Custom pricing is a way for you to attract new customers and retain old ones. This pricing technique provides prices specific to wholesalers and distributors. In other words, this is a method of incentivizing customers with deals based on their characteristics. However, the question is, how will you set up those discount programs? Manually? That is when you do not know more about Custom Pricing Shopify Apps.

Best of all, these Shopify wholesale apps not only make it easy to set up discounts but also automatically tag customers, ensuring that only qualified customers are applied. And many other features are waiting for you to discover in each application. What are you waiting for without finding out right away?

Why Should You Use The Best Custom Pricing Shopify App?

Most Shopify B2B businesses need features to incentivize customers to increase average order value. However, the truth is that Shopify does not have these features built-in, which means you need to use the best custom pricing Shopify apps.

See more: Shopify’s default features for wholesale orders

custom pricing Shopify app

So how specifically will these apps help your store?

First, these custom pricing apps help you attract customers. Customizing the right price for each customer (retailer and wholesaler) helps you appreciate corporate customers and attract new customers.

In particular, you can ultimately create custom pricing rules for customers or product groups depending on the store’s campaign, such as seasonal or geographical discounts or discounts for specific customers. For example, you can create categories of products and discounts specifically for the holidays (Christmas, Halloween, etc.) or customize rates for members or VIP customers.

Second, intelligent custom pricing strategies will help you increase sales quickly. Best of all, not only will you profit from the discounted products, but the traffic to your website will also increase, which will help your store’s other products and services get noticed as well. Those are the things that will help increase conversions and generate leads for you.

Third, the best custom pricing Shopify apps are essential for B2B business. Isn’t it fair that individual customers and wholesalers have the same price? An intelligent custom pricing strategy will help you win every business customer. When customers see their benefits, they will not hesitate to buy more to receive high promotions.

Review Top 6 Best Custom Pricing Shopify Apps

Apps Wholesale & Custom Pricing B2B/Wholesale Solution All In One Automatic Discount Bold Custom Pricing Custom Price Calculator Wholesale Pricing Discount
Provider Website On-Demand BSS Commerce Cirkle Studio Bold ApiPPA Wholesale Helper
Monthly Pricing $14.95








Free to install
$14.99 $19.99 $34.99


Custom pricing feature
Wholesale discounts
Duplicate variation preventation x
Manual orders x x x
Compatibility 4/5 5/5 4.9/5 5 /5 5/5 4.5/5
Advanced features x
Support 5/5 5/5 5/5 3/5 5/5 5/5
Overall rating 4★ 5★ 4.9★ 4.5★ 4★ 4.7★

#1 Wholesale Pricing Now WOD

best custom pricing Shopify app

Rating: 4.7/5

Indeed for B2B stores on Shopify, the Wholesale Pricing Now WOD app developed by Website On-Demand is no longer strange. With over 4,000 users, the app has proven itself to be a handy Shopify B2B app. In other words, it allows you to create custom pricing extremely simply and quickly with auto tag-based rules and the selection of the proper discount rate for wholesale customers.

Besides, the application provides an upsell feature to help you increase profits from the orders of potential customers. For more details, see how this best custom pricing Shopify app can help your Shopify store.

Standout Features:

  • Offer wholesale pricing without creating duplicate variations on the Shopify store.
  • Allow you to create specific pricing strategies for a group of customers/products or the entire store.
  • Include a pricing table on the product page, allowing customers to choose according to their needs
  • Offer an upsell feature, encourage your customers to buy more, and increase order value.
  • Provide the ability to create global discount campaigns on specific products or entire collections.
  • As one of the only few Shopify B2B apps fully compatible with Ajax Carts Out-of-the-box, ensuring a great user experience in your store.

Any negative?

  • Not compatible with other discount apps. For example, a discount app for recurring subscriptions.
  • A free plan is not available
  • Extra fees may apply

Pricing: 14-day free trial

The app offers four pricing plans that correspond to your Shopify subscription levels:

  • Basic: $39/month
  • PROFESSIONAL PLAN: $69/month
  • PREMIUM PLAN: $99/month

🎁 Try Now: Wholesale Pricing Now WOD

#2 B2B/Wholesale Solution by BSS

best custom pricing Shopify app

Rating: 4.9/5

Not only is it the best quantity breaks app, but the B2B/Wholesale Solution by BSS Shopify Commerce also provides you with more discount features. Specifically, if you are looking for an app that allows you to set up a pricing strategy freely, don’t miss this best custom pricing Shopify app.

Starting with automatic tags makes it easy to customize the price for specific customer groups and product groups. From there, you can easily create store campaigns like seasonal products, holiday discounts, VIP customer categories, and more.

custom pricing Shopify

In addition, a significant part of the application is the admin backend. If you want to create manual orders, the backend that the application provides will assist you in creating individual discounts for each customer.

Standout Features:

  • Offers powerful custom pricing feature: Custom prices are applied to each customer group (wholesale, non-logged-in, and signed-in customers are tagged separately and are not visible to customers). Support grouping products by each price campaign.

auto tag Shopify

  • Significantly, the app allows you to take manual orders from the backend, making it easy to customize pricing for these customers.
  • Create new pricing rules that can be applied to products and customers massively.
  • Moreover, the intuitive control panel allows anyone (from beginners) to install and use it easily. No dual variants are included.
  • Compatible with most Shopify themes, ensuring the app works smoothly on your store.

Any negative?

The application may have problems with some custom themes; however, you can contact the support team for help. Specifically, BSS Commerce’s support team is ready to help quickly, even for free plan users.

Pricing: 14-day free trial

  • Free Forever: For development store and store under the free trial.
  • Essential Plan: $25/month
  • Advanced Plan: $50/month
  • Platinum Plan: $100/month

🎁 Try Now: 


#3 All In One Automatic Discount

All in one discount

Rating: 4.9/5

Discount code is the traditional way to give a discount to your users. Why enter the discount code manually instead of using an Automatic Offer to your customer?

No need to share a discount code, Instead use an Automatic offer to apply a discount on the user’s cart. You can create multiple automatic discount offers at the same time.

Why use multiple apps when you have multiple discount features available under a Single App?

All In One Automatic Discount allows you to manage Bundle + Volume / Bulk Discount + Wholesale/General + Free Gift + BOGO + Cart Conditional + Post Purchase Discount offers together. No need for different apps for different discounts.

Standout features:

  • Analytics
  • All discount offers work together
  • You can set the priority of the discount if the same product is on two different discount rules. Based on priority discount will be applied.
  • Schedule Bundles/Discount for BF or CM
  • Buy more, pay less – using Volume discount
  • We are not creating any duplicate variants of your products
  • Compatible with default currency converters
  • Set Discount Rule (Price Discount, % OFF, Sale product on this price)
  • Set Conditions like (Min Qty, Min Cart subtotal, Customer tags)
  • Mobile Friendly
  • Offer applies + free shipping
  • We offer discount code features with unique features like the below:
  • Create a discount code with % off / Fixed price discount + free shipping
  • Create discount code based on customer tag
  • Single discount code with different % discounts based on collection or minimum subtotal threshold.

Pricing: Free plan available. 7-day free trial. Additional charges may apply.

Cirkle Studio offers two fairly high-priced plans that include:

  • Base : $9/month
  • Wide : $24/month

🎁 Try Now: AIOD ‑ All Automatic Discount

#4 Bold Custom Pricing: Wholesale

wholesale Shopify app

Rating: 4.3/5

The bold developer has been trusted by users through various Shopify apps, including Bold Custom Pricing, one of the best Shopify wholesale apps available today.

Bold Custom Pricing can customize prices and discounts according to custom’s characteristics and automatic tags like the two applications above. In addition, the app also automatically upgrades customers to the wholesale member when they make a minimum purchase.

Last but not least, this best custom pricing Shopify app provides advanced options that make it easy to get wholesale prices for products. Specifically, you can choose between a spreadsheet or a detailed grid for wholesale prices.

Standout Features:

  • Offer multiple pricing options: Set price rules or label merchandise
  • Automatically label wholesale customers when buying in bulk
  • Allow you to post wholesale pricing using a spreadsheet or detailed grid
  • Various offers for wholesalers: percent off, member discount, VIP customer, and so on.

Any negative?

  • This app has the highest pricing plan of the best custom pricing Shopify apps (quantity breaks Shopify app), even though it only focuses on custom pricing and quantity breaks.
  • A free plan is not available.
  • Customer support is not good.

Pricing: 14-day free trial

  • Bold offers two fairly high-priced plans that include:
  • Basic: $39.99/month
  • Premium: $59.95/month

🎁 Try Now: Bold Custom Pricing: Wholesale

#5 Custom Price Calculator

best custom pricing Shopify app

Rating: 5.0/5

Custom Pricing Calculator is an easy-to-use app because it focuses solely on custom input pricing. Expressly, the input here can be understood as the rules you set for your product. For example, real-time discounts, holiday products, VIP customers, set minimum quantity, and so on.

In addition, this best custom pricing Shopify app will help you increase your store’s payment and profitability with the feature of displaying real-time quotes, ensuring customers buy the right products for their needs.

In a nutshell, the app offers complete customization, not just in terms of price, but total inputs to help you sell exactly what your customers need.

Standout Features:

  • Price should be calculated based on the input: Its dynamic live calculator displays the latest price when an input changes.
  • Products with varying sizes: Allow clients to purchase any size product based on specific inputs.
  • Furthermore, it Includes a custom pricing calculator on the product page: Place the customized calculator immediately on any product page to boost checkout conversion-style following your chosen theme.
  • There is no coding necessary.

Any negative?

  • A free plan is not available.
  • Not suitable for anyone who wants a multi-functional integrated app
  • Pricing: 7-day free trial
  • This best Shopify wholesale app has only one price of $14.99/month. You will use all the features at this price and do not need to pay any extra fees.

🎁 Try Now: Custom Price Calculator

#6 Wholesale Pricing Discount

Shopify B2B

Rating: 4.7/5

The Wholesale Helper developer provides the four Shopify wholesale apps out of all, and this is the app that gets the best reviews from users. So it must be an app worth trying.

Firstly, the app is straightforward to use with great automated features. Therefore, all you need to do is set up pricing rules and let the app do the work. Second, because it is a Shopify B2B app, it is understandable that it has the same price-setting features for wholesalers and individual customers.

And yet, you can completely customize the price for each product, collection, or entire store. This quickly helps you sell slow-moving inventory and incentivizes customers to increase their average cart value.

Standout features:

  • Offer the same functionality as a quantity breaks Shopify app: Allows you to set discounts by product/customer groups; set minimum quantity and value for discounts.
  • Customize prices for each customer group, product category, or the entire store by percentage or fixed price.
  • Let your customers place orders manually by phone or email with their custom prices.
  • Generate tags automatically for registered wholesalers.
  • Easily import and export price-lists.

Any negative?

  • A free plan is not available.
  • There may be some incompatibility issues during the setup process.
  • You may receive a lot of spam prompts or review requests when you download the app.

Pricing: 21-day free trial

The app offers four price plans from low to high, including:

  • Basic: $19.99/month
  • Professional: $34.99/month
  • Enterprise: $44.99/month

🎁 Try Now: Wholesale Pricing Discount B2B

#7 Wholesale Club

best custom pricing Shopify app

Rating: 4.5/5

Wholesale Club is one of the best options. Do you want to target customers who are wholesalers? Or in other words, do you want to turn your Shopify store into a B2B business? Wholesale Club is one of the best options.

Why? The app is a comprehensive off-sale solution that helps you increase revenue from driving sales. Therefore, its most prominent feature is the discount for specific customers or can be called custom pricing according to the product group and customer group. When customers see that it is more profitable to buy in bulk, they will undoubtedly buy more.

Additionally, the app offers superior technology in preventing duplicate products and variations, so you don’t need to worry that discount codes may appear to unqualified customers.

Standout features:

  • This best custom pricing Shopify app allows you to create various discounts to encourage customers to buy in bulk.
  • Plus, it prevents duplicate products or variations, ensuring discount codes only apply to qualified customers.
  • Provides the ability to tag individual customer groups and create separate price plans for wholesale customers.
  • Integration with Shopify inventory apps and Shopify POS.

Any negative?

  • A free plan is not available.
  • Additional fees may apply.
  • There may be problems with updates.
  • There is a user who thinks that the wholesale price is not fully displayed on the product page.

Pricing: 14-day free trial.

Wholesale Club offers two pricing plans. However, it is not all you pay; additional fees may be charged.

  • Basic Plan: $24/month
  • Professional Plan: $49/month

🎁 Try Now: B2B Wholesale Club

#8 Quantity Price Breaks

quantity breaks Shopify app

Rating: 4.9/5

This best custom pricing Shopify app includes features that combine quantity breaks Shopify app and Shopify wholesale app. Specifically, it allows you to set discounts based on the number of products in the cart. You can choose between 3 types of discount pricing, including fixed price, lower unit, or percentage discount.

Besides, the app limits the discount by setting the maximum and minimum value for the order. Therefore, you do not need to worry about the problem of customers abusing the system.

Finally, the quantity breaks app is simple to configure and easy to use, which means you don’t need any coding skills or hire an outside developer.

Another technique that many B2B stores also use is quantity breaks. To avoid becoming behind, please refer to Best Quantity Breaks Shopify App To Boost Average Order Value.

Standout features:

  • Set a proportion of price discount or a fixed price for numerous goods sold in a single order.
  • Specify the highest quantity of items that can be sold to consumers in a single purchase.
  • It is simple to set up and does not require any development expertise.
  • Excellent assistance for individuals who require assistance in utilizing the app

Any negative?

  • A free plan is not available.
  • It does not provide the ability to add bulk discounts to product variations.

Pricing: 30-day free trial

Quantity Price Breaks by Omega includes only one plan priced at $7.99/month.

🎁 Try Now: Omega Discount Quantity Breaks

#9 Wholesale Personalized Pricing

shopify wholesale

Rating: 4.1/5

Wholesale Personalized Pricing is one of the best custom pricing Shopify apps that offer each customer a wide range of discounts. This includes custom pricing discounts for bulk purchases, member-specific discounts, and so on.

In addition to basic features for a Shopify B2B app, Wholesale Personalized Pricing provides special rates and discounts for individual customers, which motivate them to turn into regular customers.

In summary, there aren’t many add-ons for this program. As a result, it is only appropriate for small and medium-sized businesses or wholesalers looking for a basic application that focuses on customized pricing.

Explore more: 10+ Best Shopify B2B Apps: A Detailed Review – [Updated 2024]

Standout features:

  • Include a custom pricing model that set different price plans for each customer based on their characteristic
  • Provide flat-rate custom pricing to your customer
  • Give a discount to first-time customers/visitors
  • There is no limit to discount variations that a store owner can add.
  • Limit discount only displays for registered customers.

Any negative?

  • A free plan is not available.
  • Can not do a bulk upload of products
  • Incompatibility with some themes causes errors in the product and cart page.

Pricing: 3-day free trial

This best custom pricing Shopify app has three only one pricing plan: $9.99/month.

🎁 Try Now: Wholesale Hero & B2B Pricing

#10 Wholesale Simplified

Shopify wholesale

Rating: 4.3/5

Wholesale Simplified is one of the best custom pricing Shopify app that provides even custom features according to your wishes, which means SolverCircle can develop elements from design, inventory, setup, and so on and provide custom apps if you want.

Users may use the app to access the same shop for retail and wholesale clients. Furthermore, the software enables businesses to establish multiple price levels. VIP customers, for example, may save up to 15% off T-shirts and 30% off trousers.

In addition, you can easily define a discount rule by discount tags and rates, then special collections as tagging clients with the discount tags. You also can set a minimum amount for each group to get discounts.

Standout Features:

  • Offer specific prices to each customer segment on various categories’ items.
  • Create separate price plans.
  • Allow consumers to choose a minimum order amount in terms of getting wholesale price.
  • Verify and manage product inventory to ensure that there are no excess variations.
  • Create discount rules by using discount tags and levels.

Any negative?

  • A free plan is not available.
  • The app is not compatible with some themes.


  • 30-day free trial.
  • Starter: $19.99/month

🎁 Try Now: Wholesale Simplified

Tips For Creating Best Custom Pricing Strategy

custom pricing strategy

Using the best custom pricing Shopify apps will help you to customize the price automatically and quickly. However, it would help if you still had a smart pricing strategy to achieve maximum profit. If you haven’t found the right price customization tips for your Shopify store, here is the answer for you.

  • Localize your pricing to the currency and willingness to pay of the prospect’s region: Having various pricing points in different locations boosts profit per client even more and is justified by varied consumer needs in other countries.
  • Try the offers for an annual discount instead of a percentage: Another tip for you is that it is better to give a fixed discount amount rather than a percentage. Specifically, you should encourage customers to register as a member and receive monthly/yearly deals. Simply because if you offer annual discounts, the customer churn rate will be much lower.
  • Choose a discount end time that matches the price point: We all know that offering a discounted end time creates a scarcity mentality for customers. However, how much time is reasonable? The answer depends on your price point. The more you discount, the shorter the discount period and vice versa.
  • Design helps boost willingness to pay by 20%: The design or otherwise the user experience of your website is essential. An appreciation for a store’s interface might now significantly increase the desire to spend.
  • Integrations enable retention and willingness to pay: The more integrations a client uses, the more ready they are to pay and the more excellent their retention. You shouldn’t charge for the integrations, but you would use it as a hook to encourage customers to pay more or buy various add-ons.


In short, with just one of these best custom-pricing Shopify apps and an effective pricing strategy, you can become a successful Shopify wholesaler. In other words, bulk orders will no longer be a thing of the past for your store. Besides, do you know how to create a membership program to retain customers and create a loyal customer list? Discounts can be an initial way to attract customers, but make sure customers stay with your store longer by using these best Shopify membership apps.

For more interesting topics about Shopify, let’s jump on our website – BSS Shopify Commerce to discover more about apps, themes and guides to get well with Shopify. And if you are looking for a Shopify Development Service company, please contact us for help.