Setting up a business theme for the online store is an issue that many businesses are most concerned about because it is your brand identity. A beautiful and attractive interface will promote customer behavior and increase conversion rates. In this article, BSS Commerce Shopify will introduce to you Taste Shopify Theme – a perfect choice to upgrade your store to a new level.
Before delving into the Taste theme, let’s learn a little about Shopify themes!
Shopify Theme is a pre-defined interface design template that provides all the necessary tools for the seller’s business and customer journey including menu, layout, images, text, payment, etc. In other words, Shopify Theme expresses the “personality” of your store.
It determines how your products are displayed, the way your customers act and navigate your site and hereafter, how trouble-free is it for them to place orders and make the payment.
Whether you use a pre-set Shopify Theme or a custom design, your ultimate goal is to make your brand known, and memorable, and sell as much as possible. A good Shopify Theme has to meet many requirements such as a comprehensive design, reflecting the brand’s characteristics, optimization of the business and shopping experience (seamless browsing experience and encourages visitors to explore your products further), being user-friendly, and bringing high sales to businesses. That is why Theme plays a key part when participating in the online sales market on Shopify.
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What is Taste Shopify Theme?
Shopify Theme Taste is a free 2.0 online store theme created by Shopify to support merchants, especially those in the food and beverage industry.
Owning a beautiful interface and many customizable functions, the Shopify Taste theme is the optimal support tool for sellers. Wide layout, large and eye-catching headline, diverse typefaces, contrasting color palette – every detail is meticulously designed to create visuals, and impressions and help your product stand out in the “product universe”.
Although designed with a relatively simple layout, this theme is still fully equipped with integrated features to help sellers freely create and perfect their stores to optimize business efficiency and growth revenue.
Are you wondering whether such an attractive theme is suitable for your product and business model? Then scroll down and find the answer!
What’s niche Taste Shopify Theme best suited for?
As mentioned above, Shopify released the Shopify Taste theme to serve the Food and Beverage target market. With the key point on the combination of high aesthetics, diverse functions, and convenience, Taste Theme Shopify provides an attractive and satisfying shopping experience for customers, especially customer groups that prefer convenience, outstandingness, and neatness, and would be perfect for products that have their own unique characteristics. Therefore, products with eye-catching appearance and strong appeal such as Electronic Products, Fashion and Clothing, Accessories, Arts and Crafts, Cars,… are wholly in keeping with the Taste Theme Shopify.
Also, Taste would be a great Shopify theme for restaurants with its beautiful food presence.
Because of its intuitiveness and ease of use, while still providing a beautiful, attractive space and highlighting the product, Taste is also an ideal choice for start-ups and small and medium-sized (S&M) companies, newbie sellers of the Shopify platform; businesses that sell simple products or whose target consumers using mobile devices. Thus, Taste meets all the criteria of Convenience – Economical – Easy to Use – Highly effective, and worthy of being one of the most worth experiencing free themes on Shopify.
Check out the list of 100+ Best Shopify Themes Collection For Each Store Model
Outstanding features of the Taste Shopify Theme
Blogs
Even though it is a platform with an uncomplicated interface, Taste Theme Shopify still gives businesses a separate Blog section so you can freely create and publish posts. If you are in the Food and Beverage business, let’s create content on topics such as recipes and cooking instructions, someone’s experience while enjoying, or simply describing the taste of food and drink. As long as the content of those articles provides useful and inspirational information, combined with your SEO skills, you can absolutely expect good conversions from your Blog articles.
FAQ Section
Is FAQ necessary for a Shopify store? Yes, of course.
FAQ is a highly functional section. In addition to solving customers’ questions and pains, and helping them to have a better understanding of the product, FAQs in Taste Shopify Theme also help you connect more directly and regularly with customers. Answering customer questions from the FAQ section also allows sellers to include affiliate addresses. Therefore, this is a tool that helps increase traffic to other areas you desire on your website.
The presence of promo banners at the top of the page helps attract attention and deliver important messages to anyone who visits your store in the easiest way. You can design a promo banner for your Shopify store to advertise promotions, discounts, or special events such as new product launches, fairs, etc. This is an effective promotion method that increases the success rate of your campaign, attracts customers, and urges them to use your products.
You may concern: 16+ Responsive Shopify Themes For Best User Experience
Product Review
Shopify Taste Theme also allows customers to leave feedback, reviews, and ratings for your products. Based on customers’ feedback, sellers have a foundation to continuously improve their products and services, achieving the satisfaction of the majority of consumers and thereby building the reputation of your brand.
As for positive reviews, they are also valuable evidence, convincing potential customers to buy your products and as a result, boosting sales.
Recommended product
In case your Shopify store has too many products that make buyers distracted and confused in making a decision, Taste’s Recommended Product section will help guide customer behavior, making it easier for them to make decisions. The items that are most popular and have the best feedback will be included in the Product Recommendation to help shorten the customer’s purchasing journey and increase product satisfaction. Not only that, this also provides businesses with information about customers’ shopping behavior, thereby allowing sellers to come up with smarter marketing and sales tactics, resulting in higher profits.
Cross-selling
Taste Shopify Theme is set up to have the ability to analyze consumers’ purchasing history and habits. Based on that data, Taste will automatically suggest related products in your store. It stimulates customers to buy more products, increasing the amount of money customers spend at your store.
High-resolution images and videos
Clear images and high-quality videos are the first impressions that influence purchasing decisions. Taste Shopify Theme’s support in optimizing product image quality plays an important role in enhancing the value and quality of the product. Not only that, but this also helps businesses introduce their products in the most attractive way, arouse customers’ emotions, make them crave the product, and entice them to buy.
Usage information
Nowadays, customers are more and more dainty in choosing products. They do not only care much about their health, and products’ features but also always try to improve their usage and experience. Understanding the minds of customers, Shopify designed Taste Theme with the ability to provide a lot of necessary information and equip them with a comprehensive understanding of the product so that, they can totally trust the product and make wise decisions.
Mega Menu
One of the most dominant features of Taste Theme Shopify is the Mega Menu. This feature is especially useful for businesses that are selling a large number of product options. It allows you to classify your products into product categories to easily navigate customers, helping them search and discover products conveniently and save the customers time.
Quick Buy
The Quick Buy feature of the Taste Shopify Theme makes the purchasing process more effortless than ever. It speeds up the procurement process by allowing customers to quickly buy directly from the product page without any additional page navigation. Thus, the less complicated the purchasing process is, the less likely it is that customers will abandon a purchase and thereby significantly improve the business’s conversion rate.
Shopify Taste Theme: Pros and Cons
Pros:
- It is free to use.
- Easy to install and user-friendly. Its clean design helps your products to be displayed prominently and offers a sleek and well-groomed appearance.
- The interface can be flexibly adjusted, ensuring optimal usability with many different types of devices such as mobile phones, tablets, and laptops.
- Customers have full control over the stores’ aspects by using simple customization features without the requirement of coding expertise. Colors, layouts, and fonts can be customized to suit the product and brand personality.
- The zoom feature helps customers thoroughly evaluate every detail of the product.
- SEO-friendly makes it easier for servers to find your store.
- Multi-language support, helping you serve customers all over the world.
Cons:
- Customization options that extend beyond colors, fonts, and layouts may require technical knowledge. This will increase your costs.
- The zoom feature may not be beneficial for businesses that sell products without too many details.
- The minimalistic theme design might fall flat for those seeking a unique look.
🎁 Try Now: Taste Shopify Theme demo
Ending word
Although it is a free utility, Taste Shopify Theme is a comprehensive solution for building a network’s online store. Without limitation to any product niche, Taste is one of the best Shopify Themes to help you create an attractive, user-friendly, and converting store.
And if you want to invest more in your store’s theme to have more functions, Eurus Shopify Theme by BSS Commerce Shopify may be a good suggestion for you.
