In today’s e-commerce world, first impressions are more and more important to attract people to visit your online store and make a purchase. But how to make your store attractive? This is where the Shopify Theme Flow comes in.

So, why you should try this theme, and how it can make your online store visually appealing to grab customer attention? Buckle up, because this review delves into the Shopify Flow Theme’s features, benefits, and cons, uncovering its untapped potential and whether it can actually turn your online store into a masterpiece that generates conversions.

Now, let’s get started and see if it’s the right fit for you!

What is Shopify Theme Flow?

Similar to other Shopify themes, the Flow theme is a well-designed and modern eCommerce theme that determines how your store looks to customers visiting your online store by providing different styles, layouts, and tons of functions, which can be customized to offer unique user experiences and a friendly support team to untangle your problems whenever you need.

What is Shopify Theme Flow

In general, the Flow Theme Shopify comes with a sharp, versatile, and minimalist design. It mainly focuses on showing off products, emphasizes the crucial role of visuals, and unlocks the power of image-focused design. With Flow, you can create a huge visual impact on your visitors, tell your story, and deliver meaningful messages to the customers by featuring a YouTube or Vimeo video. Plus, high-resolution photographs, intricate product details, and beautiful lifestyle shots – can all be showcased in all their glory with the Flow Theme.

To set up the Shopify Theme Flow for your online store, let’s visit the Shopify Theme Store, enter the keyword “Flow theme” in the search bar, and pick the Flow theme by Eight Themes. Here, you can go through how this theme can transform your Shopify store.

Who is Flow Theme Shopify for?

As mentioned above, Shopify Theme Flow is tailored for stores emphasizing product presentation and directing customers’ attention to the visual appeal of products and how they are showcased. Animation, image rollovers, product videos, color swatches, etc. are some essential merchandising features that are particularly beneficial for brands with visually appealing products or lifestyle-focused offerings.

Here are some niches that are best suited to the Shopify Flow theme:

  • Fashion and Apparel
  • Food and Beverage
  • Home Decor and Furnishing
  • Beauty and Cosmetics
  • Lifestyle and Wellness
  • Jewelry and Accessories
  • Technology and Electronics
  • Art and Design
  • Baby and Kids Products
  • Pet Supplies
  • Outdoor and Adventure
  • Books and Stationery
  • Home Improvement and DIY

Three Different Styles of Shopify Flow Theme

1. Luxe

luxe shopify theme flow

The Luxe style is the most versatile of the three styles of the Flow theme and can be perfectly used for a diversity of niches and types of brands, especially for businesses who desire to build a luxurious, sophisticated, and high-end brand image in the customer’s awareness because of its clean and simple layout with the elegant fashion-oriented motive and typography.

Luxe will thus deliver you a visually appealing and compelling online shop that radiates elegance and class, whether you’re selling premium items or want to improve the perception of your company.

2. Crafted

crafted shopify theme flow

This style – Crafted works well for brands with a young, vibrant target audience because of its vibrant contrasting color palette which creates accents for the interface. Incorporating playful fonts like rounded script or bubble fonts and grid layout, the Crafted Style of the Shopify Theme Flow will be an ideal template for a shoe store with a small catalog, coffee shop, or sporty clothing.

3. Nourish

nourish shopify theme flow

If you are seeking a theme that captures the essence of freshness and natural beauty, the Nourish theme style is a perfect choice. Why?

Inspired by the lush greenery of nature, the Nourish provides you with a refreshing color palette and organic design elements. Combined with geometric fonts with sharp lines and minimal curves, this style creates an immersive and aesthetically pleasing setting that appeals to those who value the beauty of the natural world.

This style is also well-suited with food and drink stores. With Nourish, you can put large-high-quality product images on the center stage on both the homepage and collection pages to fully grab customers’ attention. Each product page has a significant amount of space devoted to product pictures, which is perfect for building customer trust in food and drinks stores as it allows buyers to get a close-up, detailed, and multi-angle look at the delicious goods they will be consuming.

Shopify Flow Theme: Pros and Cons

It is undeniable that the Shopify Theme Flow ha has quickly become an “international pick” when it comes to Shopify store themes. But everything always has two sides to it. Is it a game changer or simply another minimalist fad? If you are putting this theme into consideration for your store, you may want to learn about its advantages and disadvantages to see if it’s a good fit for your online store.

Now, we will go over the pros and cons of using the Flow theme, so you can decide if it’s the right theme for you.


  • User-Friendly and Easy to Setup: The Shopify Theme Flow offers an intuitive interface. Thus, even if you’re not a tech-savvy person and have no technical background, you can set up and run your online store without effort while using this theme.
  • Versatile for Various Niches and Online Stores: Flow is an extremely flexible and adaptable theme that makes it well-suited for a wide variety of online stores. Whether you specialize in fashion, jewelry, home goods, or health, this theme can fully adapt your requirement of necessary features and design elements to complement your products effectively.
  • Clean and Modern Design: That is a fact beyond dispute. Thanks to its clean, sleek, and modern aesthetics, the Flow theme creates a professional look for your online store, enhances the overall credibility and trustworthiness of your brand, and inspires confidence in your potential customers.
  • Automation on Autopilot: This powerful feature simplifies your effort on operations owing to robust built-in tools such as dynamic product recommendations and automated email sequences. As a result, you can save a lot of time and effort while boosting conversions and reaching as many potential customers as you can.
  • Minimalist Magic: Your items take center stage thanks to the simple design, which makes for an engaging and customer-focused experience.
  • Compatible with Mobile Devices: Shopify Flow Theme works well on all devices, not except for mobile devices like phones or tablets, ensuring a smooth and flawless shopping experience on any screen, especially in today’s mobile-driven world.
  • Unlimited Trial: Unlike many feature-rich themes, Shopify Theme Flow offers a free trial without expiration. Update is not charged, so this is a cost-effective alternative for both startups and existing enterprises with low budgets.
  • Easy Customization: You can personalize flexibly the appearance of your store by changing color accents, fonts, layout options, or whatever you want because the Flow theme permits your creations to build your unique online store.
  • Fast Loading Speeds: With the page speed score on mobile and desktop are 0.53 and 0.66 respectively, this theme is one of the fastest Shopify themes. So, you can rest assured that your customers will have a smooth browsing experience. Thanks to that, your store will get higher engagement and conversions.


  • Limited Customization Options: Even though Flow is a user-friendly Shopify theme, it is not highly customizable in comparison with some other themes on Shopify. Yes, you still can personalize the theme but overall, the style remains within the minimal style, limiting highly ornate or heavily customized designs.
  • Limited Feature Library: Some essential advanced functionalities such as complex search bars or extensive app integrations are not equipped in Shopify Theme Flow. This may restrict you and your customers from managing content on your website and seamless shopping experiences.
  • Requires Content Fuel: Shopify Flow Theme’s automation features thrive on engaging product descriptions and captivating email copy, so content creation is essential.
  • High Price: The price of the Flow theme is on the higher end compared to other themes such as the Eurus Shopify theme while some advanced functionalities are not supported for the users.

Key Features of Shopify Theme Flow

Product videos

Flow Theme Shopify allows you to embed product videos for a dynamic and engaged product showcase. Customers always want to experience the products they gonna buy and product videos can shorten the gap between real life and online, making your product more “real” to customers, helping them to be well aware of your product, instead of just online stuff. Product videos may improve the whole purchasing experience by offering more details and showcasing benefits.

Product videos shopify theme flow

So, thanks to Flow, you can add videos to your Shopify store, making your product pages convert more shoppers into customers, and gain more traffic for your store, and that page can get a bump in rankings.


By allowing you to add subtle animations throughout your store, Flow Theme helps you to come closer to your customers and bring liveliness to your online store. Animation is a powerful tool that can increase your ROI, boost your store growth, and stay ahead of your rivals.

What you can benefit from the animation is to enhance customers’ trust in your products and encourage them to make a purchase, driving more sales by creating marketing, promotion, and advertising materials and making your store full of dynamic and modern.

Slide-out cart

Slide-out cart feature allows customers to effortlessly view and manage their cart while staying on the current page ( no need to navigate to another page). They can see what is in their cart, update the quantities and SKU of each item, and remove products from the cart as needed. This can improve clients’ entire purchasing experience by saving time and making the process more efficient, encouraging them to continue exploring and adding products to their cart, and thus, improving the overall performance of your Shopify store.

Slide-out cart Shopify theme flow

Quick buy

Customers may add things to their cart straight from the page they are now viewing thanks to the quick buy option. Customers no longer have to go to separate product pages, which simplifies and lowers friction in the purchase process.

The Quick Buy feature lives up to its name – enables customers to add their favorite products to the cart by simply clicking on that product from the current page they are browsing without having to navigate to another page. This lessens friction, saves time, and streamlines the purchasing process. Consequently, you are not only increasing your store’s conversion rates but also giving customers satisfaction and boosting sales.

Infinite scroll

With the infinite scroll feature that Shopify Theme Flow offers, customers can browse seamlessly through your online store continuously without having to load multiple pages. This feature simplifies navigation, creates an immersive experience, and encourages customers to keep exploring a wider range of products and interesting content in your store.

Yet, this element is especially great for touchscreens like mobile devices. While traditional pagination makes navigating on a smaller screen more challenging with tons of new tabs when discovering different contents and products, the infinite scroll allows mobile users to easily swipe down to keep exploring new content instead of moving to new tabs, which can feel complicated.

Additionally, for users, an infinite scroll element can make your site more interactive and visually appealing, help reinforce your brand identity, and keep customers staying longer on your site. Increased user engagement and duration on your website may lead to improved search engine results, increased conversion rates, and contented users.

Promo popups

Promo popups can be highly effective because they excel at converting visitors into customers. It has been shown that pop-ups can increase your store conversion by up to 35% – an amazing index.

Promo popups shopify theme flow

To be more specific, an attractive popup grabs visitors’ attention by appearing on all pages with interesting content – that makes it easier for them to make a purchase since you got their attention. Also, by offering a discount or special offer in exchange for a visitor’s email address, you can start establishing a rapport with them and let them know about upcoming deals and promotions.

Back-in-stock alert

Back-in-stock alert feature of the Shopify Theme Flow is a way for businesses to stay in touch with customers in the event their desired products are out of stock by allowing them to opt-in to receive notification when their products have been replenished. Its primary purpose is to encourage customers to return to your store and complete the purchase, rather than go to a competitor. Usually, back-in-stock notices come in the form of SMS or email messages.

Countdown timer

The countdown timer in the Flow Theme Shopify can be a robust tool for you to drive conversions and increase engagement. Some benefits of using a countdown timer included: creating a sense of urgency and fear of missing out psychology for limited-time offers or sales, boosting conversion rates, increasing sales, improving engagement and customer shopping experience, and enhancing visibility on the page.

Countdown timer shopify flow theme

The visual countdown instills a feeling of excitement and prompts customers to place an order before the timer runs out unless they feel regret when missing that deal. This psychological trigger is an effective way to drive conversions and increase sales for time-sensitive promotions.

Color Swatches

Color Swatches is a feature that allows customers to easily choose between different product color options right on the search results page to find their preferred color variation. This element helps to create a smoother customer journey, as customers can pick their favorite color variants with minimal fuss – no need to go back to the catalog to review options and then again to product pages – or to reload the website.

Some other outstanding features of the Shopify Theme Flow:

  • Multilanguage
  • Slideshow
  • High-volume stores
  • Long-form home page
  • Collection page sidebar
  • In-store pickup
  • Sticky header
  • Product filtering and sorting

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Examples of Stores Using Shopify Theme Flow

925 Silvery

925silvery shopify theme flow

925 Silvery Jewelry, as the name speaks, specializes in offering a diverse and alluring array of fine-quality jewels made of 925 sterling silver. 925 Silvery provides mid-range jewelry products, reaching all customers. Therefore, the brand has applied the Luxe Flow Theme for its online store interface – a theme that is friendly to everyone but still conveys the elegance and sophistication that is the brand’s style. The rounded, soft serif font, combined with the neutral color palette (white, gray, black) and grid layout creates an overall elegant and luxurious interface.

Lulu’s Vegan Skin

Lulu vegan skin shopify theme flowLulu’s Vegan Skin – a vegan cosmetics brand from the US has used Queenstown Shopify Flow theme for its online store interface to connect with customers around the world. Upon accessing Lulu’s Vegan Skin store, large, high-quality product photos spread across the homepage immediately attract customers’ attention.

In addition, promo popups are used by brands to advertise promotions and new product sets to urge customers to explore, make purchases and leave information to receive the latest notifications. Slide-out cart and Sticky header features are also included to enhance customers’ shopping experience.

Greater Good Imperialsgreater good imperials shopify theme flow

Another successful example of a store using Shopify Flow Theme is Greater Good Imperials – a famous beer brand from the US. Greater Good Imperials’ online store is built in a youthful, modern, and unique style according to Flow’s Byron by using two main contrasting colors: yellow and black. Byron’s grid layout also helps display products in a logical, clear, and modern order so customers can easily learn about the products.

In addition, the slide-out cart – one of the outstanding features of The Flow Theme is also applied at Greater Good Imperials stores to help customers easily manage shopping carts and shop more conveniently.

In Conclusion

In conclusion, the Shopify Flow Theme is more than just a clean visual template, it is a comprehensive solution for your online store. This theme comes with an appealing interface, ease of use, cost-effective convenience that resonates with your business, and seamless customer experience. Overall, the Shopify Theme Flow is a great choice for you, who want to build a modern and elegant online store full of robust features to expand your business. This theme is worth a try, you will not regret it.

If you have any questions, leave the comment below or visit BSS Commerce Shopify, our support team will help you!