It makes sense to update the content of the simple products out of the configurable, doesn’t it?
For example, those associated products should have different SKUs so that wholesale buyers can get exactly products for their periodically planned purchases.
Magento 2 fails to do so!
They use one description for all child products. They only update the unit price and color swatch accordingly.
Hence, you need BSS Simple Details on Configurable Products to:
- Support ajax load on the configurable product pages
- Auto-load names, SKUs, images & reviews per selected product
- Show specific prices, special prices, and tier prices
- Switch to simple products’ description and information tabs
- Display stock status and inventory availability clearly
- Choose specific configurable products to show simple details
Even more, when a wholesale customer chooses a specific child product of the configurable on category pages or product listings, the simple details are also auto-loaded. The customer no longer has to go to the product page.
In other words, the buying process is significantly improved.
Optimize SEO Performance per Simple Products of The Configurable
If you fail to bring your product to the first SERPs, you lose chances to reach many potential customers. Fortunately, our Improved Configurable Products extension makes your page more SEO-friendly.
- Auto-generate unique URL for specific associated products
- Avoid duplication thanks to simple details on the configurable
- Make use of URLs for SEO optimization and advertisements
- Add custom child products' URLs to the XML sitemap
- Pre-select one simple product to be loaded in advance
Instead of creating an independent simple product, now you can take advantage of the URL specified for each child product to add in social ads, google ads, and promotion campaigns.