SMS marketing app Shopify serves as a crucial tool for increasing engagement and driving conversions. With these apps, you can effectively communicate with your customers, clients, and followers by sending promotional emails.

Nowadays, there are many options for Shopify email marketing apps on the market, so choosing a reliable email marketing app is more challenging, especially for beginners. Therefore, in this post, BSS Commerce Shopify will showcase the collection of the top 10+ best email marketing Shopify apps with a full comparison table about ratings, reviews, pricing, and more. At the same time, we give some criteria that you should consider before assessing the email marketing of apps for Shopify store.

Without further delay, let’s explore each of these applications in detail.

Review 10+ Best Email Marketing Shopify Apps

A full comparison table of the full lists of the 10+ best email marketing Shopify apps for 2024, including free and paid, will be shown as follows:

No. Apps Developer Rating Free Trial Free Plan Pricing per month
1 Shopify Email Shopify 3.9/5 Yes Yes
  • Free
2 Tiny Email Marketing tinyEmail® 4.7/5 Yes Yes
  • Free
3 EcomSend Pop Ups, Email Popups Channelwill 5.0/5 Yes Yes
  • Free
4 Omnisend Email Marketing & SMS Omnisend 4.8/5 No Yes
  • Free Plan available
  • Standard Plan with $16 per month
  • Pro Plan with $59 per month
5 Klaviyo: Email Marketing & SMS Klaviyo 4.1/5 No Yes
  • Free Plan available
  • SMS Plan with $15 per month
  • Email Plan with $30 per month
6 Yotpo Email Marketing & SMS Yotpo 4.9/5 No Yes
  • Free Plan available
  • Growth Plan with $19 per month
  • Prime Plan with $59 per month
  • Powerhouse Plan with $199 per month
7 Seguno Email Marketing Seguno 4.8/5 10 days Yes
  • Free Plan available
  • Standard Plan with $35 per month
  • Advanced Plan with $245 per month
8 Automizely Email Marketing, SMS AfterShip & Automizely 4.9/5 7 days Yes
  • Free Plan available
  • Essentials Plan with $11 per month
  • Pro with $119 per month
  • Premium Plan with $179 per month
9 AI Pop Ups – SMS Email Marketing ONE 4.9/5 10 days Yes
  • Free Plan available (All-in-one Free)
  • Basic Plan with $9 per month
  • Custom Plan with $99 per month
10 Privy ‑ Pop Ups, Email, and SMS Privy Operations 4.6/5 15 days No
  • Convert Plan with $24 per month
  • Starter Plan with $30 per month
  • Growth Plan with $45 per month

Free Email Marketing Shopify Apps

#1 Shopify Email

Shopify email app

With this best free email marketing app for Shopify, creating branded emails is a breeze with the drag-and-drop editor provided. In just a matter of minutes, you can design visually appealing emails that highlight your products, display prices, include checkout links, and much more. With the convenience of pre-built automation templates, you can schedule emails to be sent at optimal times. In addition, by segmenting your customer list, you can ensure that your emails reach the right audience and manage your email campaigns seamlessly within Shopify.

Highlight Features of Shopify Email App

  • Send customized emails to specific groups of customers directly from your Shopify platform.
  • Use pre-designed email templates for various purposes such as showcasing products, announcing sales, restocking items, celebrating holidays, promoting events, and much more.
  • Tailor your subject line, preview, and body text by incorporating the names of your customers for a personalized touch.
  • Motivate customers to make purchases directly from the emails they receive from you.
  • Monitor and analyze important metrics like click-through rates, products added to cart, and completed purchases to gauge the effectiveness of your email campaigns.

#2 Tiny Email Marketing

tiny Email Marketing

TinyEmail offers a complimentary application for all users, providing a wide range of features, and dedicated 24×7 support is also available at no cost. Through this app, you can enhance your sales through personalized emails, including abandoned cart emails, welcome emails, promotions, and newsletters. At the same time, it also helps to seamlessly synchronize your store data and purchase information with just one click, allowing you to personalize your emails using prebuilt segments. The other big plus of this app is that transitioning from Mailchimp, Klaviyo, Omnisend, and other free commerce platforms is made easy.

Highlight Features of tiny Email Marketing App

  • Use smart email automation to send abandon cart emails and welcome emails
  • Grow your email list by collecting emails through embedded forms and eye-catching popups
  • Enhance engagement by sending interactive emails using designer templates and ai copywriter
  • Personalize your emails with ai-assisted segmentation by syncing store data
  • Track sales generated from your email campaigns with real-time reporting.

#3 EcomSend Pop Ups, Email Popups

EcomSend Pop Ups, Email Popups

One of the greatest hurdles in eCommerce is acquiring more customers, and EcomSend provides an optimized solution for this case. With EcomSend Pop Ups, Email Popups – one of top best email marketing app for Shopify, you have access to various features that can help you achieve this goal. Use popups with enticing discounts to expand your email and SMS marketing list, effectively retain potential customers who are about to leave your website, and convert leads into actual sales. These pop-ups are fully customizable to align with your brand’s identity.

Also, subscribers will automatically be added to your Shopify platform, allowing seamless integration with any Shopify marketing application. The best part is that EcomSend requires no coding whatsoever; it works right out of the box. If you require any assistance, the customer team is available 24/7 via online chat or email.

Highlight Features of EcomSend Pop Ups, Email Popups

  • Expand your email and SMS marketing database by utilizing opt-in pop-ups or email sign up forms.
  • Retain valuable leads through exit-intent or spin-the-wheel popup games.
  • Boost sales with completely customizable popup discounts.
  • Tailor the popup appearance to align with your brand using a user-friendly editor.
  • Easily connect with various email marketing platforms such as Klaviyo, Mailchimp, SMSBump, and Privy.

#4 Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS

Omnisend’s email and SMS marketing automation app helps e-commerce stores sell more stuff to more people. This made-for-Shopify app is feature-rich, helping you to build your email list with landing pages and popups and easily create emails with loads of ready-made templates. It also helps to send more personalized emails and generate more sales at the right time with abandoned cart and welcome workflows.

Highlight Features of Omnisend Email Marketing App

  • Effortlessly generate and dispatch email marketing, newsletters, and global SMS campaigns.
  • Expand your email database through exit-intent popups, spin-to-win, and various signup forms.
  • Access pre-designed email marketing templates for Summer Sales and other occasions without the need for coding.
  • Quickly establish abandoned cart notifications with a single click, along with welcome and browse abandonment messages.
  • Leverage over 20 ready-made automations to enhance personalization and drive increased sales.

Read more: 10 Best Shopify Newsletter Apps

#5 Klaviyo: Email Marketing & SMS

Klaviyo: Email Marketing & SMS

The Klaviyo email marketing app helps you enhance your marketing strategy with tailored emails and messages to boost sales and enhance customer relationships. This app also supports streamlining your data from over 300 integrations to engage with customers effortlessly on all platforms. Therefore, by using this app by developer Klaviyo, you can get started quickly and refine your approach with AI tools, email templates, benchmarks, and expert support, all accessible with just one login.

Highlight Features of Klaviyo Email Marketing App

  • Use information from Shopify and various applications such as web activity, tags, catalog, and coupon codes.
  • Develop segments and triggers by leveraging both historical and real-time data.
  • Implement omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop, and other scenarios.
  • Promptly request, capture, and share product reviews through automated email and SMS.
  • Access real-time revenue data for each automation, campaign, segment, and channel.

#6 Yotpo Email Marketing & SMS

Yotpo Email Marketing & SMS

With flexible pricing from the email marketing SMS app of Yotpo Developer, you can maximize your email and SMS capabilities and avoid unnecessary expenses on unutilized emails by partnering with an email service provider that offers adaptable, pay-as-you-go rates.

In addition, this best Shopify email marketing app also helps launch impactful email and SMS campaigns immediately with personalized suggestions derived from your customer data. Create seamless customer journeys spanning across email and SMS with a unified platform, and streamline your planning process with AI-driven recommendations, a comprehensive template library, and out-of-the-box reports.

Highlight Features of Yotpo Email Marketing SMS App

  • Easy to create, customize, and conduct A/B tests for campaigns targeting text and email subscribers.
  • Construct comprehensive Email & SMS flow journeys using ready-made templates.
  • Develop highly specific segments for both Email & SMS to interact with subscribers effectively.
  • Choose from flexible and transparent pay-as-you-grow pricing plans for Email and SMS services.

#7 Seguno Email Marketing

Seguno Email Marketing

The Seguno email marketing app, which is built for Shopify, allows you to efficiently generate and automate emails without having to navigate away from your shop’s admin. As a shop owner, time is of utmost importance, and Seguno helps you achieve faster results from your email marketing efforts. In addition, this app enables you to create captivating emails, set up automated sends, and monitor your success all in one convenient location within the platform you are already familiar with. At once, with its incorporation of best practices and instant access to your shop’s data, you can spend less time worrying about errors and focus more on what truly matters: expanding your business.

Highlight Features of Seguno Email Marketing App

  • Remain within the confines of Shopify and effortlessly navigate through your segments, discounts, products, blogs, and other features.
  • Use a collection of pre-designed automation series and receive Back in Stock restock alerts!
  • Craft visually appealing emails within minutes using Canva integrated into a comprehensive full-screen editor.
  • Ensure secure delivery with the aid of built-in deliverability assistance and spam protection.
  • Receive prompt and personalized assistance from genuine email experts, regardless of the size of your shop.

#8 Automizely Email Marketing, SMS

Automizely Email Marketing, SMS

The next name on the list of the 10+ best email marketing Shopify apps is the Automizely Email Marketing SMS App. This is a comprehensive marketing solution that enables brands to generate leads, engage customers, boost sales, and access sales and marketing features through a user-friendly platform. In addition to email and SMS marketing, AfterShip Marketing offers merchants access to advanced tools such as AI-driven product suggestions, countdown timers, and promotional bars to enhance customer interactions and increase sales. Best of all, these tools are easy to implement and require no technical knowledge or support.

Highlight Features of Automizely Email Marketing SMS App

  • Customized, automated email sequences tailored to individual customer purchasing patterns
  • Pre-designed email and SMS templates, along with interactive popups such as spin wheels
  • Conduct A/B tests and effortlessly track performance using a centralized dashboard
  • Incorporate a built-in CRM system to establish targeted and significant customer segments
  • Experience the capabilities of numerous marketing applications within a single, user-friendly platform without requiring any coding skills.

#9 AI Pop Ups – SMS Email Marketing

AI Pop Ups - SMS Email Marketing

The AI Assistant, All-in-One AI Marketing Shopify Sidekick, is designed to assist both new and established brands in converting ad traffic and existing customers into repeat buyers. Through integrating various marketing tools such as email and SMS marketing, one-page checkout upsells, pop-ups, discounts, rewards, analytics, A/B testing, and AI sidekicks, ONE enables brands to scale faster. In addition, it seamlessly connects with optional tools like Mailchimp, Klaviyo, SMS Bump, Postscript, and Shopify Forms. This super app is perfect for both Shopify Plus and Basic stores, as it personalizes customer journeys even while you sleep!

Highlight Features of AI Pop Ups – SMS Email Marketing App

  • Ask ONE AI Sidekick is an AI chatbot that can translate, write emails, and describe products.
  • Add a One Click Checkout Page with Product Recommendations that Cross Sell and Sweet Upsell
  • Automate Email/SMS Marketing on Shopify with Klaviyo MailChimp, Cart Recovery, and SMSBump
  • Open the Sales Pop-Up Window — Discount, Email/Email Pop Up Turn the Wheel or Wheelio
  • A/B Test Coupon Codes: Gift Cards, Christmas/Xmas, Buy X Get Y/Buy One Get One

#10 Privy ‑ Pop Ups, Email, & SMS

Privy ‑ Pop Ups, Email, & SMS

Almost all Shopify businesses use Privy to expand their email and SMS lists, streamline their email campaigns, send profitable text messages, and enhance their website conversion rates. Privy simplifies the process of designing email newsletters, creating website popups, and automating cart recovery texts, making it accessible for all users, regardless of expertise level. This user-friendly Shopify email marketing app allows you to dedicate more time to business growth. Should you have any inquiries, the support teams will assist you at every step.

Highlight Features of Privy Email SMS App

  • Simplify your email creation process with the drag-and-drop email editor, and explore a wide range of pre-built templates.
  • Begin your SMS marketing strategy by sending personalized texts to customers after they sign up or save items in their cart.
  • Enhance your email and SMS marketing efforts with numerous pop-up display options that help you expand your subscriber lists.
  • Automate your email and SMS campaigns to run seamlessly 24/7, allowing you to focus on other important tasks.
  • Support for free email and chat, regardless of your starting point.

Hope that with our list of the 10+ best Shopify email marketing apps, including free and paid, you can easily consider the most suitable app to serve your Shopify store.

5 Key Factors to Choose Best Email Marketing Shopify Apps

Here are the 5 main factors to consider when assessing email marketing Shopify apps that you should consult to choose the right app:

Criteria #1. Easy to Use

The email marketing Shopify app should have an intuitive user interface that is easy to navigate, which includes a simple setup process, clear instructions, and a clean design. In addition, the email marketing app should have a code-free email editor to streamline email creation and sending. Here are some highlights of the features you should look for in the Shopify email marketing app to make it easier to use.

  • An email editor that doesn’t require coding and can do repetitive tasks like adding discounts to all links or showing reduced prices.
  • Ready-to-use workflows and email automations that take care of the technical stuff
  • Easy to understand tools for checking how well your emails are doing.
  • Check how easy it is to use by reading what other people have said and maybe try them out yourself during free trial periods that many platforms offer.

Criteria #2. Integration with Shopify

Almost all email marketing apps on the Shopify app store can connect with Shopify, but the quality of these integrations varies. The setup process can range from clicks to more complex data field mapping and setting adjustments. The level of integration, including the type of Shopify data the app can access and whether it synchronizes data in real-time, can impact your email marketing strategy. Moreover, you should prioritize Shopify apps, which award the ‘Built for Shopify’ badge to assure trustworthiness, speed, ease of use, and usefulness.

Discover more: Top 10+ best Shopify Integrations To Get in 2024

Criteria #3. Shopify App Store rating and reviews

Social proof is a key factor in selecting the best email marketing app for Shopify store. Email marketing developers may showcase only the positive aspects of their services on their websites, but they have no control over the feedback provided by customers on Shopify.

Therefore, you should check the star rating, read through the reviews to understand both the advantages and disadvantages, and take into account the number of reviews when making your purchase decision.

Criteria #4. Pricing

Comparing the prices of Shopify best email marketing apps can be overwhelming due to a lack of experience in filtering the best pricing with the best quality.

It is recommended to choose a provider that:

  • Clearly displays pricing information
  • Provides scalable plans tailored to your Shopify store
  • Offer Shopify billing

Regardless of the pricing strategy, it is crucial to thoroughly evaluate the details to comprehend the services included and any potential additional charges for extra features.

Criteria #5. Customer Support

Customer support should always be a top priority when evaluating email marketing for Shopify apps. Let’s consider the following elements when choosing an email marketing app:

1. Access to onboarding resources and knowledge bases, including help documents and instructional videos.

2. Prompt and efficient live customer support via chat and email, delivered by knowledgeable professionals who are dedicated to resolving your concerns.

3. Educational materials like guides, courses, and blogs that offer valuable insights and best practices.

Therefore, it can be claimed that customer reviews often serve as a reliable indicator of a company’s commitment to providing better customer support.

With these five criteria, you can totally choose the most suitable and reliable email marketing Shopify apps for your Shopify store. In the next section, let’s, along with the BSS Commerce Shopify blog, learn more about the top 10+ best email marketing Shopify apps, including free and paid.

Wrapping Up

Thank you for reading our list of the top 10+ email marketing Shopify apps! Selecting the most suitable apps for your Shopify email marketing plan requires a clear understanding of your business goals and requirements, as well as identifying the specific features you need for your business.

BSS Commerce Shopify trusts that this overview will assist you in making an informed decision on which app to utilize. Should you have any inquiries or issues regarding Shopify email marketing, please don’t hesitate to reach out to us. And finally, don’t forget to visit our site to explore the latest news and knowledge about the eCommerce and Shopify industries.


1. Can I connect these Shopify email marketing applications with different eCommerce tools and platforms?

There are many Shopify email marketing apps that provide integration capabilities with a wide range of eCommerce tools and platforms to boost functionality and simplify operations. These integrations enable smooth data transfer and automate different marketing tasks, ultimately enhancing efficiency and effectiveness.

2. How do these Shopify email marketing applications guarantee email deliverability?

Shopify email marketing apps employ a range of techniques to enhance email deliverability, which include implementing authentication protocols, maintaining clean IP addresses, and adhering to best practices for sending emails. Also, these apps offer functionalities for list cleaning and spam testing, guaranteeing that emails successfully land in the recipient’s inbox while also complying with anti-spam regulations.

3. Is there a limit to the number of emails I can send monthly?

The monthly limit for sending emails varies depending on the email marketing application and subscription plan you have. Different pricing tiers are offered by each application, with higher tiers usually permitting a greater number of emails to be sent.

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