Over the past decade, the industry of digital marketing has become more creative thanks to methods to generate revenue from online content. One such method, Ghost Commerce, has gained considerable popularity due to the rising impact of social media platforms and the growing preference for online shopping among consumers.

As influencers and content creators continue to rise in prominence, ghost commerce presents an appealing opportunity for anyone to earn income through creating an online presence to promote products or services to the target audience.

As a result, popular questions like how to start ghost commerce are trending. In this blog, BSS Commerce Shopify will complete guides about the process as well as share some tips to make money with ghost commerce efficiently.

>>> For more details: What is ghost commerce? How does ghost commerce work?

How to Start Ghost Commerce: 5 Key Steps

Details about the 5 key steps to starting ghost commerce will be shown in the section below.

Step 1. Market Research: Find a Niche and a Product

Prior to commencing ghost commerce or any sales, it is crucial to possess a comprehensive comprehension of the target audience and the specific products or services you want to promote. You can consider using some online resources, such as Google Trends and SEMrush, to investigate the demand for particular products and pinpoint potential competitors within these markets.

Step 2. Choose a Platform

Selecting the appropriate platform is of utmost importance when embarking on a ghost commerce plan. The chosen platform must cater to the distinctive attributes and demands of ghost commerce, including effortless content management, secure transactions, and customizable design choices.

Factors such as scalability, user-friendliness, integration capabilities, and pricing should be taken into account while making a platform selection. And finally, thorough research and analysis are essential to identifying the platform that best aligns with the unique business requirements and objectives.

>>> See stunning and free eCommerce platforms to start an online store.

Step 3. Build a Website

After having gained a comprehensive understanding of the target audience and business partners, the next step in how to start ghost commerce business is to create an eCommerce website. You can opt for platforms such as Shopify, or WooCommerce to build it.

However, let’s make sure that the website is friendly for all devices and users and contains all the necessary information about the business, products, and contact details clearly.

If you need advice on building an eCommerce site, contact BSS Commerce – an eCommerce agency with more than 10 years of experience.

how to start ghost commerce

Step 4. Launch the Website

One of the next important steps is launching the ghost commerce website. It entails enabling prospective customers to view and interact with the website live. To earn a starting income, it’s crucial to have website visitors who click on the products, visit the company’s website, and make purchases.

In fact, there are various methods to attract attention to the ghost commerce website that you can refer to, such as search engine optimization, social media, email marketing, and Google Ads. On the other hand, you can use some other channels to approach the customer more easily.

Step 5. Monitor and Optimize

The key to achieving success with the ghost commerce website lies in continuous monitoring and optimization. Thanks to consistently analyzing website analytics, you can gain insights into visitor behavior, traffic sources, and conversion rates. This data enables to identify areas that need improvement and make informed decisions to optimize the website’s performance.

In addition, let’s conduct A/B testing, refine the SEO strategies, and analyze customer feedback to further enhance the effectiveness of the website. Through continuously monitoring and optimizing the website, you can unlock its full potential, attract a larger audience, and increase conversions, ensuring a thriving ghost commerce venture.

How to Make Money with Ghost Commerce

Here are some useful tips to help you make money with ghost commerce efficiently:

Research Affiliate Programs: Spend some time researching and choosing trustworthy affiliate programs that provide decent items or services, dependable tracking systems, and reasonable commissions. At the same time, let’s look for opportunities to earn commissions on sales without the hassle of inventory or direct product ownership. Consider promoting products and services from other companies through affiliate marketing to monetize your ghost commerce business effectively.

how to start ghost commerce affiliate marketing

Provide Valuable Content: In order to build trust and gain credibility, make a professional strategy to offer the audience valuable content, insights, and solutions. By doing so, you can position yourself as an expert in a specific field and cultivate enduring relationships with customers.

Build a Strong Online Presence: To earn money through ghost commerce, building a strong online presence is an indispensable step. Besides optimizing the website, you can engage with the target audience through social media platforms, share valuable content, and promote theghost commerce offerings. In addition, consider partnering with influencers or running targeted online advertising campaigns to expand your reach and increase your chances of earning revenue through ghost commerce efficiently.

Stay Updated with Trends: Staying updated with the most recent trends, technologies, and consumer preferences in the digital realm is essential. To do this, you need learning, adaptability, and a proactive approach to innovating and refining business strategies.

how to start ghost commerce trending

Track and Analyze Performance: Knowing how to use data analytics to track, analyze, and gain insights into the website traffic, sales, and customer behavior is a big plus for making money with ghost commerce. This valuable information will empower you to make informed decisions and optimize strategies; at the same time, it will also identify trends, seize opportunities, and address challenges more effectively.

🎁 Read more about another business idea: Dropshipping

Some Factors to Consider When Working on Ghost Commerce

When operating in the ghost commerce field, the critical thing is to adhere to legal and ethical principles to maintain integrity in this line of work:


Being open and honest with your audience about your affiliation with the brand you are endorsing is crucial. Unless your contract with the brand specifies otherwise, you should disclose your ghost commerce relationship and any pay you receive for promoting the brand, even though it is not mandatory.


Authenticity is an important aspect to consider when working on ghost commerce. Ghost commerce refers to the practice of selling products or services without disclosing the true identity of the seller. In such cases, it is crucial to ensure that the products or services being sold are genuine and of good quality. This helps to build trust with customers and maintain a positive reputation in the market. Therefore, it is essential to prioritize authenticity and transparency in all business dealings, even when operating in the realm of ghost commerce.

Brand Alignment

Brand alignment is another important consideration when working on ghost commerce. Since the identity of the seller is not disclosed, it is crucial to ensure that the products or services being sold are aligned with the brand’s values and image.

This keeps the brand’s reputation and messaging consistent even when it operates in an incognito manner. As a result, let’s make sure that the products or services being sold are consistent with the brand’s quality standards and meet customer expectations.

Legal Compliance

Ensuring legal compliance is of utmost importance when engaging in ghost commerce. While the act of anonymously selling products or services may offer certain benefits, it is imperative to guarantee that all business operations strictly adhere to the relevant laws and regulations. This element encompasses abiding by consumer protection laws, safeguarding intellectual property rights, meeting taxation requirements, and fulfilling any other legal obligations specific to the industry or jurisdiction.

Through giving precedence to legal compliance, businesses can effectively mitigate potential risks, steer clear of legal repercussions, and maintain a reputable and ethical presence in the market.

Ghost Commerce Examples Websites

Since ghost commerce is still a relatively new notion, there aren’t many specialized platforms that provide prospects for ghost commerce. Here are the top ghost commerce website examples that you can refer to:


Lumanu is an influencer marketing platform that facilitates collaborations between influencers and brands for sponsored content. Unlike traditional affiliate links, Lumanu employs a ghost commerce model, enabling influencers to promote brands without the usual requirements associated with affiliate links.

lumanu ghost commerce


Intellifluence ghost commerce example

Intellifluence is a marketing platform that empowers influencers to establish partnerships with brands, enabling them to create content on behalf of these brands. It incorporates a ghost commerce functionality, which allows influencers to promote products without relying on conventional affiliate links.


Activate ghost commerce example

Activate is an influencer platform that serves as a bridge between brands and content creators. This platform also offers a ghost commerce feature, enabling influencers to market the products of the brand without including affiliate links in their content.

How to Start Ghost Commerce – The Final Verdict

To sum up, launching a ghost commerce business needs significant thought and preparation. Prioritizing authenticity, brand alignment, and regulatory compliance as top priorities is essential before launching this novel business plan. Businesses can build a strong foundation for success by making sure that the goods or services they are selling are authentic, consistent with their brand’s values, and compliant with all applicable regulations.

At the same time, long term sustainability also requires continuing to be transparent and cultivating consumer trust. Even though ghost commerce provides anonymity, it’s crucial to keep in mind that moral business conduct and legal compliance should always come first. In the always-changing world of digital, ghost commerce can be a profitable business with the correct strategy. BSS Commerce Shopify hopes that these guides about how to start ghost commerce business will assist you in operating ghost commerce efficiently.

Check out other business opportunities to get revenue:



Other businesses:

How to Start Ghost Commerce – FAQs

Is affiliate marketing and Ghost Commerce the same thing?

Ghost commerce and affiliate marketing share similarities in terms of establishing partnerships between brands and publishers, who are often social media influencers or other experts.

Nevertheless, ghost commerce distinguishes itself through its unique approach and level of transparency, making it a more appealing option for brands and publishers who prefer to create authentic and organic content without relying on conventional affiliate links or disclosing their agreement.

Without a large following, is it still possible to profit from Ghost Commerce?

The profitability of ghost eCommerce depends on several things, such as the products you sell, your marketing approach, and your cost control skills. The following are some criteria that may have an impact on a ghost commerce business’s profitability:

  • The kind of products you sell
  • Marketing strategy
  • The ability to manage costs

Are there any tools available to me to assist me in succeeding with Ghost Commerce?

In order to improve the effectiveness of the ghost commerce field, let’s take a deep look at the following tools:

  • Affiliate Networks: Consider becoming a member of well-established affiliate networks such as Amazon Associates, ShareASale, or Commission Junction. This tool allows to access a diverse array of affiliate programs, enabling you to expand your reach and potential earnings.
  • SEO Tools: Make use of SEO tools such as SEMrush or Ahrefs to optimize content, which will assist you in identifying and targeting relevant keywords and help increase organic traffic to the website or blog.
  • Email Marketing Platforms: Establishing an email list is crucial for nurturing leads and driving conversions. Leverage email marketing platforms like Mailchimp or ConvertKit to effectively manage email campaigns, promote products, and engage with customers efficiently.