Do you need clarification on countless theme options for your store from free Shopify themes to premium Shopify themes to attract customers? Do you want to add animation elements to tell your store stories, making your store more outstanding but do not know where to start? Motion Theme Shopify was created to help you solve that problem.
The most important thing for every e-commerce business before starting their business process is to choose the design of the store. Why?
Because store interface is the first impression that helps retain customers, makes them stay in your booth as long as they can, and increases purchase rates. A standard e-commerce store does not only have to meet high requirements for a beautiful appearance, but the store’s interface needs to be consistent and convey meaningful content through quality animation and video.
It should be equipped with outstanding features and tools to allow strong communication between you and the customers as well. In this article, BSS Commerce Shopify will help you have the most detailed view of the classification, characteristics, and benefits of Motion Theme – a Shopify Theme that meets all the criteria of an outstanding and effective Theme.
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Contents
Motion Theme Shopify At A Glance
Motion is a Shopify theme that is designed by Archetype Themes. It is applicable to many purposes and ideal for many types of products such as clothing, accessories, travel, or even technology.
As the name suggests, the highlight of Shopify Motion Theme is its visual storytelling feature. That way, you can decorate and transform your store to become more eye-catching with lively animated and video content. It gives customers the opportunity to explore your store thanks to an exciting visual feast with a high-end interface and smooth content, helping them deeply understand your brand story and excite them to make the purchase.
03 different styles are available on Motion Shopify Theme
There are 3 styles for your choice. It depends on your personal favorite and brand positioning. So, which style will be the most suitable for your store? Let’s delve into the 3 styles of Motion and let us know your decision!
Motion Theme Classic Style
Classic Style of Motion Theme Shopify focuses on image expression. That is the reason why content will be minimized to set off product collections and videos on the homepage.
The highlight of the classic style is the large landing page image which fills the entire screen and the description content section is placed in the center with bold font to capture the customer’s full attention.
When customers visit your homepage, images will continuously change to showcase different products and categories. Thus, on just one page, customers can discover all of your featured products without carrying out another access step.
To be more specific, Classic Theme allows you to be at liberty to display products on your landing page with a maximum of 20 modules per page. Not only that, you can design additional newsletter popup features to notify your customers about special promotional programs and events. As soon as customers agree to receive notifications, you can easily collect customer contact information.
These above factors, combined with beautiful blog design, and its optimization for easier reading and commenting, have made many Shopify businesses pick Classic Theme to promote products and increase sales.
Motion Theme Elegant Style
The Elegant Style in Motion Theme Shopify creates a sales website with delicate and tasteful beauty. Basically, the Elegant Style is similar to the Classic Style, except for the font. Designed with a thin and light font, simulating handwritten strokes, the Elegant Style helps to make your store more luxurious but no less attractive.
Besides, you can also design an alluring store interface by using features such as videos, slideshows, or integrated caption buttons to create sub-collections that are embedded on the landing page for your new product promotion or special campaigns.
This style is well-suited for businesses who wish to create a sophisticated impression and attract customers with elegance. The high-class, luxurious look created by Elegant Style will make your products stand out, especially those that require high aesthetics, “quiet luxury” and fashion such as clothes, shoes, jewelry, handbags, perfume, etc.
As you can see, the Elegant Style will be your right choice if you want to create a good impression of high-end, luxurious products displayed in an elegant space. It can raise your store and products to a new level, gaining a competitive advantage over your competitors in the same price and market segments. It’s easy to point out the reason that your store’s interface is more attractive, superior, and reliable.
Motion Theme Minimal Style
The fact that people are more and more into minimalism, not only in lifestyle but also in mindset and perception. It is straightforward that, minimalism brings a comfortable, pleasant feeling but still ensures to bring out the high quality. That is also the reason why the Minimal Style Motion Theme is used by many sellers as their Shopify store theme – a trendy, informative, and attractive solution.
Completely eliminate unnecessary blocks, banners, and other cumbersome details, keeping only the most core elements, the Minimal Style focuses on simplicity and rusticity. A coherent interface, simple, bold fonts, and neutral colors, combined with a neat layout, brings high intuitiveness, fixing all customers’ intent gazes on the products.
A small difference between Minimal Style and the above two styles is the position of the toolbar. Instead of being placed in the middle of the page, the toolbar is located right on the left side of the page to save space. As a result, the empty space on the right side of the page is used to design the “Country Selection” and “Account Login” sections in your store.
The products in your store are placed in the shopping cart by customers will also be stored in this account, as a “reminder” to customers to buy products every time they access their shopping cart.
Above are all the differences between the Minimal Style compared to the other two styles. In the main, features like animations, videos, galleries,… are still fully integrated. Therefore, you can choose any 1 of the 3 styles above to design your Shopify store as long as suits your products and personal preferences.
So, is Motion Theme Shopify really as good as mentioned? Let’s learn about the outstanding features of this theme!
View all the best minimal Shopify themes to boost stores’ visual
Exploring the critical features of Motion Theme Shopify
Multiple Homepage Videos
Motion Theme’s “Multiple Homepage Videos” feature helps you to display various high-quality videos on your online store’s homepage. Youtube videos or Vimeo videos, auto-play, or click-to-play videos are all accepted on your homepage. By taking advantage of this functionality, the customers gain much more visual and impressive experiences than filling the page with just dense content and images.
However, when using this feature, you need to have coherent thinking in uploading your videos to the homepage. Videos that have an attractive look and good content are not enough and what’s more, they need to be consistent with the rest of the content on the page. You can incorporate commercials, product demo videos, how-to videos, or any other type of video related to your business.
Do not forget that the homepage is the first and most visited place by customers. Therefore, an important note is to ensure that the videos on the homepage are carefully selected, contain important messages that you want to deliver to customers and honor your brand.
Showcase evolving collections
As mentioned above, Motion Theme Shopify allows you to showcase your collections with a flexible combination of images, videos, and captions. Changing structure, color, size, font style, or product display options is also flexibly applied in Motion Theme.
You can create new collections, or just add new products to existing collections and they will be automatically updated on the homepage and other product pages as well. This helps customers always be updated with the latest products, arousing their curiosity and excitement, thereby increasing interaction and conversion rates for your store.
Smooth storytelling animations
Motion Shopify Theme is the perfect choice to help you tell unique stories about your brand and products. With vibrant visuals, fast and smooth motion, along with auto-playing videos, heroes, and dynamic parallax, you can transform and elevate your brand by creating eye-catching footage, that has depth and exclusivity for the store.
Motion Theme helps you create high-quality and smooth videos, without feeling too “AI”, or industrial, helping to attract customers naturally.
Another strong point of the Shopify Motion Theme is that the Motion is designed “from start to finish”, making the content on your store more lively and attractive even when in “View” mode. With Motion, you can use trouble-free animations for all the items in your store to create a correlation, or even turn them off completely.
Over and above that, Motion is also designed to optimize a seamless shopping experience for customers by creating natural connected movement between pages. The Fading Image Hero section also gives you the ability to create your own unique animated slideshows that combine attractive images and bold statements.
Quick Add to Cart
With this feature, the customer’s purchasing journey becomes easier than ever. When customers visit your store, they can view product details on the home page, collection page, or related products page in the absence of leaving the current page. That’s thanks to the Quickshop feature provided in Motion.
In short, by providing basic information about the product such as image, name, price, and quantity right on the page the customer is browsing, they are allowed to get an overview of the product with the exception of navigating to another product detail page.
As a result, this feature helps shoppers save time and effort, add their desired products to the cart, and continue shopping seamlessly, thereby encouraging customers to buy more products.
Truly mobile-first
According to Shopify’s report, more than 80% of traffic to Shopify stores comes from mobile devices. This figure shows that customers prefer to use mobile phones to shop more than laptops or computers. Understanding customer behavior, Archetype Themes has designed Motion with an optimized mobile devices guide.
With the Truly mobile-first feature, Motion provides smooth interaction, eliminating all barriers for customers to shop and pay conveniently right on their mobile phones.
You don’t have to worry about having to design a separate interface for mobile devices because Motion Theme Shopify will help you with that problem. The buttons are easy to see and have a smooth touch; Drop-down menus are also integrated so that users can easily navigate to different pages in the store and find information quickly.
Content and images are also best displayed on both computers and mobile devices, ensuring that customers have a great and convenient experience even when using a compact device.
Shopify Motion Theme Reviews and Examples
It is undeniable that Motion Theme Shopify has successfully conquered the satisfaction of businesses. The proof is shown by the fact that Motion has received 98% positive reviews from users through the creator’s website. Most business customers who use Motion for their stores feel that this is a great theme with a diverse, convenient, and easy-to-use ecosystem.
Here are a few examples of Shopify Motion Themes for your reference:
Silent Planet Band
Silent Planet is a metalcore band from America and they trusted Motion Theme for their website to reach global audiences and fans.
The overall interface shows modernity, creativity, and uniqueness which is perfectly suited to the musical style the band follows. With a clear and easy-to-use structure, users can easily find important information such as “Merch”, “Tour”, “Videos”, “The Portal” and “Contact”.
In addition, the website provides links to social networking sites such as Facebook, Twitter, and Instagram, helping fans connect and follow the band’s latest activities.
Bec and Bridge
Bec and Bridge is an Australian fashion brand famous for its stylish, sophisticated designs, and a harmonious combination of classic and contemporary features. Motion Theme has promoted its Evolving Collection Showcase feature by allowing Bec and Bridge to display and promote its latest collections on the homepage.
Besides, the filter function helps customers quickly search for products. Search suggestions are also integrated to make it easier for customers to discover best-selling products, and animations are placed right on the homepage to help Attract customers and promote the company’s latest collection.
Discover: Best 15+ Fashion Shopify Themes
Knead Furniture
Motion Theme Shopify accompanies Knead Furniture – an American furniture brand in building its online store. The most prominent features that can be seen on Knead Furniture’s website are the Quick Add To Cart feature and multimedia payment for a smooth and convenient shopping process for customers.
Furthermore, Customer Reviews and Blog sections are also displayed to help increase the connection between brands and customers.
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Is Motion Theme Shopify An Ideal Solution For Your Online Store?
Visual storytelling is the key to opening customers’ curiosity and interest, making your brand image deeply imprinted in their minds, and Motion Theme is exactly what you need, to make your store stand out and survive in this competitive e-commerce market.
Why spend thousands of dollars to build a “professional empire” when you can completely do it with Motion?
Possessing many great features such as smooth storytelling animation, product filters, customizable layouts, and user-friendliness along with low costs such as unlimited free trials, free theme updates, and a 24/7 support team, Motion is the ideal choice for businesses of all sizes, especially small businesses, and start-ups.
Read more: 15+ Best Shopify Beauty Themes
Final Words
In short, Motion is a beautiful Shopify theme that is simple but not boring. It is a tool that helps sellers set up their own e-commerce website with a focus on impressive animations and videos to attract customers and increase conversions. If you are looking for a theme to optimize your business then look no further than Motion Theme Shopify.
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