Best 11 Shopify Marketing Automation Apps to Convert More Sales

In the automation ecommerce world, the goal is not only to attract customers but also to manage and nurture these relationships. This is where Shopify marketing automation apps come into play. These tools make marketing easy thus personalizing the customer interaction and getting more sales. In this article, BSS Commerce will explore the top 11 marketing automation apps for Shopify that can help elevate your business.

What Is Shopify Marketing Automation?

Shopify marketing automation refers to the use of software and technologies to automate repetitive marketing tasks within the Shopify platform. Such activities are sending emails, social media post management, customer segmentation and analyzing marketing campaigns. The idea of the example is to optimize the response waiting time, promote consistent communication with customers, and give personalized experiences to customers without human intervention.

You may concern: Face to Face Marketing: Boost Your Sales in the Digital Age

How does Shopify marketing automation app work?

A Shopify marketing automation app integrates with your Shopify store to collect and analyze customer data, such as purchase history, browsing behavior, and engagement metrics. The triggered actions of the app are those that happen automatically based on predefined triggers such as a customer dropping a cart or subscribing to a newsletter.

Depending on the goal, it can be whatever action you are going to take, for example sending out follow-up emails, SMS, displaying personalized product recommendations and the like, to aid in nurturing leads, and converting them into loyal customers.

Benefits of Using Marketing Automation Apps for Shopify

There are some advantages when Implementing marketing automation apps in your Shopify store:

• Time Efficiency: Repetitive or task can easily be automated so that you can concentrate on strategic aspects.
• Personalized Customer Experience: Tailor content and offers to specific customer behavior and preference.
  Improved Customer Retention: Timely communications help in engaging the customers with a repeat purchase.
• Enhanced Analytics: Get data and insights on campaign performance and customer behavior to guide decisions.
• Scalability: Easily able to scale marketing effort with business growth without a corresponding increase in workload.

11 Best Shopify Marketing Automation Apps for Your Business

1. Klaviyo: Email Marketing & SMS

Overview:

If you want to automate your marketing for your store, Klaviyo is one of the best Shopify automation apps. It helps businesses streamline their marketing efforts, personalize customer communications, and drive sales through highly targeted campaigns.

Pros:

• Seamless Shopify integration
• Comprehensive email marketing features
• User-friendly email design tools
• Advanced reporting and analytics
• Extensive third-party app integrations
• Responsive customer support

Cons:

• Limited email template customization
• Occasional technical issues reported
• Expensive for small businesses with limited budgets
• Lacks some advanced segmentation features

Pricing:

Free Plan:

• $0/month
• Email free forever for up to 250 contacts
• SMS free for up to 150 SMS/MMS credits

Email Plan:

• $20/month
• 251-500 contacts
• Includes all free features, branding removal, and AI features

SMS Plan:

• $15/month
• Up to 1,250 SMS/MMS credits (includes carrier fees)
• Includes a library of multi-channel automated flows, smart opt-in, and customizable reports

✨✨✨ TRY IT OUT: Klaviyo: Email Marketing & SMS

Read more: Best 10 Shopify Accessibility Apps for Your Store

2. Omnisend Email Marketing & SMS

Overview:

As a powerful Shopify marketing automation app designed specifically for Shopify stores. It helps merchants acquire email lists, create email campaigns, send SMS messages entirely from our own system and analyze the performance of their marketing activities.

Pros:

• Seamless integration with Shopify for easy data syncing and campaign management
• Automated workflows for abandoned carts, welcome series, and other customer touchpoints
• Collection and display of product reviews to build social proof
• 24/7 live chat support and educational resources for users

Cons:

• Limited customization options for email templates
• Occasional technical issues reported by some users
• The pricing plans may be considered expensive for small businesses, especially the higher tiers

Pricing:

Free:

• Reach up to 250 contacts (unlimited list size)
• 500 emails/month & up to 60 global SMS
• Professional email templates
• Popups and signup forms
• Pre-built workflows and automations
• 24/7 live support

Standard:

• $16/month
• Reach up to 500 contacts (unlimited list size)
• 6,000 emails/month & up to 60 international SMS
• 1,000 published reviews
• Customer Success Manager from $400/month

Pro:

• $59/month
• Reach up to 2,500 contacts (unlimited list size)
• Unlimited emails + free global SMS
• Unlimited published reviews
• Customer Success Manager from $400/month

✨✨✨ TRY IT OUT: Omnisend Email Marketing & SMS

All charges are billed in USD and recurring/usage-based charges are billed every 30 days.

3. Privy ‑ Pop Ups, Email, & SMS

Overview:

Privy is a comprehensive Shopify marketing automation app designed specifically for Shopify stores. It provides a set of tools to assist businesses in gathering email and SMS options, automate the marketing of campaigns, and increase the conversions for their website.

Pros:

• Email editor easy to use with a broad selection of pre built templates, drag & drop.
• It provides a variety of customizable pop-up display options to grow your email and SMS list.
• It provides email and chat support to the users to use the platform in the most convenient manner.

Cons:

• Email templates, pop-up forms have limited customization options.
• Occasional glitches and technical issues are reported by some users.
• Pricing plans might be too costly for small business with small budgets.

Pricing:

• Basic Convert Plan: $12/month (for up to 10,000 monthly pageviews)
• Convert Plan: $24/month (for up to 10,000 monthly pageviews)
• Starter Plan: $30/month (for up to 1,500 email contacts)
• Growth Plan: $45/month (for up to 2,000 email contacts and 75 SMS contacts)

✨✨✨ TRY IT OUT: Privy ‑ Pop Ups, Email, & SMS

Each plan has a different price, and the price increases with the user’s email and SMS lists. New users can also enjoy a 15-day free trial of the platform, and with many features available, they can get an idea of what Privy has to offer before deciding to upgrade to a paid subscription.

Read more: B2B Ecommerce Marketing Strategy to Boost Your Sale

4. Yotpo Email Marketing & SMS

Overview:

Yotpo Email Marketing & SMS is one of the popular email and SMS marketing automation apps for Shopify stores that helps businesses engage with customers, drive sales, and build brand loyalty. It offers a range of features for creating and managing email and SMS campaigns, including customizable templates, automation, advanced segmentation, and AI-powered optimization.

Pros:

• A pay-as-you-send pricing that is scaled for every business you grow.
• Canva built for easy email creation.
• It’s automatic email and SMS flows that are triggered by customer actions.
• Features that use AI power to help you write better content, send at the best time and suggest products.

Cons:

• Limited customization options for email and SMS templates.
• A small percentage of users report some occasional technical issues or glitches.

Pricing:

• Free plan: First 10,000 emails free, SMS at $0.0165 per SMS (US)
• Starter plan: $19/month

✨✨✨ TRY IT OUT: Yotpo Email Marketing & SMS

The pricing scales based on the number of emails and SMS messages sent, allowing businesses to only pay for what they use.

5. Mailchimp Email SMS Marketing

Overview:

Mailchimp is a potential Shopify marketing automation app. With a range of features that includes personalized email campaigns, segmentation, targeted SMS messaging, detailed analytics and AI marketing tools, this app is one of itself to help businesses with their marketing push.

Pros:

• It works perfectly on the Shopify platform and it is easy to sync customer data and order information on it.
• No email marketing features, customizable template, automation workflow, segmenting capabilities etc.
• Ability to send SMS campaigns and send two way messages to their customers.

Cons:

• No customization options for email templates and SMS messages.
• Some of the users also reported the occasional technical issues and glitches.
• Steep learning curve for beginners, especially for more advanced features.
• Certain third-party apps or platforms may experience a limited integration.

Pricing:

• Free plan: $0/month
• Essentials plan: $13/month (starting)
• Standard plan: $20/month (starting)
• Premium plan: $350/month (starting)

✨✨✨ TRY IT OUT: Mailchimp Email SMS Marketing

Related topic: 10+ Best Email Marketing Shopify Apps – Free & Paid

6. Shopify Email

Overview:

The Shopify Email is a powerful email marketing app built into the Shopify platform. This Shopify marketing automation app allows Shopify merchants to create, send, and track email campaigns all within the Shopify admin. The app features an easy-to-use drag-and-drop email editor, pre-built sales-focused templates and automation tools to support businesses in connecting with their customers and achieving more sales.

Pros:

• Send email marketing directly from your Shopify admin.
• Ready to send email at the right times such as Abandoned cart, welcome series etc.
• The segmentation tools bring the right people to the table with personalized messages to them.
• The tracking of the performance of your email campaigns in detail

Cons:

• No advanced email automation features like complex workflows or conditional logic.
• It’s not possible to integrate with third-party email service providers.
• Some email marketing capabilities that power users expect may be missing.

Pricing:

Shopify Email has a free plan that includes 10,000 free emails per month. After the free emails are used, pricing starts at $1 per 1,000 emails sent per month.

✨✨✨ TRY IT OUT: Shopify Email

7. Seguno Email Marketing

Overview:

Seguno is a Shopify-exclusive email marketing app that allows you to create and automate email campaigns within a Shopify admin. It offers features like pre-built automation, Canva integration for email design, and custom support from email marketing experts.

Pros:

• Seamless Shopify integration
• Intuitive, user-friendly interface
• Pre-built automation and back-in-stock alerts
• Detailed reporting and analytics
• Excellent customer support

Cons:

• Limited integration with other platforms
• Pricing may be high for small businesses
• Lacks some advanced customization features

Pricing:

• Starter (Free): Up to 250 subscribers
• Standard ($35/month): Includes 2,500 subscribers, plus advanced features

✨✨✨ TRY IT OUT: Seguno Email Marketing

8. ActiveCampaign Email Marketing

Overview:

As a Shopify marketing automation app, ActiveCampaign is powerful yet still quite easy to integrate with Shopify. It is the advanced tool used for highly personal and targeted emails and SMS marketing to enhance the sales of your business and provide your customers with meaningful conversations.

Pros:

• Advanced automation features for targeted marketing campaigns
• Robust email marketing capabilities with customizable templates
• Variation in the options for comprehensive customer segmentation for a personalized messaging experience.
• It provides real-time revenue insight per automation, campaign, segment and channel.

Cons:

• Limited integration options with other platforms
• Steep learning curve for beginners
• Some people have also reported occasional glitches and bugs.
• Pricing plans for small businesses may be expensive.

Pricing:

• Starter: $19/month
• Plus: $59/month
• Pro: $89/month
• Enterprise: $159/month

✨✨✨ TRY IT OUT: ActiveCampaign Email Marketing

All plans come with a 14-day free trial. Pricing is billed monthly or annually, with discounts for annual billing.

9. PostPilot Direct Mail Platform

PostPilot is a Shopify marketing automation app that enables businesses to run personalized direct mail campaigns to customers and prospects. With PostPilot’s done for you expert service, exclusive capabilities, and superior data, you get fast, easy results that are exceptional direct mail.

Pros:

• Create a new growth channel that will neither be blocked by spam filters nor algorithms.
• Retargeting, prospecting, winbacks, abandoned carts, loyalty and more.
• Built with a real-time dashboard, it is possible to send one-time or triggered campaigns.
• Proprietary data is far superior to campaign performance.

Cons:

• Limited integration options with other platforms and apps.
• Pricing plans may be costly for small businesses.
• For starters, you will find it overwhelming with the user interface.

Pricing:

• Starter Plan: Free to install, $0.91 per postcard
• Pro Plan: $499/month or $5,028/year (16% savings), $0.53 per 4×6 postcard, $0.59 per 6×9 postcard, $0.80 per Cardalog

✨✨✨ TRY IT OUT: PostPilot Direct Mail Platform

10. Justuno ‑ Email & SMS Pop ups

Overview:

Justuno is a premium website marketing automation platform that allows retailers to grow their email/SMS list and increase sales. One of its features is responsive designs, robust traffic segmentation, workflow automation, and also personalized website experience.

Pros:

• Get new email and SMS information of new visitors to increase your marketing lists.
• The workflow builder for 360 customer journeys is drag and drop.
• Make use of virtual audience segmentation and targeting.
• Interactive quizzes are used to collect good customer data.
• Take advantage of exit offers to reduce bounce rates and get back abandoned carts.

Cons:

• Nothing can be customized regarding the look and design of the popups and forms.
• For a small business, pricing plans are on the higher side.
• There may not be third party platforms and apps integrated with.
• All the app’s features may require some technical knowledge to get the best out of them.

Pricing:

• Free plan
• 10K Lite Plan: $59/month or $637.20/year (10% discount)
• 20K Lite Plan: $99/month or $1,069.20/year (10% discount)

✨✨✨ TRY IT OUT: Justuno ‑ Email & SMS Pop ups

11. Mailmodo Email & SMS Marketing

Overview:

If you’re running a Shopify store and planning to take action through the emails you send, then Mailmodo is a complete Shopify marketing automation app for you. They help businesses significantly increase revenues from Shopify 50% of the time by using email gamification, preconfigured automation, and clever segmentation boosted by AI.

Pros:

• Gamify an experience using elements such as quizzes, polls and spin to win through emails to get higher engagement and conversions.
• Auto email, auto SMS campaigns using pre built workflows across customer segments that are defined using Shopify data.
• Using Mailmodo’s AI based email editor, I will be able to easily create responsive as well as high performing emails.
• Evaluate the income generated from email campaigns.
• The email or live chat support are proactive.

Cons:

There are integrated third party apps, but to a certain extent only.
For businesses who need complex email marketing, the app may not be suitable for you.

Pricing:

• Free trial: $0/month
• Lite: $39/month
• Pro: $79/month
• Max: $159/month

✨✨✨ TRY IT OUT: Mailmodo Email & SMS Marketing

All plans include a free trial period of 21 days.

Top Features to Look for in a Shopify Marketing Automation App

When choosing a Shopify marketing automation app, there are several key features you should consider:

• Email & SMS Integration: The app should be able to send email and SMS marketing to multiple channels.
• Segmentation & Personalization: Look for advanced customer segmentation and dynamic content capabilities.
• Automation Workflows: Abandoned cart emails, welcome series and product recommendations should be automated through the app.
• Analytics & Reporting: Detailed insights provide information on the effectiveness of the campaign and maximizing performance.
• Ease of Use: The Implementation was made easy because of the ease of use and drag-and-drop functionality.

Related blog: 11 Best B2B Marketing Automation Agency You Can Trust

Conclusion

Using the best Shopify automation apps can significantly improve your marketing efforts, leading to increased conversions and sales. By choosing the right Shopify marketing automation app, you can streamline your campaigns, engage customers more effectively, and scale your business efficiently.

These apps listed above are great email marketing, SMS automation, or omnichannel solutions for Shopify merchants who wish to increase their marketing strategy. So let’s choose one and begin to convert more sales!