Top 10 Best SEO Website Builders: Which Is Better?

Using the best SEO website builders is key to ranking your website higher. In short, more online visibility means more organic traffic and more sales. Luckily the best website builders for SEO have all the SEO features to help you achieve and maintain high rankings.

In this tutorial, BSS Commerce Shopify will show you our list of the top 10 best small business website builder with advanced SEO features.

Let’s get started!

Do Website Builders Affect SEO?

Yes. Many website builders are packed with features which can make your website slow and bloated. So, you need to choose platforms that prioritize speed boosting features like caching and Content Delivery Networks (CDNs). There are also options that add artificial intelligence (AI) to automatically generate sitemaps and meta tags and integrated SEO tools.

Best SEO Website Builders: In-depth Review

A website that is optimized is key to getting organic traffic and online success. The right website builder can make a big difference in your SEO. In this review, BSS Commerce Shopify will go through the 10 best website builders for SEO. BSS Commerce Shopify will rate each platform on: Pricing and Reviews:

1. Shopify – eCommerce platform with Strong SEO

Shopify as an SEO website builder allows you to edit meta titles, descriptions, URLs and alt text. It also automates some SEO functions like sitemap and canonical tags to prevent content duplication. You can connect your website to Google Search Console to make data informed decisions for your SEO. For SEO ranking, Shopify allows you to categorize blog posts so indexing is easier.

Shopify SEO Features

• Shopify has thousands of third party templates all SEO friendly which will improve your store visibility and searchability on search engines.
• Sitemaps: Automatically generate XML sitemaps that help search engines to crawl and index your website content.
• Blog: Create a blog in your Shopify store and optimize your posts for search engines to get organic traffic.
• Fraud Detection Tool: Use Shopify’s fraud detection tool to protect your transactions and keep your online presence clean which indirectly helps your SEO by building user trust.
• Unlimited Products and Storage: Shopify has unlimited products and storage so you can grow your business without worrying about space and that will positively impact your SEO as your product catalog grows.
• Local Business Listings: Shopify helps you get listed in local business listings which will boost your SEO and get more location specific traffic.

Alternatively, Simi Cart Mobile App Builder is a great choice among the best SEO website builders. This free application allows you to effortlessly convert your Shopify store into an attractive and fully operational mobile app in just a few easy steps.

You may concern: 15+ Best Shopify Themes for SEO to Drive More Traffic (Free & Premium)

2. Squarespace – A design-first platform with mobile optimization features

Squarespace stands out with marketing features, beautiful templates and SEO tools. The platform has a dedicated SEO panel where you can customize page settings, meta titles and descriptions. Plus, advanced features like auto sitemaps and clean, indexable URLs make your Squarespace site appealing to users and search engines. On the technical side, Squarespace has clean, optimized backend code which helps with page load speeds, a big deal since Google is all about site speed.

Squarespace SEO Features

• Squarespace has a range of beautifully designed templates that are not only pretty but also SEO friendly. This helps keep visitors on your site once they get there.
• AMP (Accelerated Mobile Pages) feature. Use Squarespace’s AMP to create mobile pages that load fast and improve user experience and your site’s SEO.
• Squarespace Blueprint. This AI design tool from Squarespace helps you create a unique, custom website with SEO content to populate your pages.
• Third party integrations. Squarespace has integrations with many third party tools.󠁧󠁢󠁳󠁣󠁴󠁿

3. Wix – A website builder with top tier SEO features

With Wix, you get a dedicated SEO dashboard that breaks down your site’s SEO tasks into easy steps, tailored to your site. You can also change your mobile site separately from your desktop site. Although this takes extra work, it’s important since search engines rank mobile sites first. Having control over your mobile site gives you more SEO opportunities.

Wix SEO Features

• AI website development. Wix’s AI Builder uses artificial intelligence to create websites customised to your business. It optimizes both the structure and content of your site for search engine optimisation (SEO) so your site is more visible and ranks higher in search results.
• eCommerce and promotional tools. Wix has eCommerce functionality and integrated marketing tools.
• SEO guides and resource center. With Wix you can find a wealth of SEO guides and resources. These are useful for refining your site’s content and layout to improve search engine rankings.
• Over 500+ apps available. Add more to your website and SEO with Wix’s app store, 500+ apps from first and third party developers, many SEO apps.

4. HubSpot – A marketing platform for SEO

HubSpot is a full marketing platform that has tools to help you attract, engage and delight customers. While it’s most famous for it’s marketing automation tools, HubSpot also has powerful SEO tools to get your website seen in search results. HubSpot has built in SEO tools that give you recommendations to improve your on page optimization. These tools will help you identify areas to improve, such as keyword optimization, meta tag optimization and image optimization.

HubSpot SEO Features

• Create an SEO-optimized website without coding using a user friendly drag and drop editor that makes website creation a breeze.
• HubSpot’s SEO tools give you full reports on search queries and content ranking for specific search results.
• By integrating Google Search Console with HubSpot you can get data directly from Google to inform your SEO strategy.
• HubSpot’s SEO tools give you access to search keyword data so you can estimate organic traffic increases from ranking for new topics. You can select canonical URLs and monitor key topics all from one dashboard.
• HubSpot’s content strategy tool will show you what topics are relevant to you and your audience.
• HubSpot’s SEO tools will give you prioritized recommendations to optimize keywords on your website, and what changes will give you the biggest results.

>>> Read more: 10 Best Website Builders for Small Businesses

5. Hostinger – Everything you need to create a website

Hostinger Website Builder is fast and has a dedicated SEO dashboard and sitemap integration. These help you to structure your content and make it search engine friendly which can improve your search rankings. However, Hostinger provides great resources to build and maintain an SEO friendly site but it may be tricky for those who are not familiar with SEO.

Hostinger SEO Features

• SEO Settings: Hostinger has many SEO settings within its website builder. You can easily edit meta titles, descriptions and URLs for each page.
• AI SEO Tool: Hostinger has an AI SEO Tool to help you write SEO titles, meta descriptions and keywords.
• Fast Loading Times: Hostinger is known for its fast loading times which is important for SEO. Fast websites improve user experience and are favored by search engines.
• SSL Certificates: Hostinger provides free SSL for all sites which secures your site and improves its search engine ranking. Google said that HTTPS is a ranking factor.
• XML Sitemap Generation: Hostinger generates XML sitemaps for your site so search engines can easily discover and index your content.
• Optimized URL Format: Hostinger allows you to create optimized and SEO friendly URLs so search engines can crawl and index your site easier.
• Multilingual SEO Support: For multi language sites Hostinger uses subdirectories which can improve your site’s SEO by allowing search engines to understand and index content across different languages.

6. Weebly – Freedom to sell anytime

Weebly is a robust website creation platform well-suited for both eCommerce sites and blogs. It offers a variety of customizable, responsive themes that can be tailored using an intuitive drag-and-drop editor. Creating SEO-optimized websites is straightforward with Weebly. The platform provides features such as a sitemap, HTML formatting, meta descriptions, and responsive templates. Furthermore, you can add alt tags to images and specific descriptions for pages, enhancing search engines’ ability to interpret your content effectively.

Weebly SEO Features

• Weebly offers a user-friendly drag and drop website builder, an integrated eCommerce platform, and responsive themes, enabling the creation of a professional website without requiring any technical expertise.
• Every Weebly site includes essential features such as a sitemap, SEO-friendly HTML formatting, meta descriptions, and a responsive design, among others.
• More sophisticated search engine optimization options are provided, including the ability to add alt tags to images and customize page-specific descriptions.
• The flexible drag and drop functionality for blog creation allows users to design an attractive blog while concentrating on their most valuable content.

>>> Discover: Top 14+ Free eCommerce Platforms to Start Online Businesses

7. Webflow – A platform designed for growth

Webflow is a powerful visual website builder that not only simplifies the process of creating stunning websites but also prioritizes Search Engine Optimization (SEO). With Webflow, you can generate clean, semantic HTML code, which is essential for search engines to understand and index your content effectively. You have full control over your website’s meta titles, descriptions, and keywords, allowing you to optimize each page for relevant search terms.

Webflow SEO Features

• Webflow provides precise control over SEO elements, including markup, indexing protocols, redirects, and additional features, allowing you to implement changes in real-time without the need for engineering assistance.
• Add schema markup to enhance the clarity and representation of your content in search engine results.
• Automatically generate meta titles and descriptions by utilizing fields within your CMS Collections.
• Revise or enhance your page titles and descriptions, and then publish the updates directly to your website.
• Effortlessly migrate and modify your site URLs by swiftly creating and implementing 301 redirects, all without requiring engineering support.
• Ensure that your image metadata is indexed by Google and that your images are accessible to screen readers.

8. WordPress.com – A website builder for bloggers

WordPress.com makes it super fast and easy to launch a blog or small business site. It has basic SEO features like customizable permalinks, meta tags and XML sitemaps built in. It’s great for blogs and online mags. But to get more advanced features like in-depth SEO tools or advanced customization options you’ll need to upgrade to one of the paid plans.

WordPress.com SEO Features

• SEO Title and Description: Customize page/post titles and descriptions to help search engines understand and users click through.
• Focus Keyword: Focus on a main keyword in your content to tell search engines what your content is about. (Limited in free plans)
• Clean URLs: WordPress.com automatically generates clean URLs with your page/post titles.
• Responsive Themes: All WordPress.com themes are mobile friendly so your site will look good on all devices. This is an SEO must have.
• Content Creation: The block editor makes content creation and SEO easy. You can structure your content with headings, subheadings and bullet points.
• Image: Add captions and alt text to images.

9. IONOS – A website builder for SEO

IONOS has various AI-powered SEO tools to help with content optimization. It’s easy to use so perfect for businesses who want to get online fast. The AI SEO Text Generator creates metadata and content that follows SEO best practices. IONOS’ premium plan also includes RankingCoach which has more advanced guided SEO strategies.

IONOS SEO Features

• Competitor analysis. IONOS has a competitor analysis feature where you can see and compare the SEO strategies of your competitors and fine tune yours.
• Auto image optimization. The auto image optimization feature ensures all images on your website are optimized for fast loading times without losing quality which is important for SEO and page speed.
• Image resources. Every plan has access to 17,000 royalty free images so you can add more content to your site. All plans also have an AI image generator to create unique content fast.
• Free domain and email. IONOS includes free domain and email with its plans which can boost your brand and make your site look more professional in search engine results.

10. SITE123 – Intuitive website editor (no coding required)

If you’re looking for the best SEO website builders, SITE123 is a good choice. SITE123 has an easy website builder and an SEO Audit tool to get you started. The builder is simple, with options to customize the homepage, meta tags and sitemaps which are all important for SEO.

SITE123 SEO Features

• Multilingual. SITE123 auto translates your web pages into multiple languages, so you’ll be visible in multiple search results. Each translated page has a unique URL which is a big plus for your SEO.
• Basic eCommerce features. SITE123 has the basic tools to get you an online store up and running fast and easy. It has a conversion tracking feature so you can see which visits lead to purchases and make sure your SEO efforts are being used.
• 24/7 support. SITE123 has 24/7 support so you have help anytime for any SEO related questions or website issues which will keep your site running smoothly.
• Logo maker. Use SITE123’s Logo Maker to create unique and memorable logos that can be easily added to your website and boost your brand visibility and search engine marketing.

Why a Website Builder’s Features Necessary for SEO?

A website builder’s features can significantly impact your site’s search engine optimization (SEO). Effective SEO helps your website rank higher in search engine results, driving more organic traffic and potential customers to your site. Here are some key features to consider when choosing the best SEO website builders:

#1. Page Load Speed

Page load speed is the time it takes for a webpage to fully display its content. Faster load times are essential for SEO because search engines like Google prioritize websites that offer a better user experience. Slow pages lead to higher bounce rates where users leave the site quickly and that hurts your SEO. Optimize images, browser caching and minify JavaScript are ways to improve page speed.

#2. Built for Content

A website builder that supports robust blogging features is key for SEO. Blogs allow you to publish fresh content regularly which search engines love. A well structured blog helps you target specific keywords, answer user queries and establish authority in your niche. Features like easy content management, SEO friendly URLs and social media integration can boost your blog.

#3. Mobile First/SEO First

With the rise of mobile internet, mobile first approach is essential. Mobile first indexing means Google uses the mobile version of your site for indexing and ranking. A website builder that prioritizes mobile responsiveness ensures your site looks and performs well on all devices which is good for SEO. This includes responsive design, fast mobile load times and easy navigation on smaller screens.

#4. Customization Options

Customization options allows you to tailor your site to your SEO needs. This includes editing meta tags, creating custom URLs and optimizing images with alt text. A flexible website builder lets you implement SEO best practices without being restricted by rigid templates. Customization also helps in creating a unique user experience which can reduce bounce rates and increase dwell time both of which are good for SEO.

To Sum Up

Choosing the best SEO website builders is crucial for optimizing your site’s SEO performance. The top website builders for small business, such as Wix, WordPress, and Squarespace, offer a range of features that cater to different needs and skill levels. These platforms provide robust SEO tools, user-friendly interfaces, and excellent performance metrics, ensuring that your website not only ranks well in search engine results but also delivers a great user experience.

Hope that these recommendations will be beneficial to you. Should you have any inquiries, please feel free to leave a comment, and the BSS Commerce Shopify team will make every effort to assist you. Refer to our Shopify Speed Optimization Services to boost your website’s ranking and sales.