
5. Upload a Badge Image:
   • Secure checkout badge image can be uploaded in the Logo section.
   • Click on Upload and look for the badge image from the files on your computer.
6. Review Your Checkout Page: Check how the checkout page meets customers’ eyes when the badge is included.
7. Save Changes: To save the new settings you’ve entered click Save.

Now that you’ve got an explicit guide on how to add trust badges to Shopify store product, cart, and checkout pages, you are good to go. This will help improve customer trust and increase the chances of producing conversion!

>> Related topic: How To Add Images To Shopify Mega Menu

5 Best Trust Badges For Shopify Stores

#1. Security trust badges

Security trust badges help convince the customers that your Shopify store is secure for performing transactions and their information cannot be hacked. Although these badges may mean that your site uses SSL certificates for secure communication and to protect customer information. It makes users feel credible and eliminates any feeling of identity theft that may arise.

• Example: From a good SSL certificate provider such as DigiCert or GlobalSign.
• Recommended placement: Homepage, website footer, or somewhere close to the calls to action button: “Add to Cart”.

#2. Payment Badges

Payment trust seals inform the customer which payment methods are acceptable on your site, as well as associate your store with famous credit card companies such as Visa or PayPal. By having recognizable payment logos, the buyer is guaranteed that the transaction will be conducted securely, which increases confidence in your payment gateway.

• Example: Wristbands with the logos of Visa, Mastercard, American Express, Discover, Google Pay, Apple Pay, and PayPal logos.
• Recommended placement: In the upper part of the website: on the homepage, below the site header, in the footer, on the pages with product descriptions, and below purchase fields.

#3. Endorsement Badges

They are third-party indicators that confirm your business’s trustworthiness. These badges are earned after an organization such as Google or the Better Business Bureau has reviewed the site. By using these badges, you alert the client that this store isn’t just any store out there but a reputable one.

• Example: Google Customer Reviews logo, Better Business Bureau Business Development logo.
• Recommended placement: Near the footer of the website or any other part of the website providing customer reviews.

#4. Policy-Specific Badges

These policy-specific badges bring a definite and loud message about your store being customer-friendly that offers free shipping, easy returns, or your hard-earned money back guarantees. These badges assist in eliminating barriers during the shopping process by ensuring your services without the verification from other sources.

• Example: Free Shipping, Free Return, Money Back.
• Recommended placement: On the checkout pages, on the About page, and at the footer section.

#5. Safe Checkout Badges

Safe checkout badges help you to emphasize the security of the payment and checkout in your Shopify store. Posting badges such as Norton or TRUSTe assists to minimize cart abandonment as customers trust their information and payment details are safe.

• Example: Norton Seal, TRUSTe, seal of PayPal.
• Recommended placement: Placed on the checkout pages to reduce the number of customers who abandon their carts.

Using these best trust badges for the Shopify stores will help improve the customer’s confidence in shopping with you.

FAQs

Where can I find free trust badges for Shopify?

You can find free trust badges for Shopify store from the following sources:

• Freepik: Has provided different trust badge templates that can be downloaded while being customized. One should not leave out the usage license.
• Canva: If you can design your own trust badges by having Canva create some for you for free. There are no charges for the tool and it has a large number of icons and design related objects.
• Shopify App Store: Any app that supports trust badges should also be searched for. It is recommended to use apps which offer free packages to add badges on the store.

• Google Images: Type “free trust badges” and apply the usage rights in order to find badges that can be used for free.

How do I add a custom badge to my Shopify store?

• Step 1: Design your unique badge
• Step 2: Upload Your Custom Badge
  • Navigate to the Products section in Shopify.
  • Go to the product you wish to add the badge to and click on the Edit button.
  • The high-resolution of the badge picture can be added using the Add Image function.
• Step 3: Assign the Badge
  • Looking at different sections in the product editing interface, find the Product Tags section.
  • Place the appropriate HTML code in the appropriate place to display your badge.

Final Thought

It has emerged as crucial for Shopify users to learn how to add trust badges to Shopify. In any way, when implementing trust badges to Shopify or any other ecommerce platform, it is important to communicate them to consumers in a visible and tangible way. These are indeed priceless auxiliary tools which do not require that much effort to be employed to the fullest.

If you’re already working with Shopify and simply want to delve deeper into it, feel free to reach out to BBS Commerce Shopify.