Default Magento 2 supports a few snippets for product pages to display on Search Result Pages (availability, rating, price). Obviously, if you want to make products highlighted on SERPs and steal customer attraction, your products need more than that!
Our Rich Snippet extension stays here to help you:
- Show various product snippets on SERPs. (price, rating, review, availability, brand, custom properties,...)
- Display snippets for a category. (name, description, image and product offers)
- Optimize snippets for business. (name, logo, description, business type, price range, …)
- Contain a search box to let customers directly search store items from SERPs.
- Support Open Graph & Twitter Card for sharing pages on social networks
- Allow breadcrumbs to present better site navigation on SERPs
Advanced Breadcrumbs - Better Site Navigation
Why should you need Breadcrumbs? Cause Google says Yes and really loves it!! Breadcrumbs let Google figure out how your site is structured and Google highly evaluates the site if it is built with good navigation.
Whether default Magento 2 supports Breadcrumbs? Yes, but it still covers a lot of limitations.
Our Magento 2 SEO extension inherits default features and adds more advanced functions to make your site both user-friendly and Google-friendly:
- Determine how breadcrumbs are presented with 2 types of Breadcrumbs: Use Short URL Path and Use Long URL Path
- Easily adjust breadcrumbs based on category priority ID
An HTML sitemap instructs customers to explore the whole website! It’s also recommended that you should provide an HTML sitemap to reach a higher ranking on SERPs because Google will always reward such a website with user experience improvement.
Don’t worry that default Magento 2 doesn’t support HTML, our Magento 2 SEO extension helps you get an out-of-box HTML Sitemap.
- Generate an HTML sitemap containing products, categories, CMS pages, and additional links
- Allow the admin to exclude product & categories from HTML sitemap in the edit page
- Enter a unique URL key for the sitemap
- Create specific HTML sitemap for each store view
- Show sitemap shortcut in the footer or header
- Auto-update if there is any change in the store’s structure
Unlike HTML Sitemap, an XML sitemap is used for Google crawlers to read the content of your website.
This sitemap works as a table of contents, making it easy for the crawler to check what’s on your website and then index it.
Default Magento 2 allows you to set up a very basic XML sitemap, but it’s not adequate for your website.
Our Magento 2 SEO module helps to improve your XML sitemap:
- Generate an XML Sitemap containing homepage, product, category, CMS pages, and additional links
- Exclude category, product, and CMS pages from Magento 2 XML sitemap
- Exclude links from the sitemap in the product/category edit page
- Divide sitemap by category, date, and manufacture
- Specify a root path for the sitemap
- Add title and description for the sitemap
- Provide the best interface for XML sitemap ever
Robot Meta Tag - Instruct Crawlers to Index Websites
In default Magento 2, you can set up Robot Meta tag as INDEX, FOLLOW or INDEX, NO FOLLOW, … when you want Google to index your website.
These settings play a role in instructing crawlers to index the site and check back later.
However, it is limited that you are not allowed to customize for each specific page.
In some cases, specifying Robot Meta Tag for a page is quite necessary because you may not want Google to index some unimportant URLs.
Hence, it’s nothing but this all in one Magento 2 SEO extension can bring you useful features to make Robot Meta tag advanced:
- Assign Robot Meta Tag for each URL conveniently
- Select pages to set up NOINDEX, FOLLOW Robots Meta header
Canonical Tag - Guarantee Unique Content
In terms of SEO, Duplicate content happens when multiple URLs point to the identical content on a website.
Google doesn’t like this at all because it cannot know which version of a page to index or rank for relevant search queries.
Hence, you can be penalized by Google and your ranking on SERPS will be negatively impacted.
To overcome these issues, the canonical tag is a very ideal solution to tell Google which pages to index and give it greater weight than others with the same content.
This Magento 2 SEO extension also helps you to set up canonical tags easily and quickly:
- Canonical tag for homepage and product pages
- Canonical tag for category pages
- Add canonical URLs from the edit page in the backend
- Use Next/Previous tag in categories to apply the canonical tag for pagination
- Add Canonical Tag to layered navigation for filtered results or sorting options
HREFLANG Tag - Avoid Duplicate Content in Multi Store Views
For multiple store views sites, SEO in Magento 2 is more complicated. You need to inform the crawlers that you have various versions of the site in different languages.
Hence, Google can serve the right content with the right language for the suitable user.
In case you don’t include this Hreflang tag on your site, Google considers the duplicate content issue due to the similar content between versions of your page.
Our Magento 2 SEO extension stands by you to eliminate the duplicate content issue:
- Add Hreflang tag for each store view
- Select language and country for a store view
- Enable Hreflang tag for homepage, product, category, and CMS pages
301 Redirects - Increase User Experience
When you delete product pages, customers can face with 404 pages without any content. This not only creates a bad user experience but also hurts your SEO so much.
Both removed product pages and images inside will drop out of rankings on SERPs.
Redirects now are must-have to direct customers to a new page instead of a 404 page.
With Magento 2 SEO extension from BSS, it is easier than ever to make redirects come to reality:
- Select the default destination to redirect users accessing the deleted product pages
- Specify a time period to keep redirect on the website
- Adjust category priority ID to determine breadcrumbs
Default Magento 2 already supports you to create a meta template for products with only 3 variables like {{name}}, {{description}} and {{sku}}.
However, these 3 variables are not enough to describe your products on meta title and meta description on SERPs, then attract customer clicks.
So how to create informative meta data in the eye of a blink? This all in one Mgento 2 SEO extension assists you without any difficulties:
- Add various Meta Tag templates to apply for multiple products & categories
- Add meta title, meta description, meta keywords, URL keys, description to each template
- Support diverse variables to insert into meta tag templates
- Exclude products/categories from meta tag template updates
- Track the process of generating meta tag templates
- Determine the maximum text length of meta data, URL key, and maximum meta keywords
- Auto-sync new meta data with the default meta data
Image ALT Tags - Make Image SEO-Friendly
It is a mistake that you underestimate the effectiveness of alt texts for images on the content page.
Google crawlers cannot understand your images without alt texts, as a consequence, you may miss out on a chance to be highly ranked on SERPs of Google Image.
Hence, adding ALT text provides image information for crawlers to read and give the image better rankings than others without ALT.
Explore our Magento 2 SEO module and you can add alt for images quickly:
- Create an ALT tag template to apply for all product images on the website
- Manage all images on a grid and manually edit Alt text of an image right on this grid
- Exclude product from alt tag template updates
- Create product image name template
SEO External Links - Retain The Power of Page
This awesome function allows you to auto-mark external links as NO FOLLOW so that Google doesn’t crawl these links anymore.
Hence, Google understands that the power of the URL is not transmitted to external links inside the content
Also, you can add specific URLs to exclude them from the module’s impact.
SEO Toolbar - Full SEO Analysis for Every Frontend Page
Default Magento 2 cannot show you how SEO on your page is performing, but our solution can do it!
On each page on the frontend, you can get an overview about the results of your search engine optimization. We will display for you the following information:
- URL
- Canonical URL
- Meta data (meta title, meta description & meta keywords)
- The number of headings
- The number of images without ALT text
- Open Graph and Twitter Card compliance
When your information meets SEO requirements, a green tick appears and in case there are still issues, a red exclamation mark is shown in front of the line.
SEO Report and Audit - Track SEO Compliance on the Backend
If SEO Toolbar provides the SEO results on the frontend, SEO Reports helps you check the current SEO situation of your page on the backend. Our Magento 2 SEO extension gives you a hand to:
- Show a visual bar to specify the meta title and meta description text length
- Suggest a range of proper text length for meta title and meta description
- Make an SEO audit and show SEO results (meta data, main keyword, description & outbound links)
- Display Google Search Console information of a page (Impressions, Clicks, CTRs,...in a specific time period)
- View more SEO report information in a dashboard grid
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