When talking about cosmetics, skincare, and other beauty products, there are many well-known themes available online. Let’s pick the top Shopify Beauty Themes if you wish to upgrade the look of your present store. This is one of the most crucial elements that you shouldn’t ignore when building a fantastic store. Refer to the 15+ best themes for the beauty field below:

Why is Shopify Useful for Beauty Stores?

Shopify is a fantastic platform for beauty stores because this platform offers a user-friendly interface for managing product information, inventory, orders, and more. You can build a distinctive and eye-catching online store using a number of configurable templates and themes.

Additionally, Shopify interfaces with numerous shipping and payment systems, making it simple to control transactions and shipments. With features like abandoned cart recovery and customer analytics, Shopify can help beauty stores increase sales and improve customer satisfaction.

With Shopify, creating a website in e-Commerce fields with a professional design is simple and painless and you also don’t care about any issues with coding or web development knowledge while the process working. Let’s now examine the reasons Shopify is the best choice for beauty stores:

  • Shopify offers solutions for email marketing, POS systems, payments, and possibilities for multi-channel selling to retailers.
  • 10% of the worldwide e-commerce platform is owned by Shopify.

So, can say that Shopify is the best choice for businesses in the beauty field. With this theme, opening an online store will become quick and without having to spend a lot of time looking for another beauty theme.

Key Features of Shopify Beauty Themes

The Shopify Beauty Theme is a well-liked option for businesses in the beauty field. The theme comes with a number of impressive features to help you highlight your products and attract more customers. Find out more about some key features of the Shopify Beauty Theme down below:

Key Features of the Shopify Beauty Themes

Product Variants

Product Variants Options are the options of a product with different attributes, such as different sizes, colors, prices, styles, materials, or any other specific criteria. So why do Shopify beauty themes include this feature? As you know, a beauty or cosmetics product has a lot of options for users to choose such as various colors of a lightstick, and different sizes of a serum,… Presenting such options as variations of the product will improve user experience. If product variants were not displayed on the product pages, site visitors would not be able to choose the right product variants they want and make a customized purchase.

Product Filtering & Sorting

With the product filtering feature, customers can easily find what they’re looking for by filtering products by category, price range, and other criteria. However, the Shopify Beauty Theme is still making sure that all products are properly tagged with the appropriate categories and attributes. This could enhance sales and boost customer satisfaction.

Product Image Zoom

All customers who shop at a beauty store wish to view the finer points and textures of the cosmetics and skincare goods. So, they just need to zoom in on the product photos to look closer. However, you still must make sure that product photographs are high-quality and the appropriate size to not affect the user experience.

Integrations and Plugins

Through Shopify integrations and plugins, you can improve the operation of a beauty store. Shopify Beauty themes also provide the option to connect to a variety of third-party plugins and take into account the connectors particular to your beauty store, like social network integration, email marketing platforms, and inventory management systems. Therefore, you can improve the user experience and boost sales more effectively.

How to Choose the Best Shopify Themes for Beauty Stores

It can be difficult to choose the most impressive Shopify theme for beauty businesses, but there are a few critical elements to take into account to make the right decision. The following hints will help you pick the best Shopify themes for beauty stores, come over right now:

How to Choose the Best Shopify Themes for Beauty Stores

The Theme Must Have All The Features Needed for Your Store

One of the most important criteria for selecting the top Shopify themes for beauty businesses is the variety of intelligent features of the products. Remindingly, you should look for themes that offer full capabilities for managing product inventory so that arranging product variations (such as sizes, colors, and styles) becomes simpler. Therefore, customers will have a more flawless shopping experience when visiting your store.

Quick Loading Speed of The Theme

The Shopify Beauty themes should have a quick loading time as it plays a critical role in enhancing the user experience and website performance. The theme’s loading time can be sped up by optimizing images, reducing HTTP requests, employing a content delivery network (CDN), and caching.

Guide To Optimize Shopify Website Speed

Pick a Layout and Background

In the beauty sector, art is an indispensable element. Therefore, pick a theme that not only displays information about cosmetic products but also offers aesthetically pleasing design aesthetics, layout, and background. The theme should have good typography, clear and modern layouts, and a visually pleasing arrangement of elements. Think over some themes that have custom features so you can adjust the design components to brighten the identity of the store and produce a visually pleasing buying experience.

Ease of Customization

The beauty market is diverse; therefore, each store should showcase a distinct brand identity. The best Shopify themes for beauty businesses are those with a wide range of customization choices, including the ability to change colors, fonts, layouts, and other aesthetic components. So, you may create a distinctive and branded shopping experience that appeals to the target market thanks to the theme’s capacity to be customized.

Depending on the needs and context of each store, there will be some different elements to consider when picking the best Shopify themes for beauty stores. So, before making a decision about choosing a theme, let’s estimate the risks that you can face.

The Collection of 15+ Best Shopify Themes for Beauty Store

The list of the collection of 15+ best Shopify themes for your beauty store will be shown in the section below:

Blockshop

Blockshop, the result of the efforts of Troop Themes, is a chic and trendy theme with a wide range of premium features. This beauty store Shopify theme is ideal for forward-thinking and active brands who want more from their website than just selling, such as customer engagement, the creation of simple sharing options, and others. Blockshop offers a gorgeous blend of eye-catching typefaces, deft colors, and effective layouts to make your store look classy, professional, and fashionable without much design expertise.

Blockshop shopify beauty theme

Best for: High-volume businesses (handling huge orders per hour) and enhancing skills in visual storytelling

Style for the theme: Deli, Adorn, Summer, and Beauty

Pricing: $320

Review: 96% positive

Highlight Features:

  • Pickups in-store, a quick-buy feature, and a slide-out cart
  • Blogs, customizable contact forms, and press coverage are all available
  • Zoom, high-quality images, galleries, and color swatches
  • Breadcrumbs, a mega menu, product filtering and sorting, and collection page navigation

In a nutshell, the Shopify BlockShop theme is an excellent way to get started for most online businesses, especially beauty and cosmetics businesses. The theme is speed- and search-engine-optimized, so it performs well and ranks highly for your website. Remember that it will take a lot of time to customize and install the required functions from scratch if the chosen theme does not reflect the information about the types of beauty items you are selling. So, does the theme you chose need a minor adjustment to match the design of the store? Let’s try the Shopify BlockShop Theme; your store’s design will be outstanding.

Canopy

Canopy Shopify Theme is one of the best Shopify beauty themes as it comes with a new, highly adjustable, and adaptable theme published by Canvas Developer. This is a flexible Shopify theme for the beauty industry that takes design cues from Amazon. The strengths of this theme are large catalogs and inventory. Customers, high-volume retailers, and dropshippers will get the best purchasing experience because of its quick-buy and cart notes features.

canopy shopify beauty theme

Best for: Dropshippers and High-volume stores

Style for the theme: Elegant, Glow, Fresh, Natural and Light

Pricing: $300

Review: 96% positive

Highlight Features:

  • Supports quick buy, slide-out cart, and in-store pickups
  • Support for many languages, in-menu promotions, product badges, and product reviews
  • Diversity of advertising banners, pop-up windows, tiles, suggested products, a stock counter, and trust badges
  • Image rollover, high-resolution videos, slideshows, lookbooks, product selections, and animations
  • Cross-selling, enhanced search, a mega menu, and sticky headers

The Canopy Shopify theme is the perfect theme for a website selling makeup products in the beauty industry. From the store to custom pages, the theme has a modern and smooth feel that is very appealing to customers. The ability to easily edit and customize the theme may be a huge plus in this theme. It has always loaded fast, so this is a theme well worth a try for everyone.

Expanse

Expanse by Archetype Themes is a wonderful choice if you’re seeking modern, customizable Shopify themes. It contains all the crucial features to launch and manage your Shopify store in a sleek, easy-to-update design. It also contains a ton of adjustable features and options that give it a personalized feel. In the three outstanding designs for the Expanse theme, modern design is more complex and has more popular uses for makeup or skincare stores. All consumers will be able to browse your products through the design’s promo tiles located directly above the slideshow. You can showcase your own promotion even if the slideshow options don’t generate conversions.

expanse shopify beauty theme

Best for: Primarily for high-volume dropshipping stores in makeup or cosmetic niches.

Style for the theme: Modern, Contemporary, and Classic

Pricing: $350

Review: 94% positive

Highlight Features:

  • Quick Buy: Provide a simple way for customers to add products to their cart without leaving the current page
  • Numerous options exist for customizing the items and menus
  • Integrated blog module with personalized choices and widgets
  • Dedicated multi-language support – EU translations (EN, FR, IT, DE, ES)

As a result, with its responsive design and full of convenient features, the Expanse Shopify theme may help you reach your target audience and give customers a fantastic online shopping experience.

Be Yours

If you’re looking for a Shopify expert to assist you in setting up a beauty store using the Be Yours theme, this part is for you. The outstanding feature of this theme is its ability to make a website different and more impressive than the competition. By using the Shopify Be Yours theme, you can uniquely express your brand and catalog. Your brand’s appearance will be brightened with design-centric layouts like an asymmetrical product grid and a parallax vertical slider.

be yours shopify beauty theme

Best for: Physical shops and dropshippers

Style for the theme: Peace, Dark, Sweet, Beauty, and Trendy

Pricing: $320

Review: 99% positive

Highlight Features:

  • Pre-orders, quick-buys, in-store pickups, cart notes, and gift wrapping
  • Blogs, a countdown clock, cross-selling, and a contact form that is customizable
  • Animations, a before-and-after slider, color samples, picture galleries, and a hotspot
  • Mega menu, breadcrumb navigation, improved search, and collection page navigation
  • Unlimited free trial with this theme; pay only if you publish the theme to the store.

Be Yours by RoarTheme is a Shopify theme for beauty items that loads lightning-quick, is incredibly responsive, and offers a fantastic experience for all customers. If this theme is so excellent for the look of your store, try it right now.

Yuva

The Yuva Theme for Shopify is one of the most distinctive and different Shopify beauty themes on the market since it offers an infinite free trial, giving you an unlimited amount of time to experiment and customize it until you decide to buy it. To view and purchase the Yuva Theme for your beauty store, head over to the Shopify Theme Store. Here, you may get a glimpse of this distinctive theme and picture how an online store might use it.

With features like flexible design, multi-level menus, and clean typography, the Yuva Shopify theme was created with modernity in mind. In order to reduce time and effort, it also has a reorder feature from the account page and a Sale Countdown banner to remind clients about specials.

yuva shopify beauty theme

Best for: High-end stores (stores that carry out numerous transactions in a brief period of time) and visual brand storytelling

Style for the theme: Amaze, Woofy, Bold, Classic and Elegant

Pricing: $210

Review: 98% positive

Highlight Features:

  • Be able to pre-order
  • Timer counter, FAQ page, multilingual translation, and in-menu promotions
  • Quick view, promotional banners, product badges, and recently seen items
  • Animations, color swatches, galleries, and high-quality pictures
  • Breadcrumbs, collection page navigation, back-to-top button, and infinite scroll

Shopify’s Yuva theme is not your typical Shopify beauty theme. Given that its design philosophy straddles both modern minimalism and classic elegance, it is a superb option for a variety of skincare stores. With its clear lines, well-balanced whitespace, and soft color scheme, the theme exudes simplicity at first glance. This is certainly a great choice for your store if the store’s background favors modernity.

Lezada

The Lezada Shopify beauty theme is the ideal option for anyone looking to launch a profitable beauty store. It offers a number of features that make designing a store easy and lend it a professional look.

With the Lezada Shopify Theme by BootXperts, you may create any type of general-purpose or eCommerce website with a gorgeous theme. Lezada, however, is an excellent entry point for developing a business in the eCommerce sector. The Lezada theme may be used to sell items from skincare, cosmetic, accessories stores, etc.

lezada shopify beauty theme

Pricing: Start at $79

Review: 4.92/5

Highlight Features:

  • Size chart and wishlist
  • Mega menu
  • Color swatches
  • Countdown timer
  • Advanced filtering

In a nutshell, for anyone seeking a stylish and user-friendly Shopify store theme, the Lezada Shopify Theme is a fantastic choice. A versatile choice for both small and large organizations, it provides a wide range of functionality and customization choices. Additionally, the theme receives frequent updates with new features and security patches, and the customer support is superb. The Lezada Shopify Theme is unquestionably something to take into consideration if you’re seeking a dependable and feature-rich Shopify theme.

Lorenza

The Lorenza Shopify beauty theme by Fluorescent Design is a boutique retailer-focused theme with an editorial style. As you browse down the page, its features keep menus fixed at the top and prominently display brand and product graphics. Additionally, Lorenda is also a Shopify theme for cosmetic design elements that you shouldn’t pass up.

lorenza shopify beauty theme

Best for: High-end stores, editor content, and enhances visual storytelling

Style for the theme: Chic, Modern, and Natural

Pricing: $320

Review: 93% positive

Highlight Features:

  • Blogs, many options for contact forms, and support for multilingual translation
  • Banners, popups, product reviews, in-menu promotions, and a stock counterImage
  • Rollover, zoom, color swatches, picture galleries, and product details
  • Lookbooks, product options, menus, shipping and delivery information, and slideshows
  • Navigation on collection pages, advanced search, infinite scroll, and mega menu

Anyone looking to express a sleek and sophisticated appearance may consider this theme because of its chic and trendy style. In a nutshell, the Lorenza Shopify theme is a great one if you intend to design a business store in the boutique field.

Combine

The Combine Shopify theme by Krown Themes is one of the top Shopify beauty themes for beauty or skincare stores; it offers a simple, contemporary design that promotes an easy buying experience. The theme allows for simple customization and offers four default designs, including beauty, books, restaurants, and objects. Its plethora of product features is designed to serve stores or businesses with big inventories.

In addition, in order to increase the average cart value, the theme offers product bundling, cross-sells, persistent carts, and up-sells. The theme offers product bundling in addition to mix-and-match product selection (a unique feature that only a small number of Shopify themes provide).

combine shopify beauty theme

Best for: Prestige and quality stores with visual storytelling or stores with small to Medium catalog sizes.

Style for the theme: Beauty, Books, Restaurants and Objects

Pricing: $300

Review: 86% positive

Highlight Features:

  • Diversity in creative design, from minimalist to modern
  • Support for slide-out carts and cart notes
  • Customers can discover the most recent products, suggest products and details reviews about usage products
  • Product filtering & sorting and advanced search
  • Mega menu
  • Back-to-top button

The fact that Combine Shopify Theme is an ideal theme all around—it is quick, tidy, and has a ton of outstanding features! One of these is the gift wrapping function, which has built-in functionality intended exclusively for bundling products.

Palo Alto

Palo Alto by Presidio Creative, with its excellent style and potent features, is one of the top Shopify themes for the beauty industry, and you can take your brand to a whole new level with this outstanding theme.
Everything you need to get started is already preloaded into this fantastic theme. This theme offers several features that give you the ability to create an impressive design for your business or store. In addition, Palo Alto provides the best user experience because, when customers visit the website, the loading speed is faster than usual.

palo alto shopify beauty theme

Best for: Businesses having a limited selection of products, editor content, and visual image storytelling

Style for the theme: Luxe, Phenomena, Dynamo, and Vibrant

Pricing: $330

Review: 97% positive

Highlight Features:

  • Cross-selling, blogs, back-in-stock alerts, and a configurable contact form
  • Press coverage, a FAQ website, in-menu promotions, and multilingual translation
  • Product recommendations, banners, pop-ups, quick views, and reviews
  • Animations, color swatches, galleries, and high-resolution pictures
  • Mega menu, sticky header, product filtering and sorting, and infinite scroll

Palo Alto is unquestionably the best option if you’re seeking a premium Shopify theme to assist you in creating an online store that looks and performs fantastically. This theme is easy to use and customize, and it has every feature to develop a professional business, try right now and don’t ignore it.

Spark

Spark Shopify Theme is an excellent option for any online business that wishes to provide diverse content and an engaging user experience. Use the Spark theme on Shopify to keep customers interested by integrating a home page sign-up form for newsletters. The home page always plays a crucial role on a website, so when updating the new content or creative, let’s make sure that new customers can see what’s on sale to entice them to return.

spark shopify beauty theme

Best for: High-end stores and visual image storytelling

Style for the theme: Chic, Clean, and Minimal

Pricing: $320

Review: 89% positive

Highlight Features:

  • Press coverage, a FAQ website, multiple language translations, and product badges
  • Product reviews, ads, pop-ups, and tiles for promotions, a quick view, and a stock counter
  • Locator for stores, details on products, lookbooks, alternatives, tabs, and videos
  • Data on usage, size charts, slideshows, and delivery
  • Navigation on the collection page, improved search, and product filtering and sorting

Can claim that the Spark Shopify beauty Theme is an eCommerce theme that is fully adaptable and meets the needs of customers for the features they need to run a successful business. With great visuals, the purpose of the Spark Shopify theme is to showcase product pages to wow potential customers by displaying items’s appearance from a variety of angles.

Vantage

The We Are Underground team, recognized for their cutting-edge and ground-breaking Shopify themes like Drop, Fashionopolism, Testament, Icon, and more, developed the Vantage Shopify theme. Vantage is a modern, high-end Shopify theme with conversion-focused features. This theme is made to assist retailers in employing big-size imagery to visually tell tales about their products.
On the other hand, the Vantage theme also focuses on showcasing product and collection sections attractively and with as much artistic freedom as possible to aid customers in locating products quickly.

vantage shopify beauty theme

Best for: High-end and luxury stores and visual image storytelling

Style for the theme: Dark, Light, Simple, Bright and Clean

Pricing: $300

Review: 92% positive

Highlight Features:

  • Customizable contact form, FAQ page, badges for products, testimonials, banners, and pop-up windows
  • Store locator, recently viewed items, quick view, and stock counter
  • Zoom, rollover, high-resolution photos, galleries, and animationsLookbooks, available products, shipping details, a size chart, and presentations
  • Navigation on collection pages, improved search, a mega menu, and a sticky header

Overall, the Shopify Vintage theme is a fantastic substitute for extensive catalogs and busy shops. This theme is a fantastic option for all of the demands of stores with physical locations. Don’t pass up the opportunity to use this fantastic theme to enhance your visual narrative.

Mojave

Mojave by DigiFist is a great choice if you’re seeking a contemporary and adaptable Shopify beauty theme for your store. With its sleek lines, minimalist typefaces, detailed product pages, and huge photos, Mojave’s contemporary design will certainly grab customers’ attention. Additionally, Mojave has blocks that make it quick and simple to get started. For example, you can easily add some images to each page of the website without needing to know any code!

Mojave shopify beauty theme

Best for: Businesses that have high customer traffic and a variety of cosmetic types or beauty brands

Style for the theme: Decor, Inner, and Mojave

Pricing: $350

Review: 100% positive

Highlight Features:

  • Product page with full information
  • Modern and eye-catching
  • Advanced customization
  • Simple navigation for stores with high-volume
  • Various language assistance
  • Endless free trial

There have been 16 customer reviews overall for the Shopify Mojave Theme, and each one is overwhelmingly favorable. These evaluations claim that the theme’s remarkable features offer exceptional value for money.
Mojave is a very adaptable and easily adjustable theme that users have praised as being good and distinctive. It has upgraded features that are integrated right in that improve the user experience. Let’s try it right now to experience the most recent features.

Beaux

Beaux is regarded as one of the top Shopify beauty themes for selling jewelry and cosmetics. With its chic, minimalist style, the Beaux Cosmetic Store Shopify theme will give the store a modern appearance and feel. Beaux may be used to construct stores selling a variety of goods, including clothing, cosmetics, and spa services because it is versatile. Additionally, you can effortlessly modify your business to meet demands thanks to its built-in features.

beaux shopify beauty theme

Best for: Retailers and businesses in the fashion/beauty field.

Pricing: Starts at $59

Review: 4.9/5

Highlight Features:

  • Ajax filters to make it easier for clients to find the goods they want
  • Quick view to simplify the checkout process
  • Feature in newsletters
  • Easy to customize
  • Quick loading
  • Real-time countdown clock for time-limited deals
  • Product swatch option

Can claim that the Beaux Shopify theme is a great theme for selling jewelry as well as cosmetics and beauty products. With a contemporary and chic style, all customers will love looking through the items on the website. Additionally, it is also a completely editable theme with strong drag-and-drop components and is very adaptable in terms of font, slider color, and a lot more options.

Sydney

Sydney by Apparent Collective is a great option for various stores, especially beauty minimarts. The theme features a novel dark and light mode option for lessening eye strain and boosting user interest while shopping. Sydney is a fresh theme that is worth trying with 5 different design styles, including Sophisticated, Modern, Minimal, Refined, and Vibrant. The most recent version of Sydney theme is 1.0.2, released on August 29, 2023. It is enhanced with gorgeous designs and sales incentive tools.

sydney shopify beauty theme

Best for: Convenience minimarts seeks contemporary and eye-catching designs to establish a desirable appearance.

Style for the theme: Sophisticated, Modern, Minimal, Refined, and Vibrant

Pricing: $320

Highlight Features:

  • Conversion and Marketing: To draw clients and increase purchases, the Shopify Sydney theme has promo banners, popups, and promo tiles.
  • The Quick View and Recently Seen features enhance the shopping experience, resulting in higher sales and customer retention.
  • Merchandising: image galleries, animation
  • Fully in shipping and delivery information, usage information,
  • High-quality images

Mavon

Mavon Shopify Theme is a great option if you want to improve your fashion store’s appearance because it offers a mobile-friendly design that works for any niche and a great user experience. With a variety of more than 20 configurable categories, you can customize the store and set it apart from the competition on the market.

The Mavon Shopify theme gives customers a fantastic experience. With intelligent features such as advanced filtering, color swatches, a quick view, and a giant menu, it is simple and quick to browse and search for products. You can easily create a distinctive store using adjustable sections and design the ideal appearance for the store thanks to the themes’ complete customization and responsiveness.

sydney shopify beauty theme

Best for: Owners of clothing businesses that wish to offer customers a fantastic online shopping experience or who looking to open stores as soon as possible.

Style for the theme: Fashion, Electronics and Beauty

Pricing: $280

Review: 100% positive

Highlight Features:

  • 20+ Flexible Components
  • Color swatches and high-definition pictures
  • Lookbooks and Sticky Header
  • Breadcrumbs
  • Sorting and filtering products
  • Timer counting down
  • Cross-selling
  • EU translations (EN, FR, IT, DE, ES)

Mavon Shopify Theme stands out as an exceptional choice for online fashion retailers aiming to advance their online presence. You can customize every element of the store with Mavon to match its distinctive branding and design. Why wait? Let’s use this theme and feeling right now.

Note for Shopify beauty themes customization

Making a backup of the theme is a smart idea before making any customizations because in case something goes wrong throughout the customization process, you will find a way to restore it. Shopify will offer you the option to clone a theme, creating a copy that you can modify without affecting the actual store.

So what are the steps to customizing Shopify beauty themes for your store? You can follow the guide provided by the theme developer for basic customization. And if you need more complicated customization for your beauty & cosmetics store, contacting Shopify experts is a good choice.

If you are looking for an eCommerce solution partner for a wide range of services or long-lasting support, BSS Commerce Shopify can help you. With the dedicated Shopify development services we provide, you can get full services to make your site full of responsive, user-friendly and drive more conversions.

With utilizing the well-gloomed services of BSS Commerce, a recognized development firm with more than 11 years of expertise in creating responsive, user-friendly, and profitable online stores. Our support team is always in online status to feedback on all the troubles of customers, from the little things to the big issues.

Final Words

In a nutshell, Shopify beauty themes are pre-made designs that offer an aesthetically pleasing and user-friendly interface for businesses selling beauty products on the Shopify platform. The fact that this is a reliable tool for building a polished and expert store With the Shopify Beauty Theme, the store’s appearance not only looks more impressive but may also aid in boosting revenue and enhancing customer interaction significantly.

We comprehend that picking a theme for a beauty business’s store is a meticulous and time-consuming process because the beauty industry is so competitive in the market. However, with the suggestions in this post, hope that choosing the most suitable theme for your store will become simpler. The themes on our list are all simple to install and launch, so whichever one you choose, you’ll be ready to use in no time!

Frequently Asked Questions about the Shopify Beauty Themes

What should I do if I have a theme issue?

Never, never worry. These Shopify themes are all top-notch, user-friendly designs created by reputable developers. To ensure that your website runs smoothly, these themes have thorough documentation. If you have any problems using the theme, you can easily contact the theme’s developers or the support staff.

Do Shopify Beauty Themes support multiple languages?

There are many language options available for Shopify beauty themes. All of the text material in the store, such as contact details, cart contents, and checkout information, is translated into these themes. You may easily switch the theme language for themes with many languages included, or write the translations yourself if the language you want isn’t supported by the theme.

Can I use the Shopify Beauty Theme to sell both physical and digital items?

Yes, you can sell both physical and digital products using Shopify Beauty Themes. The theme is designed to work with Shopify’s built-in digital product features, making it easy to sell both types of products.