There are many ways to get people to notice your Shopify store, but using search engine optimization (SEO) is still one of the best ways. It helps bring in visitors naturally and gets you potential customers.

You make content once and update it sometimes. After that, it quietly brings in clicks, views, and potential customers without much effort. You don’t need to spend a lot on ads for this to work. It’s called content marketing!

A Shopify SEO app can help you make this whole process of growing your online presence easier. Check out the list of 15+ best Shopify SEO apps.

Why is SEO important for a Shopify store?

Search Engine Optimization (SEO) involves adjusting your website to match specific search terms related to your brand’s store. When people search for particular topics and their related keywords, the better your optimization, the higher your website ranks in search engine results.

Why is SEO important for a Shopify store

Below are some reasons why you should choose the best Shopify SEO apps for your store:

Cultivate Your Brand Identity

Securing a place on the first page with specific keywords not only associates your brand with those terms but also fosters trust. Brands featured on the initial search engine page are generally perceived as more credible. Higher rankings in search engines reinforce positive perceptions of your brand among potential customers.

View now: 10+ Biggest Shopify Brands: Lessons from Industry Leaders

Decrease Advertising Expenditure

Compared to paid advertising, long-term SEO investments are more cost-effective. SEO targets precise potential customers actively seeking your products or services online. Its inbound approach saves businesses more money than outbound strategies such as cold emailing, cold-calling, trade shows, and content syndication.

Expand Your Audience Reach

As of April 2020, approximately 4.57 billion individuals utilize Spectrum Internet cable services. People predominantly resort to search engines like Google, Bing, or Yandex when seeking information about products or services. Securing high rankings in search results for relevant keywords about your offerings is crucial to positioning your business at the forefront of users’ online research.

Improve User Experience

Search engines like Google consider numerous factors, including user engagement metrics, to determine high-ranking pages in search engine result pages (SERPs). Metrics like site speed, time on site, time on page, bounce rate, and exit rate play pivotal roles.

This summary can reassure you if doubts linger regarding Shopify’s SEO capabilities. If you’re convinced, consider the recommended best SEO app for Shopify or explore the comprehensive A-to-Z Shopify SEO guide.

Review 15+ Best Shopify SEO Apps Free & Paid

SEO Apps Rating Used for Free plan Free trial Price
1. SEO Image Optimizer Wizard 4.9/5 Optimize images, enhance site speed, and generate an actionable SEO report using an SEO image optimizer. Yes No Free
2. Tapita SEO & Speed Optimizer 5/5 Optimize SEO and page speed with just one click to enhance both Google ranking and customer experience, ultimately boosting conversions and sales. Yes No $9.99 – $49.99
3. Sherpas: Smart SEO 4.9/5 Establish a strong foundation for SEO, elevate rankings, increase organic traffic, and drive higher sales. Yes 7 days $9.99 – $29.99
4. Tiny: SEO Image Optimizer, Speed 5/5 Enhance site speed with a Sitemap SEO image optimizer and page speed booster, incorporating redirects and lazy load functionalities Yes No $4.99 – $19.99
5. Booster SEO & Image Optimizer 4.9/5 Save substantial amounts of money and countless hours using our comprehensive SEO tool designed specifically to enhance rankings. Yes 7 days $39 – $69
6. SEO King 4.7/5 A robust SEO toolkit tailored for your products, pages, and images. Scan and optimize your entire store effortlessly! Yes 7 days $9.99 –  $14.99
7. SearchPie: SEO Booster & Speed 4.9/5 Automated SEO tools encompassing image compression, meta tags, alt tags, and AI functionalities—all aimed at increasing traffic. No 7 days $39 – $99
8. Plug-In SEO 4.7/5 Plugin SEO serves as an application catering to store owners, aiding in the enhancement of their traffic and sales through SEO optimization. Yes 14 days $29.99 – $79.99
9. SEOAnt ‑ AI SEO Optimizer 4.8/5 Save substantial amounts of money by optimizing your store for faster speed and improved rankings, all achievable without requiring an expert. Yes  7 days $29.99 – $59.99
10. SEO Manager | venntov 4.7/5 Use an all-inclusive solution to automate SEO and enhance Google search rankings. Yes 7 days $29 – $59
11. Ilana’s JSON‑LD for SEO (TM) 5/5 Improve your SEO traffic by showcasing reviews, prices, and essential business information prominently in search results. Yes 7 days $33.25
12. Webrex SEO Optimizer AI Schema 4.9/5 An all-encompassing SEO application integrating over 10 vital SEO features, complete with AI capabilities and a speed optimizer. Yes 7 days $4.99 – $14.99
13. SEO Get Clicked 4.9/5 Comprehensive SEO application! Enhance traffic and sales, address SEO concerns, elevate SEO ranking, and enjoy a bonus image optimizer. Yes 7 days $19.99
14. SEO Doctor for Search Engines 4.6/5 SEO tools designed to automatically audit and optimize your store, boosting search rankings and driving increased sales. Yes No  $14.99 – $79
15. GoSEO ‑ SEO Products Optimizer 4.9/5 Improve SEO to attract organic traffic with SEO scores, recommendations, and JSON-LD implementation, tailored for beginners’ ease. Yes No $14

#1 SEO Image Optimizer Wizard – Best Free Shopify SEO App

SEO Image Optimizer Wizard

The SEO Image Optimizer Wizard system is one of the best free Shopify SEO apps. It optimizes, compresses images, and enhances site speed while auditing and ranking your site for business, marketing, technical, and eCommerce objectives. It offers actionable steps tailored to each segment, enabling immediate enhancements to your store’s performance. Through a comprehensive SEO site audit, gain insights into why your site might not generate expected traffic and receive guidance on improving its performance.

Key features:

  • Enhance site speed by optimizing all product images with a single click.
  • Conduct an audit and ranking assessment across SEO, business, marketing, and technical aspects of your site.
  • Compare your store’s performance against successful online stores to benchmark your progress.
  • Leverage our image optimizer to boost site upload times and improve SEO

Pricing: Free

📢Try App: SEO Image Optimizer Wizard

#2 Tapita SEO & Speed Optimizer

This is the best SEO app on Shopify - Tapita

This is among the best Shopify SEO apps – Tapita addresses sluggish website performance and low Google rankings, positioning itself as your SEO ally. Their comprehensive toolkit offers diverse solutions to elevate your SEO and enhance page speed.

With features like the speed booster, image optimizer, SEO audit, metadata templates, Google schema, broken link identification, sitemap management, page indexing, image alt optimization, and keyword research tools, Tapita aims to bolster your online presence significantly.

Key features:

  • Immediately enhance your page speed ratings and decrease loading times for increased conversion rates.
  • Keep track of your website’s condition and address SEO issues using Tapita SEO Audit.
  • Generate templates for multi-language meta tags to cut down on hours of manual labor.
  • Efficiently optimize image alt texts in bulk within minutes.
  • Optimize images without compromising their display quality.


  • Free to install
  • Basic: $9.99/month
  • Standard: $29.99/month
  • Advanced: $49.99/month

📢Try App: Tapita SEO & Speed Optimizer

#3 Sherpas: Smart SEO

Smart SEO emerges as a top pick among Shopify's SEO applications for merchants

Crafted by Sherpas Design, renowned for crafting fluid eCommerce experiences on Shopify, Smart SEO is one of their three applications available on the Shopify App Store, alongside Translation Lab AI Translate and WhatShare. Smart SEO boasts the highest ratings and reviews among the company’s offerings.

Its pricing sets it apart as more budget-friendly compared to SEO Doctor or SEO Booster due to its more limited feature set. Consequently, if you seek fundamental SEO functionalities while adhering to a modest budget, this best free Shopify SEO app presents an excellent choice. Furthermore, Smart SEO emerges as a top pick among Shopify’s SEO applications for merchants managing stores across multiple languages.

Key features:

  • Utilize the advanced AI capabilities of ChatGPT-4 Turbo to create engaging product Meta Tags effortlessly.
  • Enhance your store’s images and optimize page speed, elevating user experience and bolstering SEO rankings.
  • Incorporate JSON-LD structured data to facilitate better comprehension of your store by Google’s algorithms.
  • Automatically identify and resolve issues with broken onsite, visited, or external links.
  • Access comprehensive backlinks report to refine and enhance your link-building strategies effectively.


  • 7-day free trial
  • Pro Plan: $9.99/month
  • Business: $19.99/month
  • Premium: $29.99/month

📢Try App: Sherpas: Smart SEO

#4 Tiny: SEO Image optimizer, Speed

TinyIMG is a comprehensive solution for all your page speed optimization and SEO requirements

If you are looking for some of top best Shopify SEO apps, TinyIMG is a comprehensive solution for all your page speed optimization and SEO requirements. It offers a range of tools such as image ALT text enhancement, JSON-LD integration, 404 page management, 301 redirects, plugin SEO, rich snippet support, SEO image compression, meta tag optimization, photo resizing, compression, lazy loading, sitemap generation, and ChatGPT AI integration.

This helps leverage the image and SEO optimizer tools to improve page speed and search engine rankings, ensuring your store’s success. Besides, TinyIMG uses intelligent automation and SEO reports for faster enhancements in store speed and SEO performance. This robust SEO and site speed optimizer has the potential to revolutionize your store.

>>> Shopify Image Resizer: The Complete Guide and Best Alternatives

Key features:

  • Utilize AI-powered SEO boosting and a potent sitemap SEO optimizer to elevate your SEO rankings.
  • Optimize site speed effortlessly with an automatic page speed optimizer, employing lazy loading techniques.
  • Effortlessly manage image SEO with one-click actions for image optimization, compression, resizing, and automatic file and alt text generation.
  • Detect broken links and employ 404/301 redirects to retain traffic and prevent loss.
  • Implement JSON-LD, meta generation, lazy loading, and script control for a finely optimized store experience.


  • Free to install
  • Yearly: $4.99/month
  • Beginner: $9.99/month
  • Advanced: $19.99/month

📢Try App: Tiny: SEO Image Optimizer, Speed

#5 Booster SEO & Image Optimizer

SEO Optimizer, a widely used app on the Shopify App Store

SEO Optimizer, a widely used app on the Shopify App Store, has been installed by over 382,000 Shopify stores since 2015. It’s a tool known for boosting sales revenue.

The app mainly works on improving SEO to get your products higher up in search results. In its latest update, the app speeds up the search process, increasing the chances of your items appearing at the top. Another great thing is that the app doesn’t need coding knowledge to install. With its one-click installation, you can set it up in just a few minutes and enhance your SEO.

Key features:

  • Enhance website speed and SEO rankings using our bulk image compression tool
  • Optimize meta tags for better relevance and higher conversion rates
  • Utilize AutoPilot to detect and resolve SEO problems based on personalized criteria
  • Automatically manage broken links that impact your SEO performance
  • Access 24/7 live chat support for assistance and guidance whenever needed


  • Free plan available
  • Pro: $39/month
  • Premium: $69/month

📢Try App: Booster SEO & Image Optimizer

#6 SEO King

SEO King by Engage Apps stands out as a top-tier Shopify app

SEO King by Engage Apps stands out as one of the best Shopify SEO Apps within the Shopify App Marketplace, boasting an impressive 672 five-star reviews out of 838 total reviews. This software harnesses artificial intelligence to comprehensively elevate your online store’s Google rankings, focusing on essential SEO aspects with current keywords.

SEO King is ideal for those searching for a Shopify SEO solution encompassing image optimization, alt text enhancement, product meta title refinement, and JSON LD optimization.

Key features:

  • Efficiently resize, modify, and compress images in large quantities.
  • Streamline sitemaps, JSON-LD implementation, and keyword optimization.
  • Create articles and product content effortlessly using AI-driven tools.
  • Automatically translate optimized content into multiple languages.
  • Access thorough documentation and live-chat support for comprehensive assistance.


  • Free plan available
  • Small Shops: $9.99/month
  • Medium Shops: $12.99/month
  • Large Shops: $14.99/month

📢Try App: SEO King

#7 SearchPie: SEO Booster & Speed

SearchPie: SEO Booster & Speed

Shopify SEO Booster by Secomapp is a fantastic tool for Shopify stores, no matter your experience level. The app lives up to its name by helping search engines easily find your Shopify site and rank it higher in search results.

It’s great at identifying and repairing SEO issues like broken links automatically. With its SEO keyword feature, you’ll always have the latest popular keywords for your content in your chosen areas, giving you better control over optimization

Key features:

  • Manage SEO effectively: Identify issues through intelligent reports for stores and landing pages
  • Boost traffic and optimize SEO with Rich Snippets, Bulk Meta tags, and Alt tags
  • Enhance speed with Instant page, AMP, Image Compression, and expert speed service
  • Enhance website credibility: AI-driven detection and navigation for Long & 404 URLs
  • Effortlessly create engaging product descriptions using ChatGPT AI


  • Premium: $39/month
  • Enterprise: $99/month

📢Try App: SearchPie: SEO Booster & Speed

#8 Plug In SEO

Shopify Plug in SEO by SureSwift Capital stands as an essential milestone on your path to success.

Embraced by over 30,000 stores globally, Shopify Plug in SEO by SureSwift Capital stands as an essential among the best Shopify SEO apps. 

This SEO tool for Shopify diligently examines, rectifies, and enhances Shopify SEO, significantly boosting rankings in Google search results. Consequently, attracting a larger audience becomes a more achievable goal. Notably, Plug in SEO delivers detailed JSON-LD formatted data, encompassing new articles, SEO link lists, business contacts, and more.

The application provides exclusive templates allowing quick customization of SEO data for thousands of products in just minutes. Additionally, its integrated Google Search Console enables you to monitor your Shopify store’s rankings and analyze organic traffic effortlessly.

Key features:

  • Conduct an SEO audit to identify and resolve issues using straightforward, guided instructions.
  • Employ SEO templates to optimize your blog and pages for targeted keywords effectively.
  • Utilize features such as JSON-LD structured data, broken link resolution, and precise keyword targeting to improve your rankings.
  • Access informative videos and comprehensive SEO articles, and receive assistance from our support team for further guidance.


  • Small Stores: $29.99/month
  • Medium Stores: $49.99/month
  • Large Stores: $79.99/month

📢Try App: Plug-In SEO

#9 SEOAnt ‑ AI SEO Optimizer

SEOAnt ‑ AI SEO Optimizer

Are you facing traffic loss to competitors due to SEO issues or struggling with limited staff to manage daily SEO tasks? This best free SEO app for Shopify is the solution. It encompasses all vital SEO aspects, from technical SEO and on-page optimizations to keyword research and backlinks, paving the way for improved search rankings. Moreover, the app automates many SEO tasks, swiftly identifying and resolving errors to streamline your workflow.

Key features:

  • Boost site speed with automatic page optimization, AMP integration, image compression, and preloading features.
  • Leverage an AI-driven SEO booster for metadata enhancement, alt text optimization, structured data implementation, and comprehensive keyword research.
  • Effortlessly identify 404 errors and redirect URLs in bulk automatically.
  • Automatically scan and optimize SEO aspects, including indexing, speed, content, tag errors, dead links, alt attributes, and canonical tags.
  • Utilize ChatGPT AI to generate engaging and creative product descriptions within seconds.


  • Free plan available
  • Pro Plan: $29.99/month
  • Premium Plan: $59.99/month

📢Try App: SEOAnt ‑ AI SEO Optimizer

#10 SEO Manager | venntov

SEO Manager | venntov

The SEO Manager, described as a highly potent SEO tool, simplifies the understanding and implementation of SEO strategies, thereby aiding in achieving higher search engine rankings for your store. Its real-time feedback feature provides continuous insights into the success or failure of your SEO endeavors, allowing you to revisit and address SEO issues as needed.

This tool is ideal for newcomers to website optimization seeking to grasp SEO concepts, improve search engine rankings, and boost organic traffic.

Key features:

  • Instant performance scans enhance both page load speed and domain rating scores in real time.
  • Automate the creation of titles, descriptions, and image alt text using customizable templates.
  • Implement JSON-LD and schema/structured markup to improve visibility on Google Search.
  • Leverage AI-driven keyword discovery and SEO suggestions to optimize your store for Google.
  • Efficiently address and handle 404 errors in bulk to enhance SEO rankings.


  • Free plan available
  • Essential: $29/month
  • Professional: $59/month

📢Try App: SEO Manager | venntov

#11 Ilana’s JSON‑LD for SEO (TM)

Ilana's JSON‑LD for SEO (TM)

Ilana’s JSON-LD for SEO ensures the safe and effective generation of qualified traffic to enhance conversion rates. This tool rapidly connects with the essential structured data fields required for Google Rich Results, Rich Snippets, and Merchant Center (Google Shopping, Ads, YouTube Shopping).

Additionally, this is one of top best Shopify SEO apps allows for easy theme modification, ensuring automatic updates for your Schema. org-based structured data. Upon installation, you’ll receive a comprehensive data audit, up to 6 months of monitoring, unlimited app support, and access to the Shopify SEO: Simplified audio training course. Uncertain? Feel free to request a structured data audit for further clarity.

Key features:

  • Qualify for Rich Results and attract higher-quality traffic across Google, Bing, and Pinterest.
  • Integrate all necessary Schema fields for Google Merchant Center seamlessly, with or without a feed.
  • Display product reviews within search results, compatible with various supported review apps.
  • Retrieve subscription-based prices from subscription apps to display price ranges.
  • Implement data for products, blogs, breadcrumbs, pages, homepage, FAQs, How-To guides, recipes, and videos.


  • Annual Pro: $33.25/month

📢Try App: Ilana’s JSON‑LD for SEO (TM)

#12 Webrex SEO Optimizer AI Schema

Webrex SEO Optimizer AI Schema

Webrex SEO Optimizer AI Schema is a comprehensive solution that elevates your website’s SEO prowess. This innovative tool boasts a myriad of functionalities, including automated and bulk image optimization, AI-powered meta tag enhancement for seamless keyword analysis and optimization history, and updates to image alt attributes.

It offers unparalleled versatility, compatibility for 13 eCommerce schemas, integration with over 15 review apps, and support for four advanced custom schemas.

Key features:

  • Accelerate your store’s speed effortlessly through single-click image optimization and seamless integration with Google Page Speed.
  • Utilize AI-generated meta tags and alt tags to enhance SEO, now with the added convenience of a bulk edit option for efficient management.
  • Leverage 13 eCommerce schemas, integrate with over 15 review apps, and access support for 4 advanced custom schemas.
  • Efficiently manage your sitemap, resolve Google Search Console errors, and gain valuable insights through detailed keyword analysis.
  • Automate optimization for images, meta tags, image alt attributes, and effortlessly handle broken links for a streamlined SEO approach.

📢Try App: Webrex SEO Optimizer AI Schema

#13 SEO Get Clicked

SEO Get Clicked

SEO analysis reveals any website issues, promptly addressed through our app’s solutions. SEO Get Clicked provides tools dedicated to enhancing your Shopify store’s rankings, resulting in increased traffic and conversions. Seamlessly generate structured data for your entire website using the app, ensuring your products stand out with optimized content for Google’s Rich Snippets.

Key features:

  • Automate SEO coding to showcase your product reviews directly on Google Search Results.
  • Conduct automatic scans of your website to identify and resolve SEO-related issues efficiently.
  • Access an automatic SEO Rank Tracker and Keyword Tool, along with the ability to monitor your competitors’ performance!


  • Pro SEO: $19.99/month

📢Try App: SEO Get Clicked

#14 SEO Doctor for Search Engines

SEO Doctor for Search Engines

Navigating the intricate realm of SEO can be daunting, especially with an extensive inventory of hundreds or thousands of products. SEO Doctor simplifies this challenge by enabling app configuration to automatically address existing and potential on-page SEO issues as you expand your product base.

This automation feature saves considerable time, potentially cutting down dozens or even hundreds of hours. By streamlining this process, it significantly bolsters your prospects of augmenting organic traffic and securing higher rankings on search engines.

Key features:

  • Resolve prevalent SEO concerns encompassing meta tags, broken links, and image file names.
  • Employ a guided checklist to address each product-related issue systematically.
  • Efficiently save time by implementing autopilot rules and conditions to rectify issues in bulk.
  • Monitor optimization progress through a dynamic overall score and ranking chart.
  • Compatible with JSON LD Data to support structured data implementation.


  • Free plan available
  • Basic Automated: $14.99/month
  • Pro-automated: $29/month
  • Enterprise: $79/month

📢Try App: SEO Doctor for Search Engines

#15 GoSEO ‑ SEO Products Optimizer

GoSEO ‑ SEO Products Optimizer

Pricing: Free plan available, Premium Plan: $14/month

Last but not least, GoSEO ‑ SEO Products Optimizer can’t be missed in the list of best Shopify SEO apps. With this application, swiftly assess your product performance in SEO and enhance your SEO score through intelligent recommendations aligned with the latest Google search algorithm updates.

Additionally, this app also helps drive increased organic traffic and sales by optimizing your product page content, ensuring greater visibility to potential customers through well-crafted and SEO-optimized product pages.

Key features:

  • Suitable for Beginners – Simplify SEO enhancements with our tailored recommendations
  • SEO Scoring – Swiftly assess product SEO performance with scoring metrics
  • JSON-LD Integration – Optimize SEO effortlessly through one-click access to our JSON-LD code
  • Image Optimization – Rapidly boost product image rankings by easily adding ALT tags
  • Tag & Keyphrase Generation – Automatically generate tags and keyphrases for convenience

📢Try App: GoSEO ‑ SEO Products Optimizer

Tips for Better SEO

Seeking the best SEO app for Shopify to enhance your store? Here’s a rundown of essential strategies to pursue:

  • Duplicate Content Management: You need to avoid repetition maintain a clean page structure and eliminate multiple pages competing for the exact keywords to streamline content management.
  • Website Speed: Prioritize a swift website as it significantly impacts search engine rankings. Google values speed and user satisfaction, essential for overall site performance.
  • Image Optimization: Opt for fast-loading, compressed images featuring relevant alt tags. This balance ensures an appealing visual experience for users and meets search engine criteria for higher rankings.
  • Internal Linking: Use smart internal linking to create a cohesive network between your pages. This strategy enhances visitor navigation and signals relevance to search engines, boosting your site’s ranking potential.
  • Keyword Research: You can kickstart your journey by identifying crucial keywords for your business and targeting specific keywords is pivotal to ensure your SEO efforts yield the desired results.
  • Keyword Optimization: Once armed with keywords, optimize your existing content to align with these targeted phrases and enhance content to be more search engine-friendly, maximizing its visibility.
  • Comprehensive Page Content: You must ensure every page is primed for Google’s reach. and populate all pages with valuable content, catering to readers and crawler bots with informative, reader-friendly text.
  • Blogging: Please establish credibility in your niche and attract new buyers through informative blog content. Informative topics not only engage readers but also establish your page as an authoritative source.

Read more:


To select the most fitting option from the top 15+ best Shopify SEO apps listed above, assess your current challenges with your Shopify store. Additionally, factor in your existing SEO expertise to make an informed choice.

While each app boasts unique strengths, all are adept at addressing prevalent SEO concerns. Finally, explore our BSS Commerce Shopify blog for valuable insights encompassing eCommerce updates, sales strategies, and marketing tactics.

Shopify setups to help you manage your store and boost sales:

📌 Explore more Shopify Apps by BSS Commerce