It is safe to say Magento B2B Commerce is currently the leading platform for the e-commerce business that is feature-rich, user-friendly, and more. Over the past few years, Magento has been built mainly to meet the requirement of B2C stores.
However, the outbreak of technological advances and the significant changes in online shoppers’ behaviors have painted a different picture, in which more and more B2B wholesalers and customers get involved.
As a result, 4+ new Magento 2 B2B features are developed for the Magento B2B Enterprise Edition (EE) to enhance the capabilities of Magento B2B Ecommerce.
In this post, we’ll have a quick look at the idea behind the born of Magento 2 EE for B2B ecommerce. The brief introduction of B2B features on Magento B2B 2 EE is followed afterward.
What’s more, don’t miss the detailed articles about the mentioned Magento 2 B2B commerce features:
- Quick Order – The Second Essential B2B Feature for Magento 2 stores
- B2B Magento 2 Dictionary From A To Z: We Literally Mean It!
- Request Quotes – The Final B2B Features You Shouldn’t Leave Aside
Let’s begin with BSS Commerce.
The Release of Magento 2.3 EE_B2B Features in 2020
While the B2C module targets maximizing the revenue from the individual customer, Magento Enterprise B2B focuses on the commercial relationship between two companies.
B2B commerce business, therefore, often relates to the complicated company structures, the large order quantity, and flexible pricing. The old Magento enterprise 2 versions can no longer meet such demands.
In Sep 2018, Magento announced the release of the new Magento 2.3 EE version including hundreds of fixes and enhancements, especially the exciting functions dedicating to Magento B2B ecommerce.
Those advanced Magento 2 B2B Commerce features empower business-to-business experiences as delightedly as possible.
4+ Built-in Magento 2 B2B Features on Magento 2 EE
Mr. Lavelle, the CEO of Magento Commerce, shared the motivation of the new Magento 2.3 version introduction: “We’re seeing a wave of global demand as more B2B companies adopt digital strategies driven by the desire to meet heightened client expectations.”
B2B features in Magento B2B Commerce now support the easier company account management, the customized pricing, the quick tools to speed up the bulk orders, product reviews, the personalized customer experienced, line of credits, the smooth flow of quote requests between Magento enterprise B2B wholesalers and their partners.
EXPLORE Magento 2 B2B module for Open Source edition to add more B2B functions to your website.
Magento 2 B2B Company Account Creation and Management
B2B business usually requires the involvement of multiple users under one account only, each of them might take one or more responsibilities. Without flexible account management, Magento enterprise B2B merchants face such a challenge to put on-site performance under the right and close control.
Significant mistakes and loss in profit will be resulted in for sure. This feature allows each company (and buyer) to have their roles and permissions into the systems. Layered organizational structures to interface with the systems as per their allocated access.
Advanced account management tools also help the users to manage the system for corporate accounts, allowing companies to segment by teams, divisions or regions. This is a customer self-service tool that gives Magento B2B commerce customers the ability to manage their company accounts.
With Magento B2B commerce Company Account feature, wholesalers can create and configure the B2B account in Admin Panel and send an account acceptance notification to the company admin email. Also, they can support their buyers to register accounts right in the storefront.
Once Magento B2B company accounts are approved, the company admin can log in, set up company structures, assign company users, manage company roles and permission, and update company profile as wish.
Additionally, website merchants can import and export customer lists, organize customer information to better categorize. You can assign a sales rep to within Magento so that the member of your staff can receive emails and messages related to the clients that they’re responsible for.
At the same time, when Magento B2B Company is enabled, all payment methods or specific payment methods can be configured to be available for Magento B2B commerce customers.
Magento 2 B2B Quick Order by SKUs or Product Names
In B2B ecommerce, the quantity of each order often ranging from dozens to hundreds of items, so quick and friction-free ordering is one of the must-have Magento 2 B2B features.
Magento enterprise B2B fast order is an ideal choice for Magento B2B commerce store owners. Because Magento B2B merchants always have their desired products SKUs/names in mind, so they will need a convenient feature to simply enter SKU, quantity, and add items to cart.
Fast order processing feature assists customers in placing a bulk order more quickly when it comes to configurable products. This convenient feature allows customers to add an SKU of the configurable to the quick order form.
All child products will be listed at their fingertips so they can check all prices and stock availability at a glance. These benefits customers who already know what they want; allowing them to cut down all the steps to quickly place an order of the products they desire.
The light-fast purchase by Magento 2 B2B Quick Order feature will bring Magento enterprise B2B shopping experience to a new level. Customers can make bulk orders at one time by entering individual SKU or product names, filling out multiple SKUs or product names in the quick order form, or uploading CSV files.
This feature helps Magento enterprise B2B customers add products quickly by specifying the products, accelerate the purchase process, facilitating rapid reorders for common purchases, and boost sales.
Magento 2 B2B Requisition List for Easy Ordering
Among Magento B2B new features for Magento enterprise B2B, the requisition list makes the easy customer experience when it comes to reordering.
Magento B2B commerce buyers often reorder their bought items on large scale at regular intervals, so Magento 2 B2B requisition list feature is required. This Magento enterprise B2B new feature in the EE will save tons of time and streamlines Magento enterprise B2B workflow by simplifying the ordering process.
Magento B2B commerce customers can easily create up to 999 regular purchase lists to reorder at any time later. In Magento enterprise B2B EE, they can add products to Magento open-source B2B requisition list right on the product detail page or from the previous orders.
Such a multi-list feature is helpful for Magento B2B commerce wholesalers to assign and manage the specific products under different buyers, suppliers, campaigns, and more.
Magento 2 B2B Quotes for Revolutionary Negotiation Process
Pricing negotiation in the business-to-business environment is much more common than that in the business-to-customer process because of the large order quantity and the purchase oftenness.
Offering a flexible and convenient quote system in your Magento 2 B2B e-commerce website will make your business different from competitors, build a good-will relationship with customers, and triggers them to come back frequently.
Like the previous feature, this Magento enterprise B2B Quote requests extension is a must-have Magento open-source B2B feature. Magento open-source B2B customers are hardly satisfied with the price on the website so they want to call or email B2B store owners for a price quotation of large/frequent orders.
This new feature allows Magento B2B commerce customers to bargain for favorable pricing by submitting a quote request right from their shopping cart.
By negotiating a quote, and eventually having credit one payment, the website admin has a quote management panel that provides quote details, history logs, communication data are all recorded with customer negations.
Once Magento B2B sellers accept the quoted price, the buyers can checkout directly from the quote page. This process can be time-saving to follow up and convert the messages to order.
This feature enables your Magento B2B customers with the ability to request directly from their shopping cart, you can believe that every Magento B2B business requires this feature.
Magento B2B Incentivizing Product Reviews
When the Magento B2B Product Reviews function is enabled, customers can write reviews for any product in your catalog. Reviews can be written from the product page by clicking Product reviews.
Almost online shoppers check product and service reviews before making a purchase, for Magento enterprise B2B consumers as well. This feature helps to build a sense of society, and are considered more credible than any money they spend.
If your products and services do not have Product reviews attached to them, they will feel less trustworthy and are not going to feel confident enough to engage with your website.
In fact, some search engines give sites with product reviews a higher ranking than those without. 72% of customers will take action only by reading a positive review, and for sure they are not going to feel confident enough to engage with your website if your Magento open-source B2B website does not have Product reviews.
Product reviews keep people engaged, which leads to increased sales ad higher Pay-per-clicks. To ensure your Magento enterprise B2B store’s customers take time to leave a comment for your business, you need to incentivize.
Magento B2B Personalized Customer Experienced
Magento B2B gives you the ability to create multiple catalogs and maintain shared catalogs with custom pricing for different Magento B2B commerce companies.
In addition to the standard “master” product catalog, Magento enterprise B2B provides customer access to two types of shared catalogs with different pricing structures in which each Magento B2B customer can view upon login and what product listings to only some customers.
Shared buyers account
Magento B2B account contains information that can be useful to trusted employees and service providers who help to manage your site. Magento B2B commerce websites can grant either full or limited access to other account holders.
When your account is shared, all sensitive information remains protected and you can give someone the ability to download resources.
Magento enterprise B2B has group pricing that allows you to offer promo prices for selected customers. Customized pricing refers to altering the price of goods or services based on customer factors.
Some organizations use this feature to appeal to the consumer by offering a low price based on their particular circumstances while also making a profit. Dynamic prices involve negotiated contract pricing terms and pre-configured business rules.
Based on demographics and market conditions so customized pricing is only seen in a limited number of industries.
Line of credits
Payments in Magento B2B eCommerce often involve purchases financed on credit. Payment in Magento B2B can store all payment and purchase transactions, and enable credit allowances to credible buyers.
Magento enterprise B2B payment options include purchase orders, invoice me, and sophisticated authentications for various options – purchase order limits, good credit standing, etc. Payment options can aid in customer relations with the credit terms.
The Magento B2B commerce platform must accommodate these features for the success of the online store.
The launch of Magento 2.3 enterprise EE version with new Magento open-source B2B features has made a big push in efforts to meet Magento B2B commerce entrepreneurs’ requirements. Please note that Magento 2.3 enterprise EE release doesn’t mean using the default Magento B2B commerce functions only.
From now on, we can expect more and more Magento B2B extensions from third-party vendors which are even improved to further B2B demand.
We come up with a series of articles on Magento B2B commerce features to update you on new Magento open-source B2B wholesale functions in Magento enterprise 2 EE as well as on Magento 2 B2B extensions by various developers.
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I'm Greene from BSS Commerce. I love researching and sharing you with useful information about Magento, Ecommerce, and Marketing, etc. Hope you enjoy!