What is a newsletter? Every day you will receive a lot of emails from all directions pouring into your inbox. How to own and take care of a list of potential customers preparing to buy your products and services? Best Shopify Newsletter Apps can make it easier for you.

The fact that the use of newsletters to reach customers is not a new thing. Most businesses today rely on newsletters to deliver information like new products, deals, and so on to their customers. However, how do you know if your newsletter plan works? Like all marketing initiatives, we need tools to be able to measure the impact on the business. 

And the best Shopify newsletter apps are born to help you automate the newsletter submission process and provide the metrics you need to gauge the success of a campaign. More simply, it is the most effective companion for your online store instead of having to work manually. 

Let’s find out now in our Shopify review!

What Is A Newsletter In Shopify?

Best Shopify Newsletter Apps

A newsletter is a form of email marketing that uses email, e-newsletter, electronic catalogs, etc., to send to customers to market products and promote image promotion and business development. In other words, newsletters help increase interactions between businesses and customers. 

Currently, Newsletter is becoming more and more popular in business activities because it can convey messages, connect with customers, communicate with customers quickly. This is also an effective means to help businesses give notifications about events, ideas to customers effectively, overcoming the limitations of traditional channels such as fan pages or websites.

Moreover, Newsletters are not just for promoting your online store or for driving more traffic. It’s also a great way to get feedback from your regular visitors. You can send out a newsletter to your clients with announcements of new services, any milestones you’ve achieved, or any cool feature you recommend to your blog, and I can assure you that you will get honest feedback from your customers.

For a newsletter to work correctly, you need:

  • The theme for creativity, innovation. 
  • Valuable and engaging content. 
  • Reasonable layout. 
  • Have a flexible combination between graphics and design. 
  • Send out your newsletter regularly. 

However, as an e-commerce business owner, you have too many concerns. If you spend time on all tasks, will everything be as effective as you want? Let’s find out the reasons you need the best Shopify newsletter apps below.

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Why Do You Need Best Shopify Newsletter Apps?

There are many ways to help you get the best out of your newsletter. However, at the same time, you will have to collect customer information, create newsletters, send them out and measure the effectiveness. For an e-commerce store owner, dedicating all of the time to these things when the Shopify newsletter app can do it well is not an intelligent choice.

If you’re still wondering, check out the benefits of the best Shopify newsletter apps below. Do you still want to do it manually?

Brand Identity

Similar to a press release, using a newsletter regularly will create expectations from readers. It’s like waiting for the monthly papers to arrive on schedule. Whether it’s a daily newsletter or weekly aggregation, it will give readers the habit of receiving the news.

If you are interested in a business’s content, you will continue to subscribe to the news and wait for the following email from that business. Building the habit of those who subscribe to such information will help them recognize your brand effectively and positively.

Building Email List

The best Shopify newsletter apps help you continuously build a list of leads you can send to your newsletter. In other words, the apps will have the ability to add new subscriptions to the mailing list quickly automatically. The more mailing lists are, the more customers know about the information you are sending out. From there, the higher your conversion rates and the likelihood of increasing sales for your store. 

Besides, the Shopify newsletter app lets you have subscription tools on your online store. Specifically, it offers pop-up, game-driven forms to stimulate your customers to fill out the sign-up form. These applications include the necessary features to send emails to your listed contacts automatically. 

Building Your Email List On Shopify Store

Ultimately, if you feel that these features aren’t enough, most of the best Shopify newsletter apps below have integration with third-party apps like Constant Contact or MailChimp, and so on.

Content Suggestions

In general, the newsletter contains information that you have posted before. Many stores create summaries that link to good articles that are already posted on the website. In this way, they help recipients return to the company website and engage them more with company information.

Content Diversity

The best Shopify newsletter apps allow you to convey meaningful content to your readers by combining different types of content. For example, in the same newsletter, you can summarize the most viewed articles, include a new offer, an upcoming event announcement, discount information, and a link to a survey.

Best Shopify Newsletter Apps Review 2021

Monthly Pricing Newsletter 


Designed theme & Customize feature A/B Testing Analysis Customer support
Automizely Marketing Free 5/5 4/5 3/5
ONE+ Free




5 /5 5/5

(Paid plan)

Getsitecontrol $9



5 /5 5/5

(Pro plan)

5 /5
SmartrMail Free



5/5 4/5

(Unlimited plan)

5 /5
Promo.ai Free




4/5 5/5

(Paid plan)

Tada Free




5/5 5 /5 5/5
Abandonment Protector $8

$6 (Annual plan)

5 /5 4/5 5 /5


Automizely Email, Sales Pop Up

Shopify Automizely Email, Sales Pop Up App

Rating: 4.7 (1734 reviews)

To have an effective newsletter campaign, you need a lead email list. So, where do you get it? The Email, Sales Pop Up app is your savior because it will allow favorite pop-ups, exit attempts, or discounts to stimulate your customers to leave email once installed. And, of course, you will have the perfect email list for your newsletters and increase conversion rates. 

Besides accumulating emails with pop-ups, Automizely will automatically send out automated emails like welcome emails, thank you emails, and so on. Not stopping there, it will constantly collect emails for you when new customers visit your online store. Specifically, the pop-ups to invite your customers to receive newsletters. What if your customers hesitate? Discount stickers and a countdown timer create a sense of urgency, prompting consumers to take immediate action. 

Finally, the application automatically sends newsletters to the collected email list, including new products, discounts, etc. In short, your job is to design an attractive newsletter, and Automizely will do the rest for you.


  • Schedule push notifications and newsletters.
  • Create compelling pop-ups to collect emails from customers. 
  • Offer a variety of options that require customers to participate in push notifications. 
  • Completely free to download and use. 
  • Easy to install and requires no coding knowledge.


  • Customer support still has many weaknesses. 
  • Inconvenient with review forms during use of the application. 
  • Newsletter delivery features are still limited.

Pricing: Free

>>> Want to know about: Top Shopify Review Apps In 2021 [Must Read]

ONE+ Sales Pop-Ups, SMS, Email

ONE+ Shopify Newsletter App

Rating: 5.0 (476 reviews)

ONE+ Sales Pop-Ups, SMS, Email is one of the rare best Shopify newsletter apps that gets an average 5-star rating from its customers. The proof is that ONE has 10,741 Shopify stores trusted and used worldwide. Although ONE+ is well known for its ability to give your store more social proof and establish brand credibility, its newsletter marketing building setup is excellent as well. The display of a pop-up window together with FOMO helping to build the degree of urgency that customers leave emails immediately. 

The application also uses many other options such as exit intent, gamification, and discount to collect email lists of potential customers. What’s so special about the app is the combination of social proof with automated newsletters that have helped thousands of Shopify stores drive successful sales, and grow email marketing lists. And yet, ONE integrates with more than 18 third-party apps like Klaviyo, Mail Chimp, Jilt Mailing, etc., to automate newsletter marketing. This means, with application email lists collected from pop-ups, ONE will also automatically schedule newsletters to your customers to ensure they don’t miss out on important information.


  • It is a comprehensive solution for social proof, newsletters, pop-ups, and more. 
  • Excellent pop-up customization capabilities. 
  • Fast and good customer support. 
  • Provide a variety of campaigns to stimulate sales. 
  • Have an intuitive design and easy to use.


  • Some automatic functions are limited.

Pricing: 8-day free trial.

  • Entrepreneur: Free to install
  • Kick Starter: $15/month
  • Small Business: $29/month
  • High Traffic Shop: $79/month

Of course, ONE+ has more features than a newsletter. You get access to many other advanced functions like social proof, pop-ups, live campaigns, and more at this price. Learn more here.

Getsitecontrol – Email Pop Ups & Coupon Popups

Rating: 4.6 (21 reviews)

Getsitecontrol is an intuitive popup and form builder for Shopify. Although newsletter popups are considered the most common use case among Getsitecontrol users, you can also use this tool to create sales promo popups, surveys, coupon popups, and other CTAs. On top of that, Getsitecontrol allows you to embed email subscription forms into selected pages of your store or blog – all without coding or any technical knowledge.

What makes Getsitecontrol stand out is the extensive gallery featuring professionally designed popups you can use “as is” or tailor to your needs. For instance, there are dozens of templates designed to help Shopify merchants grow their email list: they include welcome popups, exit-intent popups, post-purchase forms, and opt-in freebie promos.

Getsitecontrol’s deep integration with Shopify helps you target store visitors based on their shopping behavior: products in their carts, products they’re looking at, order price, and so on. This feature alone is a surefire way to display more personalized CTAs and increase conversions.


  • Large gallery with modern-style popups
  • Lots of design customization opportunities
  • Audience targeting, based on Shopify data
  • Mobile-friendly popups
  • Email signup autoresponder


  • Most targeting features are unavailable in the Creator plan


  • 14-day full-featured trial period
  • Creator: $9/month
  • Pro: $19/month
  • Pro Max: $29/month
  • The Creator plan allows for adding all types of popups to the website, displaying them at once, and using up to 20K popup views per month. Pro and Pro Max are designed for merchants willing to use more detailed audience targeting and advanced integration features.

SmartrMail Email Marketing

SmartrMail Is One Of The Best Shopify Newsletter Apps

Rating: 4.8 (373 reviews)

SmartrMail introduces that SmartrMail Email Mảketing application will provide innovative newsletter features and email automation with ease. In other words, SmartrMail will allow you to develop newsletters for your customers, from which your business will grow. If you’ve used or heard of Mailchimp, you’ll know that it can convert any subscriber list you have, and it’s excellent automation. Best of all, this will save you and your store time. Specifically, the application allows you to add products within seconds with the lookup feature. Besides, you don’t need to upload an image or copy the description and link to have a compelling newsletter. 

SmartrMail will automatically send newsletters to introduce new products and news to registered customers in terms of operation. Like our list of the best Shopify newsletter apps, this is considered the fastest way to increase conversion rates based on consumer behaviors. However, you need a more extensive product catalog to make the app work. 

Besides, the pre-built templates are also a cool automated feature that the application provides. Of course, you can also customize the templates the way you want to match your branding. In the end, are you worrying about cart abandonment? The app will help you connect with those customers and bring them back and complete the payment.


  • Automatic features for sending newsletters like welcome emails, thank you emails, etc. 
  • There are email subjects available. 
  • Have the ability to customize themes to match the brand. 
  • Automatically attract customers back to the store. 
  • Grow customer email list with attractive pop-ups. 
  • Especially effective for stores with an extensive product portfolio.


  • Instruction information is not detailed. 
  • Lack of customization.

Pricing: 15-day free trial.

  • Free Plan: Free
  • Standard Plan: $19/month
  • Unlimited Plan: $99/month

See more details on paid plans here.

Newsletters by Promo.ai

Newsletter By Promo.ai

Rating: 4.6 (30 reviews)

One of the periodic newsletter apps that offers a wide variety of beautiful marketing email topics for your store is Newsletter by Promo.ai. No matter how big or small the event, Promo.ai has suitable designs for marketing purposes. First, the app helps you turn your Shopify store content into great news within minutes. This shows how easy it is to use and has an intuitive control panel. Of course, all newsletters from the app are branded with your store’s logo, color, and image. 

Not only that, if Promo.ai’s designs are not enough for you, you can completely customize them with the template editor, which allows you to customize the newsletter theme as desired and tailored to your brand. Also, the app integrates with some third-party marketing apps like MailChimp, Campaign Monitor, Onmisend, Klaviyo, and so on. That means you can download newsletters and send them across these platforms. 

In short, with Newsletter by Promo.ai, even a beginner can easily send newsletters to your clients ideally. Without any coding knowledge, you can use the application easily with a simple drag-and-drop interface and clear content heads.


  • There is a variety of attractive newsletter designs. 
  • Brand your newsletters by adding store logos, colors, and images. 
  • Automatically send newsletters to email client lists and other email marketing apps you have. 
  • Easy to use with an intuitive control panel, no coding knowledge required. 
  • Provide performance analysis tools for newsletter campaigns.


  • There is no free trial available. 
  • You cannot download the email list.


  • Design & Download: Free
  • Starter Plan: $5/month
  • Basic Plan: $13/month
  • Growth Plan: $21/month

Learn more here.

Email Popup Wheel Game Pop-ups

Tada As Best Shopify Newsletter App

Rating: 5.0 (269 reviews)

Email Popup Wheel Game Pop-ups app gives you the ability to increase the number of great customers from popups and newsletters. Unlike regular email pop-ups, Email Popup Wheel Game Pop-ups offers pop-ups with a mini-game, exchanging customers’ email addresses when they visit. Simply put, this is the gamification method, a powerful tool in the e-commerce market because of its ability to increase interaction between customers and sellers. Besides, the app offers robust integrations with third-party platforms like Klaviyo or MailChimp that expand your newsletter marketing capabilities. 

Furthermore, Tada includes advanced real-time analytics such as subscriber count, revenue, clickthrough rate, and more. To ensure pop-ups don’t miss out on important information, this app allows you to fully customize the design and full-screen viewability. Last but not least, it offers discount newsletters with deadlines and a countdown timer to stimulate customers to take immediate action. This will help you increase conversion rates and control the customer buying journey.


  • Collect customer emails from spinner pop-ups. 
  • Provide attractive discount newsletters. 
  • Include full-screen pop-ups. 
  • Capable of 100% customization with designs. 
  • Provide in-depth analysis.
  • Have excellent customer service.


  • Need some improvement and new features.

Pricing: 7-day free trial.

  • Starter: $9.99/month
  • Premium: $19.99/month
  • Business: $29.99/month
  • Developers: Free

Explore more here.

Abandonment Protector

Abandonment Protector Logo

Rating: 4.7 (271 reviews)

We all know that Shopify is a potential marketplace with millions of visitors. But how do you turn your store visitors into paying customers? In other words, how to increase customer conversion rates? To do this, the Abandonment Protector app is a great choice, which is the perfect tool for improving the efficiency of email marketing in general, and newsletters in particular. 

How? It makes your newsletter campaigns simple by creating a mailing list in minutes. Thanks to the powerful segmentation tool that Abandonment Protector provides, you can easily create a customer email list with just a few clicks. Moreover, with a library of available email designs, you can freely select and edit them according to your needs and by the store’s brand image. This will help you direct customers to your goals, increase customer intent, and store sales. 

Also, all analytics about newsletter campaign performance such as number of submissions, delivery rate, report spam, number of clicks on a link, and so on will be recounted and reported by the app. Not only that, the application is considered a reliable platform thanks to its other outstanding features such as pop-ups, multilingual support, abandoned payment recovery, and so on. 

In short, Abandonment Protector will be the perfect choice for you if you want to maximize sales and convert customers with ease.


  • Automated pop-ups for exit purposes. 
  • Have powerful customization with newsletter design and pop-ups. 
  • Support to chain email list within minutes. 
  • Provide newsletter subscription forms and automatically sends newsletter subscribers. 
  • Keep track of newsletter campaigns. 
  • Reduce cart abandonment times.


  • There are some limitations with customization. 
  • Automatic email mode can be annoying for your customers.

Pricing: 30-day free trial.

  • Monthly Plan: $8/month
  • Annual Plan: $6/month ($72 per year)

POWR Popup | Email Sign Up

Powr Best Shopify Pop-up App

Rating: 4.2 (573 reviews)

One of the features to stand out on our list of the best Shopify newsletter apps is the ability to collect email leads. And POWR Popup excelled on this mission. Specifically, the app gives your customers pop-ups with a unique coupon or coupon code as a way to increase sales and reduce cart abandonment. Next, when successfully collected email addresses via a pop-up, the application will automatically send welcome emails to those who subscribe. 

Moreover, POWR optimizes the product and location of your store with pop-ups and survey panels to help you gather social proof from your customers. That means you can know the consumer behavior of your customers, thereby personalizing the newsletter to get the best results. Besides, you can also control the frequency of pop-ups or newsletters to avoid annoying customers, providing the most comfortable buying experience. 

Finally, indispensable is the ability to customize the newsletter design and popup. You can edit background colors, resize windows or customize fonts, and so on. For the trust, it’s a great deal to use POWR as it gives you a variety of functions, supporting newsletters and reducing cart abandonment rates from timely pop-ups.


  • Deliver timely pop-ups helps reduce cart abandonment rates. 
  • Provide 100% customizable pop-ups and newsletters. 
  • Collect customer opinions from surveys. 
  • Schedule advertising campaigns and newsletters. 
  • Multi-language support.
  • Collect emails from pop-up newsletters.


  • Do not update customer listings directly from Shopify. 
  • Inconvenient you with pop-ups that get feedback right in the middle of the publishing. 
  • Poor support service.


  • Free: Free
  • Starter: $3.99/month
  • Pro: $10.99/month
  • Business: $79.99/month

View detailed information here.

Thank You Email Marketing Tool

Thank You Shopify Email Marketing Tool

Rating: 4.3 (153 reviews)

Thank You Email Marketing Tool, also known as Email With Love, is a unique companion for your online store, helping maintain the relationship between your store and your customers with completely automated newsletters, thank you emails, email marketing. Even the most minor thing, the application, will be the key to helping you build trust for your customers, so do not ignore this. 

Specifically, the app offers four email campaigns, including news orders, newsletters, new customers, and completed orders with eye-catching designs and valuable content. Besides, you can fully schedule time frames to send newsletters to registered customers. For example, you can set the email delivery time to 20 minutes (it can be customized within 0-60 minutes), and the email will be sent automatically during that time while you can do other things. 

And yet, newsletters that you can send through the app include discount codes, bestsellers, new products, or emails to remind you of missed orders. Finally, the performance of these campaigns will be delivered through reports by Thank You Email Marketing Tool, ensuring that you will have the best newsletter strategy for your store.


  • Provide welcome emails, thank you emails, and engaging and effective newsletters. 
  • Have the ability to schedule campaigns for marketing and email delivery times. 
  • Offer multiple customization options with newsletter topics and content. 
  • Automatically translate newsletter content according to target locations. 
  • Synchronize customer lists from other email marketing platforms.


  • Test email could not be sent. 
  • There are limitations to its use. 
  • The features are pretty simple.


  • Free: Free
  • Basic: $7/month

More detail here.

Upsell Popup ‑ Sales Pop up

Upsell Shopify Pop-ups App

Rating: 3.7 (139 reviews)

Upsell Popup – Sales Popup is developed by SpuiIT, one of the trusted app developers on Shopify. This app helps you convert customers with pop-ups with coupon codes or welcome newsletters, which increase the communication between you and the customer. 

In fact, it is an effective way to increase customer retention and increase store sales in the future. Specifically, when a customer visits your store for the first time, they will receive a welcome newsletter and special offers in the pop-up window. This makes it easier to convert those customers into loyal customers. 

Besides, this one of the best Shopify newsletter apps helps you collect email lists and tiara subscribers by creating attractive newsletter sign-up forms. Or you can also minimize those customers who abandon their shopping cart with the exit pop-ups that the app offers. With all of the above, the ultimate goal is still for you to subscribe to newsletters and email lists for accessible communication, like sending new products and deals to customers and more.


  • Offer powerful customization. 
  • Include modern Exit-Intent technology. 
  • Mobile friendly. 
  • Support live chat 24/7.


  • Campaign performance analytics are not included. 
  • Customization is not easy.

Pricing: Free

Privy ‑ Pop-Ups, Email, & SMS

Privy In Best Shopify Newsletter Apps

Rating: 4.6 (24517 reviews)

With Privy, you can quickly grow customer lists and conversion rates with pop-ups, compelling newsletters, cart abandonment emails, and more. There is no doubt that many e-commerce businesses use privy as it offers a variety of features to attract customers’ attention. 

Wait to talk about other features; in this article, we’ll just dig into the newsletter features. And Privy lets you send newsletters with a professional-looking and attractive look. Besides, you also get the benefit of syncing contacts with third-party platforms like MailChimp and Klaviyo. So this application is worth your experience.


  • Offer great customization. 
  • Mobile-friendly.
  • Includes intended exit pop-up technology. 
  • Automatically send replies via email. 
  • Provide A / B testing. 
  • Support analysis reports.


  • The app’s UX needs improvement.
  • Get some problems with email branding.

Pricing: 15-day free trial.

  • Free: Free to install
  • Privy Convert: $20/month
  • Privy Email: $13/month
  • Starter Plan: $30/month

Conclusion: Best Shopify Newsletter Apps

Businesses always use newsletters for marketing purposes, and they work effectively. With the times, newsletters are also evolving. Still, its core remains to provide information from the store in an attractive way and maintain a relationship between the customer and the store. Therefore, the best Shopify newsletter apps are the key to helping you build and grow better mailing lists. 

Start by trying out the free versions of the above apps and find yourself the best one. I am sure that those apps will be your great partner in the future. With just a few taps, you can easily send newsletters to your subscribers. I hope this post will be of help to you.

>> Keep reading: 7+ Best Shopify Returns Apps To Increase Profit 2021