300+ Unique Makeup Business Names to Help You Stand Out

With the growing trend of beauty businesses on eCommerce platforms, choosing good and impressive makeup business names is a hot topic in the business world. This is not only inevitable but also important and meaningful.

In particular, a unique makeup store name will help your business grow and attract customers strongly. However, to avoid causing obstacles and difficulties, we should carefully study some important criteria before deciding on unique makeup business names.

In the article below, BSS Commerce Shopify will share all the ways to name extremely luxurious and unique cosmetic brands.

Let’s dive in!

How to Choose the Perfect Makeup Business Name

Know Your Audience

All business activities are aimed at target customers. Similarly, naming a beauty business also needs to ensure this. Are your target customers students? Male or female? Carefully determine the factors related to customer demographics and preferences to choose a suitable shop name.

In addition, a good beauty business name should be associated with the product you are selling, or if you do not want to name it like that, the beauty business name needs to express a special meaning.

Brand Personality

Cosmetics is an industry that requires a high level of aesthetic sense and uniqueness. To make your brand memorable, you need to make sure that you leave a personal mark on your customers.

To create a personal mark, you need to clearly understand the brand personality that you want to build. Please note that this personality needs to be consistent with your target customer base. You cannot invest in a luxury store when selling affordable drugstore products to office workers or students.

After defining your message, the next thing you need to do is to make sure that the message is communicated correctly, completely, and consistently to customers through the name, brand positioning, and store style.

Domain & Trademark Availability

Let’s say your brand already has a complete identity, including offline elements like name, physical store, and decor. Now, make it visible online with virtual “addresses” like domain names and trademarks. If you’re focusing on offline business, you can do this step later, but keep that in mind.

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Creative Makeup Business Names for Different Niches

Catchy names for beauty businesses

Creative skin care beauty names

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Name ideas for nail polish enamel products

Unique makeup business names for lipstick shops

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Unique beauty shop names for eyebrow and lash extensions

Haircuts, hair color, and styling salon names

Unique Business Names for Personal Branding

Makeup artist business names

This approach creates a sense of familiarity and personal branding. However, it can easily be overused and may not deliver the desired impact of media buzz. It is more suitable for small-scale stores without significant ambitions for market expansion.

• Adora Bubbles
• Babes Beat
• Belle Up
• Bon Bon Beauty
• Bunny Beauty
• Cheeky
• Color Me Up
• Cookie Lookie
• Cute Luster
• Cute Me
• Daisies
• Go Get Glitter
• Look Lovely
• Meow Meow Makeup
• Peaches and Beauty
• Petite Princess
• Pink Me Please
• Viva beauty
• See Pink
• Sweet O’ Sweet
• Teddy Bear Face
• The Charm Glam
• Wink Wink Glitz

Business names based on style

Using the style of the products or store design to create a name can establish a connection and make it easier for customers to feel positive about the brand.

• The Gilded Thread
• Visage Éternel
• The Sterling Studio
• Charisma & Co.
• The Contoured Canvas
• Elegance Embodied
• The Beauty Muse
• The Polished Look
• The Onyx Room
• The Gloss Gang
• Rebellious Rouge
• Define Your Fierce
• Inkwell & Iris
• Unbound Beauty
• Chrome & Canvas
• The Neon Muse

Keep reading: 15+ Shopify Beauty Themes: The Perfect Solution for Your Beauty Store

Makeup business names after product origin

If your store features a prominent product origin, this can become a strength and a good naming option. It highlights product quality, makes it easier to reach your target audience, and simplifies marketing.

• Wildflower & Co.
• Terra Firma Beauty
• The Barefaced Project
• Botanical Bliss
• Simply Nature
• The Luminous Leaf
• Earth & Essence
• Blooming Botanicals
• Kissed by Nature
• Pure Haven Beauty
• The Green Grove
• Honest Beauty
• Wildwood Wellness
• Rooted in Nature
• The Barefaced Beauty

Makeup business name ideas based on location

Using a location or address as the store’s name helps customers remember it more easily and makes visiting the shop more convenient. Location-based names can leave a strong first impression, often attracting attention due to their uniqueness or familiarity.

Business name ideas using industry terms

In the beauty industry, there are specific terms that only enthusiasts frequently use and understand. Naming the store with industry-specific language shows professionalism, and dedication and builds customer trust.

A look at: 150+ Best Shopify Store Name Ideas to Get Inspired

Unique makeup business names after a product

Many cosmetic stores focus on selling just one product. This approach highlights the store’s specialization while offering a wide range of brands, models, shades, and price points for that particular product.

Catchy Makeup Business Names Inspired by Trends

Naming ideas based on trends

Trend-based names often have short-term appeal but can create significant buzz, helping you reach customers. If lucky, the trend might last, or it could evolve into a memorable or timeless brand element.

Makeup business names in French

This is a popular method because French conveys a sense of luxury, elegance, and professionalism.

In addition to French, Italian store names are also popular thanks to their soft pronunciation and deep meanings.

Makeup business names utilizing intriguing words

If you want to make a strong impression, consider choosing a unique, one-of-a-kind name. Such names can evoke curiosity, making customers want to explore your shop to discover more.

Makeup business names using numbers

Short, unique, memorable, and full of meaning—those are the strengths of using numbers for store names. However, this approach should be considered carefully to ensure it aligns with the message and values you want to convey to customers.

Makeup business names with one word

Choosing a one-word name can create focus and uniqueness. However, it can be limiting in terms of conveying meaning, requiring careful word selection.

Makeup Business Names to Avoid

Overly complicated business names

To name a good, meaningful beauty business, you must definitely rely on the business items and products for sale. Therefore, you should choose names for beauty shops that have specific meanings and potential core values.

We need to simplify and adjust the store name in the purest and most understandable way. You should put yourself in the customer’s shoes and evaluate whether it is suitable or not. This method is very effective and helps your beauty business name become more classy.

Most of the big, famous cosmetic brands in the world use simple – unique – concise – easy-to-imagine names. Partly so that they can design a classy and luxurious logo, and partly to help customers quickly identify the shop. Specifically:

• Rare Beauty: Honoring rare beauty, regardless of race (brand of singer Selena Gomez).
• Fendi Beauty: Magical beauty and attracting all eyes (owner is singer Rihanna).
• Yves Saint Laurent (YSL): The pinnacle of perfection.
• M.A.C: The birth of affordable cosmetics.
• HERA: Natural, pure beauty.
• INNISFREE: 100% natural cosmetics from Korea.
• BOURJOIS: Hello beautiful France.
• Shiseido: Beauty over the years, “forever young”.
• DETOXBLANC: Regenerate your skin.

Common or Overused Words

A common mistake that beauty business owners often make when choosing makeup business names is to choose names that are too generic. This will lead to two main consequences, as follows:

• The shop name becomes ordinary and has no highlight. Names such as beauty shops, cosmetic stores, and makeup shops are names that are too common to stand out from the crowd. Customers will not be able to remember your shop name. Not to mention, a name that is too common will prevent customers from searching for or sharing your brand.
• On the other hand, choosing a generic name can lead to the shop name becoming too long. We can see that it is not high-level and is very easy to duplicate. Moreover, a generic name cannot express the style, uniqueness, or appeal of the store. Not only that, this name is difficult to link to the Internet and does not attract many customers.

Legal Issues

This is one of the top criteria that anyone who takes the step of naming a business owner must pay attention to. Accordingly, you should check the business duplication software to see if the shop is being imitated or infringing on trademark rights.

This step is very important and requires makeup business names to be legal (in accordance with the provisions of the law on business and trade). Therefore, you should spend a lot of time checking and making sure that your business name does not overlap with anyone else’s.

Final Checklist: Before You Settle on a Name

Domain name check

Once you have chosen a name for your store, the next thing you need to do is consider having an online identity. Securing a domain name is extremely necessary.

Not to mention, if you have a famous store with the ability to do successful business, competitors or bad guys can completely take advantage of a domain that imitates your business name to profit or harm the reputation of the business.

Shopify Domain Checker: The Ultimate Tool for Choosing Your Domain Name

Social media handles

In addition to a website address, you should also develop other social media channels. You should make your cosmetic brand name friendly and make it easy to connect with the Internet (mass media). Specifically, fanpages on Facebook, Instagram, and TikTok. In order for the shop to be easily accessible and attract customers, we should use names that follow the above rules (short, easy to read, simplified, with core values ​​and legality).

For example, the brand name associated with the website will be www.BRANDNAME.com. Switching to other social networks, such as Facebook, and Instagram, will have the same positive impact.

Trademark search

If you intend to develop your brand into a large and powerful brand, consider registering trademark protection for your business name.

For the same reasons above, always protect the brand that you have worked hard to think of. The name, after all, is not just for calling, but it also represents the soul of your business.

Conclusion

The above is the most fundamental information regarding how to name beauty businesses to attract customers. Before deciding on a name for a cosmetic business, you must carefully evaluate all relevant criteria, such as clearly describing who you are, what the objective is, and the target market that the brand is going for, etc to make the most appropriate option.

BSS Commerce has created a list of the best ways to choose beauty business names. I hope you decide on a brilliant name for your beauty business.