6 Best Shopify Wishlist Apps to Understand Your Customer's Behaviors

If you are doing your online business on the Shopify platform and want to find a way to increase your store engagement, you should consider using a Wishlist app. In this Shopify review article, we will discuss the benefit of having wishlists in your store, and recommend the six best wishlist Shopify apps for your eCommerce business.

A wishlist is a straightforward method but can help grow your store’s sales volumes as well as boost customer engagement and conversion rate.

It is one of the most important features any online store should have.

Table of Contents

What is a Wishlist?

If a customer can’t buy a product they’ve liked right away, the Wishlist feature lets them save the products to buy later.

The Wishlist feature can also allow customers to create their own personal collections so they can quickly find back those products when they return to your store.

Wishlists can improve customer retention, loyalty, and conversions to your store.

This feature not only improves customers’ shopping experience but also provides a strategic value to you, which signifies customers’ interest in particular products that you are selling.

Those reports will be really helpful when you prepare for future marketing activities.

Why should you use a Shopify Wishlist App?

The wishlist data and analysis can give you a lot of important information: What products are the most popular? What products can be combined and sold together? What products do your customers not care about much?

You can also send targeted emails to remind your customers about the products they’ve saved or even give them a discount or offer similar products.

This way, you can bring back a lot of customers and improve your sales numbers.

Apps comparison table

The table is a summarized version of the 6 best Shopify wishlist apps comparison for you to take a quick look at.

	Wishlist King	Growave Loyalty, Wishlist, Reviews UGC	Wishlist ‑ Wishify	Wishlist Pro	Smart Wishlist	WishList + Reminder
Price	Starting at $4.95 per month	Starting at $19 per month	Starting at $5.99 per month	Starting at $24 per month	Starting at $4.99 per month	Starting at $5 per month
Ratings	211	1312	296	288	128	76
Average Rating	5.0	4.9	4.9	4.6	4.6	4.6
Provider	Appmate	Growave	Zooomy	CartKit	Webmarked	Sticky Apps
Free plan	14-day free trial	Yes	Yes	Yes	60-day free trial	14-day free trial

And for more detail on each app, you can read the content below.

>>> Curious about 6 Best Shopify Gift Card Apps?

6 Best Shopify Wishlist Apps

Growave Loyalty, Wishlist, Reviews UGC by Growave

Growave Loyalty, Wishlist, Reviews is an all-in-one marketing platform. It can help your Shopify store to reach, engage and convert its audience.

One of the most vital points of this app is that it has a great variety of tools. More than a Wishlists app, it also comes with Rewards and Loyalty programs, Reviews, Q&A features, etc.

It also can send targeted emails to customers to reduce shopping cart abandonment.

The best thing is, with that fantastic package, its price is really affordable.

It’s suitable for small and medium-sized Shopify stores.

Highlight features

Has seven features in one app (Wishlists, Rewards and Loyalty, Reviews, Referral, Instagram galleries, Social Sharing and Social login) which can save your time and money
Automatically sends targeted emails to customers with personalized wishlist emails and discount codes
Detailed analytics reports
Fully customizable
Integrates with other popular apps
Good customer support system

Any negatives?

Their free plan doesn’t include other advanced features. And even in your trial time, you cannot test those features for free.

Pricing

They have 4 plans to choose from, each plan has an external list of features.

Starter plan: $19 per month, wishlist, reviews, social login, loyalty, and rewards program, points program, Instagram galleries, automated emails
Growth plan: $69.99 per month, Starter plan feature list plus Q&A, wishlist reminder emails, VIP tiers program, referral program
Enterprise plan: $299.99 per month, Growth plan feature list plus API, Shopify flow, Custom actions in rewards, points at checkout, custom fields in reviews

Check out their Shopify app listing page for more details.

Wishlist ‑ Wishify by Zooomy

Wishlist ‑ Wishify can help your customers gather all their favorites in one place with one simple click. Customers can easily see their Wishlist just by logging into their account.

It also allows you to send reminder emails to your customers so they can come back and complete the transaction.

You can easily customize, so the wishlist’s look matches your branding and theme.

This app is used by thousands of users across the globe. It is one of the most popular Wishlist apps.

Highlight features

Add to cart feature integrated for quick checkout
Custom email template to send your customers a reminder
Allow customers to share their wishlist via social platforms as well as email
Detailed reports
Quick checkout function
Guest wishlist feature
Easy to customize the wishlist button to match your store’s theme and branding
Compatible with almost every Shopify’s theme
Optimized for mobile devices
Fast and responsive customer service

Any negatives?

Its features only revolve around the wishlist. There aren’t any expanded features. But sometimes, simple is the best.

Pricing

They have 4 plans to choose from, depending on the wishlist item number on your store every month.

Free plan: no monthly fee, up to 100 Wishlist items each month per store, customization settings
Professional plan: $5.99 per month, up to 1000 Wishlist items each month per store, Share wishlist via social media and email, widget on collection page, guest wishlist, full reports
Premium plan: $12.99 per month, up to 3000 Wishlist items each month per store, all Professional plan feature list
Advanced plan: $29.99 per month, up to 10000 Wishlist items each month per store, all Professional plan feature list

Check out their Shopify app listing page for more details.

Wishlist Pro by CartKit

Wishlist Pro aims to help you increase your store’s revenue, average purchase size, and customer retention.

It will make it easier for your shoppers to place an order because they don’t need to search for their favorite products. They can find it in their wishlist and then add it to the shopping cart.

Besides, you can design the wishlist look to be more eye-catchy or fit your theme better.

This app is trusted and used by over 2000 Shopify stores.

Highlight features

No login is required to create a wishlist
Allows customer to share their wishlist via social media
An advanced dashboard that shows customer wishlists and popular products
Detailed engagement reports
Integrates seamlessly with all themes
Custom styling your wishlist widgets
Compatible with all Shopify’s theme

Any negatives?

Their customer support isn’t responsive, and there can be bugs sometimes.

Pricing

They have 2 plans to choose from, each plan has an external list of features.

Free plan: no monthly fee, up to 100 wishlist items each month, metrics dashboard
Standard plan: $24 per month, all Free plan feature lists plus up to 1000 wishlist items each month, detailed engagement reports, advanced customization, non-English support

Check out their Shopify app listing page for more details.

Wishlist King by Appmate

Wishlist King allows your customers to create and share their wishlist visually with preview images via social media or email.

With this app, customers can add wishlists from any page on your website, whether it is the homepage or product pages.

Furthermore, it will send you a lot of reports that show the number of wishlists, the top products, and more. And you can integrate with Google Conversion Tracking to check how successful your wishlists are.

The best thing about Wishlist King is that if you want to change the wishlist app on your Shopify store, the app can import your old wishlist data from the previous apps that you have used. So your customers will not lose their wishlists.

Highlight features

Allow customers to share their wishlist with preview images via social media
Wishlist analytic tools
Integrate with Google Conversion Tracking
Compatible with all Shopify’s theme
Fully customizable design

Any negatives?

Sometimes, their customer support takes a long time to respond. But overall, their support is fine.

Pricing

They have 4 plans, all plans have full feature lists. It is charged based on the Shopify store plan you chose.

Basic plan: $4.95 per month, unlimited wishlist functionality for Shopify Basic stores
Shopify plan: $19 per month, unlimited wishlist functionality for Shopify Standard stores
Advanced plan: $29 per month, unlimited wishlist functionality for Shopify Advanced stores
Shopify plus plan: $49 per month, unlimited wishlist functionality for Shopify Plus stores

They don’t provide a free plan, but you can use the 14-day free trial to test it out.

Check out their Shopify app listing page for more details.

Smart Wishlist by Webmarked

Smart Wishlist is one of the best Shopify Wishlist apps right now. It is used by a large number of Shopify stores, including many Shopify Plus businesses.

It allows your customers to create their wishlist without login. Therefore, your customers will feel that their privacy is still maintained and that you’re not collecting their email details by using the Wishlist.

This app is super easy to set up and use. The best thing is that it allows an unlimited number of wishlists across numerous stores, unlike most Wishlist apps.

And there will be no reduction in the speed of your website. This app uses AJAX for requests, so your website doesn’t need to refresh or reload.

And Smart Wishlist can support non-English languages.

Highlight features

No customer login or registration is required to create a Wishlist
The only Wishlist app allows customers to add items to Wishlist directly from collection or catalog
Customers can share their Wishlist via social networks
Detailed Wishlist usage Report
Offer unlimited wishlists
API to fetch wishlist data
Loading fast
Support importing wishlists from other third-party wishlists app
Mobile optimized and fully responsive
Supports non-English languages
24/7 online support

Any negatives?

It has very basic wishlist functionality, and its customer support can take a long time to respond.

Pricing

They have only 1 plan to choose from with all their features and unlimited wishlists. It costs $4.99 per month.

They don’t provide a free plan, but they offer a 60-day free trial. You can use this extended trial period to test it out.

Check out their Shopify app listing page for more details.

WishList + Reminder by Sticky Apps

WishList + Reminder can increase your sales effortlessly by sending automatic emails to customers who put items in their wishlist but haven’t bought them.

This app will capture what products your customers like and their email addresses so you can send reminders and discount codes to encourage purchases.

The follow-up email feature is included in this app as well.

It is really easy to install and only takes less than one minute. After you install it in your Shopify store, you can customize the Wishlist feature and automatic follow-up emails. Then you are done.

Highlight features

Can control the colors and placement of the Wishlist to match your store
Can control the content of the follow-up email and when they will be sent automatically
Detailed reports of customer wishlists

Any negatives?

Its features list is very basic. That is why they only have 1 plan option.

Pricing

They have only 1 plan with all their features. It costs $5 per month.

They don’t provide a free plan, but you can use the 14-day free trial to test it out.

Check out their Shopify app listing page for more details.