Magento 2 Google Analytics 4 (GA4) Extension

MAGENTO 2 GOOGLE ANALYTICS 4 - DETAILED FEATURES

Quick integration with GA4 ID, without GTM support

The inclusion of several codes in the website's source code makes your site load slower than usual. In addition, using GTM may require some technical knowledge.

To handle all of these, you only need to fill in the GA4 Measurement ID to our Magento 2 extension Google Analytics.

What benefits does the GA4 ID method have compared to GTM method?

Straightforward process that doesn’t require the use of additional tools or platforms
Eliminates depending on developers & external tools - suitable when you have limited resources/technical expertise
Direct control over tracking and code base - avoid misconfigurations or mistakes in setting up GTM

For more details, check our blog on this topic.

magento ga4 module supports 5 ecommerce events

Improve website performance with 5 provided event-based data

Excellent GA4 features will be seamlessly integrated into your store. Online stores can send 5 types of event-based data to Google Analytics Magento 2 for store owners to monitor customer activity.

Select an item from a list
View item details
Add or remove an item from a shopping cart
Initiate the checkout process
Make a purchase or a refund

Tracking through various attributes

Our module gives you the ability to identify products in 2 ways such as product ID and SKU.

Additionally, the Magento 2 Google Analytics 4 extension makes tracking performance by brand/affiliation easier. The administrator can select the brand characteristic from the backend and enable the same. There is a backend option to enable the product variant attributes.

This function works exceptionally well for stores with large catalogs.

Easily manage & customize reports from the backend

To access eCommerce reports, all you need to do in the backend is enable Magento 2 GA 4 extension.

Easily tracking conversions based on your requirements, including

Option to get price of bundle product
Option to Exclude Shipping From Transaction: Transaction value will not be counted with shipping cost.
Option to Exclude Orders with 0 value: Transactions with total = 0 will not be listed in GA4.

Option to enable debug mode

Debug mode, which includes error and warning messages, might let you know if your analytics tracking code is misconfigured. Additionally, it thoroughly analyzes every tracking beacon transmitted to Google Analytics.

To enable debug mode, you need to install an additional extension of Google. We’ll offer a complete guide for you in the User Guide.

New: Support creating custom dimensions for custom product attributes

Besides the predefined dimensions that Google Analytics already provides, users can also add customized parameters for any data you’ve gathered from your web store. This helps you to have better analytics and can be used for advertising.

But the thing is, you have to code your own parameters into your store web, which is pretty much daunting.

At the moment, our GA4 extension will support creating custom item-scoped dimensions in the backend, which is really useful in e-commerce to analyze product attributes like color or size, etc. These will align with e-commerce events like 'purchase' or 'add_to_cart'. Then, you only have to add the same item-scoped parameters on your GA4 account and let the module do the matching and reporting

Combine the power of GA4 insights with Magento 2 SEO plugin to enhance visibility, improve search rankings, and attract more traffic!