Shopify is undoubtedly one of the most well-known eCommerce systems on the internet. Proof that it is an appealing option for significant firms like Tesla, GymShark, Allbirds, etc. But have you ever wondered about the Shopify store cost to set up and launch?
It makes sense to know all of the costs associated with a business you intend to start.
A variety of factors determines Shopify online store costs. These include, among other things, the initial charges of setting up your business, the Shopify pricing plan you want to subscribe to, and the additional services you desire.
In this article, we will look at the Shopify store fees structure and the elements that determine operating costs.
Let’s get started now!
Shopify Store Cost – Mandatory Costs
The Shopify Pricing Plans
Shopify pricing packages include five options for store owners to choose from. Basic Shopify, Shopify, Advanced Shopify are three standard options, while Shopify Lite and Shopify Plus are more particular. Each Shopify plan contains features tailored to the size of the business. This section will feature pricing estimates for all Shopify plans, with monthly charges ranging from $9 to $2000 per month.
- Shopify Lite: $9 per month.
- Basic Shopify: It costs $29 per month and charges 2.9 per cent plus 30 cents per online transaction.
- Shopify: The standard Shopify package is $79 per month, with a 2.6 per cent + 30 per cent transaction fee.
- Advanced Shopify: Advanced Shopify costs $299 per month, with a transaction fee of 2.4 per cent + 30 cents.
- Shopify Plus: The fully hosted Shopify Plus platform is $2,000 per month
We’ve got a detailed review of each plan and suggest what’s best for your business at the post of Shopify pricing plans: which is the right choice for your store in 2022. Choosing the right plan will also save you Shopify store costs, so don’t skip this post.
Besides, according to the WebsiteBuilderExpert survey, Shopify received 3.5/5 ratings in terms of the “value for money” category. To be sure, Shopify is not the cheapest eCommerce platform on the market. However, in my opinion, it is one of the best, and it improves year after year.
Significantly, all Shopify plans include an easy-to-use online store builder as well as 24/7 customer service support. There are no restrictions on “bandwidth”. Simply put, whether you have one or 1,000 merchants visiting your online store every day, Shopify has no defined limit on the amount of traffic you can process.
Moreover, Shopify store cost includes high-level security and online store speed. In fact, all Shopify photos are housed on a CDN (Content Delivery Network). Meaning your customers can access your Shopify store with nearly the same page speed in New York, Paris, or Tokyo. Offsite image storage also ensures that your store loads quickly in any country, which is critical if your organization does business worldwide.
Shopify Transaction Fees
There are other Shopify store fees to consider, such as transaction fees. If you use third-party payment processors to accept client payments, this Shopify store cost is included in every transaction.
The Shopify transaction fee will be levied following the Shopify plans you select, as shown below:
- First, Basic Shopify plan: 2%
- Second, the Shopify plan is 1%.
- Third, Advanced Shopify charges 0.5%
You can, however, use Shopify Payments to avoid additional Shopify store costs for each sale. This is an in-house payment system built by Shopify to simplify the payment process. It mainly includes a security check on the owner of the credit card being charged to ensure that the transaction is legitimate.
Shopify Payment Fees
When calculating the cost of running a Shopify site, you must additionally consider payment fees. This is due to the fact that it has a direct impact on your profit margin.
The truth is that Shopify charges a fee every time you take credit card payments. Because of the risks connected with credit card payments, this cost is frequently higher than other payment methods.
These Shopify store fees are also affected by the Shopify package you choose.
- On the Basic Shopify plan, you will be charged 2.9 per cent + $0.3 and 2.7 per cent for online and offline credit card payments.
- Shopify: 2.6 per cent + $0.30 and 2.5 per cent for online and offline credit card payments, respectively.
- And Advanced plan with 2.4 per cent + $0.30 and 2.4 per cent for online and offline credit card payments, respectively.
Furthermore, you have access to many payment channels depending on where you registered your Shopify store. For example, VISA, Master Card, American Express, JCB, and other major credit and debit cards are accepted through Shopify Payments.
Shopify Store Cost – Additional Costs
Suppose the above are mandatory costs that anyone has to pay to put the website into operation; the Shopify store costs below are more flexible, which means that each person can spend different amounts of money on these activities with no fixed price. Depending on your budget and desires, you can make other choices.
First of all, store owners are not required to set up or host their domains with Shopify. It includes domain names with all of its services, and store owners can select from any free myshopify.com domains available.
However, having a unique domain name is critical because it considerably improves the visibility of your products. Furthermore, possessing a unique domain name establishes a solid foundation for your brand authority and exposure, which is especially important when looking to expand the scope of your business.
Thus, you can pay for a bespoke domain name. This will cost roughly $11 per year and can go as high as $81, depending on the sort of domain you select. The final price will be established by the top-level domain extension you choose.
For example, if your store domain ends with “.com”, you must pay a $14 annual charge. You can use the Shopify domain generator to check the pricing and availability of your domain. This program will also propose some catchy names for your option. Besides, you have the option of changing the name of your Shopify store if it is no longer appropriate.
Differently, if you already have a registered domain name, you can use it to link to your Shopify store for free. Then, using your Shopify admin, you can control all domain settings, including paying your domain provider.
The aesthetic of your store is vital in raising the conversion rate, which is why you should pick a captivating theme for your website.
Fortunately, Shopify themes have options that allow you to adjust your website’s colors, design, and layout. Shopify’s website also offers a diverse selection of 10 free and 70 premium themes. Typically, 12 months of customer assistance is included.
You can have a spectacular theme of numerous varieties for eCommerce sites for roughly $150 to $350. It includes everything from clothing to fashion to electronics to art and photography, and so forth.
Of course, your option is determined by your budget and requirements. Shopify has built fantastic free themes and offers ongoing direct support via email. However, if you choose a premium theme, you must factor it into your Shopify pricing.
If you’re having trouble deciding on a good theme for your store, don’t worry; fashion, cosmetics, restaurants, and other prominent niches have optimized themes which can be found here.
Alternatively, you can choose high-quality Shopify themes produced by third-party vendors. BSS Commerce is where you can get the best Shopify Theme Development for an affordable price.
With nearly four years of being a Shopify partner, BSS knows and understands what is best for your online store. Therefore, by enhancing UX/UI as well as customising themes to reflect your brand identity, their developer can help your store improve user experience and increase conversions. Remember that your store should interact with customers by being responsive, user-friendly, and engaging navigate.
If you have the time, you may undoubtedly build your store, including designing it and customizing it to your specifications. However, suppose you have a more flexible budget for Shopify online store cost but a less flexible time. In that circumstance, you might want to think about hiring Shopify specialists to assist you along the road.
Even though Shopify is an easy-to-use eCommerce platform, creating a professional online store is never simple. Indeed, Shopify development agencies may offer a wide range of services, from basic to expert Shopify website creation. Even with the most simple storefronts, developers can make your store look professional and highly user-friendly.
>> Consider Shopify Website Development & Customization service from BSS Commerce. They assist merchants in building and developing a Shopify website from the bottom up quickly and easily. Specialized solutions for each industry and business, high website performance with lean code, and adaptable, responsive functions ready for business growth.
Regarding Shopify store cost, the majority of agencies will charge between $500 and $1,000 for essential Shopify development. In comparison, you might be able to find a new agency for $500 to $2,000 to design your entire Shopify store. Most reputable Shopify store development services charge between $5,000 and $20,000 for a custom-designed Shopify website.
Like nearly all platforms, Shopify cannot always meet the demands of every business, which is where add-ons and apps come in. Especially for cases wherein the previous criteria you use a free option, for example, you’ve selected the Shopify Basic Plan and the free theme from the Themes Marketplace. Most Shopify free themes are lack of built-in features.
As a result, add-ons and integrations are critical components for expanding the functionality of your online shop. Recognizing this desire, Shopify App Store has produced an extensive collection of free apps that allow you to customize your business with more specific functionality. At the moment, there are at least 1,900+ free apps available to help new stores get started.
Besides, the majority of premium applications cost between $20 and $70, with some costing more than $350.
The good news is that several apps provide free trials or even free plans to help you from the start.
A common rule with new stores is to seek apps with a free plan, to begin with, and then, once you’ve made your first, second, and third sales and are on your way to consistent growth, consider investing in paid plans.
But what if you only have a limited amount of time to set up shop and start producing money? In that scenario, you should leave the task to the Shopify Experts. BSS Commerce, which can create a whole new bespoke app on demand, update current Shopify apps with new features, or link with a third-party app, is an excellent selection.
When it comes to marketing, it’s not only SEO that provides free traffic but also many other forms like paid advertising, influencers, social media, and so on. Even with SEO, you may also need an SEO app if you don’t have experience. And that is counted on Shopify store cost.
Consider that effective marketing spending usually uses a general percentage rule. Companies that want to keep their existing position should spend roughly 5% of their total revenue on marketing. Meanwhile, new retailers or start-ups seeking a larger market share should invest more, typically about 10%.
Obviously, the % guideline varies depending on the industry and organization. For example, in competitive industries such as fashion, food and beverage, and beauty and cosmetics, corporations typically spend 20% to 50% of their revenue on advertising and marketing. Companies that sell consumer goods and services should invest more than businesses that sell to other companies.
>> Check out 5 Pillars of Social Media Marketing for Shopify Stores.
Based on the % rule and your company’s total income, the following is how you can determine your marketing budget from Shopify store cost:
- If you wish to keep your current position: Total sales multiplied by 5%
- If you’re going to increase your market share and grow significantly: Total sales multiplied by 10%
Besides the 5 Shopify store costs above, there are still some additional fees that you need to keep in mind.
Start with Shopify POS Pricing. Shopify created its own POS system called Shopify POS Lite for on-the-go and Shopify POS Pro for brick-and-mortar sales.
All Shopify plans include the Lite edition, which allows you to manage orders, goods, and customer profiles. You must pay the in-person credit card rates listed in the Shopify Payment section above.
Similarly, Shopify POS Pro is included in all Shopify pricing plans. In addition to the monthly cost of each pricing plan, you must pay an extra $89/month per location. Notably, even enterprise-level Shopify business owners can benefit from the features of Shopify POS Pro.
Following that, email hosting is another one of Shopify store fees. Although Shopify does not provide email hosting, you can set up free and unlimited email forwarding to the domain using a third-party email hosting service if you own a Shopify domain. The additional cost comes into play when you pay for the hosting service: standard email hosting fees range from $1 to $5 per month.
In addition, you do not have to pay for such add-ons to take advantage of the 14-day Shopify free trial.
Tips For Saving Shopify Store Cost
Most people think that Shopify store cost is immutable. However, there are actually a few tips to save money. Here, we have laid out two significant recommendations to help you save money on your Shopify costs.
Subscribe To Shopify Early Pricing Plan
Shopify allows you to pay for your 1-year, 2-year, or 3-year subscription in advance, which can help you save a large amount of money from Shopify online store costs. Our tip is that you should begin with a 14-day free trial of Shopify and then upgrade to the Shopify Basic plan when the trial period expires. Then, test this plan for one to two months to confirm that its features met all of your requirements before purchasing for the “1-year plan” option and saving $36.
You have three choices for saving money on your Shopify subscription. For example, on the Shopify Basic plan ($29 per month), we have three options:
- Option 1: Pay $312 and save $36 over the course of a year.
- Next, option for two years – pay $558 and save $138.
- Option 3: Pay $783 and save $261 over three years.
Pause Your Shopify Store
Did you know you can suspend your Shopify store if you need a break? Shopify will keep your store running but disable the checkout mechanism, which is a terrific way to keep all of your hard work while taking a break. Primarily, you can save money on your Shopify monthly membership.
Instead of spending $29 – $299 per month for your Shopify subscription and the monthly charges of your Shopify applications, you just pay a maximum of $9 per month (to keep and update the store) or $0 per month (just to keep the store).
To locate this option, navigate to Shopify Admin, choose Settings, then Plan and Permissions and scroll to the bottom.
>> Read More: Shopify Checklist: Important Steps Before Launching A Store.
In summary, Shopify store cost varies significantly between pricing tiers. The extent of your business primarily determines it. To run a fully effective Shopify eCommerce shop, you must pay inescapable fees such as domain name registration, theme, app costs, payment fees, and development fees.
You’re probably estimating Shopify store fees for your online business right now. Based on the synthetic of all Shopify online store costs we have shown you, I hope you can figure out the necessary choice to avoid waste for your budget.