Shopify not only makes it easier to sell online, but it offers what online retailers take to be successful as well. The top Shopify apps here are to increase sales and also the perfect places to start if you’re looking for a way to boost your conversions. 

Choosing Shopify apps sometimes feels like choosing an appropriate business partner that meets your needs. Do you ever wonder if an app has a good reputation? Or whether it really helps run your Shopify business or new customers will visit your store. With thousands of Shopify apps out there, answering these questions might take time. It’s tough to pick one out of thousand Shopify applications available.


No worries. In this article, we’ve rooted through the dross to get you the top 10 best Shopify apps to increase conversions and sales in 2021. They are your efficient choices to lift up your store’s sales. Let’s get started!

>>> Find out more helpful apps in our Shopify reviews series!

What is the conversion rate?

Shopify conversion rate is the cumulative number of sessions or the total number of transactions. The majority of consumers will use more than one session to make a purchase decision, this is the standard proportion when estimating the conversion rate.
To figure out your Shopify conversion rate, it’s needed to know how many visitors your store has had and how many conversions it has got. Shopify measures the conversion rate for you automatically, and you can use it in your store’s Analytics dashboards at any time. The widget divides conversions into three levels, allowing you to see how many people accessed your shopping cart, checkout, and thank you pages.

Conversion rate = (Conversions : total visitors) x 100%


Why is conversion rate important?

It is because the most cost-effective way to maximize your sales on Shopify is to increase your conversion rate. A conversion rate plan is a reliable way to make more revenue instead of wasting your marketing money on ads, which may end up decreasing the efficiency of your traffic. There are also additional reasons to concentrate on conversions, which enhance this component of the market and have some positive effects including:

Customer Insight: The retention rate shows whether or not your store delivers adequate value to those who use it. This statistic will say a lot about your goods, costs, and the store itself.

User Experience: Enhancing your conversion rate also necessitates considering your user experience (UX). Long-term gains can be achieved by reducing uncertainty, showing your reputation, and highlighting the value of your goods.


Best 10 Shopify apps to increase conversions 

Let’s get right into the top 10 must-have Shopify apps to boost sales for every serious-minded entrepreneur.

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Product Labels & Badges

Overall Rating: 5* (over 284 reviews)

Product Labels & Badges Pro is a great Shopify label app that helps users instantly add product labels and badges such as HOT, ON SALE to inspire and entice consumers to purchase your items.

When customers see such stickers, they will probably make up their minds to buy that product within a minute. The app works in all colors, and you don’t need to know any programming to install it. 

Users can also build their own labels for the app’s advanced affordable plan. Furthermore, badges and stickers can be placed in various pre-configured positions on the product pictures according to the desires of the consumers.



Free plan: 2 labels for unlimited items, 50+ FREE samples

Pro Plan: $5/mo (200+ FREE samples)

Advanced Plan: $10/mo (1500+ samples)

Platinum Plan: $20/mo (10000+ samples, Labels per variants)

BLoop Referrals & Rewards

Overall Rating: 5.0*

BLoop Referrals & Rewards stands among the top fast-growing in the market of loyalty, rewards & referrals. Currently, BLoop is mainly offering referral & affiliate marketing features. 


The app flow starts from the moment an ambassador leaves their email. Then, they share your referral program with friends and family by a custom referral link, or directly on social media like Facebook, Twitter, etc. Once a friend places an order by that referral link, the BLoop system will automatically reward them via email.

BLoop team concentrates on this flow, and creates as many touchpoints as possible to drive Shopify merchants more potential customers, keep them engaged and boost buying loops. It helps increase traffic and sales a lot.

Although it was born later than other referral apps, it includes many strengths and removes the shortages that can be easily spotted in Shopify referral apps.

  • Easily design and automate an on-brand referral program with the referral page and popup.
  • Build attractive reward amount and set minimum amount to prevent fraud.
  • Customize referral sharing messages on multiple channels like Facebook, Twitter and Whatsapp.
  • Encourage advocates to share on different social media.
  • Be flexible with multi-currency and multi-language.
  • Manage referral performance on a neat dashboard.


Free plan. 



Overall Rating: 4.7* (over 3700 reviews)

Smile is a loyalty and rewards service app. It helps users to create consumer loyalty without putting in a lot of effort. Consumers are most likely to associate with brands that offer rewards. An incentive scheme allows consumers to shop from your store, resulting in improved loyalty and the potential to capture repeat purchases. According to a survey conducted by Accenture, 77% of customers regularly invest in loyalty schemes. Moreover, 57% of customers have a tendency to pay more with products to the brand they are loyal to.


Therefore, it is clear that loyalty programs actually work. However, maintaining consumer satisfaction is a challenging task. To accomplish this goal, you’ll need to run loyalty and incentive services on a daily basis. This is where the Smile Shopify app comes in handy.

This app helps you increase sales rate by doing such tasks:

  • Credit points for customers coming back after leaving their carts 
  • Reward clients with incentives when they register an account, make a purchase, make a review, etc.
  • Give a coupon code to clients arriving at your checkout page

A well-designed loyalty scheme means that your customers prefer you over your rivals, which is precisely why we’ve curated this list of the best Shopify apps out of 10.


Free Trial: Up to 500 program members

Price: $59 – $599/month

Best Used for loyalty and VIP programs

Growave Loyalty, Wishlist, Reviews UGC

Overall Rating: 4.9* (1453 reviews)

Growave Loyalty, Wishlist, Reviews is an all-in-one marketing platform. It can help your Shopify store to reach, engage and convert their audience.

One of the most vital points of this app is that it has a great variety of tools. More than a Wishlists app, it also comes with Rewards and Loyalty programs, Reviews, Q&A features, etc. All of those features are saving time and money, clients don’t have to install a bunch of different apps and pay for each of them.

It also can send targeted emails to customers with personalized wishlist emails and discount codes to reduce shopping cart abandonment. Growave also easily integrates with other popular apps

The best thing is, with that fantastic package, its price is really affordable. It’s suitable for small and medium-sized Shopify stores and good customer support system can help at a moment’s notice.

Growave - Loyalty, Wishlist, Reviews - Shopify app to boost conversions

They have several plans to choose from, each plan has an external list of features.
Starter plan: $19 per month, wishlist, reviews, social login, loyalty, and rewards program, points program, Instagram galleries, automated emails. Can support up to 100 orders.
Small 29$ and Medium 49$ plans have the same features as Starter plan and can support up to 250 and 500 orders respectively
Growth plan: $99 per month, Starter plan feature list plus Q&A, wishlist reminder emails, VIP tiers program, referral program
Enterprise plan: $299 per month, Growth plan feature list plus API, Shopify flow, Custom actions in rewards, points at checkout, custom fields in reviews.

Check out their Shopify app listing page for more details.

Shopney – Mobile App Builder

Overall Rating: 5.0* (428 reviews)

More than 80% of eCommerce traffic is generated on mobile devices nowadays and mobile shopping apps are the ultimate way to utilize the trend. You can boost your mobile conversion rates up to 4x with a native mobile app.     

Shopney - Mobile App Builder Shopify app

Shopney is the best rated Shopify mobile app builder and it enables you to turn your Shopify store into a world-class mobile app in minutes. And the best thing is you don’t need any coding or design skills!

The main features:

  • An easy drag & drop editor to build your mobile app 
  • Different layout options for different store types 
  • Limitless push notifications
  • In-app live chat feature that you can even convert your visitors to clients in real-time. 
  • Incredible 7/24, multilingual customer support which guarantees a smooth onboarding and launch process


Free trial: For 30 days

Silver Plan: $99/month

Gold Plan: $199/month

Platinum Plan: $499/month


Overall Rating: 5*

NotifyVisitors offer incredible email marketing software that helps Shopify stores to send personalized campaigns so that you can interact with your customers more effectively. Its easy-to-use interface allows you to build campaigns without needing coding knowledge. 

Apart from that, there are several features offered by NotifyVisitors. Some of them are

  • Drag and drop editor to customize your templates.
  • Automated campaigns
  • In-depth campaign analytics report
  • Send personalization campaigns
  • A/B testing to get the most out of it.


  • The free plan starts at $0
  • The startup plan starts at $49 
  • For the Enterprise plan, you need to contact them. 


Overall Rating: 4.7* (over 3800 reviews)

Omnisend is the best option for those searching for an effective email marketing platform. It delivers quality automation from Omnichannel functionality for your online shop’s marketing, as well as live chats, to help you develop a closer relationship with your clients. Omnisend makes email campaign design easy, with a drag-and-drop email builder that helps you to customize any part of your campaigns without HTML comprehension.

According to a survey undertaken by MarketingProfs, 40% of consumers will purchase more from retailers that personalize their shopping experience. As a result, with the help of Omnisend Email Marketing, you may be able to get even more customers from smart email marketing access, which will skyrocket your store conversion.


What sets it apart from other marketing automation apps is its ability to deliver efficient, actionable data and personalization, enabling you to reach out to more consumers in better ways through more platforms.


Free trial: Free to install, 14 days of the Pro Plan for free

Monthly price: Paid plans beginning from $16/month, based on the number of subscribers. 

Sale Pop Masters

Overall Rating: 4.7* (over 5400 reviews)

Sales Pop Master will show all the latest order sales notifications, enticing and encouraging needy consumers to buy. You can save money on ads by using a realistic marketing tool, helping you to spend on more critical items.

The app will also adjust the location, and display time, as well as provide consumers with nice layouts that complement the store’s style. In addition, all of the stores’ themes can be personalized in terms of color and text. When you launch the app, you’ll get an infinite number of popups to help you maximize the number of sales and conversions between your products and consumers.



Pre Basic Plan: $3.99 for Highlighted Products, Pro Sales Box, Buy It Now in Quick View, Cart Boost Sales, Countdown Cart within 30 days

Basic Plan: $9.99/mo

Pro Plan: $14.99/mo

Advanced Plan: $20.99/mo

Referral Candy

Overall Rating: 4.8* (over 1300 reviews)

More than 80% of pleased consumers are likely to recommend goods and services, however, only 29% actually do so. It’s mainly due to the fact that sharing details about the product requires time and effort, and sometimes they just simply forget.

To make referral marketing easier, Referralcandy can lend you a hand. ReferralCandy helps you to reward your customers for suggesting their friends to your store. Entrepreneurs may use Referralcandy to simplify their referral systems. It provides a basic dashboard that helps you to monitor referral traffic and retarget consumers who have previously connected with your store. Also, you can incentivize your loyal customers to share the word about you, resulting in more customers for you with no additional cost.

ReferralCandy also interacts with other common marketing platforms such as MailChimp and Klaviyo, which enable you to leverage your email marketing to produce further referrals, and Recharge, which is great for subscription businesses.



Free Trial: 30 Days

Price: $49/month

Wishlist plus

Overall Rating: 4.8* (over 1300 reviews)

Wishlists are a perfect app to help users find out more about their clients’ desires and needs so they can communicate with them and gain more deals. Wishlist also supports their consumers by including a Wishlist module with store items, which helps them to conveniently recall what they previously requested, making it easier to purchase the next time.

Wishlist Plus helps you to gather information about consumer interests without asking them to log in.


This app connects with your Shopify store and offers a dashboard where you can keep track of products and interactions. Customers can find Wishlist Plus to be a simple place to preserve and exchange their wish merchandise.

You can find out what your most popular wishlist items are (and maybe give the products a discount in order to turn them into consumers. A well-timed sale will make the buyers buy more and put more orders with the help of Wishlist plus.


Free Trial: Up to 100 wishlist items/mo

Price: $14.99 – $99.99/month, offered up to 1k to 50k wishlist items/mo

Plugin SEO Optimizer

Overall Rating: 4.7* (about 2300 reviews)

Plugin SEO is a top pick for one of the best free Shopify apps to increase sales by helping you find and fix search engine optimization problems so that you can gain more web traffic for your online store. As a result, your store’s conversion rate can probably be improved easily.

This free app scans the website for problems with page titles and descriptions, layout, speed, and others. It contains code fragments that you can use to troubleshoot some issues in your store.

Plug in SEO best Shopify apps to increase conversions

If you want more functionality, such as bulk editing, organized data support, and multilingual SEO, you’ll have to spend $20 a month for the pro edition of the software.

The majority of people start to look for their needed products through Google search. And you should rank high on Google if you want consumers to find you and get free traffic. You must write sales-oriented product descriptions to reach strong Google rankings. That’s why SEO is a significantly important factor contributing to your store’s sales.


Free Trial: Unlimited checks and fix instructions

Paid Edition – $20/month: SEO power tools and premium support

Optional Expert Packages: Customized package suited to your needs

Recart FB Messenger Marketing

Overall Rating: 4.8* (over 5400 reviews)

Recart is a Shopify Messenger Marketing app with over 100,000 stores using it. Recart helps you to create a Messenger marketing list and email discarded cart alerts, order receipts, delivery updates, post-purchase follow-up notes, and unused coupon code reminders all via Messenger.

Facebook accounts for 38% of all eCommerce referrals with an estimated order size of $92.27 (IBM). Basically, you should advertise your eCommerce store on Facebook. And with a powerful app like Recart, your store conversion can change significantly.



Free trial: 28 days

Pro plan: $29/mo

Scale plan: $499/mo


Overall Rating: 4.7* (over 2600 reviews)

Yotpo Product Reviews & Photos is usually ranked as one of the top apps for increasing conversion because it allows you to gain more product reviews and use social proof to push purchases from customers.

This app also makes it easy to submit customer feedback and display them in widgets and store tabs. You can moderate all feedback and use Yotpo to gain traffic to your store via social media.

shopify yotpo apps to increase conversions

According to statistics, 66% of online shoppers read feedback from other buyers before making an order. As a consequence, if you haven’t introduced ratings on your store yet, you’re giving up a chance to increase sales.

Adding feedback on your products is a surefire way to get more customers involved in your offering. As a result, you’ll be able to make more sales. Furthermore, it assists in the improvement of SEO.


Free trial: 200 extra orders for your 1st month

Growth Plan: from $19 – $49/mo, offered 50 to 100 monthly orders per month


Overall Rating: 4.6* (over 2300 reviews)

If dropshipping is your business model, if you’re running a dropshipping store, Spocket will help you keep track of everything and manage things with ease. 

Spocket is a dropshipping marketplace that is simple to use and frequently updated. It has assembled a list of reputable, fast-shipping suppliers from around the United States and Europe that will drop ship goods directly to your customers. This means fantastic, one-of-a-kind goods from small enterprises, as well as faster deliveries, which is a recipe for success.

In the unfortunate case that something goes wrong, Spocket has a committed support staff available to assist you in addressing the matter rapidly and painlessly.

spocket best Shopify apps to increase conversions


Free Trial: 7 days with a free basic plan

Starter plan: $24/month with unlimited orders (suitable for new business) 

Pro Plan: $49 (suitable for growing business and able to access premium products and branded invoicing) 

Empire Plan: $49 (suitable for entrepreneurs in the scaling phase and able to access 10,000 premium products to build your Empire)


Free trial
Ease of use
Product Labels & BadgesStickers/ Badges

Free Plan

$5-10Docs Instructions/Chat/Email
SmileReferral/ Customer RewardsFree Plan$49 – $599Docs InstructionsEasy
GrowaveLoyalty & Rewards / Wishlist / Reviews / Social login / Instagram UGC14 days$19 - $299Docs Instructions/Chat/Email/PhoneMedium
Shopney - Mobile App BuilderSourcing & selling productNone$99 - $499FAQ/Developer website/Privacy policy/support@shopney.coEasy
NotifyVisitors Email Marketing SoftwareFree Plan$49-$988Docs and emailEasy
Email Marketing
14 days

From $16

Chat/Docs Instructions


Sales Pop Master


Docs Instructions/Chat/Email


Referral Candy

30 days


Docs Instructions


Wishlist plus
Sales/ Promotion/ Page Feature


Docs Instructions


Plug in SEO Optimizer

Free Plan


Docs Instructions


Recart FB Messenger Marketing
Facebook Marketing

28 days


Docs Instructions


Review/ Social Proof
Free Plan


Docs Instructions/Email


Handling Inventory

7 days


Docs Instructions/Email


Conclusion on best Shopify apps to increase conversions

Why can these apps help to increase sales?

There are some triggers that have been shown to improve conversion rates:

Commitment and consistency: Customers are more likely to agree to a transaction if the obstacle to entry is eliminated. This may be achieved by providing free at-home try-on or encouraging consumers to tailor the goods online.

Social proof: Use reviews, testimonials, and user-generated content to demonstrate that clients like your goods.

Authority: Take advantage of business influencers or your own brand’s authority to demonstrate your product.

Liking: Showcase the brand’s tale to make your clients like you. What motivated you to launch your store in the first place? Promoting the why is a great way to gain a lot of clients.

Scarcity: Items that are running low on supply should be shown, and consumers should be reminded to buy before they run out.

Unity: Find out what connects your brand to your consumers and capitalize on it. Your consumers want to be more than just financial contributors to your store.

These Shopify apps have one of these factors which help to boost your store conversion. It’s important to remember that the target isn’t to get into your customer’s money. You need to first get into their heads and hearts.