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Magento 2 Google Analytics 4

Community: 2.3.x - 2.4.x
Enterprise: 2.3.x - 2.4.x

With the new generation of Analytics called Google Analytics 4 (GA4), you can easily track your website performance by collecting event-based data from both websites and apps. Ideally, our module simplifies integrating your Magento 2 stores with GA4 without technical knowledge.

Integrate GA4 directly without the support of Google Tag Manager:

  • Quickly integrate GA4 with your Magento 2 store via GA4 ID
  • There is no need to create events manually. No more technical issues!
  • Support 5 default and most popular events with eCommerce tracking in real-time.
  • The admin can identify a product through product ID/SKU.
  • Additionally, the Magento 2 GA4 extension makes it easier to track performance by brand. The administrator can select the brand characteristic from the backend,
  • Enable the product variant feature from the backend.



Improve website performance with 5 event-based data

The inclusion of several codes in the website's source code makes your site load slower than usual. In addition, using GTM may require some technical knowledge.

To handle all of these, you only need to fill in the GA4 Measurement ID to our Magento 2 Google Analytics module.

Excellent GA4 features will be seamlessly integrated into your store. Online stores can send 5 types of event-based data to Google Analytics 4 for store owners to monitor customer activity.

  • Select an item from a list
  • View item details
  • Add or remove an item from a shopping cart
  • Initiate the checkout process
  • Make a purchase or a refund

Tracking through various attributes

Our module gives you the ability to identify products in 2 ways such as product ID and SKU.

Additionally, the Magento 2 GA4 extension makes tracking performance by brand/affiliation easier. The administrator can select the brand characteristic from the backend and enable the same. There is a backend option to enable the product variant attributes.

This function works exceptionally well for stores with large catalogs.


Easily manage & customize reports from the backend

To access eCommerce reports, all you need to do in the backend is enable Magento 2 Google Analytics 4 module.

Easily tracking conversions based on your requirements, including

  • Option to get price of bundle product
  • Option to Exclude Shipping From Transaction:Transaction value will not be counted with shipping cost.
  • Option to Exclude Orders with 0 value:Transactions with total = 0 will not be listed in GA4.

Option to enable debug mode

Debug mode, which includes error and warning messages, might let you know if your analytics tracking code is misconfigured. Additionally, it thoroughly analyzes every tracking beacon transmitted to Google Analytics.

To enable debug mode, you need to install an additional extension of Google. We’ll offer a complete guide for you in the User Guide.

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Why Choose BSS

Competitive Price
Every merchant needs to survive – we do understand. That’s why we keep the price as low as possible.
Dedicated Support
We are all ears to your problems, either with our extensions or customizations. FREE 1-year support is included.
Open Source
The source code is completely open to inspect, modify and enhance according to your business purposes.
Qualified Code
We have developed a validation tool to ensure that every piece of code follows Magento coding standards.
High Compability
Our modules work well with each other. Even you want ours to be compatible with those of others. We are here to help
Simple installation
We simplify and clarify the installation process, so you can get the extension played for your website in clicks.
Quick Update
Your business and customers’ demands are ever-changing. Our extensions are also up-to-date with new features.
Business expert
Our certified experts get involved from the extension development to support to bring you efficient and budget solutions.
Easy to Use
No need to install bunches of redundant features. We select the most relevant functions to ensure the user-friendliness.
Release Note
    • v1.0.0: First Release. Support 5 types of events: Select item, view item, add to cart, begin checkout and checkout.
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