No matter how advanced your products and site performance are, your B2B business wouldn't be able to move to a higher level without ideal pricing policies. Yet, price personalization in B2B isn't a simple task.
It gives store owners a real headache from setting up an appropriate pricing policy to customizing prices on the system.
A huge number of our clients have required an option to display different prices of the same products for different customers on their site.
"Can I show the Group Price to a user, NOT as a Discount of the regular price, but AS the original product price? "; " Hi, I basically need logged-in B2B clients to be able to browse the same categories as B2C clients, but with a different price"; "How can I assign an individual price list for specific customer group?".
B2B store owners kept raising such questions and here the Magento 2 Custom Pricing extension was born.