Etsy is commonly known as a platform for handmade products or craft supplies, but it also presents a lucrative opportunity for selling digital downloads. With low overhead costs and the ability to sell digital files repeatedly, it’s no wonder why many sellers are turning to this avenue. However, the challenge lies in how to find the right digital products you can sell on Etsy and make passive income sustainable.

To assist with this, BSS Commerce Shopify has curated a list of the 20+ best digital products to sell on Etsy platform and recommended some useful tools to design digital items, along with frequently asking questions when selling digital items on Etsy. Don’t wait any longer; let’s scroll down to take a deep dive into it.

Brief Overview of Etsy Platform

Etsy is an online shop established in 2005 where people can sell handcrafted, homemade, vintage, and custom products they make themselves or own. It is situated in Brooklyn, New York, and it boasts millions of active buyers and sellers across the globe.

The categories of Etsy’s digital products for its product ideas are jewelry, clothes, home decoration, artwork, craft materials, and so on. Its purpose is to enable ordinary individuals to make a living by turning their passion for creativity into profitable business ventures while also allowing customers to locate different unique pieces they might not find elsewhere.

Best Digital Products to Sell on Etsy

In addition, since that time, Etsy has been renowned as a leading destination for consumers seeking handmade and vintage goods, Etsy has played a pioneering role in the sharing economy and the maker movement.

What are the Digital Products?

Digital product refers to a product that is purchased online and subsequently downloaded by the customer that doesn’t need shipping or delivery. The customer has the option to either print out the product, commonly referred to as ‘printables,’ or utilize the downloaded version directly on their devices.

For instance, a printable could take the form of a calendar. The customer downloads the calendar onto their computer and independently prints it out. On the other hand, eBook serves as an example of a digital product that does not require printing. eBooks are acquired online and downloaded onto a device such as a Kindle, allowing users to enjoy the content directly on the device without actually holding of the physical product.

Etsy Sellers’ Potential and Opportunities

Selling digital products on Etsy offers an alluring advantage in terms of scalability and the potential for passive income. Unlike physical goods, digital downloads can be duplicated and sold multiple times without incurring extra production expenses.

Once the digital creation is complete, it can generate revenue continuously, catering to customers worldwide around the clock. This implies that by implementing a well-devised plan and executing it effectively, as a result, digital products can establish themselves as a reliable and lucrative income stream.

Top Benefits of Selling Digital Products on Etsy Platform?

Etsy, a renowned online marketplace, enables artists and artisans to effortlessly showcase and vend their unique handmade and vintage merchandise to a global clientele. Over time, this platform has evolved to encompass digital products, providing creators with an additional avenue to market their innovative designs and offerings.

Should you contemplate venturing into the realm of digital product sales, Etsy is certainly an ideal platform worth trying, below are some benefits of selling digital products on Etsy platform that you shouldn’t ignore.

Low Overhead Costs

Selling digital products on Etsy presents a business model with low overhead costs. In contrast to physical products, concerns regarding inventory, shipping, and storage are eliminated.

Consequently, the creation and sale of digital products do not entail substantial expenses. In addition, the flexibility of this model allows individuals to develop digital products during their leisure time, while the listings on Etsy can perpetually generate income.

Expand Global Reach

Through leveraging the expansive global reach platform, you can effectively target a vast and well-established audience with a keen interest in purchasing one-of-a-kind handmade products.

At the same time, this platform supports offering digital products on Etsy, you gain direct access to this audience, enabling you to expand the customer base on the globe and foster business growth efficiently. By there, the Etsy platform boasts a substantial number of active buyers worldwide, and listing digital products on this platform allows one to tap into this extensive customer base and maximize the reach.

Also, Etsy supports multiple stores for multiple products.

Supportive Community Etsy

Etsy boasts a community of sellers who are readily available to provide guidance and assistance as you advance your business. When joining Etsy groups and forums, you can establish connections with fellow sellers and gain insights from their journeys. This community serves as an indispensable benefit as you navigate the realm of digital products you can sell on Etsy.

Top Benefits of Selling Digital Products on Etsy Platform

Flexible Pricing

Etsy offers a flexible pricing option that permits you to determine the cost of the digital products. The freedom to set a lower price point to entice a larger customer base or opt for a higher price if you believe the products possess exceptional value. Not only that, you have the option to provide discounts or run promotional campaigns to encourage potential buyers to make a purchase.

Potential for Passive Income

Selling digital products on Etsy offers an exceptional chance to generate passive income. However, to truly achieve passive income, it is crucial to employ tools and platforms that simplify the selling and delivery process of digital products. This can be achieved by automating file delivery upon purchase, setting up email marketing campaigns, and utilizing analytics to gain insights into customer behavior and preferences. By there, you can concentrate on creating more digital products and expanding the passive income streams efficiently.

Leverage Existing Skills and Creativity

Investing time and effort into crafting the best digital products to sell on Etsy is essential to captivate potential buyers and secure a higher price. Individuals with a background in graphic design, content creation, or a passion for drawing possess an advantage in the realm of digital product manufacturing. This expertise facilitates the creation of visually captivating and user-friendly digital products.

In summary, selling digital products on Etsy platform offers numerous benefits. Etsy, with its well-established audience, user-friendly setup, low operating expenses, adaptable pricing options, convenient payment system, limited competition, and supportive community, serves as an excellent platform for anyone looking to sell digital products.

Whether you are a graphic designer, artist, or creative entrepreneur, Etsy equips you with the necessary tools and resources to initiate and expand the digital product business.

20+ Best Digital Products to Sell on Etsy Platform

There are multiple digital products available for sale on Etsy, ranging from social media templates to aesthetically pleasing templates. In this collection of the 20+ best digital products to sell on Etsy, you can find numerous opportunities and potential digital products to develop and offer on the renowned online Etsy platform.

Printable Wall Art

Nowadays, the demand for printable art is projected to soar on Etsy, emerging as the favored digital product. As the allure of home decor continues to grow, an increasing number of customers seek cost-effective yet superior-quality art to embellish their walls.

Printable art seamlessly aligns with this prevailing trend, as it encompasses digital artwork that customers can promptly download and print at their convenience. By eliminating shipping expenses, this medium empowers customers to personalize the art to harmonize with their unique home decor preferences.

Social Media Templates

The significance of social media for both businesses and retailers has been steadily growing, making social media templates a highly anticipated area of growth in the present and future. These templates, which can be downloaded, allow customers to tailor them to their brand, style, or message. From Instagram posts to Facebook ads to YouTube thumbnails, these templates have many smart benefits to advance the appearance and brand identity.

Social Media Templates Esty

Furthermore, the big plus of social media templates lies in their ease of customization, saving customers valuable time and effort that would otherwise be spent on creating templates from scratch. In the upcoming year, Etsy is expected to showcase a diverse selection of social media templates, ranging from simplistic designs to more intricate and elaborate options to cater to both the buyers’ and seller’s needs.

Printable Stickers

For those who are looking for some best digital products to sell on Etsy, printable stickers are top recommended items. Selling digital stickers is a lucrative opportunity that allows one to create income with the idea that is both straightforward and easily reproducible. By focusing on a specific theme for the sticker designs, such as animals, space, or vehicles, you can captivate a niche audience and maximize the sales potential.

Printable Stickers etsy

Offering these digital downloads in large bundles ensures that customers receive a diverse collection of stickers, providing them with exceptional value for their money. As a result, let’s embrace this profitable venture and increase the potential for passive income.

Business Cards

Digital business cards have become a popular product on Etsy due to the increasing trend of remote work and virtual events. Business cards offer a convenient and eco-friendly way to share contact information as well as can be customized with logos, images, and color schemes.

With these designs, sharing the necessary information is easy through email or a QR code, at once, they also offer the added benefit of tracking who has viewed them and when. As a result, digital business cards have become a modern take on a traditional networking tool and are currently one of the best-selling digital products on Etsy that you should try.

Printable Labels and Tags

Offering printable labels and tags on Etsy will expose shoppers to various choices such as labels for organizing a pantry, gift tags fit for different occasions, labels for home and office organization, and many other things. This is a convenient choice for customers, who get these digital files to be printed out either at home or by visiting a nearby print shop.

It’s important for printable labels and tags to be designed visually appealing and functional so they print and work easily. However, bear in mind that frequently varying the design within every packet gives the consumer the opportunity to choose one that suits them best.

Lightroom Presets

Lightroom presets serve as personalized filters that can be applied to your images within Adobe Lightroom. Given the abundance of Instagram influencers and novice photographers, there is a significant need on Etsy for top-notch Lightroom presets that can enhance the visual appeal of photographs with a distinctive touch.

Digital Planners

Etsy has emerged as a popular platform for procuring digital and printable organizational tools. Amongst these, planners have gained immense popularity owing to their reliability and effectiveness in streamlining tasks. The planners are available in 2 main formats – digital and printable.

Digital Planners etsy

Digital planners are compatible with PDF annotation apps such as Goodnotes and Notability, while printable planners can be printed and marked with a pen. These planners come equipped with essential features such as calendar pages, daily to do lists, and goal trackers, making them an indispensable tool for organizing one’s life.

Printable Bookmarks

Printable bookmarks are top digital products to sell on Etsy that offers a convenient solution for bookmark enthusiasts. These bookmarks can be effortlessly downloaded and printed at home, granting you access to a diverse collection of one of a kind and customizable bookmarks for your reading pleasure. Printable bookmarks, often adorned with captivating graphics, motivational quotes, or personalized messages, serve as a delightful means to infuse your reading journey with a touch of individuality.

Printable Calendars

Printable calendars are digital files that customers can download and print to plan their schedules. These calendars come in monthly, weekly, or yearly layouts and can be customized with various designs, themes, and colors.

About the idea to design printable calendars on Etsy, you can offer options like minimalist designs, floral themes, academic calendars, and more. Because calendars are usually provided in a downloadable format, customers can print them at home or at a local print shop easily

To create successful printable calendars, design skills to create visually appealing layouts that are easy to read and functional are crucial. At once, creating different sizes and variations within each calendar set helps customers find the perfect fit for their planning style.

Digital Scrapbooking Kits

Digital scrapbooking kits are collections of digital elements and papers that can be downloaded and used to create personalized scrapbook pages. These kits cater to different customer preferences, including holidays, weddings, baby showers, and travel. Providing high quality and visually appealing elements within each kit allows customers to create appealing pages and more again.

Digital scrapbooking kits etsy

Besides, let’s consider marketing your kits through attractive product images, clear descriptions, and relevant tags can attract potential buyers on Etsy. At once, professional customer service and prompt responses can contribute to positive reviews and repeat purchases.

Logo is one of the best digital products to sell on Etsy worth considering. Digital product that embodies the brand’s identity and can be utilized with multiple various platforms, such as websites, business cards, social media, and even marketing materials. The Etsy platform offers many popular logo digital products, including customizable logo design templates, pre made logo sets, and logo design services to reach a large number of customers.

On the other hand, digital downloads of products like logos provide small businesses and retailers with an affordable and convenient solution for designing a professional and cohesive brand image without the high cost of hiring a graphic designer.

Instagram Story Highlight Icons

Instagram story highlight icons are digital graphics that can be downloaded and utilized by customers to personalize their Instagram profile. These icons are commonly employed to produce visually captivating and harmonious highlights for Instagram Stories, enabling users to organize and exhibit specific content on their profile.

Instagram story highlight icons etsy

When marketing Instagram story highlight icons on Etsy platform, it is possible to provide a diverse range of designs and themes to cater to various aesthetics and interests. This may encompass icons related to different subjects such as travel, food, beauty, fitness, and others. Typically, these icons are made available in a downloadable format, facilitating customers in seamlessly incorporating them into their Instagram profile.

eBook – Digital Download

eBook is absolutely one of the best digital products to sell on Etsy. Etsy has witnessed a surge in the popularity of ebooks, which have become a sought after digital product for anyone love to read book. These ebooks offer customers a convenient and affordable means to acquire valuable information and knowledge.

eBooks to be a cost effective option as they can be effortlessly created and distributed online, enabling them to offer a diverse range of topics including self-help, cooking, fashion, and travel. The growing demand for ebooks reflects people’s desire for easy access to information on various subjects. In general, with selling ebooks on Etsy, sellers can not only generate passive income but also capitalize on their expertise and knowledge to cultivate a devoted following and establish a thriving brand.


Diary templates are digital files which can be downloaded by customers who will use them to create individual diaries or journals. Such templates usually comprise of sections for personal planning on a daily basis, goals, reflections, etc. Diary templates could be offered in many colors and types on Etsy to suit diverse tastes and requirements from simplistic styles, flowers to motivating sentences.

For one to succeed in making successful diary templates, the visual appeal of the layouts becomes paramount as they must also be both functionally efficient and simple. The availability of varied page formats and styles in every template set enables customers to locate a suitable fit for their journaling requirements.

Printable Invitations

Printable Invitations - best digital product to sell on etsy

The next item in the collection of the 20+ best digital products to sell on Etsy platform is printable invitations. Weddings can be quite costly, which is why many couples opt for a budget-friendly approach through crafting their own invitations from their homes. This idea help to a surge in demand for printable wedding invitations on Etsy, making it a highly popular product category.

However, the potential for revenue doesn’t end there. Expanding the offerings to include wedding menu templates, printable welcome signs, and even bridal shower games can prove to be incredibly lucrative. Trending about the printable invitations are endless when it comes to catering to the wedding market, so why not seize this opportunity to tap into a thriving industry?

Wrapping Paper Templates

During the holiday season, many individuals eagerly head to retail stores to purchase wrapping paper. However, it is often observed that the prices of wrapping paper in these stores are inflated, prompting numerous astute shoppers to opt for digital wrapping paper patterns that can be printed at home. To capitalize on this trend, consider selling your own unique wrapping paper patterns on Etsy. The big plus of the selling wrapping paper templates that sales typically experience a surge during the holiday period.

Photoshop Actions

Photoshop actions consist of pre-recorded editing tasks that can be installed and executed on any file to produce distinctive effects. This feature offers a convenient method for designers to apply specific effects repeatedly on any photograph without the need for manual editing. There are many various actions available that you can try, including those that transform 2D illustrations into 3D and those that convert photographs into sketch art.


fonts - best digital product to sell on etsy

Font design for selling digital products to sell on Etsy entails generating unique and visually appealing typefaces that meet a variety of design requirements. These typefaces are suitable for usage in graphic design projects, branding, invitations, websites, and other applications. Sellers may attract clients with diverse design tastes by providing a diverse choice of font types, from elegant scripts to trendy sans-serifs.

Attention to detail, readability, and versatility are critical considerations in producing market-leading fonts. Added to that, providing a complete preview of the fonts and enabling commercial licensing options might increase the appeal of digital products on Etsy.

Website Templates and Themes

The creation of stunning, personalized websites has become a breeze with the availability of website templates and themes. This has led to a surge in demand for such products, with numerous businesses and retailers seeking to establish an online presence to boost the brand identity.

The website template market has thus emerged as a highly profitable industry in recent times. Although eCommerce platforms such as Shopify or Squarespace offer multiple themes both free and premium website themes for customization, creators can also capitalize on this trend by designing and selling their own templates on the Etsy platform.

Flashcards Templates

The emergence of the coronavirus disease has led to an increased acceptance of homeschooling. Therefore, there is a dramatic increase in the request for educational goods comprising of flashcards, learning environment materials, lesson guides, and e-learning tools. Moreover, flashcards for learning foreign languages have turned out to be one of the bestselling categories worth trying to sell on the Etsy platform.

✅ Compare to the Best Digital Products to Sell on Shopify

Some Design Tools to Make Etsy Digital Products

There are several design tools readily accessible to assist in crafting the best digital products to sell on Etsy. The list below is a few widely favored options:


Canva is an intuitive digital design platform that enables the creation of various digital products for Etsy. It provides a vast collection of customizable templates, fonts, and graphics that can be tailored to produce visually captivating products, including social media graphics, printables, and other digital designs. By there, Canva is an ideal choice for novices or individuals who lack expertise in advanced design software. With Canva, you can effortlessly generate the best digital products to sell on Etsy easily and professionally.

Adobe Illustrator

One of the best ways to use Etsy effectively for those who have an art career is by means of using professional-level design software, such as Adobe Illustrator. It provides robust features for designing vector graphics, illustrations, icons, and other visual elements.

Adobe Illustrator enables you to develop elaborate and unique designs that have all the necessary attributes to help you take the lead in the competitive market. Adobe Illustrator makes it possible to produce quality and creative products for sale on Etsy while creating digital art, printable designs, or other digital products.


Figma is an online design tool that permits its users to design and market digital products on Etsy. It has an intuitive interface in addition to live collaborative capabilities allowing designers or co-workers to view or comment on one another’s work. Figma is especially suitable for developing user interfaces, icons, and web-centered digital products.

Figma offers one of the most powerful interface design tools built in the cloud for creating outstanding designs you can sell on Etsy. Regardless if you are a sole designer, Figma helps you generate and promote your digital product successfully.

Final Words

After showcasing the 20+ best digital products to sell on Etsy platform, crafting a quality product is just the beginning. To truly succeed, it’s crucial to effectively market your Etsy listings and utilizing these Etsy SEO tips will boost your visibility and attract more traffic to the page.

The digital product market on Etsy is experiencing a flourishing state, characterized by a plethora of innovative and creative offerings. Ranging from digital business cards to wallpapers and diaries, the possibilities for customizing one’s digital space are boundless.

These digital products not only provide consumers with a convenient and cost-effective means of expressing their style but also cater to meet their organizational needs efficiently. With the continuous advancement of technology and the increased amount of the buyers spend in their digital realms, the demand for digital products is projected to witness substantial growth.

BSS Commerce Shopify hopes that this sharing about the 20+ top selling digital items on Etsy will be really helpful for anyone who wishes to get started with digital products. In addition to the options for selling digital items, you can also refer to the top items to sell on Etsy to make high profits here.

20+ Best Things to Sell on Etsy to Make Money

Best Digital Products to Sell on Etsy – FAQs

Is it profitable to sell digital products on the Etsy Platform?

The digital items market on Etsy is expanding rapidly, providing ample opportunities for sellers. The initial investment required for digital products is significantly lower than that of physical goods. The majority of expenses incurred will be related to obtaining licenses for the necessary tools to create digital files and paying Etsy’s fees.

How can I create an Etsy digital selling item?

Listing a digital product for sale on Etsy is akin to listing a physical item. The sole difference lies in the fact that you won’t be shipping it to the customer’s address. Rather, you’ll be uploading the file, which the customer can access after making the payment.