Adding a pop up to your Shopify store is an effective method for grabbing the attention of visitors, advertising exclusive deals, gathering email addresses for marketing purposes, or disseminating crucial information. There are multiple approaches to implementing a pop up on Shopify, such as using apps or manually inserting code into your theme. So, how to add a pop up on Shopify store? This step-by-step tutorial will respond to all your queries in just a few minutes!
Now, let’s begin!
Most Popular Types of Shopify Popups
With so many options available, which type of popup should you choose? This guide dives into the most popular Shopify popups, exploring their benefits and helping you decide which ones will best suit your store’s goals:
1. Discount popups
Discount popups are a popup window for online businesses to encourage website visitors to make a purchase or sign up for a newsletter by offering them a discount or coupon. These popups are particularly useful in capturing the attention of visitors and motivating them to complete a transaction, as discounts are a major factor in online purchasing decisions.
A typical discount popup looks like this:
2. Welcome popups
A welcome popup is a notification that appears when visitors enter a website. Its main objective is to capture the attention of new visitors and convert them into subscribers or customers.
Implementing a welcome popup on a website is an efficient strategy to convert visitors who are not yet ready to make a purchase. This is why online businesses use welcome popups to expand their email lists and engage with them through marketing campaigns later on. Other common uses include directing traffic to product pages and making marketing announcements.
A typical welcome popup looks like this:
3. Email pop-ups
A email pop-up is a window that appears on a website and allows visitors to enter their email addresses to subscribe. This window can either slide in or overlay the website’s content in order to capture the attention of visitors.
An example of a typical email popup looks like this:
Explore: How to Create Shopify Email Templates for Better Customer Engagement
4. SMS popups
Adding SMS popups to your website can significantly boost your sales. According to ThinkwithGoogle, over 90% of smartphone owners have either made a purchase or intend to make one after seeing an ad they find relevant. This makes it clear that customers are comfortable with making purchases through their mobile devices. Therefore, adding SMS popups into your Shopify store could be the initial step towards increasing your sales.
A typical SMS pop-up looks like this:
5. Survey popups
One of the types of Shopify popups, known as a popup survey, is presented directly on a website. This type of survey can include various question formats, such as multiple-choice, open-ended, and checkouts. In contrast to an “intercept survey” hosted on a different platform, a popup survey enables respondents to provide feedback without navigating away from the current webpage.
A typical survey pop-up looks like this:
6. Spin-to-win popups
A spin-to-win wheel popup is an opt-in popup that presents visitors with a spin wheel game upon submitting their contact information. It allows visitors to spin the wheel in hopes of winning a prize, adding an element of gamification to your website and making mundane marketing tasks more enjoyable.
Below is a demonstration of a spin-to-win pop-up:
The wheel consists of multiple sections, with each containing a unique prize that visitors have the chance to win. These prizes may include discounts, free shipping, gifts, or any other type of incentive that you wish to provide.
7. Upsell popups
An upsell popup is a marketing tactic aimed at boosting sales by recommending a higher-priced product variant, additional features, complementary items, or subscription plans to shoppers. These popups usually show up when customers are exploring product pages or after they have added an item to their cart.
A typical upsell pop-up looks like this:
You may concern: How Upselling Boost Sales In Your Shopify Store?
8. Countdown timer popups
A countdown timer popup is a type of popup campaign that includes a countdown feature, designed to instill a sense of urgency for making a purchase. These popups are commonly used for promoting limited-time offers, boosting engagement during flash sales, and reducing instances of cart abandonment in Shopify stores.
A typical countdown timer pop-up looks like this:
With these popular popup types in Shopify stores, you can learn more about the different popups and their strengths and craft a targeted strategy that aligns with your Shopify store’s goals.
In the next section, let us discover how to add a pop-up on the Shopify Store with three main methods. BSS Commerce Shopify will carefully discuss each method, and you can consider which is more suitable for your preferences and needs.
How to Add a Pop Up on Shopify Store
You can add a pop-up into your Shopify store by using a pop-up app or by coding. These instructions provide you with two options for adding a pop-up into your Shopify store. Those who are not familiar with coding can choose the second option, whereas those with more technical expertise may lean towards the first option.
- Option 1. Add a pop up on the Shopify Store by coding
- Option 2. Using third-party pop up apps
Method 1. Add a pop-up on the Shopify Store by Coding
Coding can also be used to add a pop-up feature into your Shopify store:
Step 1: Add a new snippet
Go to the Online Store section in the Shopify admin, then proceed to Themes under Sales Channels. Locate the three dots icon to access additional options. Select the Edit code option from the dropdown menu.
Navigate to the left sidebar and click on the ‘Add a new snippet’ button.
Step 2. Enter a name and then paste the code to generate a popup snippet. Click on SAVE.
This step necessitates expertise in the technical field. You can look for assistance from Shopify Experts, or Shopify Development Services.
Method 2. Using third-party pop up apps
This method is the most straightforward and comes highly recommended for the majority of Shopify merchants, as it eliminates the need for any manual coding on your end.
Next, visit the Shopify App Store to select a pop-up app that aligns with your business requirements. Discover our recommended pop up apps in the section below:
#1. TYDAL Popups ‑ Email Pop ups
- Review: 5.0/5.0 positive of 4,635 reviews
- Pop-up types: Custom pop-ups
- Developer: TYDAL
TYDAL Popups: Email Popups is a free Shopify app that allows you to reach more customers by asking your website visitors and customers to sign up to your mailing list. With the drag and drop design editor you can customize the discount and popup window to your needs.
You can also set the timing and placement of the popup in your store through the form display rules. Once a customer enters their email the opt-ins are added to your Shopify customer list for your email marketing campaigns.
Pop-up Features
- Get unlimited email addresses and build your customer list with a popup.
- Customize your popup with our style editor.
- Set timing for your popups, rules for page display and manual or automatic discounts.
- Show a sticky coupon bar to prompt visitors to use their offers.
- Use custom CSS to make your popup look unique or import custom fonts.
✨✨✨ Try It Out: TYDAL Popups ‑ Email Pop ups
#2. Proof Bear ‑ Sales Popup
- Review: 4.9/5.0 positive of 322 reviews
- Pop-up types: Banners and Discounts
- Developer: Conversion Bear
Proof Bear: Sales Pop-up is a free Shopify app that has 4 amazing sales notification templates that can be applied with just 1 click. Its sales pop up design is fully customizable to match your store design, colors and fonts. Also, this app has sales pop ups and add to cart notifications that uses FOMO to increase your conversion rates and sales.
Pop-up Features
- Customize the color and text of your sales pop up notifications to match your store branding and design.
- Track each sales pop up click with analytics to get to know your customers better.
- Integrate sales pop ups with other apps or themes without coding.
- Customize any part of your sales popup with built-in custom CSS and custom JS.
✨✨✨ Try It Out: Proof Bear ‑ Sales Popup
#3. Fordeer: Sales Pop Up ‑ Popups
- Review: 5.0/5.0 positive of 264 reviews
- Pop-up types: Announcements, Cart pop-ups, Countdown timers, Custom pop-ups, Discounts, Email pop-ups, Exit intent, Forms, Newsletters, Sales pop-ups.
- Developer: Fordeer Commerce
Fordeers sales apps help shopify store owners to make their stores look better to attract new customers and build credibility through social proof like showing recent visitors and sales.
Fordeers app is great for retailers who want to offer discounts, collect email leads, create FOMO, create urgency to increase sales conversion rates and average order value with pop-ups, sales notifications, countdown timers and promotional bars. Shopify store owners can easily choose display locations and translate content to multiple languages.
Pop-ups Features
- Popups: Promo code, email sign up, leaving soon message.
- Social proof: Latest buys, live sales updates, site visit tracker.
- FOMO & Urgency: Offer banner, time limit display, sales urgency notification.
- Target: Multiple locations, languages.
- Analytics: Campaign data, performance.
✨✨✨ Try It Out: Fordeer: Sales Pop Up ‑ Popups
Ending Words
So, the question “How to add a pop up on Shopify?” is explained in detail. As we’ve mentioned above, there are two options for adding a pop up to your Shopify store. Those who are not familiar with coding can choose the second option, whereas those with more technical expertise may lean toward the first option.
BSS Commerce Shopify highly recommends that pop up applications are a fantastic option for users who prioritize efficiency, offering convenience and a wide array of features.
Thanks for reading!
